You are on page 1of 47

A

PROJECT REPORT
ON
““Comparative study of different TMT brands with respect to Kamdhenu TMT ”
For
“Lingraj kamdhenu TMT”
Submitted to

Mats University Raipur

IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD FOR THE DEGREE OF
Bachelors of Business Management
UNDER THE GUIDANCE OF
Company Guide

Faculty Guide

Name: Vishal Agarwal

Name:xyz

Designation: Marketing Manager

Designation

Submitted by
(STUDENT NAME)
B.B.M 2011-14
1

ACKNOWLEDGEMENT
The writing of this research report has been one of the most significant academic challenges , I
have ever had to face.
I would like to acknowledge the contribution of all those who have been instrumental in helping
and guiding me in the course of this effort.
I would like to thank Vishal Agarwal Marketing Manager, for giving me this opportunity.
I extend my heartfelt gratitude to the team for their invaluable support, guidance and suggestions.
I also take this opportunity to profusely thank, prof.Jai dewangan for her valuable support and
encouragement during the entire project duration. Above all, I am grateful to all respondent who
took out time and helped to make this project a reality.

2

3

DECLARATION

A study on
marketing strategy of kamdhenu TMT at Raipur region”

I the undersigned solemnly declare that the report of the work entitled

is based my own work carried out during the course of my study under the
supervision of

I assert that the statements made and conclusions drawn are an outcome of the
project work. I further declare that to the best of my knowledge and belief that the
project report does not contain any part of any work which has been submitted for
the award of any other degree/diploma/certificate in this University or any other
University.

___________________
(Signature
of the Candidate)
Name of the
Candidate: Ankit Singh Rajput
Roll
No.:MU11BBM021

4

Is and is an authentic work carried out by him/her at -------./Ms.Certificate from the Guide This is to certify that this project entitled “----------“ submitted in partial fulfillment of the degree of Bachelor of Business management to the MATS .under my guidance.. ------. ----------.Raipur. done by Mr. Signature of the student Signature of the Guide 5 . The matter embodied in this project work has not been submitted earlier for award of any degree or diploma to the best of my knowledge and belief.Roll No.

.Self Certificate This is to certify that the dissertation/project report entitled “A study on marketing strategy of Kamdhenu TMT at Raipur region“ is done by me is an authentic work carried out for the partial fulfillment of the requirement for the award of the degree of Bachelor of Business Management under the guidance of ---------. Signature of the student Name:Ankit Singh Rajput Roll No. The matter embodied in this project work has not been submitted earlier for award of any degree or diploma to the best of my knowledge and belief.MU11BBM021 6 .

4) Ensure to avoid spelling mistakes & grammatical errors. 7) Get your logbook signed by your Faculty guide & Company guide. Miss. 5) Follow the guidelines given to you in the logbook & handouts.. 2) Always put correct designation of the guides. If you have any confusions clear it from them. (Dr. 3) Always acknowledge your faculties & guides who have helped you in the project. It has nurtured the same spirit of enterprise and search for cutting-edge technology with which it started. 6) Print your final project after getting the consent from your faculty guide. EXECUTIVE SUMMRY:- Kamdhenu TMT has always met tough challenges and seized the opportunities that have come its way.. Mrs. 8) Don’t forget to mention your achievements in the logbook.. Etc). Mr.1) Write your Guides Name Correct & Use correct titles with the guide names for example.. It thus continues to be the driving force and in many ways a benchmark for the 7 . 9) Soft copy of Final Internship Report & PPT to be submitted in softcopy in CD.

as they do not want to disclose their business details. The project was carried out in the market of Raipur of Chhattisgarh state.The second objective of the project was to study the brand awareness activities undertaken by Kamdhenu and its other competitors. The study can help in analyzing certain weak point. The project was carried out for knowing prevailing market condition of Kamdhenu TMT in Raipur Region . There are many market players in TMT industry. My project is based on “comparative study of different TMT brands” with respect to Kamdhenu TMT in Raipur city. They are Nakoda TMT. The study has been done for the TMT(Thermo Mechanical Treatment) so more or less it helps in understanding the consumer preference towards the various brands in TMT market. 8 .The second objective of the project was to study the brand awareness activities undertaken by Kamdhenu and its other competitors. Most of the time was spent in traveling for one retailer were reluctant to give the information. The project was carried out for knowing prevailing market condition of Kamdhenu TMT in Raipur Region . Goel apart from these there are few other brands selling in the market. improving on which a company can overcome the low sales of its TMT but only in Raipur region. Real Ispat.TMT industry in India.

Chapter – I Introduction 9 .

For this purpose the said project work is undertaken.1 Introduction:Today it is fashionable to talk about the new economy. Interview of retailers was taken depending upon their Goel TMTessibility. it was not told retailers that the survey is conducted by Company for the obvious reasons. as they do not want to disclose their business details. “Built customer and not only product”. Customers need and want must be taken care of. Numbers of retailers were visited to get the actual picture of the market.1. Customer must be delighted. The project was carried out for knowing prevailing market condition of Kamdhenu TMT in Raipur Region .The second objective of the project was to study the brand awareness activities undertaken by Kamdhenu and its other competitors. to get each and every detail about the market. Most of the time was spent in traveling for one retailer were reluctant to give the information. This information about the market could be collected by the way of proper market survey. While doing the project attempt was made to collect maximum information about the market. Rom the market survey we get the feed about the good or services of the organization . things are moving at a nanosecond pace our market are characterized by hyper competition and disruptive technologies are challenging every business and so business must adopt to empower consumer To become successful in such a competitive environment the business organizations have to be customer oriented. To get actual and correct information. the retailers of each grade (Goel TMTording to the performance) were visited.The information about the market was gathered by visiting retailers in the market. The project was carried out in the market of Raipur of Chhattisgarh state. 10 . We hear that the business are operating in globalize economy. Again.

 What is the market trend of TMT and brand awareness of Kamdhenu TMT  How much stable is the Kamdhenu TMT as compared to other TMT brands in Raipur region? Objectives:11 .STATEMENT OF THE PROBLEM This project is mainly carried out in order to determine  What are the TMT being used by various customer in the region of Raipur and what are their expectation from the TMT.

To evaluate the level of channel satisfaction with respect to brand Kamdhenu TMT in Raipur region. The study has been done for the TMT so more or less it helps in understanding the consumer preference towards the various brands TMT market. C. To find out the level of preference given by the respondents with respect to various brands of TMT in Raipur city.This project was undertaken for three main objectives. A. B. 12 . Scope of the study:1. To evaluate the brand stability of Kamdhenu TMT in the market.

improving on which a company can overcome the low sales of its TMT but only in Raipur region. The study can help in analyzing certain weak point. Limitations: Every project report executes the results of the study but like every report this project has its own 13 .2.

Power and Paints. Rajasthan. channels. (b) Researcher not gets proper knowledge because of time limitations. And researcher faced problems to find out data. Company overview : Kamdhenu Ispat Ltd is the largest manufacturer of international quality Steel Bars in India. They have their manufacturing facility located at Bhiwadi in Rajasthan.limitations. They use CRM Belgium technology to manufacture their string of products. The company operates in three segments. thermo mechanical treated (TMT) bars. They manufacture and market the paints under the trade mark 14 . Kamdhenu Paints. They are as follows (a) The project was limited by the period of study. TMT-Gal bars and Stainless steel in a flattering time of 18 seconds against 52 seconds of others. flats and beams. Their structural steel products include angels. (c) Collection of data through personal interview. The Company is a manufacturer of Steel Bars in India. The company is the first company to get the prestigious ISO 9001:2000 certifications. (d) Company dealer and workers not provide proper information about the company. such as CID bars. a unit of the company has a production unit in Chopanki. (e) The survey was mainly carried out by questionnaire method and therefore it was restricted to the questions in the questionnaire. namely Steels.

bridges and flyovers. TMT bars are widely used in general purpose concrete reinforTMT structures. Udyog Patra Award. In the year 1997. The bar core cools down slowly to turn into a ferrlite-pearlite aggregate. allowing the core and surface temperatures to equalize. TMT Bars are thermo-mechanically-treated through leading world temp core based technology for high yield strength. industrial structures. The bars are cooled. dams. In developed countries only TMT Saria is used for construction activities. Kamdhenu Ispat Ltd. Belgium to manufacture Tempcore TMT under licence agreement. The company also received Udyog Ratan Award. primers and ancillary products in their unit. Kamdhenu Ispat Ltd. the company took their first in the Infrastructure & Construction Sector by establishing a single ReinforTMT Steel Bar manufacturing unit in Bhiwadi. was incorporated on September 12. the company obtained the IS 1786-1985 certification. such as emulsions. enamels. 1994 as a public limited company. Features of TMT Bars Enhanced strength combined with high ductility Excellent weldability without loss of strength at welded joints Better ductility and malleability Earthquake resistant High thermal resistance Significant savings in cost of steel About tmt:Strength of the bars are carefully controlled by optimizing the water pressure for their pearlitic core and tough surface of tempered martensite.Colour Dreamz. underground platforms in metro railway and rapid transport system. It is a special type-of saria manufactured using a latest technology. The process involves rapid quenching of the hot bars through a series of water jets after they roll out of the last mill stand. textured and designer finishes. They also launched the Eco-Friendly paints Kamolite. Bhiwadi unit has been authorized by CRM. In the year 1995. 15 . Rajasthan. high-rise buildings. a flagship company of the Kamdhenu Group. In October 1995. they commenced commercial production. In the year 1995. thermal and hydel power plants. distempers. The company is manufacturing an entire decorative and designer range of products. ductility and toughness. they received ISO 9001:2000 for quality management system.. thereby providing an optimum strength.

Q: So what are the other specialties of this saria? A: 1. 2. It is less affected by rust. It is used for all types of construction works ranging from buildings to dams. bridges and dams only? A: Not at all. Q: How it is economical? A: Because of its 20 % more strength. It is earth quake resistant because of its high tensile strength and flexibility. Q: Why should you use TMT Saria? A: Because it is very strong and economical. 16 .Q: How TMT Saria is manufactured? A: This high quality saria is manufactured using most advanced technology of the 21st century called 'Thermo Mechanical Treatment'. Q: Is TMT Saria used for high rising building.

Q: Is there duplicate TMT Saria available in the market? A: Yes. Q: How many grades are there in TMT Saria? 17 . It does not peel off the skin while working with it. It has more strength to sustain fire. 5. Q: How can duplicate TMT Saria be detected? A: Just avoid the local products. Duplicate TMT Saria are very much available in the market from local manufacturers who apply water on cheap saria during production to make them look alike TMT Saria. Some other brands are sold saying it is product of Kamdhenu.3. So watch out for these two things while purchasing Kamdhenu TMT Saria. Go for reputed brands to avoid any cheating and fake products. It bonds strongly with TMT than other reinforTMT bars. 6. It has 4 % less weight per meter than normal that makes it economical. 4. Q: How can distinguish genuine Kamdhenu TMT Saria? A: Kamdhenu stamp on every meter of saria and red Kamdhenu strip on every bundle proves the genuineness of Kamdhenu TMT Saria.

OBJECTIVES:  Better quality then other company.  Clean & healthy Environment for employee’s growth.  A higher productivity to cover maximum market. These three grades of Kamdhenu Saria come at 8 mm to 25 mm range.  Fair returns to shareholders. Kamdhenu has the credit of manufacturing Fe . Fe. GOALS: -Become number one TMT company in India 18 .  Try to lower pollution to fulfillment of social responsibilities. energized society. VISION:To be India’s most admired company MISSION: Delighted customers. Fe.A: Fe . Empowered partners.550 are three grades in TMT Saria.550 grade Saria first time in India.500 and Fe.  Maximum customer satisfaction. inspired employees.415.550 is the strongest among the three.

Chapter – 2 Review Of Literature 19 .

finding out which brands satisfy their needs and which do not. provides value to the firm 20 .1 Theoretical Background:BRAND The American marketing association defines a brand as “a name.consumers may evaluate the identical product differently depending on how it is branded. It is a perceptual entity rooted in reality but reflecting the perceptions and iodeosin crazies’ of consumers. symbol. It’s all about creating differences between products.” Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. ultimately a brand resides in the minds of consumers. They learn about brands through past experiences with the product and its marketing program. sign. Branding is endowing products and services with the power of a brand. term. SCOPE OF BRANDING How do you” brand” a product? Although firms provide the impetus to brand creation through marketing programs and other activities. Branding creates mental structures that help consumers organize their knowledge about products and services in a way that clarifies their decision making and. intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. ROLE OF BRANDS Brands identify the source or maker of a product and allow consumers-either individuals or organizations-to assign responsibility for its performance to a particular manufacturer or distributor . in the process. or design or combination of them.2. Marketers need to teach consumers”who”the product is-by giving it a name and other brand elements to identify it-as well as what the product does and why consumers should care.

21 .

Chapter – 3 Research Methodology RESEARCH METHODOLOGY 22 .

RESEARCH PLAN The project was mainly based on the descriptive research design.The research methodology is the way systematically solve the systematically solve the research problems. For this. PERIOD OF STUDY The market research was conducted over a period of 30 days. journals. 2. This includes all the detail of how to go about research work of Kamdhenu TMT. analyzed and suggestion and recommendation were given. magazines. The secondary sources of data include annual report. 23 . right at the beginning the research plan was prepared. and websites which are helpful for making my project report. Data was tabulated. DATA COLLECTION 1. The main objective of the product is to know the market condition of Kamdhenu TMT and to study the activities undertaken by various TMT companies. website of KAMDHENU TMT Ltd. A primary source of data includes the personal interview from various respondents through questionnaire.

few open ended question were included to obtain the perception of the retailers. SAMPLE ANALYSIS The analysis of the collection information was made in scientific manner. It gives all retailers in a group and equal chance of being selected for the purpose of the survey.2 for most unfavorable alternative Rank. This is because the retailers are localized in different part of the market a group of retailers are chosen are random from large group. This is the most common method of selecting the sample.3 for unfavorable alternative Rank. The questionnaire includes open ended as well as close ended question.RESEARCH INSTRUMENTS The Research instrument chosen for conducting the survey was structured questionnaire was prepared as show as in the annexure. Rank.5 for the most favorable alternative Rank. SAMPLE SIZE Out of nearly 250 retailers in TMT market of Raipur. 100 sample sizes were chosen for the study was Random Sampling Technique.1 poor 24 . in the questionnaire particular rank was given in the following manner. Different manner rank was given to each alternative of particular questions.4 for the moderately favorable alternative Rank.

but he wants quality TMT. The customers are ready to give slightly high price. This is because of the crazier Trend of particular market. thus he is quality conscious. The customer perceives quality of TMT as good quality because of effective marketing. With the help of results sustained. but their demand is not more. Thus the “sum of an alternative” having least score considered to be most favorable. The market of TMT Changes as the area changes. the findings are recorded in the form of graphs. result is prepared for various important parameters of the survey. The demand for particular TMT for particular TMT is much less. So effective marketing is necessary. total of each alternative of all the sample size retailers was made. The individual customers are there. Thus the demand for the TMT is not that much price sensitive. In this manner. Price is not the criterion for selection of rejection of particular brand is adapted on the type of application of TMT and the brand name in market. Thus the awareness among the customers about the particular TMT plays a vital role.To come at the conclusion. 25 .

Chapter – 4 Data Analysis & Interpretation Data Analysis and Interpretation: 26 .

27 .whereas Nakoda TMT and Saini Industry Ltd has get most favourable ranking.Table 1. Ranking of various brands on the basis of price & schemes given by the respondents Company Name Favourable Surveys (Out of 100) Kamdhenu 15% Nakoda TMT 30% Real Ispat 15% GOEL TMT 10% Saini Industry Ltd 30% Favourable Surveys (Out of 100) 15% 30% 30% 10% 15% Interpretation: It can be inferred from the above table & graph that Kamdhenu TMT has got favorable ranking in case of price& schemes with comparison to other brands of TMT as per the rankings given by the respondents.

Table2 Benefits from the TSO visit of different brands to retailers & dealers Company Name Favourable Surveys (Out of 100) Kamdhenu 35% Nakoda TMT 5% Real Ispat 20% GOEL TMT 5% Saini Industry Ltd 35% 1 1 4 2 4 Interpretation: It can be seen from the above graph that Kamdhenu TMT&Lafarg equal has got favorable ranking in case of TSO visit to outlets as compare to other TMT brands Goel TMT.Nakoda TMT etc. 28 .

Table 3: showing from which companies the dealers & retailers get the advantage of the shop display Company Name Favourable Surveys (Out of 100) Kamdhenu 20% Nakoda TMT 30% Real Ispat 10% GOEL TMT 30% Saini Industry Ltd 10% shop advt display 2 5 3 2 3 Interpretation: 29 .

Goel TMT. Table5: showing Sale of the various TMT brands as per the respondents Company Name Favourable Surveys (Out of 100) Kamdhenu 25% Nakoda TMT 30% Real Ispat 15% GOEL TMT 15% Saini Industry Ltd 15% 30 .From which company the channel partners get better useful giveaways Company Name Favourable Surveys (Out of 100) Kamdhenu 25% Nakoda TMT 30% Real Ispat 8% GOEL TMT 30% Saini Industry Ltd 7% Interpretation: It can be seen from the above table & graph that Kamdhenu TMT has got unfavorable ranking in case of providing useful gateways to retailers & dealers as compared to other brands on the basis of the data received by the respondents. Saini Industry Ltd etc.It can be inferred from the above graph that Kamdhenu TMT has got most unfavorable ranking for shop advantage display hindering the brand stability as compared to other TMT brands (Nakoda TMT.) Table4 .

Sales 4 4 2 3 2 Interpretation: It can be inferred from the above graph that Kamdhenu TMT has got unfavorable ranking (25%) in case of sales as compared to Nakoda TMT TMT (30%) having favorable ranking.showing cash discount schemes of various TMT brands as per the respondents Company Name Favourable Surveys (Out of 100) Kamdhenu 25% Nakoda TMT 20% Real Ispat 25% GOEL TMT 20% Saini Industry Ltd 10% 31 . Table6.

cash discount scheme 1 3 3 2 4 Interpretation It can be referred from the above table that Kamdhenu TMT has got favorable alternative with respect to cash discount schemes to respondents (retailers& dealers) as compared to other TMT brands. Table 7: showing the packaging quality of various TMT brands as per the respondents Company Name Favourable Surveys (Out of 100) Kamdhenu 20% Nakoda TMT 28% Real Ispat 18% GOEL TMT 22% Saini Industry Ltd 12% 32 .

Real Ispat(18%)&Saini Industry Ltd(12%)responses.Favourable Surveys (Out of 100) 12% 20% 22% 28% 18% Interpretation: It can be inferred from the above table & graph that packaging quality of Nakoda TMT(28%)responses&Goel TMT(22%)responses are good as compared to other brands Kamdhenu cem(20%). 33 .

Company Name Favourable Surveys (Out of 100) Kamdhenu 20% Nakoda TMT 32% Real Ispat 15% GOEL TMT 18% Saini Industry Ltd 15% Favourable survey out of(100) 15 20 18 15 32 Interpretation: It can be clearly seen from the above table &graph that 20 respondent feel that sale of Kamdhenu TMT is hampered due to non-availability of TMTs. Goel TMT (18%). Similarly Nakoda TMT (32%).Table 8: showing the changes in sales with respect to non. 34 .availability of TMT brands. &Saini Industry Ltd (15%) respondents. Real Ispat (15%).

similarly (35%) to Nakoda TMT.(14%) to Real Ispat. 35 .Table 10: Table showing the result of respondents with respect to TMT brands with which they would like to stay with Company Name Favourable Surveys (Out of 100) Kamdhenu 25% Nakoda TMT 35% Real Ispat 14% GOEL TMT 15% Saini Industry Ltd 11% Favourable Surveys (Out of 100) 11% 25% 15% 14% 35% Interpretation: It can be Inferred from the above table &graph that( 25%)respondents like to stay with Kamdhenu TMT.(15%) to Goel TMT and (11%) respondents to Saini Industry Ltd.

similarly (38%) say to Nakoda TMT.Table 11: showing the result of the respondents that which company will dominate in future Company Name Favourable Surveys (Out of 100) Kamdhenu 21% Nakoda TMT 38% Real Ispat 12% GOEL TMT 18% Saini Industry Ltd 11% Favourable Surveys (Out of 100) 11% 21% 18% 12% 38% Interpretation: It can be seen from the above table &graph that (21%) respondents say that the brand Kamdhenu TMT will dominate in future.(12% )to Real Ispat(. 36 .18%) to GOEL TMT and( 11%)to Saini Industry Ltd.

Chapter – 5 Findings & Conclusions 37 .

38 . (5) Retailers focused on getting the maximum profit margin they could get hence compromising with the quality. (6) Timely and proper sales meetings are recommended as it helps the distributors to understand their goals and helps them achieving it Which results in brand stability. (4) I found out that if the desired brand of TMT is not available with the retailer. providing them goods on credit. they sell other brands of TMT to the customer. Thus to maintain brand stability. (3) The retailers maintained a direct relation with the customers.Findings: On the basis of our survey my finding are as follows (1) Communication and interaction by the TMT companies with the distributors and retailers is recommended as it helps in developing a healthy professional relationship and encouraging the distributors and retailers to maintain good stock of the products of that manufacturer and thus improving the sales. (2) The main work of the distributors was to manage the demands of the retailers and provide them with the desired quantities of product at agreed time and cost.

Customers are the leaders of the business. not the company. India. The project was carried out for knowing prevailing market condition of Kamdhenu TMT in Raipur Region . Kamdhenu TMT has great such efforts on customers which had helped to increase their sales. Building brands. It was formerly a part of Madhya Pradesh before the state of Chhattisgarh was formed on November 1. 39 . So that. 2000. Raipur is the capital city of the state of Chhattisgarh. The era is not like past. and images are the short cut to it today majority has brand oriented life. In such a time. every companies are running behind these customers offering them large priorities and convincing them its peculiarities.Goel TMTording to the survey finding is that Kamdhenu TMT is providing more facilities to their dealer and customers. he will be continuing with the same. The customers will decide to make a product success or not they are the key players.Conclusion: As customers we buy a lot of things every day we buy not only having any pre-assumption about the product but also having nothing needs must be fulfilled. The city is the administrative headquarters of Raipur District. If anyone satisfied with a brand. People go anywhere to fulfill his dreams in such a time all business leaders are striving hard to get more customers and spare no effort to get them satisfied. quality. every brand had to try best to put awareness about it.The main objective of the project was comparative study of the various TMT brand .

Chapter – 6 Suggetions & Recommendtions 40 .

SUGGESTIONS  The company should focus on the packaging quality of bag as most of the respondents were not satisfied with it.  In order to gain more brand stability Kamdhenu TMT limited should find better means and develop new ideas in order to combat the current competition in the market.  In order to increase their sale they should provide better margin for the retailer dealer.  In order to maintain its position in the market Kamdhenu TMT limited should manufacture good quality of TMT that should be affordable to all levels of society Limitations 41 .  They should equip themselves with a brand ambassador who portrays customer and is an achiever so that customers can be influenced into buying Kamdhenu TMT.

BIBLIOGRAPHY 42 .

Marketing management-Philip kotler 43 .com www.com.KamdhenuTMT.Bibliography: www.wikipedia.

APPENDICES 44 .

O.) Order Regular Effective Sales Effective T. and ‘5’-Max. p Activity usefulness by Sales UT Kamdhenu Real Ispat GOEL TMT Saini Industry Ltd Attributes / Price & Packaging Shop Advs.Questionnaire Name of the Firm: City Zone: Postal Address: Contact no: Number of years in TMT Business _____________ Dealer/ Authorized Stockiest/Retailer _____________ 1. Rank various brands relative to each other in the following Attributes (1-5 rating scale. Useful Cash discount schemes quality of bag Display Giveaways schemes Brands 45 . ‘1’Min. effective Attributes / execution supply 365 Meetings Relationshi Visit frequency Brands Time days By TSO or Co.

UT Kamdhenu Real Ispat GOEL TMT Saini Industry Ltd Will ur sale Which Co.’s will Which will Attrib go down if dominate in future U like to utes / it is not Brand available? Stay with s UT Kamd henu Real Ispat GOEL TMT Saini Indust ry Ltd 46 .

If your current brand(s) guarantees you regular timely supply within your area of operation will you be able to give 100% of your counter share to current brand(s). −−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− −−−−−−−−−−−−−−−−−−−−−−.2. 47 . a) b) c) d) e) Certainly Yes Yes Can’t say No Certainly No 4. If given an opportunity which other Company (Companies) will you like to be associated with {other brand(s)}. what is the reason? −−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− −−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− 3. Suggestion if any for current brand(s).