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Editors

Contracts Department

HAPPY TO HELP SET UP

EATOPIA
Eatopia, a Multi Cuisine Restaurant at
The Gate Mall, will open soon. We are
thrilled to work for a sister company
Salam Hospitality and help set up
Eatopia by Supplying, Installing, Testing,
Commissioning and Undertaking the
Maintenance of Plumbing / Fire Fighting,
Air Conditioning and Electrical works
including low current systems.

Sales Department

OUR SALES DEPARTMENT

DELIVERS ON GOVERNMENT
PROJECTS
Our Sales department has landed the
following deals recently with Government
entities and we are thrilled! Supply
of Spares for Mechanical Equipment,
KSB Pumps and Seepex Pumps which
we installed at Al Khor STW for Public
Works Authority (Ashghal), The Supply of
Demister Pads for RAF-A1 and RAF-B2 to
Qatar Electricity & Water Co. (QEWC), the
Supply of Flei Electrical cables to Qatar
Petrochemical Company (QAPCO)
Qatar Fuel Additives Company Ltd. (QAFAC)
picked us to Design, Fabricate, Inspect,
Test and Supply a Taprogge Seawater
Filter System including Installation,
Testing and Commissioning.

67J9=67>

THE WORLD IS OUR

PLAYGROUND
We are glad to declare the latest news on
projects we have been awarded by Seidco
General Contracting, for the supply and
installation of playground equipment for 2
Schools, as well as Nael General Contracting
Est. for 3 Schools, Wates Construction
International & Al Faraa Group for 2
Schools.

HEALTH SECTOR TRUSTS

US FOR OFFICE FURNITURE
SOLUTIONS
The Health Sector of Abu Dhabi recognizes
our expertise! Weve been awarded a project
for supply and installation of office furniture
for SEHA (Health Authority - Abu Dhabi). An
order was also received from Emitac Health
Care Solutions for Al Qassimi Maternity
Hospital & Emergency Extension project.
Additionally, we have completed a project for
the supply and installation of rubber flooring
for Al Bayader Irrigation & Contracting Co.
and supplied and installed carpet tiles and
office furniture for Al Wathba Co. Central
Services.

76=G6>C

OFFICE FURNITURE EXPERTISE

ON DISPLAY
The following companies handpicked us
for their Office Furniture projects; York
Design, State Security Services who
needed Aluminium Ceiling works, different
QIB Branches in and around Doha and
Qatar Investment Authority who needed
office furniture. We are happy to report
that our clients were totally satisfied with
the work we did for them.

TECHNICAL FURNITURE FOR

NDIA AIR TRAFFIC CONTROL
TOWER
The technical furniture installed at NDIAs
Air Traffic Control Tower and Support
Facility came from us and we are proud of
our work.

CAST-IN CHANNEL SYSTEMS

& LIFTING ANCHOR SYSTEM
SPECIALISTS
Weve signed on to deliver a Cast-in Channel
System for fixing of Precast Cladding and to
supply a Lifting Anchor System for transport
and installation of prefabricated concrete
components for the Le Meridien Hotel Project
in Dubai, UAE. We have also been contracted
for supply of Lifting Systems for precast
concrete element for Bahia Saadiyat Project in
Abu Dhabi. We have also been contracted for
supply of Cast-in Channel System for fixing of
Elevator Shafts for Dubai Airport Project.

MECHANICAL ANCHORS &

CHEMICAL INJECTION MORTAR
SYSTEM SPECIALISTS
Weve been awarded the contract for supply
of Chemical Injection Mortar System and
Mechanical Anchors for the Hyatt Hotel
Project and the Damac Tower Project in Dubai.
Further, for the Capital House project and
the Marriott Hotel Project in Abu Dhabi, we
have won the order for supply of Mechanical
Anchors.

WE LIKE WINNING BUSINESS IN

THE REGION!
SCORING
IN THE TETRA
RADIO MARKET
We signed a 3-year call-off contract with
Qatar Gas to supply and maintain new
TETRA Radios for Ras Laffan and Doha
areas and landed a 3-year Repair &
Return service contract with Qatar Gas,
also for TETRA Radios.

LENDING A HELPING HAND

As part of our new growing Corporate Social
Responsibility program, Salam Technology
sponsored printing 2013 calendars for Lyce
Voltaire. The calendars were designed and
painted by Lyce students themselves.

We have successfully completed the supply of

Fixing System for precast concrete cladding at
Viva Bahriya Tower No. 09 the Pearl Project in
Doha, Qatar and we have successfully executed
delivery of Cast-in Channel System for fixing of
Cable Trays and Pipes for the Sadara Chemical
Complex Project in Saudi Arabia.
From Muscat, we won the order for supply of
Mechanical Anchors for Muscat International
Airport in the Sultanate of Oman. We also
landed the North Gate Mall Project in Qatar.

CRYSTAL CLEAR WATER SYSTEMS

BARCO IMMERSIVE
VIRTUALIZATION
Salam Technology signed a very important
contract with Texas A&M University to
supply, install, and commission Immersive
Virtualization System, a technology
provided by Barco.

Weve also received a new order from HH

Sheikh Hamdan Palace in Dubai for the supply
and installation of a 5 M/Hr water purification
system that includes fine filtration and UV
sterilisation.

QP signed a 5-year contract with us for

the design and implementation of PDMS
(Project
Documentation
Management
System). We are looking forward to securing
more business from this sector.

SOLUTIONS FOR THE BANKING

INDUSTRY
We are happy to have signed a contract
with Al Khaliji Bank to supply infrastructure
Hardware and Support. Phase 1 consists of
Oracle Servers, phase 2 of HDS V-Storage,
and phase 3 of Symantec Net Backup along
with storage. We have also signed another
contract with Al Ahli Bank to supply, install,
and commission Oracle hardware and
software including Database licensing.

Sara Abu Issa

Manager, Corporate Communications

Al-Khaleej Modern Light Co. who were

working on Oasis Beach Club and Qatar
Electro Mechanical Group who were
handling a proposed Workshop and Office
Building for Alumana Industries picked us
as their partners to supply LV Panels.

OUR FEEDER PILLARS HELP

LIGHT UP QATAR!
Its a joy for us to know that our Feeder
Pillars help light up Qatar! Traffic Tech
has placed an order for 30 Feeder Pillars
for the Street Lighting System being used
throughout Qatar. We are currently supplying
53 Feeder Pillars to Al Muntazah Street
Extension with Al-Jaber & Partners and a
further 30 for the Development of Roads in
Block 1300 with Mega E &M. In addition, we
are supplying 50 Feeder Pillars to NEMCCO
which will be used for development works
throughout the country.

DISTRIBUTION BOARDS &

SUBMAIN DISTRIBUTION
BOARDS EXPERTS
We have been contracted to supply DBs &
SMDBs for a high end Majlis and Mosque
for the palace of Sheikh Mashal. We are
working with Mohammed Hayil group
Trading & Contracting for this project.

AIR CIRCUIT BREAKERS

& MOLDED CASE CIRCUIT
BREAKERS NDIA
We have received an order from Hitachi
for the Supply, Installation & Testing of
MCCB and order from Mercury for a ACB
Modification Job. We are also working with
Bemco for the Modification of 11kV Siemens
8BK80 Panels for NDIA.

DOHA NORTH SEWERAGE

TREATMENT WORKS USES OUR
PRODUCTS
We have received an order from Keppel
Seghers for the Supply, Installation &
Testing of a Bus Earthing Truck which will
be used for the North Sewage project. We
are also supplying Torishima a Differential
Protection Relay Commissioning and a
Siemens SIMOCODE motor protection
module, which will be configured, Tested
and Commissioned by us.

KEEPING QATAR COOL

We are supplying maintenance and testing
services for 11kV & 3.3kV Protection Relays,
Panels & Transformers for Qatar Cool,
the countrys premier district cooling is a
utility service which provides chilled water
through a centralised cooling plant through
a network of pipes to multiple residential,
industrial and commercial buildings for air
conditioning purposes.

On 8th March 2013, Salam Kido was happy to welcome Baby Diors
Wholesale Commercial Director Mrs. Delphine Astoux who was on a
visit to the UAE. Mrs. Astoux stopped over at our Salam Kido outlets
located in Mirdif City Center and Salams Al Ain Showroom. Her visit
strengthened the exclusive relationship Salam shares with Baby
Dior. We are proud of this long standing partnership. Mrs. Astoux
interacted with Salam Kido staff and expressed her pleasure at their
dedication and hard work.
Mirdif Kido staff & manager from left to right Ms. Sanam Khan (Store Manager), Mrs.
Delphine Astoux (Baby Diors Wholesale Commercial Director), Ms. Virgie, Ms. Haifa &
Mr. Orlando Sales Associates.

OUR LV PANELS PREFERRED

Water Division

We are strengthening our reputation as water

systems specialists in the region! Weve won
the contract to supply, install and commission
a complete water deionization system for the
production of 4.5 M/Hr of ultra-pure water
quality for a new project belonging to Technical
Glass Co. in Qatar. The system combines the
RO / DI technology and was delivered in early
March 2013. This is the 4th order that comes
from Technical Glass Co. for their various
projects in UAE & Qatar, reflecting the trust
and confidence they have in Salam's products
and services.

PROJECT DOCUMENT
MANAGEMENT SYSTEMS FOR
ENERGY INDUSTRY

Corner

Construction Division

Greetings!
When Winston Churchill
said that 'Healthy citizens
are the greatest asset, any
country can have' he zeroed
in on an often-overlooked
truth. In the highly competitive
environment of todays world talent,
youth, knowledge, technology and other such
factors are upheld as being vital to success
and progress of families, communities,
organisations and nations. Yet few realise that
without the critical ingredient of good health
and fitness, progress in many forms can be
inhibited. That is why we at SIIL place great
value on a healthy lifestyle. Just glance
through this issue of TSE and you
will notice that sports is our theme
for this edition. You will also find
ample evidence of our commitment
to foster and support sport and fitness
in SIIL and the country.
Starting from SIILs total support
and celebration of Qatars national
sports day, which resulted in a range
of sporting events and activities
for our staff and their families,
to SIIL hosting the fencing
tournament at The Gate; to
our sponsorship of Mohamed Abu- Issa,
Champion Quad bike rider, who won first
place at the Abu Dhabi Desert Challenge and
third place at the Sealine Cross Country Rally
in Qatar; to our sponsorship of 'Olympics:
Past & Present' the exhibition recently held
at Al Riwaq in collaboration with the Qatar
Olympic and Sports Museum where we
launched a photography competition under
the theme 'Sports Culture'; SIILs mindset
and the priority we give sports and
fitness just shines through.
Though national sports day
has come and gone, lets hold
on to the spirit of the day and keep
our selves engaged in sports, fitness
and an active, healthy lifestyle. That is
truly a gift you can give yourself, your
family, your career and as Churchill
said your country.
As we wrap up a busy first quarter
and prepare ourselves to build on the early
successes of 2013, reaching greater heights
at work and in life, lets resolve to not just be
committed to sports and physical activity but
also to encourage and promote it. Go ahead take the lead in setting yourself some fitness
related targets, encourage family, friends
and colleagues to join you, organise team
sport events, dont just be a spectator but be
a participant!

Editor

We are thrilled to announce that Salam

Enterprises has won the Project of the Year
award from Tarkett, France in recognition
of the work we did for Al Wakrah Hospital.
We were judged on our capability to handle
Mega Projects, the level of customer
satisfaction we delivered and the product
Diversification capabilities we displayed.
These factors formed the criteria for the
award. The projects we competed with were
in the caliber of Umm Al Quwain Hospital,
UAE and Al Musa Hospital in Saudi Arabia.
Hence our victory is a regional recognition
and we are delighted to share this success
with all of you!

As part of Salams continuous support offered to the education sector and the
youth of the nation, Salam Enterprises recently completed a special training
programme for students of Virginia Commonwealth University of Qatar. Salam
Enterprises conducted the training using a workshop style gathering where VCU
students from the universitys Interior Design Division were given the opportunity
to expand their knowledge and skills. The workshop also showcased various
newly launched ergonomic furniture designs from Herman Miller.

NEWS

9J76>

The awards we walked away with are as

follows:

QGC believes in upholding the highest productions standards and quality control. Hence, it was our pleasure to welcome Representatives from Siemens
WLL, Siemens Ltd. and Siemens LLC to our New QGC Factory located at the
New Industrial Area. The team inspected Panels produced by us for the GTC224/2008 project of Kahraama. The visit took place on the 14th of March 2013.

Largest Order:

This award is given to the distributor

with the largest single purchase order
for the fiscal year. We won it with a $
1,200,000 project for Public Works
Authority.

The QGC team congratulates colleague Balaji Vaithiyanathan on

his successful completion of
Kahramaas Distribution Protection
Testing exam. Balagi is now a certified Distribution Protection Testing
Assistant.

Presidents Award:

This award recognises the distributor

with the largest sales volume for
the fiscal year 2012. That too was
comfortably in our bag.

Well done!

Achievement Award:

This award recognises distributors who

have exceeded their sales goals for the
fiscal year. Again we did it!

Platinum Award:

This special award is reserved for the

distributor who exceeded goals by
highest % of any PSI distributor. Salam
Enterprises recorded an 86% !

Salam Enterprises Qatar

won 5 awards from
Playworld Systems USA in
recognition of our skills and
competencies.

We also won Organisation of

the Year!
On another note, we wish to congratulate
our Mr.Ali Ibrahim, who was honoured by
receiving the Dealer Sales Performance
Award from Herman Miller USA.

OUR QGC AT 4TH GENERAL CONFERENCE OF

THE ARAB UNION OF ELECTRICITY

QGC & Stream were among the participants at the 4th General Conference of Arab
Union of Electricity. The conference was followed by an exhibition, which took place
from the 7th to the 9th of January 2013 at Qatars Sheraton Hotel. The conference
was significant to QGC and Stream especially since it focused on investment opportunities in industries related to the electricity sector in Arab countries. Both QGC
and Stream hungrily pursue business opportunities and they ably used the openings
provided by the exhibition to display the competencies we possess.

Salam Stores Oman started off the New Year with an

exciting partnership. We teamed up with one of Omans
top Luxury Magazines - Signature Magazine.
Our partnership yielded an immediate result in the form of The Signature
Couture show, which presented high fashion, opulence, grandeur and extravagance to Omans fashion connoisseurs and enthusiasts. The show
took place on the 9th of January, 2013 and it was an evening of showcasing
the best high-end fashion and accessories. We are
proud that the Couture Show presented Salams
Collections, confirming our position in the market
as a one of kind, affluent trendsetter.
The evening brought out stunning ensembles from
brands such as Just Cavali, Armani Collezioni,
Alice and Olivia, Versace Jeans, Armani Jeans,
Hugo Boss, Canali and Paul and Shark. Around
350 people were in attendance, including Muscats
high-end socialites, members of the corporate
world, upscale consumers, fashionistas, VIPs and
market influencers in Oman. Salam Oman believes
that this successful evening of luxury and fashion is
only a kick off to an exciting year that will follow.

Building on the success of its first Middle East-inspired

and dedicated fragrance Wood Mystique in 2012, Este
Lauder recently introduced Amber Mystique, a unisex
perfume distinctively created for the discerning Middle
East market.

Este Lauders brand ambassadors here in Doha recently underwent training for the new launch that is
set to take the lead in the growing oud inspired fragrances range.
Held at Crowne Plaza on February 20th, the brand
Ambassadors enjoyed an interactive time with Mr.
Wissam Alyounis of Este Lauder Middle East where
they received instruction and engaged in discussion
on the new fragrance.

NEWS

NEWS

We returned to the elements which were the foundation of Wood Mystiques success, including a consistent
focus on the finest, most precious perfumery materials,
especially those indigenous to the region, expressed
Karyn Khoury, The Este Lauder Companies Senior
Vice President, Corporate Fragrance Development
Worldwide.

The iconic lifestyle brand Juicy

Couture introduced Couture
La La, a bold new companion
to the Juicy Couture fragrance
originally launched in 2006. The
fragrance was unveiled at Salam
The Gate.
The inspiration for Couture La La comes from
the classic elegance of the original fragrance
while blending in new notes of a modern
nature. As the younger sister to Juicy Couture,
Couture La La is a little bit of punk rock, with
a lot free spirit. Couture La La captures the
essence of femininity and the daring allure of
the unexpected.
Salam Group - Managing Director Mr. Pierre
Khoury was present at the launch together
with Mr. Mahmood Sarwar Khan, Regional
Manager and Mr. Irfanul Haque, Area Manager
of Ghadeer Trading; the distributor of the
fragrance in the region.

In February 2013, Salam Stores expanded

its list of popular international shops by
declaring open Qatars first Rosa Clar
Boutique at the prestigious Gate Mall.
The renowned Bridal Collection and
Eveningwear Designer, now poised and
ready to serve Qatars fashion industry,
has located the boutique on the 1st floor
of The Gate Mall.

The PUIG group takes on the lead in

innovating training techniques for
its Fragrance Advisors and retail
partners with the recent outdoor
event held at Intercontinental Hotel
Doha on March 14, 2013.
Introducing the brands new fragrances in an garden set-up, PUIG brought
the inspiration of these fragrances so FAs will have the feel and experience
relating not only to the sense of smell which is primary in perfumes, but also
the ambience where these perfumes are derived and aimed to communicate.

The step beyond the conventional classroom-type training was encouraged

by Salam-PUIG Regional Manager Ms. Effat Samir who believes that this
new approach to training will be an edge to retain the brands current market
leadership through its promoters and FAs.

NEWS

Truly, we are looking forward to the next training session of PUIG that will take
us anywhere with their ingenuity to make brilliant concepts to reality.

Salam Stores and Pelikan Middle East is proud to

announce that together they have taken personalised gift
giving to a new level with a premium writing instrument
collection now available at Al Salam Stores Wafi Mall.
Porsche Design premium pens have offered collectors
and enthusiasts an exciting range to choose from.
Porsche Design is a German Trade Mark launched in 1972
by Mr. Ferdinand Alexander Porsche. The brand stresses
on products with technical and everlasting design value.
In keeping with that each and every product in its line
of premium writing instruments is finalised at Porsche
Design Studio, in Zell am See, Austria. Salam Stores is
proud to carry the Porsche Design collection.

The opening took place in the company

of Her Excellency Mrs Carmen De La
Pea, Ambassador of Spain; Ms. Rosa
Clar, the creator and chief designer of
the brand; Mr Issa Abu Issa, Chairman
and Chief Executive Officer of Salam
International; Mr Pierre Khoury,
Managing Director of Salam Stores;
many VIPs and members of the media.
In keeping with the central theme
of Rosa Clar, the ambience of the
ceremony reflected the joy of weddings.
A majority of the dcor was completed in
white and black. Much to the delight of
those present, instead of the customary
cutting of a ribbon, the boutique was
declared open by a ceremonial cutting
of a wedding cake, thereby continuing to
uphold the spirit of weddings.
To coincide with the opening Ms. Rosa
Clar unveiled her latest collection in
Doha. Invitees and guests were treated
to a tour of the boutique and were among
the first to see the new collection, which
is now available in-store.
Commenting on the occasion, Ms. Rosa
Clar said she was delighted to open her
boutique in Qatar. She mentioned that
she has always possessed an interest in

the Gulf Region and especially in Qatar,

since the country has risen today to be a
leading name in the fashion world, due
to pride of place being given to fashion
designing.
Managing Director of Salam Stores
Pierre Khoury welcomed Ms. Rosa Clar
and other guests saying, Salam Stores
is proud as always, to be the first to bring
in yet another of the worlds leading
fashion designers and introduce them
to Qatar. With its growing significance
in the luxury sphere, Qatar is a nation
where elegance and fine taste are valued
commodities. The presence of this new
Rosa Clar boutique at The Gate will
enhance the shopping experience at the
mall. We have no doubt that the boutique
will become one of the most important
destinations for every bride and every
elegant lady who looks to stand out in
a crowd.
Today the Rosa Clar Group has over
100 shops and over 1500 multiple brand
points of sale spread across 47 countries
including France, Spain, Portugal,
Philippines, Mexico, United States of
America, Turkey, Bahrain, KSA, Kuwait
and now in Qatar.

NEWS

We want everyone to learn about the perfumes we are launching by being in

the concept of the perfumer. This way, we know our FAs will be more effective
in presenting the products to the customers, explained Ms. Analiza Galutera,
Salam-PUIG Marketing Manager.

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Newly appointed Sales Associates

from different Salam Stores locations
in UAE underwent a special training

COO

programme, held under the theme

YOU Are The Difference. The training
took place from the 4th to the 5th
of March 2013. The idea behind the
programme was to equip the new sales
staff and encourage them to continually
improve customer service. The training
was facilitated by Mr. Ghaiath Samier
Ismael, Store Manager of Salam
Stores at Wafi Mall.

Salam Stores was happy to serve Mr. Amr Moussa as he visited our Corneliani Shop
at Dubai Mall on the 25th of February 2013. Mr. Amr Moussa was the Secretary
General of the Arab League Council and a contender at the last presidential
elections of Egypt.

Mr. Hussam AbdulSalam Abu Issa

UNITY DIVERSIFIED IS
STRENGTH MULTIPLIED
Before introducing our five sectors to you,
Id like to take a brief tour of our recent
history, which yields clues to the posturing
that has brought us to our current position
of strength not just in Qatar but also in the
region.
In the year 2004, we courageously
crafted a new corporate strategy, which
articulated the type of corporation we
are. This strategy also served to clearly
demarcate our mode of businesses along
with our operations and investments. SIIL
backed up this approach with a resilient
corporate structure, which was optimally
designed to deliver the chosen strategy.
In 2004, Salams strategy for our
corporate centre was to evolve into
becoming a strategic architect providing
tactical level guidelines to our operating
businesses while perceptively monitoring
performances through corporate KPIs.
Being an organisation that is resolutely
committed to continuous growth we strove
to balance our hunger for growth with
critically analysing our own performance.
As a result of this finely balanced inwardly
searching/outwardly
focused
mindset, we zeroed in on a key finding at an
operational level. We made a discovery
that a need existed to cluster SIILs many
business units into a consolidated larger
structure. This signaled the birth of SIILs
Divisions.

The first round of the clustering exercise

undertaken by us was based on common
products or services, an addressable
market, similar cost structures and
industries. In 2004, the clustering resulted
in 9 divisions, which worked together for
more than 7 years. The main objective of
these divisions was to further consolidate
operations in fewer clusters that would
be more in line with SIILs core business
definition.
In 2010, the need for a more focused
operation was evident based on Qatars
burgeoning market requirements, fast
paced global changes, which called for
more competencies and capabilities in
delivering larger size projects. At this
point we embarked on a 2nd wave of
operational clustering, creating 4 new
and much broader sectors based on the
field they addressed. The four sectors
were Contracting, Industry and Energy,
Technology, Luxury Retail and Hospitality.
True to our inexhaustible nature and
entrepreneurial ambitions, in 2012, on the
cusp of completing our 60th year, SIIL
underwent its final round of sectorisation,
thereby bringing out five distinct fields
of focus. As your chairman and CEO, I
strongly believe these five sectors astutely
position us to maximise opportunities for
all SIIL companies. These five sectors
being - Salam Contracting, Salam Energy

& Industry, Salam Technology, Salam

Retail, Distribution & Hospitality and Real
Estate Salam Bounian.
The aforementioned processes of
sectorisation have not only provided SIIL
with critical mass, leverage of capabilities
and potential cost optimisation but
they have also given SIIL an undeniable
enhancement of competitiveness in the
market. Today, I can join all of you, the
SIIL team and proudly say that as a result
of these bold moves, SIIL companies now
work not only as independent entities
but also as one; winning even greater
trust and confidence, displaying even
higher levels of efficiency and capability,
capturing larger proportions of the market
while judiciously positioning us to be in
perfect position to make quantum leaps of
growth to partner Qatar in its imminently
expected, massive boom.

The team sailed off from Dubai Marina Yacht Club. An exclusive 86 foot yacht was
dedicated for the purpose. On board were 40 employees who indulged in swimming,
fishing, and other leisurely activities. A delicious buffet was also part of the afternoons
highlights with a large selection of food and beverages. The event was designed to
bring the staff members together and build bridges between the different stores
and departments. Due to the overwhelming success of the event, Salam UAE will
endeavour to grow and deliver more staff get-togethers within the near future.

Heres a peek at our beautiful new office and showroom!

Friends and extended Salam family, please take note of our
new address!

SALAM ENTERPRISES Abu Dhabi

67J9=67>
Salam Street (Eastern Ring Road),
Ministries Complex (Khalifa Park Area),
(The Same Building as Union National Bank)
P.O. Box. 32767 Abu Dhabi, U.A.E.
Tel. +971 2 6396863, Fax +971 2 6396864

I would also like to add that the

inspiration behind the final sectorisation
was influenced in no small measure
by Qatars own ambitions and its 2030
vision. With Qatars expansion of business
opportunities and the high potential
shown in many Middle Eastern markets,
SIILs evolution reflects our inherent
industriousness and our proven spirit
of discernment summarised well in our
2013 corporate theme diversity unified is
strength multiplied.

With this in mind, let me invite each and every one of you
to be a true ambassador of SIIL, celebrating our diversity,
displayed in the myriad of skills and competencies among
us while multiplying our strength by working together, when
called for, as ONE!

On the 11th of March 2013 Salam staff from Dubai Mall Stores (Kido, Escada & Corneliani)
and Mirdif Kido staff, supervisors and managers had their Teambuilding event on a
Luxury Yacht. Those gathered enjoyed an afternoon cruise. The imaginative event was
organised by Ms. Sanam Khan Store Manager, Dubai Mall & Mirdif Kido.

EDITORIALS

When people talk about

SIIL, something that gets
mentioned often is our
capacity to continuously
evolve. I, for one, believe
that one of the secrets
behind SIILs success has
been our tremendous
power for reinvention. SIIL
has a reputation for boldly
subjecting ourselves to
processes that keep pace with
changing market realities
while intuitively aligning
with Qatars growth and its
ambitions. Many of you might
already be aware that true
to our reputation we recently
underwent a sectorisation
process.

Left to right - Mr. Nawras Kanafani, Mr. Alberto Doroin, Mr. Amr Moussa & Mr. Nart Izhak.

When Lekhwiya, Qatars Internal Security Force

needed a futuristic stadium built, they looked for
partners they can trust. We are delighted that our Gulf
Steel and Engineering is among them.

This participation was part of the companys corporate social responsibility

programme, and resulted in an impressive 60 blood donations from amongst
Salams employees and visitors. The donors praised Salams initiative and
commented that it would save many lives, especially among people who suffer
from blood diseases or need blood during surgery.
Mr. AbdulSalam Abu Issa, Deputy Chief Operating Officer, Salam International:
This blood donation campaign is an important part of SIILs Corporate Social
Responsibility strategy. It reflects our commitment to social awareness and
the encouragement of welfare activities. SIIL will always support any initiative
that is beneficial to our society. The companys responsibility is not just to make
money, but to be a big part of Qatari society. We seek to use all means at our
disposal to develop and create opportunities and conditions for all members
of society, in line with the Qatar National Vision 2030. Salam Internationals
social initiatives are not limited to the medical or health fields. The company is
eager to participate in any kind of activities that really make a difference.

the challenge and delivered some exceptional

work. Another aspect was though the project
was awarded to us is May 2012, we managed
to start work only in July due to some design
changes the client was carrying out. That
naturally cut into our time. However, that fact
not withstanding we completed the project in
six short months. Additionally, our team was
coordinating between two countries, in totally
different time zones as the design consultant
was based in Australia. Right throughout the
project we worked hand in hand with the contractor and the designers. Making our own
adjustments, offering advice when required
and adding value that way to the whole partnership and process.

The Lekhwiya Stadium has a developed area

of 700,000 m2 with its football stadium carrying a 15,000 m2 built up area. The football
stadium is designed to seat 10,000 fans.
The stadium also has a multi-purpose hall
which hosts an aquatic center, a multigame
space and a 75 Room Hotel. 4 training fields
and a car park stand on the property, which
is landscaped. The stadium was officially
inaugurated on February 15, 2013 with the
first match taking place in the stadium being
a Qatar Stars League fixture against Al Khor.

We utilised the highest available technologies for the work. Our large capacity profile
bending machine and our 3D profile-cutting
machine really gave us an advantage. Our
teams worked round the clock and our efforts
paid off. Today, we have a contracting partner
and a client who is happy with our work and
staff who got many opportunities to grow in
and display their skills through this project.
Moreover, we have given Qatar an iconic
stadium that sports fans can truly enjoy. We
are proud of all of this.

TSE caught up with Ahmed Baghdady, Gulf

Steel & Engineerings Operations Manager,
who gave us an overview about the scope of
work undertaken and successfully completed
by Gulf Steel & Engineering.

TSE Can you give us a very brief idea into the

pre-project process? As in the steps you take
before the work begins to ensure that all goes
according to plan.

TSE Give us an overview of the Lekhwiya

project.
AHMED BAGHDADY (AB) We were responsible for the fabrication and erection of structural steel for floodlights, scoreboards, and
the architecturally exposed curved canopy
steel pipe framings. The very distinct look of
the Lekhwiya Stadium comes from this steel
work that makes the design stand out.
TSE The work is beautiful. Tell us some of
your biggest challenges in this project.
AB The design itself demanded a high degree of skill to be employed in the fabrication
process. As TSE readers will see this is a very
unique 3D structure, which makes steel work
highly complicated. I believe our team rose to

Projects That Carry

Our Touch By

Salam Industries

NEWS

Salam Industries is proud to share some of our work for

this quarter with TSF readers. Dohas popular Confectioner
Fauchon Salwa Road carries our work as does the Jimmy
Choo Store located at Villagio.

AB Well yes. Once the designs were

complete, we built a 3D model, which we
then convert into 2D drawings and cutting
programs to be used by CNC Machines all
this, employing top technology, which is
mandatory for accuracy and precision. Then
to ensure constructability we carry out a trial
installation in the factory.
TSE Were any of the Salam companies working in partnership with you on Lekhwiya?
AB Yes, we worked in coordination with Alu
Nasa for the aluminium work. We value and
appreciate the synergy we can offer clients in
this manner.
TSE - Congratulations to the entire Gulf
Steel & Engineering team on your success!

Alu Nasa wins Project from

Qatar Olympic Committee

Our Alu Nasa was picked by Qatar Olympic
Committee to handle the external cladding
work of an Olympic City Project at Lusail.
Qatars Olympic City is located close to the International Motor Sports track
and it is part of the world-class, sports infrastructure being built in line with
Qatar becoming the leading sports hub of the Region.
The overall project involves building a 19,132-seater multi-purpose hall with
16,432 fixed and 2,700 retractable seats for basketball, volleyball and handball
games. It will have a basement and five above-ground levels, with a mezzanine between the ground and the first floor. The built-up area will cover
107,650 square metres (sq m).
The very first international event scheduled for the Multi Purpose hall is the
Mens World Handball Championship scheduled for January 2015. The external
cladding work that Alu Nasa has undertaken for the walls and roof of the hall
include glass panels, aluminium sandwich panels, louvers, operable panels
inclusive of a fully enclosed, structurally sound, weather-tight fully unitised
skin work system. Each of the aforementioned being well within Alu Nasas
proven competencies, the company immediately undertook the challenge of
delivering a superior solution, that has been well received.

NEWS

Salam International
has made a meaningful
contribution to the
blood bank initiative
launched by Hamad
Medical Corporation,
by encouraging
employees and visitors
alike to donate blood
at its retail-shopping
destination, The Gate
Mall, West Bay.

Working in association
with Khayyat Trading
&
Development,
the
main contractor for the
project, our Gulf Steel &
Engineering
displayed
some of their finest work
at the iconic Lekhwiya Stadium, which now
decorates the skyline of Duhail. The project
itself challenged bidders due to a set of
unique design features and one of the tightest
timelines. However, Gulf Steel & Engineering
is delighted to share with TSE readers that not
only did we win the project in partnership with
Khayyat, but we also delivered all aspects of
our work on time!

STEPPING INTO THE FUTURE !

They say that good news is

always shared first with the
family.

Aimed toward a bright and

better future for all its
stakeholders, Salam Stores
Executives and Managers
from various countries in
the region recently gathered to further strengthen
its foundation through the
meeting of minds behind
the companys success over
the years.

On top of the agenda was the anticipated

corporate re-structuring to realign both
the companys strengths and weaknesses
to adapt to the ever-changing market in
the region and overcome challenges to
maintain its current industry position and
future growth.
We have the tools to reach this goal. We
are already a market leader in terms of
international brand management and
representation. We have achieved this
through our transparency with our suppliers and partners, noted Mr. Pierre

Khoury, Salam Group Managing Director.

At present, Salam Stores has the distribution rights of the majority of worldrenowned, luxury brands in fashion, cosmetics, photography, household items
and the list goes on. This alone, according to Mr. Khoury is enough to put Salam
on the map as a leader in retail.
We are innovators. We continuously
train people to be their best. We encourage staff to step up in their mundane
tasks and keep up with the fast paced
environment, added Mr. Khoury recog-

nising the importance of the people as

the key in the overall achievements of
the company. Under this new direction,
according to Mr. Khoury, excellent performance at the workplace will be distinguished and rewarded. The room for
improvements are vast with opportunities
in congruence with the companys growth
and expansion plans. In the end, working
together as a team and homogeneously
elevating the standards on the way business is conducted here and abroad is the
primary result this gathering wanted to
encompass.

EDITORIALS

In keeping with this tradition, Salam

Technology chose to announce our
re-birth as it were, to our extended
SIIL family at a special event held on
Thursday, February 14th, 2013. At a
gathering held at The Gate Malls Multi
Purpose Hall, the Salam Technology
team took time to meet the extended
SIIL family, discussing among other
things Salam Technologys new role
and how the new company will fit in
with all the great work that all Salam
companies do.

STEPPING INTO THE FUTURE !

10

11

STEPPING INTO THE FUTURE !

Salam Technology Attends

Autodesk's ONE TEAM

CONFERENCE (OTC)
On Friday 15th February
2013, SIILs Contracting Sector held its first staff gathering. The event began at 1
p.m and went on till 5 at The
Gates multipurpose meeting space on the first floor.

From the 2nd to the 8th of March, 2013

Autodesk held a leading event in Las
Vegas, Nevada under the theme One
Team Conference. As one of Autodesks
gold partners Salam Technology received
an invitation to attend the event and represent the company at Autodesks Global
Partner Leadership Summit. The summit
formed part of the OTC Agenda.

At Salam Technology, we appreciate the hard work and support of our staff and we try
our best to be there for them every step of the way! We value our employees and we
appreciate all the support that theyve provided in order to achieve our objectives and
goals. Hence, as part of our growing culture and values, we have decided to formally
recognize and honor outstanding contributions by our employees while rewarding
them for their Years of Service and their efforts. Recently we handed over a series of
rewards to employees who have been with Salam Technology for 10 years and more.

OTC is the most important sales and

leadership event for Autodesk employees
and Channel Partners. The conference
focuses on how we can work together,
as one team, to achieve even fantastic
results as well as share plans for industry sales and marketing programs to
drive demand for Autodesk solutions.

The gathering began with a light lunch

buffet. The top management were present to address those gathered. The
Managing Director of Salams Contracting Sector Mr. Yasser Hamad made a
presentation of the collective sector approach to familiarise staff with the sectors plans and future direction. Each
General Manager of the companies that
belong to the sector also made presentations focusing on the strategic direction
of each of their business units. These
activities were followed by bonding and
games times, which were enjoyed by all.
Representatives from Dubai, Abu Dhabi
and Manama also joined the event.

As a dedicated partner, Salam Technology conducted an in-house

workshop where ADOBE professionals carried out a series of
training programmes for our sales and technical teams. The training focused on all newly released ADOBE software. Following the
workshop, Salam Technology received an upgrade of its partnership level. Within the coming months, Salam Technology is poised
to become an ADOBE Gold Partner.

Salam
Technology Is
Now Autodesk

Gold Partner

Salam Technology has recently upgraded its level of

Partnership with Autodesk to become Gold Partner of the renowned brand. This upgrade has been
granted due to the hard work of our sales and technical teams whove accomplished all requirements
that enable us to move higher and higher with our
success with Autodesk.

Salam Technology Awarded With Most Innovative Project

For 2012 in Barcos First Annual Partner Meeting

12

A considerable number of partners present

were recognised with an award during the
ceremony, and Salam Technology won the

award for Most Innovative Project for 2012

after being nominated for 4 other awards.
Salam Technologys General Manager for
Sales & Marketing, Hythem El Kabbany,
emphasised on the ongoing collaboration
with BARCO and the immense progress that
both companies have made. We are keen
on exceeding everyones expectations for
the coming years with the support of our
mother company, Salam International, and
our international vendors.

EDITORIALS

Barco, the renowned global technology giant, held its very first International Partner
Meeting on the island of Malta. Through the
Annual Partner meeting titled Connect,
Barco sought to enhance relations with its
business partners and share new product
innovations and strategies for the coming
years.

13

SIIL HOLDS GENERAL ASSEMBLY

The General Assembly of Salam International Investment LTD (SIIL) held its Ordinary and ExtraOrdinary Meeting on Wednesday, March 27th 2013 at 4:30pm, at the Multi Purpose Hall of the
Gate Mall Doha, with the required quorum.

BOUNIAN HOLDS GENERAL ASSEMBLY

His Excellency Sheikh Thani bin Hamad

bin Khalifa Al Thani, recently honoured
SIIL. SIIL came forward as a silver sponsor of Qatar Racing and Equestrian Club
show jumping championships that took
place in March 2013. At the event, riders
competed for the sword of His Highness
Sheikh Hamad Bin Khalifa Al-Thani,
Emir of Qatar. SIILs sponsorship supported the 17 riders lined up for a shot at
glory in the prestigious championship. In
recognition of SIILs partnership in sport,
Mr. AbdulSalam Issa Abu Issa was handed over a token of appreciation.

The General Assembly of Salam Bounian held its General Assembly on Wednesday, March 27th
2013 at 5:30pm, at the Multi Purpose Hall of the Gate Mall Doha, with the required quorum.

Salam Technology Projects in the Pipeline

in the energy sector to supply, install, and
commission IT Infrastructure storage.
Phase 1 of the work we are completing for
ASTAD includes: EPPM, Primavera Risk
Analysis, Primavera P6 Analytics, Oracle
Business Intelligence, Migration of Data,
and training. Phase 2 of project includes:
Active directory setup, Exchange 2010, Data/

user migration, BlueCoat Proxy, Right Fax

Services, Symantec Endpoint Protection
System, Network Infrastructure, and Citrix
accompanied with Microsoft licenses.
Another project wed like to highlight
among the work we are engaged in is
GRSIA (General Retirement & Social Insur-

ance Authority). GRISA granted us a project

consisting of supplying, installing, and
commissioning of EMC storage upgrade.
The proposed solution is to help optimising
GRSIA backup environment using the next
generation Data protection technology,
which will allow GRSIA to overcome current
challenges with backup and recovery.

Mr. Hythem El Kabbany; Salam Technology General Manager for Sales & Marketing said: This

workshop is part of a series we have planned

to introduce the companys new identity and its
vendor list. We have strong partnerships with
Canon and all our other vendors, thanks to our
long history and experience together.
Our aim is to provide integrated solutions systems of the highest quality and value, providing measurable return on investment for our
clients something we are very experienced in
delivering.
In Qatar, Canon has witnessed a 30% growth in
the last year, and they aim to double total sales
in two years. All the products and services
showcased in the workshop will also be available at the Canon showroom in Bin Omran.
EDITORIALS

The first quarter of the year has been a

busy one for us and we would like to share
the following few chosen projects with TSE
readers. We just got through phase one
of an Ashghal project aimed at providing
Right Fax Solutions for Ashghal. We also
Signed a contract with ASTAD, Qatars
premier project management specialist

In keeping with its reputation of the industryleading systems integration company tailored
to meet the needs of the Qatari marketplace,
Salam Technology proudly unveiled the latest
Canon technology at a recent successful workshop held at the Ritz Carlton Doha. The workshop attracted professionals from many different walks of life, including technicians and
engineers from banks, schools and business
companies. Salam Technology took the opportunity to showcase the very latest in professional print technologies, solutions and business
development tools from Canon, the globallyrenowned printing technology specialists.

14

15

A Star is Born
OUR CHAMPION RIDER

MOHAMMED ABU ISSA CAPTURES

MOHAMMED ABU ISSA WINS QUADS

3rd PLACE IN HARD FOUGHT

SEALINE CROSS COUNTRY RALLY

Title at Abu Dhabi Desert Challenge

Mohammed delighted his

fans again at this years
Sealine Cross-Country Rally,
organised by the Qatar Motor
and Motorcycle Federation
(QMMF). He competed and
walked away with 3rd place
honours.

Our rider Mohamed AbuIssa walked away with the

honor of being crowned
champion at Abu Dhabis
Desert Challenge 2013 in
the Quad Bike category. SIIL
sponsored Mohamed AbuIssa at the Abu Dhabi Desert Challenge.

This year the organisers planned a

longer route but a shorter timetable.
The event formed the third round of the
2013 FIA World Cup for Cross-Country
Rallies and round two of the FIM CrossCountry Rallies World Championship.
Race days extended from April 22nd to
26th. Mohammed commented on his win
saying "It's always great to have a podium
finish on home soil. I really enjoyed the
race and I am glad that I finished in the
top three. This year we raced on plenty of
new tracks in comparison to 2012. So as
riders we had the excitement of more offroad sections and more tricky navigation.
It was a good race."

The Abu Dhabi Desert Challenge, is

known as one of the worlds most
prestigious international cross country
rallies. The Desert Challenge track on
which Mohamed Abu-Issa raced, reached
deep into the Liwa desert covering
towering dunes and desert plains with
the route crossing some of the most
demanding landscapes on earth, testing
drivers, riders, and machinery to the
limit. Since its launch in 1991, the Desert
Challenge has produced some of the
most dramatic action in international
cross country rallying, and has brought
the best out of many of the worlds top
drivers and riders.

16

The champion commented "It feels great

to finish and to win the quads. My air
filter was clogged 4km from the finish
line and my engine just stopped. I had
to rip it out and crawl to the finish line.
Luckily, I still won, so it's an amazing
feeling, especially because this is my
first Abu Dhabi Desert Challenge. It's
been an unbelievable five days.

EDITORIALS

On April 14th, 2013, SIIL held a celebration

and a press conference at The Gate
Mall in the company of the champion
rider himself and Mr. Nasser Bin
Khalifa Al Attiya President of Qatar
Motor and Motorcycle Federation
along with representatives from Salam
International. SIIL held the Press
Conference to celebrate not just the
achievement of Mohamed Abu Issa but
also the fact that Qataris are competing
and succeeding at world-class level
sports. Motor sport fans commend
Mohamed Abu-Issa, on his victory
especially since he came through a
series of major scares on the final
stage to capture the quads title at the
first attempt, winning by just over three
minutes from the UAE's defending
champion, Obaid Al Kitbe.

17

SIIL Sponsors Fencing

GRAND PRIX FINALS OF
2013 AT THE GATE
Each year Made in Qatar is held as the nations premier
manufactures exhibition promoting local industries. Held
under the patronage of His Highness Sheikh Tamim bin
Hamad bin Khalifa Al Thani, the Heir Apparent, the event
is organised by the Chamber of Commerce and Industry of
Qatar and in collaboration with the Ministry of Energy and
Industry. This year the exhibition took place from 16 to 18
January 2013.
Since the exhibition is designed to attract
investment in the manufacturing sector,
which contributes to the revitalisation
of
industries
thereby
achieving
diversification of national income, SIIL
had no hesitation in supporting the
government through its sponsorship and
also by displaying the work of SIIL at the
exhibition. SIIL believes that as a partner
of this nation, our industries open up
economic opportunities and create new
job opportunities while strengthening the
manufacturing sector of Qatar.

immeasurable. The visit of His Highness

reflects the interest the leadership of this
nation takes and the unstinted support
they offer industries in Qatar. At SIIL we
endorse and support this vision. In fact
we are privileged to work and build on
this vision our leaders have articulated
for Qatar. SIIL will continue to strive
through all our industries and business
units to strengthen Qatars position as
a global manufacturer. Our companies
will definitely continue to deliver our
best to contribute to the development of
Qatars diversified economic landscape."
12 SIIL companies participated at Made
in Qatar this year. Among them were
Salam Industries, Gulf Industries, Alu
Nasa, Gulf Steel, QGC, ADabisc, Salam
Technology, Salam Petroleum, Stream,
ITC and Q Gardens.

EDITORIALS

Commenting on the visit of His Highness

Sheikh Tamim bin Hamad bin Khalifa Al
Thani, the Heir Apparent to SIILs pavilion
AbdulSalam Issa Abu Issa, our Deputy
COO said, "Our pride and gratitude for the
visit of His Highness the Crown Prince is

SIIL was proud to sponsor The Fencing Grand Prix Finals of 2013. The Tournament
took place at The Gate Mall and concluded successfully on Monday 21st of January.
The event was seen as an unprecedented initiative, which proved to be extremely
successful. It was praised by official sports authorities and was hailed as an effort that
helped to introduce this unique sport to the community in Doha using a prestigious
central location.

18

19

SIIL CELEBRATES

NATIONAL SPORT DAY!

At our Gate mall, we organised mens and ladies table
tennis tournaments in association with Qatar Womens Table
Tennis Association. The set up for the day was provided by
the Qatar Table Tennis Federation. The tournament featured
Aya Majdi, who participated in the London Olympics in
2012 and also holds the title of Qatars Best Table Tennis
Player. The employees of Alu Nasa, our design, fabrication
and aluminium installation arm, battled for and won, a
basketball tournament played in the Industrial Area.
The sun shone down on around 200 SIIL employees as they
marked Sport Day by walking the stretch between Orry
Oryx - the former Asian Games Doha mascot - to the Doha

Sheraton hotel at the Corniche. Gondolania at Villaggio mall

was abuzz with SIIL staff as they knocked down bowling
pins in a frenzy of friendly competition, with ITC emerging
victorious.
AbdulSalam Issa Abu Issa, our Deputy COO said We are
delighted at the staff turnout for our sporting activities on
National Sport Day. Our aim is to foster a spirit of healthy
competition through games, in addition to highlighting the
power of teamwork - both of which are part of our corporate
goals. This was also a day where everyone from the Salam
family could come together to spend a day away from their
daily routines.

EDITORIALS

For National Sport Day 2013,

SIIL organised a host of
engaging sporting activities for
almost 400 employees from
across our entire organisation,
all of whom got right into the
spirit of things table tennis,
walking, bowling and basketball
and really showed their
support for the Emirs initiative.

20

21

WINNERS AT NATIONAL SPORT DAY CELEBRATIONS

The teams participating at the Basketball
Tournament at Industrial Areas Salam
Industries premises included:

1. Salam Industries /
Gulf Industries
2. Alu Nasa
3. Gulf Steel
4. Salam Stores
5. Salam Petroleum / Holmesglen
/ RBG ME
6. Stream / QGC
7. Salam Technology
8. ITC & Q Gardens

Alunasa emerged as champion followed

by Salam Stores as runner-up.
The Most Valuable Player, Mr. Edwin
Padillon, came from Alu Nasa.
The SIIL Bowling tournament which
was held at Gondolania Villagio has ITC
winning it followed by Salam Stores as
runners up.
Table Tennis was held at The Gate Mall.
The winner of the tournament was Mr.
Jay Ballesca of Salam Stores and runner
up Mr. Ibrahim Bitar, Managing Director
of Salam Bounian.

A SPECIAL NOTE OF THANKS

Behind every successful event stand
people who put in enormous effort. SIIL
would like to recognise the commendable,
hard work of Ms. Jeanette Fresto, a
familiar member of the TSE team.

22

We also thank:
Warlie Laput of Salam Industries
Ahmed Yousuf of Salam Industries
Khalid Abdulhafiz of Salam Industries
Jay Ballesca of Salam Stores
Jasmin Concepcion of Salam Stores
Joseph Stanly of Salam Stores
Sami and Annie of Salam photography
Abdul Sameer of Salam International
Ruel Gonzales of Salam Technology

For the support they extended to organize

some sporting events.

EDITORIALS

Thank you Jeanette, your contribution

helped make our National Sports Day
Celebrations what it was!

23

Professor
Thomas Astebro

Many eyes are on Qatar as the country makes giant strides in business.
Other nations, businesses, professionals and students are placing
Qatar under their microscopes in order to study the growth dynamics
that are at work in the country. With successful businesses often
learning from each other the country has recognised the need, to
document its experiences. Her Highness Sheikha Moza bint Nasser
graciously provided HEC Paris in Qatar with the funds to develop case
studies on unique businesses around the country.
The task was undertaken by Professors
Antoine Hyafil and Laoucine Kerbache,
Dean of HEC Paris in Qatar. SIIL is
delighted that we are among the
companies being studied and our story
is among those being recorded in Qatar.
The case study on Salam International
is being written by Professor Thomas
Astebro, with assistance from Doctoral
candidate Wendy Bradley. SIILs case
study will focus on and highlight the
successes and challenges faced by a
family business that has transformed
into a publicly quoted company.

Ms
Wendy Bradley

Wendy Bradley is currently conducting

a series of interviews and documenting
the transformation process of SIIL
capturing how SIILs business orientation

and culture changed after the IPO in

2002 and 2005. She is also focusing on
the changes that took place at SIIL in
2010 with our massive restructuring
programme with specific reference
to Salam's organisational changes
affecting our company's vision, mission
and corporate strategy.
The challenges faced by us in the rollout of the structural changes for the IPO
and how we have moved forward will
also be part of the case study.
Finally she will document the process
that has led to our latest sectorisation
focusing on how the five new sectors
coordinate core business activities
affecting profitability and sustainability
of business for Salam in Qatar and in

SIIL contributed to Qatar

Career Fair by hosting a
very special session focused
on Womens Leadership.
SIIL invited Joe Folkman
who delivered a lecture at
Qatar National Convention
Centre. Joe Folkman is
co-founder and President
of Zenger Folkman, a
consulting company that
utilises evidence-driven,
strengths-based methods
to improve organisations
and the people within them.
SIILs Extraordinary Leaders
programme is also run by
members of Joes team.

As a respected authority on assessment and change, and an

acclaimed keynote speaker at conferences and seminars the
world over, SIIL was convinced that Joe would add value to youth
participating at the Qatar Career Fair 2013.
Speaking on the theme of Women in Leadership, Joe used his
extensive expertise as a renowned psychometrician and shared
some astounding data with the animated audience who interacted
with him during his lecture.
Joe brought into play his 30 plus years of experience, consulting
with some of the world's most prestigious and successful
organisations and challenged the audience to think within the
context of Qatars growing leadership scene.
His presentation included fascinating data which had been
gathered by Zenger Folkman, using unique measurement tools
utilizing a database comprised of over a half million assessments
on almost 50,000 leaders.
His lecture offered invaluable insight to the audience on how
gender impacts leadership, the patterns that emerge, the

challenges, strengths and weaknesses of male and female

leadership.
Audience members, including the men who were part of the
lecture were pleasantly surprised that women outscore men in
leadership effectiveness. The primary reason Jo suggested is that
accepted leadership styles have changed over the years. While
the command-and-control style once dominated the business
world, more feminine attributes like collaboration tend to fit
todays business model better.
Commenting on SIIL and the approach the company is taking on
the one hand to invest in its managers and to look outwards and
contribute to the community through initiatives such as the career
fair, Joe said, I believe SIIL has a forward thinking mindset. This
company truly gets it. They know the value of human resources
and the difference great leadership can bring."
"SIIL is not afraid to venture out and transform themselves and
you can see the results of that mindset in their growth. SIIL has
enjoyed healthy growth and one of the reasons behind their
success is because they are unafraid to invest in people.

the region. Efforts are being made to

get SIILs Case Study published within
the Harvard Business Review and other
clearing houses. In addition, the study
will be used by students at HEC in the
various MBA and Executive programs at
the Qatar and Paris campuses.
Commenting on her role Wendy says,
Companies in emerging markets, and
the particular opportunities and threats
they face, are understudied. Yet, these
companies make a huge contribution to
the world economy as a whole. As such,
we are excited to bring attention to Salam
International, and we believe students,
businessmen, and even politicians have
something to learn from Salam's past
successes and the challenges it still
faces for the future.

In addition to the EMBA, HEC Paris in Qatar

also provides a Specialised Masters Degree
in Strategic Business Unit Management.
The institution offers non-degree management programs for executives, in the form
of open enrolment programs as well as
custom-designed programs for individual
companies. The programs and research activities of HEC Paris in Qatar build corporate
competitiveness within the global economy
and are fully aligned with Qatar National
Vision 2030 to support the transformation
of Qatar into an advanced, competitive and
knowledge-based economy.

24

HEC Paris has been ranked as #1 worldwide for Executive Education by the Financial Times in 2013.

EDITORIALS

HEC Paris in Qatar joined Qatar Foundation

in June 2010, bringing world-class Executive Education programs and research activity to Doha and the region. Qatars first
international EMBA was launched by HEC
Paris in Qatar in February 2011.

25

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HVaVb=ZVYD[XZVcYLVH]dlgddbhiV[[\Vi]ZgZY[
HVaVb:ciZgeg^hZhAA89jWV^\Vi]ZgZYidXZaZWgViZd

DJI67DJI

>ilVhVYVnd[_dnVcYXZaZWgVi^dcVhZkZgndcZl^h]ZYBg#=VhVcbVcnbdgZnZVghd[VXXdbea^h]bZc

Bg#=VhVc=VhVnZch&*i]nZVg^ci]ZXdbeVcn#Djg:mZXj

An integral part of SIILs

growth strategy is to foster
talent on home ground.
While we do look to hire
the very best talent from
outside in order to enable
our business to grow, we
are equally committed
to investing and growing
the talent we already
have in our midst. SIILs
Extraordinary Leaders
Programme was born out
of this mindset.

Our Extraordinary Leaders programme

has been developed by Zenger Folkman
who are partners of our consultant Quick
Wins. This world-class programme is
conducted in leading companies spread
across Europe, Asia, Australia, Indonesia,
USA and the Middle East. Knowing its
worth, SIIL did not hesitate to invest in it
in order to benefit our own leaders.
The Extraordinary Leader program takes
a strength based approach to leadership
development, and hence is helping SIIL
develop a team of homegrown leaders
who produce and accelerate positive
business outcomes benefitting them
as well as the company. Together with
Zenger Folkman, SIIL believes that the
effectiveness of an organisations leaders has a direct impact on employee
productivity and commitment, customer
satisfaction, and innovation - all driving
profitability.
So far the programme at SIIL has reached
a number of leaders who have benefitted

2012 saw us embark with renewed vigour on an

effort of empowerment, generously investing
and continuing to tirelessly build our human
capital. SIILs Managing Directors are now fully
empowered with 360-degree decision making capabilities, equipping them to propel
businesses towards growth and proactively
engage in business development.

SIIL was happy to sign

a sponsorship contract
with Qatar Volleyball
Association (QVA) as a
Gold Sponsor for the
Volleyball Open League.

QVA Assistant Secretary General, Yusuf

Ahmed Kano and our Deputy COO
AbdulSalam Issa Abu Issa, who is also
a Member of the Board of Directors of
Salam International inked the contract.
The Secretary General of QVA spoke in
appreciation of Salam International for
our continuous support and collaboration.

SALAM'S FUTURE LEADERS PROGRAMME

Our Deputy COO said that the company has

had the honour of sponsoring volleyball
tournaments since the year 2000. He also
mentioned that our passion for volleyball
has resulted in SIIL forming a team for
the game in order to be competitive within
the league, which is open to communities
and businesses.

Under the banner of Tamkeen, a Future

Leaders programme, we have invested in
home-grown leadership by looking inward to
identify and mentor the most promising talent within the organisation, not forgetting to
discerningly look outward to locate and bring
in top, new talent in line with our ambitions.

from a unique cross-training approach to leadership

development. They have been trained to understand how
extraordinary leaders can double profits. Since the programme has a strong feedback mechanism it utilises a
360-degree feedback system to identify key strengths of
managers and further, it helps create an action-oriented
development plan that facilitates goal setting and follow
through. SIILs managers report that through the valued
programme, they are learning to apply leadership development in daily, on-the-job activities.
In order to give the programme a self-sustaining element,
SIIL has picked facilitators and coaches from among
those being trained. These facilitators and coaches
receive additional training and are thereby equipped to
continue the programme in-house at SIIL. So far SIIL
has held a series of Extraordinary leader workshops. We
are also proud to announce that now we have facilitators
and coaches in our midst. The Chief Operating Officer
of Zenger Folkman Bob Sherwin was in Qatar in February 2013 to conduct the training for our facilitator and
coaches.

Salam Head Office and Wafi

Showroom staff gathered
for a celebratory Breakfast
Party to welcome the New
Year. The Party took place
on the 30th December
2012 at Wafi Coffee Shop.
The staff enjoyed the time
spent interacting with each
other in a relaxed, fun filled
environment.

Salam Enterprises LLC Dubai gathered to celebrate our

Operations Manager - Construction Division, Mr. Hasan
Hasayens 15th year in the company. Our Executive Director,
Mr. Nazih Ghanem joined us at a wonderful lunch organised
for the occasion. Mr. Hasan Hasayen has been an integral
part of Salam Enterprises since its early years, and has
played a vital role in piloting the achievements made by the
Construction Division. It was a day of joy and celebration
as everyone wished Mr. Hasan many more years of
accomplishments with Salam.

26

"We are confident that this agreement

will contribute effectively to the
promotion of volleyball activity, increase
turnout and media coverage, especially
as Salam International has taken the
initiative to provide valuable incentives
for the players and the public, " he
said.

27

Heres your forum to air your welcome views, observations,

comments and suggestions. Its waiting to be filled.
Whatevers on your mind, the Ed wants to hear it all.

We would like to welcome all of you to

the Salam family.
Hello SIIL family,

STREAM

With us being such a busy Group, serving

multiple customers 24/7, 365 days of
the year, we are sure we hear from our
customers. Some of us will receive thank
you notes or emails for a service we have
offered. Perhaps some of us or our business
units receive congratulatory messages
for a job well done. If we have customer
feedback mechanisms in place maybe we
find comments that are encouraging in the
opinions shared by clients.

As part of SIIL family, its always a joy to

read these notes, even when they are
directed at one of our sister companies.
So heres a request to send such news
to us (even if it is an email or a customer
feedback comment) We will be happy to
publish it here and share your joy!
The Editorial Team.

SALAM TECHNOLOGY
Mohammad
Abdelrahman Elheresh
joins Stream as Electrical
Engineer.

Mohamed Saeed
Hawashin
joins Stream as Business
Development Supervisor
Electrical Sales.

Aneesh C.
joins as Product
Specialist.

Edwin Marianathan
joins Stream as Electrical
Engineer.

Zeinab Hamieh
joins Stream as Business
Development Engineer
Electrical Sales.

Bheema Reddy
joins as Network
Engineer.

Anil Kumar
joins Stream as Foreman.

A letter of appreciation received by us from the

American Ambassador, thanking SIIL for our
support

Naeem Akhtar Tufail

joins Stream as Project
Engineer.

Mohamed Irzath Seeni

Mohamed
joins Stream as Quantity
Surveyor.

QATARI GERMAN
SWITCHGEAR
Nadeem Alam
joins QGC as Draftsman.

Baby boy Feras Azdad born

to Hanane Benhrima and
husband - Salam UAE, Wafi
Showroom.

SALAM
STORES UAE
Baby boy Yusuf Naji Nasser
born to Naji Nasser and
wife - Salam UAE, Wafi
Showroom.

Ihab Elsaid Awadalla

joins us as Senior Project
Manager.

Ferlin Calma
joins us as a member of the
Design Team.

Nasser Abdulghaffar
joins us as Sales &
Marketing Executive.

Sitinder Singh Baide

joins us as Office Admin.

Miguel De Leon
joins us as Quantity
Surveyor.

Nabeel Ummer
joins us as a member of
the Design Team.

Mayank Mehra
joins as AV Engineer.

Gavin McDonald
joins us as Country Sales
Manager.

Nikhil P.S
joins us as Administrative
Secretary.

Nisrin El Halak
joins us as Sales
Representative.

Jessabelle Joy
joins us as Administrative
Secretary.

ITC

Baby girl Sofia Elise born to Neil Brian

Beron and his wife ITC Quantity
Surveyor.

Aaron Aves
promoted as Project
Manager.

Tariq Abdel Hameed

promoted as Sr. System
Engineer.

Sherine Yousef
promoted as Jr.
Application Engineer.

Yoonus Perayil
promoted as Project
Manager.

Sivakumar Rajan
as AV Engineer.

SALAM
ENTERPRISES DUBAI
Tarek Tarazi
joins Salam Enterprises
LLC Dubai as Account
Manager for the
Construction Division in
Doha.
Yazan Al Masri
joins us as Sales Engineer
in Construction Division for
the Abu Dhabi Branch.

SALAM STORES
UAE
Mirna Al Ghoul
joins us as Salam UAE,
Perfumery Divisions Sales
& Education Manager
Clinique Brand.

Amged Maher
promoted as Projects
Manager.

SALAM
STORES UAE
Edwin Izzat Tanios
promoted from Store
Supervisor-Wafi
Showroom to DE BEERS
(Mall of the Emirates).

OUT & ABOUT

28

Shibu Narayan
as Project Manager.

SALAM ENTERPRISES
ABU DHABI

SALAM
TECHNOLOGY
Baby boy Lance Elijah born to
Wilfredo Alba and his wife ITC
Quantity Surveyor.

Shamnad K.
joins as Product
Specialist.

Dominador Acuna
joins as Office Automation
Technician.

SALAM
ENTERPRISES QATAR

SALAM INDUSTRIES

9J76>

Cheryl Pajayon
joins as Service
Coordinator.

Osama Salha
joins as Sales Specialist.

Congratulations Geoffrey Paul P. Trinidad, Technical Engineer in the

Construction Division of Salam Enterprises LLC Dubai on your marriage to

Rochelle Kelly L. Rivera!

Baby girl Gabriella Chihane born to

Aline Majdalani and her husband HR
Coordinator of SIIL.

Congratulations to you from

your extended Salam Family!

Ibrahim Daher
promoted from Senior
Sales Associate to Store
Supervisor DE BEERS
(Dubai Mall).

29

www.salaminternational.com

Optical Illusions

TO ENJOY!

Crossword:

Salam Companies
&

'

(
)

This 3D optical illusion was created by

graphic artist Robert Ausbourne. As you
can see it is designed to look like a copper
ring which has been highlighted on a
black background. If you turn the image
over in your mind the shape becomes
an impossible circle. Focus on the black
shading in the center of this image and you
will see what we mean.

This picture has been made to

resemble the face of a man by
cleverly using images of a number
of different zoo animals. We believe
there are twenty eight to thirty
animals in this image, including a
bear, kangaroo, horse, rabbit, tiger,
elephant, monkey and a snake.
Some are pretty obvious to spot
while others are more hidden and
you will need to look more closely to
find them. Good luck!

&%

&&

Guess the names of the Salam Companies by the

hints given. (Reading this edition of TSE might help
with some answers).

Clues:
ACROSS
3. Recently enjoyed a team building
event on a yacht.
4. Our Aluminum Experts.
5. Our first Business Division.
6. The company behind Lekhwiya
Stadium.

DOWN
7. Our landscaping experts.
8. Our Electro Mechanical Engineering
Experts.
10. Our Technology giant that recently
merged 3 companies into one.

1. Salam's Branding, Advertising, Web,

Studio, Events and PR company.

3. Recently opened New Showroom in

Abu Dhabi.

2. Recently held a Fashion show in

partnership with a magazine.

9. Our LV Panel experts.

11. Our Energy Sector leader.

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h#VWj^hhV5hVaVb^ciZgcVi^dcVa#Xdbdgk^V[Vmid .,)))-(-,('#