Greenfield Trading LLC

SUSTAINABILITY & ENERGY
CONSULTANTS
Greenfield Trading LLC

Centre for Sustainable Design
P.O. Box: 231558,
Dubai, UAE
+971-4-2580517
+971-4-2580518
sales@greenfielduae.ae
www.greenfield-sustainability.com
Company Profile
CONTENTS
1
COMPANY BRIEF
ORGANISATION DETAILS
Offices
Affiliations
Software Tools
Technical Library
Measuring and Data Logging Instruments
CONSULTANCY SERVICES RENDERED

LEED (USGBC) & ESTIDAMA Certification for New Constructions
LEED (USGBC) Certification for Existing Buildings
ISO 50001 Energy Management System
Energy Value Analysis
Energy Modelling
LEED & ESTIDAMA Commissioning Agents
CFD for Building Applications
Indoor Air Quality (IAQ)
Energy Auditing & Energy Conservation
REFERENCE PROJECTS
CVs
CERTIFICATES

PO Box: 231558, Dubai
Company Profile
COMPANY BRIEF
Greenfield Trading L.L.C. is a cutting edge Sustainability and Energy Management
Consultancy Company with 25 years experience in energy efficient buildings design.
WHAT WE DO:
We are specialised in Certification and Commissioning of new constructions for;
USGBC LEED
ESTIDAMA
Trakhees (EHS) ; and
LEED O&M Certification for existing buildings.
We also offer our services for;

ISO 50001 Energy Management System (EnMS),
Energy Auditing and Benchmarking
Energy Modeling
Indoor Air Quality measurement and mitigation
Energy Conservation Projects.
OUR EXPERIENCE:
Our work on Sustainability and Green Buildings extends back to 1992 with the design and
assessment of low energy and mixed-mode ventilation buildings in the UK, including the
Inland Revenue Headquarters in Nottingham, the PowerGen HQ in Coventry and Ruskin
Library at Lancaster, UK. In 1996, we dealt with social attitudes towards waste collection
and recycling in the Leicestershire area of the UK.
Under contract from the Building Research Establishment in the UK our team members
studied the energy and environmental performance of the Inland Revenue Headquarters in
Nottingham which was published by BRECSU (i.e., Building Research Energy Conservation
Support Unit) to inform UK Practitioners on new energy efficient designs.
Company Profile
View of the Inlands Revenue Headquarters - Nottingham UK
Our engineers have pioneered the discipline of Energy Conservation in Buildings over the
last 25 years in the UAE. We have completed over a hundred of energy studies in the UAE
and abroad and implemented successfully many energy conservation programmes. We
have commissioned several hundred of individual energy saving measures in buildings and
worked repeatedly with local and international consultants on Cooling Load Optimisation
and MEP Value Engineering projects for various types of premises such as Offices, Hotels,
Residential Towers, Schools, Shopping Malls etc.
Our success is driven by our passion to manage energy consumption in existing buildings
and promote the design and operation of energy efficient and sustainable buildings. We are
proud of our strong business ethics and the high sense of responsibility, which we always
maintain towards our Clients and our work.
In addition Greenfield was the LEED Consultants for the first LEED-NC Certified Mosque
Masjid in the whole of the Middle East.
Khalifa Mosque at Port Saeed - Dubai

Company Profile
More recently we are working on the LEED BD+C certification of the prestigious Enterprise
Command and Control Centre for RTA in Dubai on behalf of Eng. Adnan Saffarini Office.
RTA Dubai: Enterprise Command and Control Centre for RTA Dubai
We have executed one of first LEED-O&M certification programs for existing for GASCO
Administration Office in Ruwais, Abu Dhabi.
ADNOC - GASCO Administration Office Al Ruwais
Since January 2008 with the advent of Green Buildings in Dubai, we have managed a
number of sustainability projects for LEED USGBC totalling over 2.5 million square feet.
They included the East Old Town residential project, and five Al Attar Properties in Jumeirah
Lake Towers and International City.

Company Profile
Our Expertise

Company Profile
ORGANIZATION
Our Middle East and North Africa operations were established in early 2006 with our
Headquarters in Dubai, UAE. Since 2006 our sister Company Greenfield Services India
already enjoys tremendous success.
We are members of US Green Building Council and approved Third Party Green Building
Consultants by the Environment, Health and Safety (EHS) regulatory arm of Trakhees-Ports,
Customs & Free Zone Corporation (PCFC) in Dubai. We are among the founding members
of the Emirates Green Building Council and also members of ASHRAE, the Energy Institute
and Engineering Council in the UK, and accredited Energy Auditors with the Government of
India.
We have a team of LEED Accredited Assessors that are highly qualified and experienced
engineers in the field of building envelope and mechanical air-conditioning design and
energy optimization for existing and buildings under design. We utilise some of the most
powerful computer software Building Energy Models such as Design Builder v4, Visual-DOE,
e-Quest and EnergyPlus. We also use the ANSYS CFX Computational Fluid Dynamics
(CFD) for the study of air flow movement in buildings and car parks.
In addition to our team of Mechanical, Electrical and Energy Engineers, Greenfield has
access to Structural and Civil Engineers, Environmental Engineers, Water Treatment
Experts and Financial Analysts.
We cater for the demands of a wide clientele in Middle East and India.
We are supported by efficient administrative staff, equipped with management software
tools.
A)
OFFICES
UAE:
PO Box 231558
Dubai
United Arab Emirates
Tel: +971-4-2580517
Fax: +971-4-2580518
Email: sales@greenfielduae.ae

INDIA:
Greenfield Services (India)
Beverley Hills Towers
Andheri (W) Mumbai
India
Tel: +91-9833172181
Email: alavi@greenfieldservices.co.in
Company Profile
B)
AFFILIATIONS
Greenfield is affiliated with several Research Institutions in the field of the Built Environment
in the UK and India. They include:
USGBC United States of America
Institute of Energy and Sustainable Development, De Montfort University UK
Cardiff University UK
Epical Innovations Switzerland
Trakhees Dubai
Estidama Abu Dhabi
Bureau of Energy Engineers India
C)
TECHNICAL LIBRARY
We have in our disposal the latest technical library of national & international standards in:
Energy Efficiency
Environmental Science
HVAC Design
Electrical Design
Water Reclamation
Renewable Energy
D)
SOFTWARE TOOLS
We have in our disposal the latest computer software Building Energy Models, including:
Design Builder
> Lighting Simulations
EnergyPlus
> Duct calculators
E-Quest
> AutoCAD
HAP
> Energy Calculation (Bin temperature tool)
E- Sankey (Energy flow analysis)
Tailor designed energy & savings calculation supporting software
In addition our company is equipped with all necessary software design tools for
HVAC applications, a suite of tailored-made software to calculate the energy
consumption for new and existing buildings.

Company Profile
E)
MEASURING AND DATA LOGGING INSTRUMENTS
We have in our disposal the latest range of measurement, and logging instruments:
Power Demand Analyser
IAQ Test Kit
Smart Reader (Data Logger)
Particle Counter
Smart CTs
Anemometer
Temperature & Humidity Logger
LUX-meter
Power meter
Thermo-hygrometer
Pictures of some of the instruments are given below.
Smart Reader (Data Logger)
Smart CTs
Temperature & Humidity Logger
Lux meter
Anemometer
Thermo hygrometer

Company Profile
CONSULTANCY SERVICES RENDERED
Driven by our experience on sustainability issues and understanding of the underlying

issues on Green Buildings, Greenfield has developed a number of services, as shown
below.
LEED (USGBC) & ESTIDAMA Certification for New Constructions

We undertake Green Building Certifications for single or complex of buildings under LEED
(USGBC) or ESTIDAMA Rating systems.
We are the Sustainability Consultants for the First Green Mosque in the whole of the Middle
East and one of the very few in the world. We are also presently managing the USGBC
LEED Certification of the RTA new Command and Control Centre and the ICOL Building in
India.
Khalifa Mosque at Port Saeed Dubai
Port Saeed Mosque
RTA Command and Control Centre

We pay particular attention to our projects
needs, starting with the project registration,
concept
and
detailed
design
and
construction.
Our strong background in MEP and building
envelope design, coupled with our in-house
energy modelling capabilities affords us the
ability to guide successfully the design
through the LEED or ESTIDAMA Certification
process with maximum efficiency.
Vigor Corporate Park IOCL - India

Company Profile
To-date we are handling a variety of LEED

certifications projects, with a total BUA of 4.5
million square feet. They include several
Towers at Jumeirah Lakes, International City
and Jumeirah Village South and also the Civil
Defence at Maritime City shown below. Prior
to this, we were the support LEED
Consultants for Creek Front Development.
Al Attar Tower
Estidama Maqta Staff

Accommodation
Dubai Creek Front
Civil Defence Building
Refer to Annexure 1 for sample projects.

10
Company Profile
LEED (USGBC) Certification for Existing Buildings

In addition to Green Building Certifications for new Buildings, we also undertake LEED
Certifications for existing buildings under LEED vrs 4 O+M where the emphasis lies in the
Operation and Maintenance of existing buildings.
Using our combined knowledge on Sustainability and Energy Auditing and Energy
Conservation we deal with a number of issues relevant to an existing building such as:
Location and transportation available to the occupants
Sustainable sites
Water efficiency
Energy and atmosphere, including optimisation of energy consumption and

commissioning of electro-mechanical equipment at set intervals.
Materials and resources used in the running of the building
Indoor air quality.
In this aspect and among others, we have successfully executed a LEED-O+M certification
program for GASCO Administration Office in Ruwais, Abu Dhabi.
GASCO Administration Office


11
Company Profile
ISO 50001 Energy Management System (EnMS)

Apart from our Sustainability and Energy Conservation work, our services extend to the
implementation of ISO 50001 Energy Management System (EnMS) for large organisations.
Contrary to ad-hoc energy conservation programs, an Energy Management System (EnMS)
benefits from the inherent, continual improvement process of an EnMS that follows the Plan
- Do - Check - Act or PDCA approach. Figures 1 and 2 below show the operating cycles of a
typical energy conservation program versus an EnMS program.
Fig.1 A typical ad-hoc approach to energy efficiency
Fig.2 An EnMS systematic approach to energy efficiency
From the graphs above, ad-hoc energy conservation programs oscillate about some
average energy performance value with only marginal energy improvements over time. On
the contrary the EnMS approach allows for consistent energy improvements, year after year
due to the inherent, continual improvement action in the ISO 50001 energy standard.

12
Company Profile
Greenfield has been preparing the EnMS program for ADNOC in Abu Dhabi, including
various facilities such as Ruwais Housing Complex, ADNOC HQ, ATI Training Complex and
many more.
The EnMS process in such projects follows the Plan Do Check Act approach (Plan-DoCheck-Act, PDCA) which is shown below.

13
Company Profile
A typical energy management system model is depicted below.

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Company Profile
Value analyses for new projects

has the advantage of reducing
initial capital cost, improving
operating cost in the long term
and avoid flaws at design stage.
Our
engineers
have
been
involved in Value Analysis
projects since the early 2002 with
the development of the Green
Community and later the Burj
Development in the UAE.
Nathani Heights
Using our envelope design
expertise and building modeling
tools, we review the cooling load
calculations and optimize the
size of chilling equipment
avoiding
unnecessary
redundancy. We calculate the
energy consumption for any
building at design stage to help
the Client to set the correct
service charge and predict the
energy expenditure.
Burj Dubai Downtown Development

In case of infrastructure projects, we run parametric studies of the orientation, construction
materials, glass, external shading and more to optimize the cooling load for each typical
building. We then optimize the electrical and cooling loads in totality taking into account the
diversity factors for the various buildings, depending on their physical location, height and
nature.

15
Cooling Load (kW)

-4560
-4565

Rotating building by 15 deg to the
west
Rotating building by 15 deg to the

east
single louvre of 0.8M at 25 deg on

east & west facade
single louvre of 0.8M at 15 deg on

east & west facade
Increased length of shading to 0.8 M

on east & west facade
-4575
20% reduction in glass on east &

west facade
10% reduction in glass on east &

west facade
-4570
4 inch wall insulation
3 inch wall insulation
Proposed Design
Company Profile
By exploring these differences we calculate the optimum chilled water plant to minimize
equipment redundancy, and hence reduce initial capital cost.
Bank Credit Agricole, Cairo Egypt
Design Cooling Load for Different Design Scenarios
-4555
-4580
-4585
-4590
-4595
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Company Profile
ENERGY MODELLING
Our team members have in excess of 25 years experience in thermal modeling, which dates
back to 1986 in the UK with the use of the Thermal Admittance Method, SERI-RES, HTB2
and ESP-r. Currently, much of our modeling work in relation to LEED-USGBC or Estidama
rating systems takes place using Design Builder, Visual-DOE and e-Quest.
We are presently handling several energy model projects under the Estidama Pearls rating
system for Abu Dhabi Urban Planning Council. They include, among others, the Danat Al
Emarat Hospital, Borouge Innovation Centre, Petroleum Institute, Al Maqta ADNOC
Residential Development, Al Forsan and many more.
Danat Al Emarat Hospital
Whether simple or multi-storey

buildings, our modeling work
involves a series of parametric
analyses on the effect of
orientation, massing, construction
materials, glass and shading on
the cooling load. For each run, the
cost
implications
are
also
assessed, thereby enabling us to
calculate the initial cost and longterm energy budget in each case.
Petroleum Institute

17
Company Profile
Borouge Innovation Centre
Maqta Staff Accommodation
Typical 3-D Energy Model
Al Forsan Staff Accommodation

Greenfield
routinely
runs
thermal
simulations of complex of buildings in totality
taking into account the diversity factors of
the various buildings. It is well known that
the location and height of buildings can
impact the degree of shading to each other
and buildings of different nature meet the
peak chilled water demand at different times
of the day. By exploring these differences
Greenfield can calculate the optimum chilled
water plant to reduce initial cost by applying
the proper diversity to minimize equipment
redundancy.
Typical Energy Modeling Result

18
Company Profile
LEED & ESTIDAMA Commissioning Agents

In addition to LEED Certification, Greenfield also offers its services as LEED Commissioning
Agents which is a pre-requisite in LEED and ESTIDAMA Certification projects. Our
experience in commissioning of energy systems in building goes back in excess of 15 years
and covers equally well the areas of air-conditioning, ventilation, daylight and artificial
lighting and renewable energy systems. Working on behalf of the Client, we strive to ensure
that the design themes are correctly carried through the construction and the systems are
properly commissioned to produce the expected energy reduction and indoor air quality.
Given our experience as LEED
Assessors, we are acutely aware
of the intricacies of the
documentation that is needed in
LEED Certification projects in
relation to commissioning of
energy systems. Our work
begins with a review of the
Owners Project requirement and
Basis of Design documents. We
make
sure
that
the
commissioning requirements are
reflected
correctly
in
the
construction documents and
prepare the commissioning plan.
After
the
verification
of
installation and performance of
the commissioned systems, we
complete the commissioning
report
for
USGBC.
For
Enhanced Commissioning in
particular, we review the building
operation within 10 months after
substantial completion of the
building and advise on any
shortcomings.

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Company Profile
CFD for Building Applications

Over the last 3 years, our Computational Fluids Dynamics (CFD) team has been very active
in the study of air flow movement in office buildings and also the design of intricate building
envelope designs using double skins glass structures to mitigate solar gains into the
occupied space.
Other times, our CFD experts

simulate car park ventilation
systems to ensure that the
mechanical ventilation system is
not liable to pockets of high CO
levels, which could put in
danger the life of car park users.
Along with such studies we also
investigate the dispersion of
smoke in the event of fires in
underground car parks and the
control regimes of ventilation
fans under such conditions.
Air flow pattern in large AHU rooms
Temperature variations in a
glass structure
Air flow distribution in a car park

20
Company Profile
Indoor Air Quality

Under Indoor Air Quality, Greenfield offers a complete solution involving both monitoring of
the quality of the indoor environment but also mitigating any identified problems. In
collaboration with CamFil International, Greenfield is equipped to undertake in-situ
measurement of many types of indoor air pollutants, be it gases, particles or others. At the
end of the measuring process, Greenfield can provide a series of solutions to suit different
environments. These solutions differ from stand-alone high efficiency HEPA filters for small
to intermediate size projects. For larger projects, such as hotels, hospitals or airports
Greenfield is collaborating with a Swedish Company whose IonAir patent technology
neutralizes smells and VOCs and kills germs. Its unique technology creates ion levels in the
occupied environment that mimic the air conditions after thunderstorms to rejuvenate the air,
and hence improve comfort and human energy levels.
Scanning electron microscope
Sampling equipment
Outdoor air sample of city at 4000x magnification

21
Company Profile
Energy Auditing & Energy Conservation

Greenfield has over 30 years of experience in energy auditing and energy benchmarking of
energy consumption for commercial buildings, offices, shopping malls, government
institutions, hotels, residential buildings, different types of industries and more.
We are the pioneers of energy conservation in the UAE and continue to lead the way in
energy optimization projects to this date. We have carried out in excess of One Hundred
Energy Audits for existing buildings including some of the largest Hotel chains in the UAE,
residential towers and shopping malls.
Our energy conservation programmes achieve on average energy savings between 13 to
30% of the annual energy bill with payback periods between 1 and 2 years.
Energy consumption data gathering and analysis: It is the first step in the energy
auditing and review process. In addition to the soft data collection from the engineering
department we also log and measure the data as shown below;
The data analysis leads to establishing an energy baseline consumption and

identification of major energy users.

22
Company Profile
The sectoral distribution helps identify the significant (Major) energy consumers in the facility
as shown below;
Figure: Significant Energy Usage (SEU)
The energy consumption is firther divided into more detailed sectors if needed, as shown
below;
Figure: Sectoral distribution of energy consumption

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Company Profile
Financial Analysis& Projections :

For the informed decision making by the CFO, various key indicators such as; simple
payback; cash flow; NPV; IRR; life cycle analysis and cost of not doing the project are
worked out. Also the future consumption pattern is projected for easy comparison as
shown below;
Economic Evaluation
Methods for Evaluating Energy Cost Reduction Projects:
Simple Payback
Internal Rate of Return (IRR)
Return on Investment (ROI)
Net Present Value (NPV)
Life Cycle Cost Analysis
Consider total cost of ownership, not just upfront cost (operating cost usually
significantly outweigh first cost.
Pay more now, save year after year
Cost of Doing Nothing

Once recommendations have been quantified the forgone savings start to accrue.
Previous Example:
Initial Cost: AED 500,000
Annual savings: AED 125,000
Lifetime 20 years

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Company Profile
Implementation of Energy Conservation Programme

Greenfields outstanding experience in Energy Conservation extends beyond Energy
Auditing and Benchmarking and into the actual implementation of the energy saving
measures. For this, Greenfield combines the project management and technical skills to
steer successfully an energy conservation programme through its entire process, which
typically involves the following stages.
Preparation of tenders
Selection of suitable energy saving equipment and contractors
Procurement of equipment
Supervision of installation of equipment
Supervision of commissioning of equipment
Measurement and Verification of the energy savings
Energy conservation project management
Particular attention is paid to the correct installation and commissioning of the equipment,
followed by the Measurement and Verification process (M&Vs) to verify and measure the
actual energy savings in line with the calculated savings in the Energy Audit Report.
Management of Energy Conservation Project

This is an additional service provided by Greenfield. Under this the energy conservation
activities of the project are managed after implementation of energy saving measures. The
minimum duration of this service is for one year and extending to any length of time as
decided by the client.
The core activities of this service are to ensure that;
All energy saving equipment are functional
The energy saving is achieved continuously
Fine tuning of these equipment is done as required
Timely maintenance of these equipment is carried out
Monthly report on energy performance improvement is produced.

25
Company Profile
The below graph shows effectiveness of the project management services for one of our
projects
Consumption (AED)
500,000
400,000
300,000
200,000
Without Energy Conservation Measures

With Energy Conservation Measures
Oct-02
Jul-02
Apr-02
Jan-02
Oct-01
Jul-01
Apr-01
Jan-01
Oct-00
Jul-00
Apr-00
Jan-00
Oct-99
Jul-99
Apr-99
Jan-99
Oct-98
Jul-98
Apr-98
Jan-98
100,000
Month/Year
Annual energy consumption post implementation

26
Company Profile
PROJECTS
Over the last 20 years our engineers have been involved in many projects both in the UAE
and abroad. Listed below is a sample of our involvement in projects.
ANNEXURE 1:
Sample of LEED (USGBC) & ESTIDAMA Certification Projects
Project name
Location
Nature
Command & Control Centre for RTA
Dubai
Office
Port Saeed Masjid
Dubai
Mosque
Indian Oil Corporation Limited - Vigor

Corporate Park
India
Office Building / LEED-CI
ADNOC Staff Accommodation at Al

Maqtaa Area
Abu Dhabi
Estidama
Private Villa W 48 on Plot No 14
Abu Dhabi
Estidama Service
1 Pearl - Abu Dhabi Municipality
Submittal
Civil Defence Building Maritime City
Dubai
Civil Defence / LEED-NC
5B+G+39 Floors at Plot No 981 Jumeirah Lakes
Dubai
Residential Tower / LEED-NC
Dubai
4B+G+3P+20 Floors at Plot No 3238 International City
Dubai
Dubai
Dubai
East Old Town (Dubai Properties)
Dubai
Residential Complex/
LEED-NC
Creek Front Development
Dubai
Muti-Complex/
LEED-NC

27
Company Profile
ANNEXURE 2
Sample of LEED-EB Certification for Existing Buildings Projects
Project
Location
Nature
Abu Dhabi
Office
Marriott Courtyard Hotel at Green Community
Dubai
Hotel
Marriott Executive Apartments at Creek
Dubai
Hotel
GASCO Al Ruwais Administration Building
ANNEXURE 3
Sample of ISO 50001 Energy Management System Projects
Project
ADNOC
ENBD

Location
Nature
Abu Dhabi
Corporate
Dubai
Corporate
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Company Profile
ANNEXURE 4:
Sample of Energy Value Analysis Projects
Project
Location
Nature
Nathani Heights
India
Residential Tower
Burj Dubai Downtown Development
Dubai
Residential/ Commercial
Tower
Rehab Rotana
Dubai
Hotel
The Tower
Dubai
Residential Tower
La Reve Tower Arabtec
Dubai
Residential Tower
Lake Hotel, OTCI - EMAAR
Dubai
Hotel
Dubai Marina EMAAR
Dubai
Office Building
Green Community
Dubai
Complex of Villas
G+6 Building on Plot No. 241 Sector B/2
Ajman
Residential Building
G+1 Building on Plot No. 375-1771
Dubai
G+2p+10 Building on Site No. 210 Plot

No. 42-43/9
Ajman
G+1 Building on Plot No. 610 Sector 8
Ajman
G+1 Building on Plot No. 357-1571
Dubai

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Company Profile
ANNEXURE 5:
Sample of Energy Modeling Projects
Project name
Location
Nature
Nathani Heights
India
Residential Tower
Port Saeed Masjid
Dubai
Mosque
ADISC Staff Accommodation
Abu Dhabi
Al Ruwais Mall
Abu Dhabi
Mall
Adnoc Staff Accommodation, Al Maqta
Abu Dhabi
Residential Tower/ Villas
Petroleum Institute
Abu Dhabi
Student Centre/Auditorium
Dar Al Emarat Hospital North Tower
Abu Dhabi
Hospital
Bank Credit Agricole
Cairo, Egypt
Office
Dar Al Emarat Hospital South Tower
Abu Dhabi
Hospital
Borouge Innovation Center
Abu Dhabi
Office / Laboratory
Civil Defence Building , Maritime City
Dubai
Civil Defence Station
East Old Town Residential Complex
Dubai
Residential Complex
5B+G+39 Floors at Plot No 981 - Jumeirah

Lakes
Dubai
Residential Tower
4B+G+44 Floors at Plot No 979 - Jumeirah

Lakes
Dubai
Residential Tower
3B+G+19 Floors at Plot No JVC

12EHRS005 at Jumeirah South Village
Dubai
Residential Tower
Ruskin Library

UK
Museum
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Company Profile
ANNEXURE 6:
Sample of LEED & ESTIDAMA Commissioning Agents Projects
Project name
Location
Nature
Command & Control Centre for RTA
Dubai
Office
Port Saeed Masjid
Dubai
Mosque
Dubai
Residential Tower/ LEED-NC
Dubai
Dubai
Dubai
Dubai
IOCL office building (Ahmedabad)
India
Office Building/ LEED -CI

31
Company Profile
ANNEXURE 7
Sample of CFD for Building Applications Projects
Project
Location
Shamiyah Expansion
Saudi Arabia
Nature
Air Stations
Al Saliyah Tower
Doha
Car park ventilation
Al Mina Tower
Dubai
Emirates Call Center
Dubai
ADFC Tower 1 Al Sowah Island
Abu Dhabi
Air distribution in Office area
Abu Dhabi
Evaluation of air movement in

double skin faade
Abu Dhabi
Air distribution in Office area
Abu Dhabi

double skin faade
Abu Dhabi

double skin facade
Abu Dhabi

double skin facade
ANNEXURE 8
Sample of Indoor Air Quality Projects
Project
Location
Nature
The Agency Restaurant Madinat

Jumeirah
Dubai
Smoking Bar
Harvesters Bar Crowne Plaza
Dubai
Smoking Bar
The Address Dubai Mall
Dubai
Smoking Rooms
The Address Dubai Marina
Dubai
Smoking Rooms
Fairmont Bab Al Bahr
Dubai
Smoking Rooms

32
Company Profile
ANNEXURE 9
Sample of Energy Auditing and Energy Conservation Projects
Project
ADNOC Head Quarter Complex
B-62 Building
ADNOC Ruwais Housing Complex
Location
Abu Dhabi
Dubai
Al Ruwais
Nature
Office Complex
Offices and Residence
Housing Complex
Garden Villa Compound
Dubai
Housing Compound
Terrace Villas Compound
Dubai
Row Houses
ADNOC Technical Institute
Abu Dhabi
Institutional
ADNOC Petroleum Institute
Abu Dhabi
Institutional
The Palace The Old Town
Dubai
Hotel
J W Marriott Hotel
Dubai
Hotel
Renaissance Hotel
Dubai
Hotel
Al Bustan Rotana Hotel
Dubai
Hotel
Ritz-Carlton Hotel
Dubai
Hotel
SOEX - Nirmal Office
India
Office
Income Tax, C-10 to C-13, BKC
India
Office
Central Excise, BKC
India
Office
PowerGen HQ
United Kingdom
Office/Best Practice
Inland Revenue HQ
United Kingdom
Office/Best Practice
Fazlani Exports

India
Food Industry
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Company Profile
Project
Mellow Trading Factory
V N S steel Pvt. LTd.
Location
Nature
Ajman
Food Industry
India
Steel Factory
Mellow Trading Factory
Ajman
Factory
Polyset Plastics Pvt. Ltd.
India
Factory
Propack Industries
India
Factory
Ecoplast Ltd.
India
Factory

34
Company Profile

CVS
35
Company Profile
DR. JOHN PATRONIS

BUSINESS DEVELOPMENT MANAGER & MANAGING PARTNER
PROFESSIONAL SUMMARY:
Dr. John Patronis is the Business Development Manager and Managing Partner of
Greenfield Trading LLC. He is specialized in Sustainability, Buildings Environmental and
Energy Performance and Value Engineering. Working closely with architects and
consultants Dr. Patronis has offered his services to a large number of public and private
organizations both in the UAE and the U.K. Dr. Patronis has published a number or articles
and worked closely with the Building Research Establishment in the UK in the study of
several prestigious buildings.
ACADEMIC & PROFESSIONAL BACKGROUND:
1992:
Doctor of Philosophy (PhD) in Building Science, University of Sheffield, UK
1986:
Master of Philosophy (MPhil) in Electronic and Electrical Engineering,

University of Sheffield, UK
1982:
Bachelor of Engineering (BEng Hons) in Control Engineering, University of

Sheffield, UK
2000:
Chartered Engineer (CEng) of the Engineering Council, UK
2000:
Member of the Energy Institute (MEI), UK
2003:
Member of ASHRAE
2009:
LEED AP (LEED Accredited Professional)
PROFESSIONAL CAREER:
2007-date

Business Development Manager and Managing Partner
2004-2007
Energy Management Services - Emirates

Head of Consultancy
1999-2004

Head of Research and Development
1992-1998
Institute of Energy and Sustainable Development, U.K.

Lecturer and Research Fellow
1989-1992
University of Sheffield, Faculty of Architectural Study, U.K.

Research Assistant
1982
Olymbos Cement Factory, Volos Greece

Engineer (Instrumentation & Control Section)

36
Company Profile
PROFESSIONAL EXPERIENCE:
In charge of Business Development at Greenfield Trading LLC.

Introduced several new business lines and systems into the Company.
Coordinated various Sustainability projects including LEED & ESTIDAMA and
Energy Value Engineering.
Coordinated the Certification of UAEs First Green Mosque - DB-65-1068, Khalifas
Mosque on Plot No. 129-107, at Port Saeed Dubai
Coordinated the installation of Wet-wall Evaporative Cooling SystemTM projects to
Emirates NBD, Jumeirah Group, Premier Inn Hotel Sharjah, MAF Tower 2, Bab Al
Shams Desert Resort & Spa, Mall of the Emirates, One & Royal Mirage, Lulu
Hypermarket and Naturelle Factory,- RAK.
Coordinated the implementation of a variety of Indoor Air Quality systems in several
commercial establishments.
Headed the Energy Value Analysis team working on the Burj Development project
between 2005 and 2007 for EMAAR.
Led the Energy Value study for the Green Community Project of Union Properties
between 2001 and 2003.
Participated in the Energy Value Engineering for Dubai Marina Towers, The Tower,
Skywalk Towers and Net Community Building of Union Properties, La Reve Tower in
Dubai, EMAAR Headquarters, Buteen Tower, Seaside Residential Development and
more.
Coordinated a number of energy audits and designed energy solutions for Al Bustan
Rotana and JW Marriott Hotels in Dubai, Le Meridien and Gulf Hotel in Abu Dhabi, Al
Khaleej Centre, Hamarain Centre and Aviation Club in Dubai, Marina Mall in Abu
Dhabi, Dubai World Centre Dubai, Oasis Tower in Dubai, Silver and Jernain
residential Towers in Abu Dhabi, RAK Ceramics, Hadeed Iron and Steel factory in
KSA and many more.
Undertook numerous feasibility studies of novel energy conservation techniques and
products in air-conditioning, lighting, power conditioning, solar hot water, street
lighting etc.
Undertook various feasibility studies on chillers sequencing measures, conversion of
constant flow to variable flow chilled water systems, heat recovery wheels, heat
pipes etc. Also in lighting control, solar hot water systems, heat pumps and others.
Carried out the building envelope of industrial premises in Ahmadabad, India,
commercial buildings and museums in UK.
Carried out the monitoring and optimization of prestigious buildings in the UK
including the Inland Revenue HQ in Nottingham and PowerGen HQ in Coventry.
Carried out extensive research work in the use of natural and innovative mixed-mode
ventilation strategies in commercial buildings in the UK.
Validated thermal models of building energy performance in collaboration with
Electricite de France.
Took part in the Health Promotion and Environmental Group for the Leicester City
Council, UK.

37
Company Profile
ALAVI M.A.R.
TECHNO-COMMERCIAL DIRECTOR & MANAGING PARTNER
PROFESSIONAL SUMMARY:
Mr. Alavi M.A.R. is the Techno-Commercial Director and Managing Partner of Greenfield
Trading LLC. He has in excess of 27 years experience in Energy Conservation and
Sustainability Projects, Process Automation and Systems Design. Throughout these years
he has acquired enormous experience in Energy Optimization/Conservation projects in
residential, commercial and industrial facilities. Lately he has been in charge of the Energy
Reviews in the implementation of ISO 50001 Energy Management System for ADNOC
which is the first in the UAE. His expertise extend to designs and specifications,
implementation and project management of HVAC systems, lighting, building controls, BMS,
energy and performance benchmarking for all types of facilities and performance contracting.
ACADEMIC AND PROFESSIONAL BACKGROUND:
1991:
2001:
2002:
2006:
2009:
Bachelor of Electrical Engineering (Hons) University of Bombay

Member of UNDP
Member of Association of Energy Engineers
Accredited Energy Auditor for Government of India
LEED AP (LEED Accredited Professional)
PROFESSIONAL CAREER:
2006-date

Techno-commercial Director and Managing Partner
1997-2006

Head of Energy Conservation & Project Management Department
1995-1997
Agreem Technology International India

Technical Director
1992-1995
Agreem Technology International India

Head of R&D Department
1991-1992
EL DIGI Systems India

Manager R&D Department

38
Company Profile
PROFESSIONAL EXPERIENCE:
In charge of all Techno-commercial activities for Greenfield Trading LLC.

In charge of all Energy Conservation Projects from design of Energy Audit methodology
to Procurement, Implementation and Commissioning of Energy Systems.
In charge of all Commissioning Agent activities for LEED and Estidama Projects.
In charge of Design and Development of Energy Conservation Systems within
Greenfield Trading LLC.
In charge of Value Engineering Projects.
Managing and directing operations for Aries Electromechanical Works LLC in excess of
100 Millions AED annually.
Managed the Project Management Department for Energy Management Services
Emirates.
Led successfully teams of highly qualified engineers working on overseas assignments.
Heading the technical teams for Energy Reviews of ADNOC facilities as part of the
implementation of ISO 50001 Energy Management System (EnMS) for ADNOC.
A representative sample of Energy Conservation Projects are listed below.

A) U.
A. E.
ADNOC HQ Buildings - Abu Dhabi
ADNOC ATI Complex - Abu Dhabi
ADNOC Ruwais Complex - Abu Dhabi
ADNOC Petroleum Institute - Abu Dhabi
B-62 Office Building - Dubai
The Garden Villas Complex - Dubai
The Terrace Villas Complex - Dubai
The Palace Hotel, The Old Town Dubai
Commercial Bank of Dubai - Dubai
Emirates Training College - Dubai
Airline Centre (DNATA) - Dubai
Abu Dhabi National Hotel Co. Properties - Abu Dhabi
EMMAR Properties (Burj Dubai, Dubai Marina) - Dubai
Juma Al Majid Properties - Dubai
Riviera Tower - Sharjah
Marina Mall - Abu Dhabi
JW Marriott - Dubai
Al Bustan Rotana Hotel - Dubai
Union Properties Projects (Green Community, The Tower, Rehab Rotana, Al
Mussala Tower) - Dubai
MAF Tower 2 - Dubai
Ras Al Khaimah Ceramics (All Factories) RAK

39
Company Profile
B) BAHRAIN
Headed the Demand Side Management for the Country of Bahrain, conducted
under the UNDP.
C) KINGDOM OF SAUDI
ARABIA
Headed the study of District Cooling System for Hadeed Steel Industry, Jubail
D) INDIA
Headed Energy Conservation for various projects and industries such as:
i)
Nathani Heights (Residential Building)
ii)
VNS Industries Pvt Ltd (Steel Industry)
iii)
Ganson Radiators (Heat Exchanger Manufacturing Industry)
iv)
Ecoplast Ltd and Polyset Plastics Pvt, Ltd. (Plastic Industry)
v)
Hindoostan Textiles LTD (Textiles Industry)
vi)
SOEX Flora Industries (Horticulture)
vii)
Fazlani Foods (Food Industry)
viii)
Bushra Food (Food Industry)
ix)
Miki Resins (Meat Rendering Industry)
Headed the Energy Engineering and Consultancy projects for various Hotels,
Commercial, Residential and Institutional facilities and Industrial projects.
Designed special testing systems for the Steel and Oil industries based on force
measurement System.
Designed the first weighing bridge in India based on the LOAD cell technology.
Designed electronic Drives systems for A.C. and D.C. Motors.
Designed several logic and process automation controllers for tailor-made and also
universal applications.

40
Company Profile

CERTIFICATES
41
M/s Greenfield Trading LLC

P.O.Box 231558
Dubai, UAE
March 30, 2009
EHS Report No.: GB/025/09/prj

Subject:
Final Approval as Pre-Qualified and Registered Consultant for Green Building
Sustainability Work within Dubai World Jurisdiction Effective March 29, 2009
Dear Dr John Patronis,
Trakhees-EHS (Environment, Health and Safety), the regulatory arm of Dubai World
PCFC(Ports, Customs and Free Zone Corporation) is pleased to provide you the final approval
as our qualified and registered consultant to conduct the Green Building Sustainability (GBS)
work within Dubai World jurisdiction. Please note that the subject approval is valid for only
one year and is conditional and limited in scope of work and/or number of GBS projects on hand
with your company and may be renewed on or before March 28, 2010 following our renewal
procedures accordingly.
Please note that there will be a fee of 1.0 AED per square meter (build up area only) for the GBS
work submitted to EHS for EHS-NOC issuance and approval.
Trakhees-EHS is committed to providing technical support and guidance to our clients to
expedite the process of completion of GBS projects. We appreciate and acknowledge your
contribution, support and dedicated work for this initiative. Please contact us for additional
information or comments and we are looking forward to continue working with you in future.
Regards,
P.R.Jagannathan
Sustainability Manager

Greenfield Trading LLC - Company Profile

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