May 20, 2010 | 20, 2010 May Page 1

17 May 2010

The change election what voters were really saying
Special Post-Election Survey Presented at RSA 17 May 2010

May 20, 2010 | 20, 2010 May Page 2

Special post-election survey

This national post-election survey of 1,000 general election voters across England, Scotland and Wales was conducted immediately after the election between the 7th and 9th of May, 2010. Similar to the brand of survey conducted following elections in the United States, this is the first in Great Britain. Designed in its content and timing to preserve the mandate and capture what voters actually felt and believed when they cast their votes, this survey goes beyond the exit polls to present rich and colourful content about who voted in this election and why.

May 20, 2010 | 20, 2010 May Page 3

2010

what really happened

Page 3 |

Greenberg Quinlan Rosner

May 20, 2010 | 20, 2010 May Page 4

The final general election vote
And in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?

50

37 30
25

24

3
0
Tories Labour Lib Dems UKIP

2
BNP

2
SNP

1
Green

1
Plaid Cymru

1
Other

Note: Vote totals based on allocation of those who refused to answer.

May 20, 2010 | 20, 2010 May Page 5

Half knew vote before election, but over 1/3rd decided in final week
When did you finally decide to vote for (Chosen Party): on Election Day, in the last couple of days, right after the last debate in the last week, after the first debate, shortly after the elections were called, or did you know who you would vote for even before elections were officially called?

50

Decided in Final Week: 37

14 6
Before election called Shortly after election called

15

6
After first debate

8
After last debate Last couple of days On Election Day

May 20, 2010 | 20, 2010 May Page 6

The vote amongst those who made up their mind when
And in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?

Conservatives 75

Labour

Liberal Democrats

Other Parties

60
50

38
25

40 32 22 18 12 9
Shortly after election called

41 29 31 27 26 3 33 31 26 33 27 28

9

2
After last debate

10
Last couple of days

11
On Election Day

0
Before election called After first debate

Note: Vote totals based on allocation of those who refused to answer.

May 20, 2010 | 20, 2010 May Page 7

Six in ten watched at least one debate
As you probably know, there were three debates between Gordon Brown, David Cameron and Nick Clegg over the month prior to Election Day. Many people were not able to watch these debates. How about you? Were you able to see any of the debates?

Watched at Least One Debate: 63

Watched at Least One Debate: 63

Watched at Least One Debate: 68

Watched at Least One Debate: 64

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | 20, 2010 May Page 8

Debates a positive addition
And whether or not you watched the debates, do you think that they were a positive or negative addition to the process?

Very Positive

Very Negative

+47
69 69

+46
74

+56
70

+51

41 33 22 33 23 18 10
Positive Negative Positive

30

19

9
Positive Negative

6
Negative Positive

7
Negative

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | 20, 2010 May Page 9

Conservative vote motivated by change, economy, debt, and Brown
Now I am going to read you a list of reasons some people may say were the deciding factors in voting the way they did. After I read this list please tell me which three describe the most important reasons you voted the way you did for the Conservative Party.

Time for a change The economy The national debt Done with Gordon Brown Usually vote Conservative Cameron s qualities Labour s planned tax increases Pro-family policies Political expenses and corruption Idea of small government and big society The Conservative Party has changed

48 40 36 35 28 26 20 19 16 10 8
0 25 50

May 20, 2010 | Page 10 May 20, 2010

Labour vote driven by NHS/schools, recovery, rich Tories & Cameron
Now I am going to read you a list of reasons some people may say were the deciding factors in voting the way they did. After I read this list please tell me which three describe the most important reasons you voted the way you did for the Labour Party.

Support for NHS and schools The economy and need to ensure recovery Conservatives for the rich, not working people Not impressed with David Cameron Usually vote Labour Brown s qualities Labour s achievements Conservatives planned cuts in spending Will make right choices to reduce debt Support for US alliance and Afghanistan Not impressed with Nick Clegg

58 40 33 33 26 20 20 18 15 9 7
0 20 40 60

May 20, 2010 | Page 11 May 20, 2010

Liberal Democrats also wanted change, electoral reform
Now I am going to read you a list of reasons some people may say were the deciding factors in voting the way they did. After I read this list please tell me which three describe the most important reasons you voted the way you did for the Liberal Democrats.

Time for a change For electoral reform Not impressed with David Cameron Not impressed with Gordon Brown Ideas of a fairer Britain Opposition to Iraq war Usually vote Liberal Democrat Political expenses and corruption Clegg s qualities Against Trident and military spending For all parties working together

42 37 33 33 26 23 18 17 17 16 14
0 25 50

May 20, 2010 | Page 12 May 20, 2010

Large majority of voters for electoral reform
Some people have proposed changing the way people get to vote for parliament. Which would you like to see? Would you favor or oppose having all parliamentary elections financed out of public funds, with strictly enforced limits on how much each candidate could spend, or not?

Support for reform: 63

Favor +47

72

56

34

35 28

23
15
Current system Proportional representation Vote top three
Favor Oppose

Reform of vote for parliament

Reform of financing elections

May 20, 2010 | Page 13 May 20, 2010

The voters split on campaigns economic debate: cut now or not
First Statement: We must start cutting the national debt right away. Second Statement: We must wait to cut the debt until the economic recovery is underway.

First statement strongly

Second statement strongly

+1

+36
66

+24
75 60 53

+50

49

48 30 46 36 30 11
Wa it until recovery Cut debt now W a it until recovery Cut debt now W ait until recovery

33

25 24

29 15

Cut debt now

W a it until recovery

Cut debt now

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 14 May 20, 2010

Anti-immigration and anti-EU: % very hostile
Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVOURABLE feeling; zero meaning a VERY COLD, UNFAVOURABLE feeling; and fifty meaning not particularly warm or cold immigration the European Union.

% Very Cool: Under 25 75

Warm

Cool

-30
50

-15

0

-22

-7

-50

-19

0

+3

-5

+7

-41

50 38
25

39 32 25 21 23 18 30 24 22 17

0
Total Labour Voters Consider Labour Labour 2005 Lib Dem Voters Tory Voters Total Labour Voters Consider Labour Labour 2005 Lib Dem Voters Tory Voters

Immigration

The European Union

May 20, 2010 | Page 15 May 20, 2010

New Labour s leaders in background
Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVOURABLE feeling; zero meaning a VERY COLD, UNFAVOURABLE feeling; and fifty meaning not particularly warm or cold.

Therm. Mean

Warm Cool

Cool

Warm

The Conservatives The Liberal Democrats The Labour Party David Cameron Nick Clegg Gordon Brown Tony Blair
75

42 37 47 41 33 55 60
50 25 0

44 38 38 44 40 33 25
25 50 75

48.8 49.0 44.1 49.4 49.6 39.3 36.2

+2 +1 -9 +3 +7 -22 -35

May 20, 2010 | Page 16 May 20, 2010

The final general election vote by class
And in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?

Conservatives 50

Labour

Liberal Democrats

Other Parties

42 37 34
25

34 31 27

36 32

30 22

19 14 9 6
0 AB C1 C2 DE

15 12

Note: Vote totals based on allocation of those who refused to answer.

May 20, 2010 | Page 17 May 20, 2010

Working class hostility to immigration and EU: % very hostile
Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVOURABLE feeling; zero meaning a VERY COLD, UNFAVOURABLE feeling; and fifty meaning not particularly warm or cold immigration the European Union.

% Very Cool: Under 25 75

Warm

Cool

-30

-14

-23

-51

-45

-57

-49

-19

0

-13

-39

-37

-43

-44

50

49 38
25

51

54

53

52 47 36
30 20

46

28

32

23

0
Total AB C1 C2 DE Men C2DE Older C2DE Total AB C1 C2 DE Men C2DE Older C2DE

Immigration

The European Union

May 20, 2010 | Page 18 May 20, 2010

General election vote by class: 2005 and 2010
And in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?

Conservatives 50

Labour

Liberal Democrats

Other Parties

47 40 32 33 25 28 29 26 25 19 10 7 0
AB C1 C2

47 42 37 34 30 27 22 18 14 15 9 6
DE AB

34 31 27

36 32

19 12 9 6
C1 C2 DE

ICM/Guardian 2005 Prediction

GQRR 2010 Post-Election

Note: GQRR vote totals based on allocation of those who refused to answer. ICM/Guardian numbers from pre-election Note: Vote totals based on allocation of those who refused to answer. poll dated May 1-3rd, 2005. ICM/Guardian data excludes those who will not vote, don t know, or refuse to answer.

May 20, 2010 | Page 19 May 20, 2010

The final general election vote by age
And in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?

Note: Vote totals based on allocation of those who refused to answer.

May 20, 2010 | Page 20 May 20, 2010

The final general election vote by type of area
And in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?

Conservatives 50

Labour

Liberal Democrats

Other Parties

44 41 34
25

36 33 29 20 11 10 10 27 29 24 24 24

3
0 Large City Suburbs

Small City/Town

Village/Rural

Note: Vote totals based on allocation of those who refused to answer.

May 20, 2010 | Page 21 May 20, 2010

The final general election vote by region
And in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?

Conservatives 50

Labour

Liberal Democrats

Other Parties

50 43 35
25

37

37 30 26 22 16 11 7 7
Southeast Southwest/Wales Midlands

39 31 26 23 22 23

41

24 19 16

9
North

8
Scotland

0
Greater London

Note: Vote totals based on allocation of those who refused to answer.

May 20, 2010 | Page 22 May 20, 2010

Labour and Lib Dem voters wanted a different government
With a hung parliament, what would you like to see happen?

56

37 32 29 21 3
Tories form the gov't

4
Tory-Lib Dem coalition Labour-Lib Dem coalition with a new Labour leader Unity government

9
Tories form the gov't Tory-Lib Dem coalition Labour-Lib Dem coalition with a new Labour leader Unity government

Labour Voters

Lib Dem Voters

May 20, 2010 | Page 23 May 20, 2010

Preferred government without a change of Labour leader
With a hung parliament, what would you like to see happen?

56

33 29 8 7
Tories form the gov't Tory-Lib Dem coalition A coalition of Labour and Lib Dem Unity government Tories form the gov't Tory-Lib Dem coalition A coalition of Labour and Lib Dem Unity government

29

28

5

Labour Voters

Lib Dem Voters

May 20, 2010 | Page 24 May 20, 2010

The position of the Conservative Party

Page 24 |

Greenberg Quinlan Rosner

May 20, 2010 | Page 25 May 20, 2010

Value associations: Conservatives chosen above or at their vote
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?

Conservatives
For big corporate interests For the middle class British For middle Britain Will act boldly if needed Has a vision for Britain to be successful Trust to manage the economy Improving your own standard of living For the right kind of change Right approach to immigration
0

Labour

Lib Dems

All/None/DK

Tory Labour

66 52 44 42 42 40 38 38 38 37 25 26 30 29 35 32 25 22
50 Tory Vote: 37%

18 24 9 19 12 16 12 17 28 23

5 17 22

11 7

+48 +28 +19 +16 +12 +11 +3 +6 +13 +15
100

13 16 15 15 13 9 18

May 20, 2010 | Page 26 May 20, 2010

Value associations: Conservatives chosen below their vote
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?

Tory Labour

Conservatives

Labour

Lib Dems

All/None/DK

Shares your values

35

31

22

12

+4

On your side

32

32

20

16

0

Keeping taxes at the right level for you

32

33

21

14

-1

For the average person

25

43

22

10

-18

Trustworthy

24
0

23
50 Tory Vote: 37%

23

30
100

+1

May 20, 2010 | Page 27 May 20, 2010

Non-Tories unconvinced of Conservative Party s changes
First Statement: David Cameron changed the Conservative Party.
First statement strongly Second statement strongly

Second Statement: The Conservative Party has not changed very much.

+4

+45

+30

+29

+26

71

65

63

61

46

50 51 26 29 35 44 34 43 35 35 17
Has not changed Changed Has not changed

22 11
Changed Has not changed Changed Has not changed

13
Changed

12
Changed Has not changed

Total

Labour Voters

Considered Labour

Labour Voters 2005

Lib Dem Voters

May 20, 2010 | Page 28 May 20, 2010

The position of Liberal Democrats

Page 28 |

Greenberg Quinlan Rosner

May 20, 2010 | Page 29 May 20, 2010

Value associations: Lib Dems chosen at or near their vote
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?

LD Cons

LD Lab

Lib Dems

Conservatives

Labour

All/None/DK

For the right kind of change

28

38

25

9

-10

+3

Trustworthy

23

24

23

30

-1

0

Right approach to immigration

23

37

22

18

-14

+1

For the average person

22

25

43

10

-3

-21

Shares your values

22
0

35
50

31

12
100

-13

-9

Lib Dem Vote: 24%

May 20, 2010 | Page 30 May 20, 2010

Value associations: Lib Dems chosen below their vote
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?

Lib Dems

Conservatives

Labour

All/None/DK

LD Cons -11 -12 -23 -21 -35 -24 -26 -30 -35

LD Lab -12 -12 -7 -15 -7 -13 -23 -18 -16 -13

Keeping taxes at the right level for you On your side For middle Britain Improving your own standard of living For the middle class Has a vision for Britain to be successful Trust to manage the economy Will act boldly if needed British For big corporate interests
0

21 20 19 17 17 16 12 12 9 5 38

32 32 42 38 52 40

33 32 26 32 24 29 35 30 25

14 16 13 13 7 15 15 16 22 18 11
100

42 44 66

-61

Lib Dem Vote: 24%

50

May 20, 2010 | Page 31 May 20, 2010

The position of Labour

Page 31 |

Greenberg Quinlan Rosner

May 20, 2010 | Page 32 May 20, 2010

The Labour vote
And in the general election yesterday/Thursday, which party did you vote for -- the Conservatives, Labour, Liberal Democrats?

50

38 30 31 33

25

0
Labour 2010 Actual Labour Vote + Very Labour Party Identification Seriously Considered Voting Labour Labour 2005 Vote

Note: Vote totals based on allocation of those who refused to answer.

May 20, 2010 | Page 33 May 20, 2010

Labour leaders
Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVOURABLE feeling; zero meaning a VERY COLD, UNFAVOURABLE feeling; and fifty meaning not particularly warm or cold.

Therm. Warm Cool Mean

ID

Cool

W arm

Gordon Brown Alan Johnson David Miliband Ed Miliband Jon Cruddas Ed Balls Harriet Harman
60

55 28 37 36 13 4 43 53
40 20 0

33 15 21 15

39.3 42.7 41.9 39.9 36.7

-22 -13 -16 -21 -9 -29 -40

100 56 76 69 24 71 80

14 13
20 40 60

35.6 32.3

May 20, 2010 | Page 34 May 20, 2010

Value associations: Labour chosen above their vote
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?

Labour

Conservatives

Lib Dems

All/None/DK

Labour Tory

For the average person

43

25

22

10

+18

Trust to manage the economy

35

38

12

15

-3

Keeping taxes at the right level for you

33

32

21

14

+1

On your side

32

32

20

16

0

Improving your own standard of living
0

32
Labour Vote: 30%

38
50

17

13
100

-6

May 20, 2010 | Page 35 May 20, 2010

Value associations: Labour chosen near their vote
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?

Labour Tory

Labour

Conservatives

Lib Dems

All/None/DK

Shares your values

31

35

22

12

-4

Will act boldly if needed

30

42

12

16

-12

Has a vision for Britain to be successful

29

40

16

15

-11

0

Labour Vote: 30%

50

100

May 20, 2010 | Page 36 May 20, 2010

Value associations: Labour chosen below their vote
Now, let me ask you something a little different, but again about values. After I read each one, please tell me which party you associate more with the term: Labour, Conservatives, or the Liberal Democrats?

Labour

Conservatives

Lib Dems

All/None/DK

Labour Tory

For middle Britain

26

42

19

13

-16

For the right kind of change

25 25

38 44

28 9 23

9

-13

British

-19

For the middle class

24

52

17

7

-28

Trustworthy

23

24

23

30

-1

Right approach to immigration
0

22

37
50

23

18
100

-15

Labour Vote: 30%

May 20, 2010 | Page 37 May 20, 2010

Labour believes it has good policies and new leaders
First Statement: Labour needs a long time in the wilderness to get its act together.
First statement strongly

Second Statement: Labour has good policies and new leaders.

Second statement strongly

+9

+65

+39

+36

+9

80 66 52 43 41 33 19 6
Needs to get act together Good policies/ leaders Needs to get act together Good policies/ leaders

66 52 43 30 32 30 12
Good policies/ leaders Needs to get act together Good policies/ leaders

27 19 12
Needs to get act together Good policies/ leaders

15
16
Needs to get act together

Total

Labour Voters

Considered Labour

Labour Voters 2005

Lib Dem Voters

May 20, 2010 | Page 38 May 20, 2010

Labour divided on whether party should be leading or in coalition
First Statement: The Labour Party should work to be the leading party again.
First statement strongly

Second Statement: The Labour Party should work to lead in coalition with the Liberal Democrats.

Second statement strongly

+14

+3

+13

+2

+47

67 48 34 36 19 21 22 24 51 53 48 40 34 33 24 7
Leading Party In Coalition Leading Party In Coalition Leading Party In Coalition Leading Party In Coalition Leading Party In Coalition

50

48

20

33

Total

Labour Voters

Considered Labour

Labour Voters 2005

Lib Dem Voters

May 20, 2010 | Page 39 May 20, 2010

Labour ready for center-left project; Lib Dems less clear
First Statement: Labour and Liberal Democrats should each advance their own center-left approach and against the Conservatives.
First statement strongly

Second Statement: Labour and Liberal Democrats should work together as a center-left force and against the Conservatives.

Second statement strongly

+5

+40

+26

+27

+3

68 60 45 60 46 40 28 20 13
United force Own approach United force

43

40

34 36

33 31 16 17
United force Own approach

17
Own approach

20

8
Own approach United force Own approach United force

Total

Labour Voters

Considered Labour

Labour Voters 2005

Lib Dem Voters

May 20, 2010 | Page 40 May 20, 2010

Labour wants to be New Labour
First Statement: This is the time to get back to old Labour.
First statement strongly

Second Statement: This is the time for New Labour.

Second statement strongly

+15

+34

+16

+37

+11

65 49 31 34 21 14
Old Labour New Labour Old Labour New Labour Old Labour New Labour

66

46 31 33

44 29 33 37

22

24

23 17 8
Old Labour New Labour Old Labour New Labour

16

Total

Labour Voters

Considered Labour

Labour Voters 2005

Lib Dem Voters

May 20, 2010 | Page 41 May 20, 2010

Labour divided on future role of unions
First Statement: Labour needs to be closer to the unions.
First statement strongly

Second Statement: Labour needs to be more independent of the unions.

Second statement strongly

+27

+9

+10

+6

+25

60 54 45 33 35 28 15
Closer to Unions Away from Unions Closer to Unions

54 44 45

58 51

33 26 19 27 15
Closer to Unions Away from Unions Closer to Unions Away from Unions Closer to Unions Away from Unions

29

22

23

Away from Unions

Total

Labour Voters

Considered Labour

Labour Voters 2005

Lib Dem Voters

May 20, 2010 | Page 42 May 20, 2010

The progressive future: spending and debt

Page 42 |

Greenberg Quinlan Rosner

May 20, 2010 | Page 43 May 20, 2010

Progressives: raise taxes to preserve services
First Statement: To reduce the debt, we will need to make major cuts in spending and public services.
First statement strongly

Second Statement: To reduce the debt, we must raise taxes broadly and do less cutting of spending and services.

Second statement strongly

+1

+26

+50

+9

+26

68 58 45 46 40 32 26 19 18 10
Cut spending Raise taxes Cut spending Raise taxes Cut spending

59 49 33 18 30 13 2
Raise taxes Cut spending

31 14
Raise taxes Cut spending

13
Raise taxes

Total

Labour Voters

Considered Labour

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 44 May 20, 2010

Not time to cut taxes
First Statement: It is time to cut taxes.
First statement strongly

Second Statement: It is not the time to cut taxes.

Second statement strongly

+36

+36

+47

+44

+47

+31

73 66 66

70

72 64

53 30 41 30 42 46 26 21 26 17
Not cut taxes Cut taxes Not cut taxes

44 25 18
Cut taxes Not cut taxes

33 39 20
Cut taxes Not cut taxes

19
Cut taxes Not cut taxes

19
Cut taxes Not cut taxes

Cut taxes

Total

Labour Voters

Considered Labour

Labour Voter 2005

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 45 May 20, 2010

Country concerned will go too far cutting spending to cut debt
First Statement: I'm more worried that we will go too far in cutting social spending and public services.
First statement strongly

Second Statement: I'm more worried that we won't go far enough to cut spending and reduce the debt.

Second statement strongly

+17

+44

+55

+33

+13

76 70 64 57 40 36 20 12
Too far Not far enough Too far Not far enough Too far

56 54 47 26 21 17 6
Not far enough Too far Not far enough Too far Not far enough

43 45 31 28 22

Total

Labour Voters

Considered Labour

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 46 May 20, 2010

The progressive future: government & markets

Page 46 |

Greenberg Quinlan Rosner

May 20, 2010 | Page 47 May 20, 2010

Government over big society
First Statement: If government gets the right policies, Britain can do well.
First statement strongly

Second Statement: If society is strong, Britain can do well.

Second statement strongly

+18

+25

+1
65 46 45

+34

57 39

62

37 42 31 36 24 25 23

34 24

18
Government Society

Government

Society

Government

Society

Government

Society

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 48 May 20, 2010

More government over more markets
First Statement: This is a time for government to get more involved.
First statement strongly

Second Statement: This is a time to depend more on markets.

Second statement strongly

+49
83 71

+69
77

+60

+40

65

48 38 22 14 8
Government Markets Government

38 17

37

25

7
Ma rkets Government Ma rkets Government

10
Ma rkets

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 49 May 20, 2010

Government investing preferred to less regulation/more enterprise
First Statement: To get future economic growth, the British government will need to encourage investment in new industries and sectors.
First statement strongly

Second Statement: To get future economic growth, Britain will have to create an environment with less regulation and more freedom of enterprise.

Second statement strongly

+35
76 65

+57
71

+46

+14

54 52 40 30 19 18 10
Encourage investment Less regula tion Encoura ge investment Less regula tion Encoura ge investment

40 37 25 34 26 13
Less regula tion Encourage investment Less regulation

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 50 May 20, 2010

Want greater regulation of financial community
First Statement: I'm more worried that we will do too little to regulate the financial community and allow for another era of speculative booms and busts.
First statement strongly

Second Statement: I'm more worried that we will go too far in regulating the financial community, which will harm the British economy.

Second statement strongly

+20

+12
65

+34

+17

58 38 33 17
Do too little Go too far

54 42 39 30 19
Do too little Go too far Do too little

56 39 31 30 15
Go too far Do too little

18
Go too fa r

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 51 May 20, 2010

Fairness and inequality central to progressives, especially Lib Dems
First Statement: We need policies to create greater opportunity. Second Statement: We need policies to bring less inequality and more fairness.

First statement strongly

Second statement strongly

Tied

+15

+10

+17

+25

56 48 48 41 33 25 44

54 40 35 27 22
Less inequa lity Greater opportunity

57

61

36 39 38 22
Less inequa lity Greater opportunity Less inequality

29

30

Grea ter opportunity

Less inequa lity

Grea ter opportunity

Less inequa lity

Greater opportunity

Total

Labour Voters

Labour Voter 2005

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 52 May 20, 2010

The progressive future: world

Page 52 |

Greenberg Quinlan Rosner

May 20, 2010 | Page 53 May 20, 2010

Voters want less to do with the EU
First Statement: Britain needs to be more involved in the EU.
First statement strongly

Second Statement: Britain needs to be less involved in the EU.

Second statement strongly

+32

+20

+2

+59
77

64 57 49 32 37 39 21
Less involved w ith EU More involved w ith EU Less involved with EU

47 48

34 25 26

18 10

18
More involved with EU

More involved w ith EU

Less involved w ith EU

More involved with EU

Less involved with EU

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 54 May 20, 2010

Though more division about Britain s place in Europe generally
First Statement: Britain needs to be in Europe.
First statement strongly

Second Statement: Britain needs to be out of Europe

Second statement strongly

+4

+18
61 55

+29

+9

49

53 44 37 45 32 37 26 21 18
In Europe Out or Europe

45 37

29

32

In Europe

Out or Europe

In Europe

Out or Europe

In Europe

Out or Europe

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 55 May 20, 2010

More independence from the United States, including Labour
First Statement: Britain should be more independent of the United States.
First statement strongly

Second Statement: Britain should be a strong ally of the United States.

Second statement strongly

+11

+7
67

+36

+3

54 43

52 45 41 31

49

46

34 24

33 25 13

31

27

Independent US

Strong Ally

Independent US

Strong Ally

Independent US

Strong Ally

Independent US

Strong Ally

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 56 May 20, 2010

Bold new offers

Page 56 |

Greenberg Quinlan Rosner

May 20, 2010 | Page 57 May 20, 2010

Bold deficit reduction with tax increases and spending cuts
Let me describe an initiative that a new Conservative Party government would offer in the Queen's speech if it got that opportunity. Please tell me whether you support or oppose this initiative. It is time for the government to be absolutely honest and bold about what we must do as a country to address the debt, avoid becoming another Greece and making it possible to make future investments for growth. We can no longer pretend tinkering will do or that the challenge is not grave. In a year's time, the VAT will be raised from 17.5 to 20 percent, except on children's items. Tolls will be added on some motorways. And public sector spending will be cut by 10 percent in all departments. We recognise that this will be painful for many people, but it is the right course for our nation's future and children and we call on all parties to support it.

Strongly favor

Strongly oppose

+15

+23

+17
71

+48

55 40 36

59

57 40

40 19
Favor

23 18 22
Oppose

26
Oppose

28

24 13
Favor Oppose

Favor

Oppose

Favor

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 58 May 20, 2010

Country behind progressive agenda on inequality and fairness
Let me describe an initiative that a Labour-Liberal Democratic coalition would offer in the Queen's speech if they got that opportunity. Please tell me whether you support or oppose this initiative. It is time to be honest about the biggest challenge facing Britain - the growing inequality in British society. Both during periods of economic growth and periods of deep recession, hardworking families have lost income, poverty entrenched, and young people struggling for jobs - even as the wealthiest get wealthier and CEOs take outlandish bonuses. Britain will be more successful if it is a fairer Britain. Today's initiative makes permanent the 50p rate and the 50 percent tax on CEO bonuses, while abolishing taxes up to 30,000 pounds in income. Most important are investments and support for new growth industries and skills that can provide British job growth in the future.

Strongly favor

Strongly oppose

+66
80 87

+80
86

+77
69

+44

53 40 14 7
Favor Oppose

44 9
Favor Oppose

25 22 11
Favor Oppose

Favor

Oppose

3

Total

Labour Voters

Lib Dem Voters

Tory Voters

May 20, 2010 | Page 59 May 20, 2010

www.greenbergresearch.com

Washington, DC 10 G Street NE, Suite 400 Washington, DC 20002 Ph: +1 202 478 8300 Fax: +1 202 478 8301

London, UK 405 Carrington House, 6 Hertford Street London, UK W1J 7SU Ph: +44 (0) 207 499 5204 Fax: +44 (0) 207 499 5284

Page 59 |

Greenberg Quinlan Rosner

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