COMPANY PROFILE ON: ITALY

SUBMITTED TO: MS. MARIA MASHKOOR

SUBMITTED BY: FIGHTERS

DUE DATE: 23-04-09

COURSE NAME: INTERNATIONAL BUSINESS MANAGEMENT

COUSE CODE: MGT 4133

SECTIN: 01

Group Name: Fighters

Group Members Registration # Signature

Umer Razaq bb053067

Kumail Ali bb053072

Awais Abbasi bb053076

Fahad Nazir bb053082

 Dedication

We dedicated this work to all those great legends that have served or
serving humanity in true sense without any personal snooping.
 Table of content
Introduction:........................................................................................................................1
Fact about the ITALY :( ch # 01)........................................................................................3
Population:.......................................................................................................................3
Geographic area:..............................................................................................................3
Location:..........................................................................................................................3
Land boundaries:..............................................................................................................3
Terrain:.............................................................................................................................3
Climate:............................................................................................................................3
Demographics:.....................................................................................................................5
Language:.........................................................................................................................5
Religion:...........................................................................................................................5
Literacy:...........................................................................................................................5
Economic system:............................................................................................................7
Economic Factors :( Ch # 02)............................................................................................10
Fact sheet...................................................................................................................10
Imports and Exports.......................................................................................................10
Export commodities: .....................................................................................................11
Agriculture Products:.....................................................................................................11
Foreign Exchange..............................................................................................................12
Foreign exchange market and official reserves:............................................................12
Foreign Exchange Market:.............................................................................................12
Official Reserves:...........................................................................................................12
Currency in Italy:...............................................................................................................12
Payment Modes:.............................................................................................................13
Transportation Mode: [].....................................................................................................14
Highways:......................................................................................................................14
Cars:...............................................................................................................................14
Driving License Regulations:........................................................................................14
Railways: .......................................................................................................................15
Travel information :( Ch # 03).......................................................................................16
Methods of travel to the country: ..................................................................................16
Fly to Italy:.....................................................................................................................16
(pic3.1) Ryan air fly to Italy..........................................................................................16
By train:.........................................................................................................................16
By car:............................................................................................................................17
Sizzling Summer Events:...................................................................................................26
Italian Regional Cuisines...................................................................................................30
Chicken Liver Crostini Recipe:.........................................................................................30
Penne Rosé.................................................................................................................30
Italian Bread Soups:
...........................................................................................................................................30
Central Italian Wines:........................................................................................................31
Northern Italian Wine........................................................................................................31
References..........................................................................................................................32
Appendix............................................................................................................................35
 Introduction:

As students of international business management it’s our obligation to learn and explore
about different countries and about the syntax under which we can successfully run
international operations. We selected Italy for our project as Italy owns excellent market
position around the world and processes many brand names under it’s flag like Armani
and Ferrari.
In the first chapter of the report, we highlighted the facts about the Italy. The total
population of Italy is 57,700,000. The total area of Italy is 116340 sq miles. France,
Switzerland, Austria, and Slovenia bound it to the north. The Apennine Mountains form
the peninsula's backbone and the Alps form its northern boundary. The coastline of Italy
consists of 7,600 km. Climate is mostly Mediterranean and Alpine in far north while hot
and dry in south. The official language of Italy is Italian and small sections of population
speak German or Slovene. Approximately 90%of people in Italy are practicing Roman
Catholic while other 10% people are from other communities. Literacy rate of Italy is
98.4%, which means that people in the age of 15 and above can read and write easily.
The form of government is Parliamentary Republic. The head of state is president who is
elected to a seven-year term by legislators and representatives of regional councils. . The
head of government is prime minister who is appointed by president and confirmed by
the parliament. Italy was ranked as the seventh-largest economy in the world in 2006,
behind the United States, Japan, Germany, China, the United Kingdom, and France, and
the fourth largest in Europe. The Italy Flag was officially adopted on January 21, 1919.
The national flag of Italy is a tricolor flag which features three equally sized vertical
stripes of green, white and red color.

In second chapter, As a part of G8 industrial courtiers Italy is having very stable and
well-established economy, beside this after the commencement of Euro in Italy, Italy
become a central point for many investors. The major imports of Italy are food, transport
equipment and energy products, Where as export includes luxury cars, food and fashion
accessories. Italy is rich in its climate because of which many agricultural products can
be harvested there; Olive products are the distinguished brand by Italy. Foreign exchange
market involvement and management of the foreign reserves are two major fuctions
performed by the Bank of Italy. Electronic payment mode can also be used but still cash
is king in many Busniesses. One can enjoy all modes of transport in Italy which incluedes
cars, buses, railways, sea and air transport, trains are generally the most effective and
economic way to move around within Italy.

In the third chapter, we highlighted the travel information of the Italy. There are three
methods of travel to the Italy by air, by train, by car but from outside the Europe we can
only travel through air while with in the Europe we can travel to Italy by train and car
also. They use four kinds of transportation within the country. Tourists and business
professionals can travel from one place to another through cars and buses, trains, boats
and airlines. The rates of these transportation modes are also very reasonable. There are
different modes of communication with in the country and these are television, radio,
newspaper, Internet, and telephone.

1
In the fourth chapter of the report, we explore the magnificent and vibrant culture of
Italy. The dominant religion in the country is Roman Catholic and other communities like
Muslims, Jews are also present. In this report, we also highlighted business etiquettes and
gift giving etiquettes. Italians are very fun loving people and they celebrate their cultural
festivals with full enthusiasm.

In chapter five we discussed that Italian are very lavish and sophisticated in eating. They
have special dishes for various festivals, occasions and seasons. They believe on healthy
food. They love to take various types of meat, chicken and fish dishes. They like to take
appetizers, salads, paste, pizza and wines. They enjoy food being on bar, beach and
restaurants. They take coffee most of the times and follow certain rules while eating.
They use cheese in their foods and they have specific food for a specific day. They like to
take soups and also use lemon made dishes. The restaurants in Italy are very luxurious
serving Italian and other foods, and also provide top class facilities.

2
 Fact about the ITALY :( ch # 01)
Population:

The total population of Italy is 57,700,000. And in this 15% is less then 15 yrs. Old and
68% is between ages of 15 and 65 and in last 17% is Older then 65 yrs. Old. The 71% of
total population is living in urban areas while, 29% lives in rural areas. So according to
total population and area 488 Persons acquired per sq. mile and- 189 Persons acquired
per sq. Km. The people of Italy comes from different back grounds and ethnic groups
also like majority population is Italian while there is also living small minorities of
German, French Slovene, Albanian and Greek 1

Geographic area:

The total area of Italy is 116,340 square miles or 301,230 sq. Km in which 294,020 sq
km covered with land and 7,210 sq km covered with water. 2

Location:

Italy comparatively slightly larger than Arizona, it is a long peninsula shaped like a boot
and surrounded on the west by the Tyrrhenian Sea and on the east by the Adriatic. Italy is
located on Southern side of Europe and a peninsula extending into the central
Mediterranean Sea and northeast of Tunisia.

Land boundaries:

It is bounded by France, Switzerland, Austria, and Slovenia to the north. The Apennine
Mountains form the peninsula's backbone and the Alps form its northern boundary. The
total boundary of Italy is 1,899.2km and in which border is divided these countries like
this Austria 430 km, France 488 km, Holy See (Vatican City) 3.2 km, San Marino 39 km,
Slovenia 199 km and Switzerland 740 km.

Terrain:

The mostly area of Italy’s based on rugged and mountainous surface while some area are
plains and coastal lowlands. 3

Climate:

The coastline of Italy consists of 7,600 km. Climate is mostly Mediterranean and Alpine
in far north while hot and dry in south. The east coast of the peninsula is not as wet as the
west coast, but is usually colder in the winter. The east coast north of Pescara is
occasionally affected by the cold bora winds in winter and spring, but the wind is less

1
-http://www.arcaini.com/ITALY/ItalyFacts/ItalyFactSheet.html
2
https://www.cia.gov/library/publications/the-world-factbook/geos/it.html
3
-https://\Italy History, Geography, Government, & Culture — Infoplease_com.htm

3
strong here than around Trieste. During these frosty spells from E-NE cities like Rimini,
Ancona, Pescara and the entire eastern hillside of the Apennines can be affected by true
"blizzards". The town of Fabriano, located just around 300 m in elevation, can often see
0.5–0.6 m of fresh snow fall in 24 hours during these episodes. .4

(Pic1.1): Mont Blanc the highest mountain in Italy and Western Europe4

Summer is usually more stable. So, while south of Florence the summer is typically dry
and sunny, in the north it tends to be more humid and cloudy. Spring and autumn weather
can be very changeable, with sunny and warm weeks suddenly broken off by cold spells
or followed by rainy and cloudy weeks.5

(Pic1.2): Tuscan Landscape6

The least number of rainy days and the highest number of hours of sunshine occur in the
extreme south of the mainland and in Sicily and Sardinia. Here sunshine averages from
four to five hours a day in winter and up to ten or eleven hours in summer. In the north
precipitation is more evenly distributed during the year, although the summer is usually
slightly wetter. Between November and March the Po valley is often covered by fog,
especially in the central zone. Snow is quite common between early December and early
March, but sometime it appears in late November or late March and even April.7

44
http://z.about.com/d/goitaly/1/0/0/9/-/-/prali-italy-pictures-4.jpg
55
Climate of Italy by Luniza Herry at www.seeitalia.com/essentials/climate/
66
www.terragalleria.com/images/italy/ital7267.jpeg
77
Landscape of Italy-by Mumtaz Akhtar at www.qwikcast.com/climateEUR_IT.shtml

4
 Demographics:

In October 2007, Italy population is more than 59.5 million.persons. Italy has the fourth
largest population in the European Union and the 23rd largest population in the world.
Italy's population density at 196.1 persons per kilometre is the fifth highest in the
European Union. The highest density is in Northern Italy, as one third of the country
contains almost half of the Italian population. After World War II, Italy saw an economic
boom which led to rural population moving to the cities, and in the same time it turned
from a nation characterized by massive emigration to a net immigrant-receiving country.
High fertility persisted until the 1970s when it plunged below replacement so as of 2007;
one in five Italians was pensioners. Despite this, thanks mainly to the immigration of
1980s and 1990s, in 2000s Italy saw natural population growth for the first time in years8

Language:
The official language of Italy is Italian and small sections of population speak German or
Slovene. 9
Religion:

Approximately 90%of people in Italy are practicing Roman Catholic while other 10%
people are from other communities like protestant, Jewish and growing Muslim
immigrant community. 10

Literacy:

Literacy rate of Italy is 98.4% which means that people in the age of 15 and above can
read and write easily and according to this picture 98.8% are males and 98%are female.
And most important part is that education in Italy is compulsory and free. 11

8
http://en.wikipedia.org/wiki/Demographics_of_Italy
9
http://www.arcaini.com/ITALY/ItalyFacts/ItalyFactSheet.html
10
https://www.cia.gov/library/publications/the-world-factbook/geos/it.html
11
https://www.cia.gov/library/publications/the-world-factbook/geos/it.html

5
 Government structure:
The form of government is Parliamentary Republic. The head of state is president who is
elected to a seven-year term by legislators and representatives of regional councils. The
Current President is Giorgio Napolitano elected by an electoral college consisting of
both houses of Parliament and 58 regional representatives for a seven-year term and
election was last held on May 10, 2006.The head of government is prime minister who is
appointed by president and confirmed by the parliament and current prime minister of
Italy is Silvio Berlusconi he is president since June 10, 2001 and he was re-elected on
April 23, 2005 and again on April 13/14, 2008.The prime minister nominates council of
ministers (cabinet) and it is approved by the president.Italy elects a parliament consisting
of two houses, the Chamber of Deputies (Camera dei Deputati), which has 630 members
and the Senate of the Republic (Senato della Repubblica), comprising 315 elected
members and a small number of senators for life). Legislation may originate in either
house and must be passed in identical form by a majority in each. The houses of
parliament are popularly and directly elected through a complex electoral system which
combines proportional representation with a majority prize for the largest coalition. All
Italian citizens 18 years of age and older can vote. However, to vote for the Senate, the
voter must be 25 or older. The electoral system for the Senate is based upon regional
representation. As of 15 May 2006 there are seven life senators (of which three are
former Presidents). Both houses are elected for a maximum of five years, but both may
be dissolved by the President before the expiration of their normal term if the Parliament
is unable to elect a stable government.12

(pic1.4) parliament house (pic1.5) Giorgio Napolitano

12
http://www.arcaini.com/ITALY/ItalyFacts/ItalyFactSheet.html

6
Economic system:

Italy was ranked as the seventh-largest economy in the world in 2006, behind the United
States, Japan, Germany, China, the United Kingdom, and France, and the fourth-largest
in Europe. According to the OECD, in 2004 Italy was the world's sixth-largest exporter
of manufactured goods. This economy remains divided into a developed industrial north
dominated by private companies and a less-developed agricultural south. In the Index of
Economic Freedom 2008 it ranked 64th of 162 countries, or 29th of 41 European
countries, the lowest rating in the EU-15 and behind many ex-communist European
countries. Italy has often been called a sick man of Europe, with governments having
problems in pursuing reform programs. 13
The Italian economy is driven in large part by the manufacture of high-quality consumer
goods produced by small and medium-sized enterprises. Italy also has a sizable
underground economy, which by some estimates accounts for as much as 15% of GDP.
These activities are most common within the agriculture, construction, and service
Sectors. According to World Bank data, Italy has high levels of freedom to invest, do
business, and trade. Italy has been in economic decline compared to most other EU-15
countries. Most raw materials needed by Italian industries, and more than 75% of energy
requirements, are imported. So Over the past decade, Italy has pursued a tight fiscal
policy in order to meet the requirements of the Economic and Monetary Union and has
benefited from lower interest and inflation rates. 14

(pic1.6) (pic1.7)

13
http://en.wikipedia.org/wiki/Italy
14
https://www.cia.gov/library/publications/the-world-factbook/geos/it.htm

7
 Map of Italy

15
(pic1.9) Map of cities of Italy

15 http://images.google.com.pk/images?hl=en&um=1&q=map+of+italy+with+population+of+cities&sa=N&start=20&nds

8
Flag of Italy:

(pic1.10)Flag of Italy

Flag description:

The Italy Flag was officially adopted on January 21, 1919. The national flag of Italy is a
tricolor flag which features three equally sized vertical stripes of green, white and red
color. The green stripe is located at the hoist side of the Italian Flag. The green color of
the flag of Italy stands for the plains and the hills of Italy. The white color of the Italy
flag picture stands for the snowy Alps, and red for the blood spilt in the Italian
Independence wars. There is also a religious interpretation of these colors in the flags of
Italy, to which green represents hope, white represents faith and red represents charity. 16

16 http://www.mapsofworld.com/flags/italy-flag.html

9
 Economic Factors :( Ch # 02)
Fact sheet
Annual data 2007 Historical averages 2003-
(%) 07
Population (m) 58.1 Population growth 0.1
GDP (US$ bn; market 2,101 Real GDP growth 1.1
exchange rate)
GDP (US$ bn; purchasing 1,768 Real domestic demand 1.2
power parity) growth
GDP per head (US$; 36,139 Inflation 2.2
market exchange rate)
GDP per head (US$; 30,400 Current-account -1.8
purchasing power parity) balance (% of GDP)
Exchange rate (av)€: US$ 0.731 FDI inflows (% of 1.4
GDP)
Feb 17th 2009
[17]

Imports and Exports

Fact book categorize Italy as the 7th largest exporting country listing $566.1 billion in
sales. However, as compared with other first world countries, Italy remains one of the
lowest industrialized countries in GDP factors. Italy does, however, maintain a
noteworthy market within the EU, and continues to be a leader in a number of exporting
goods. The major importer s are EU and US, Some of the major imports are…18
Tobacco Food &
Beverages

Textiles
Engineering
products Imports-
commodit
ies
(Pic2.1)

Minerals
Chemicals

Transport Energy
equipments products

17
From the Economist Intelligence Unit Source: Country Views Wire
18
https://www.cia.gov/library/publications/the-world-factbook/print/it.html

10
Export commodities:
Includes motor vehicles, chemicals and electric goods, but food, clothing, and luxury
vehicles are the famous exports of Italy.

 Italian foods include a large number of pasta dishes; pizza was firstly introduced
by Italy in 1800s, ice cream, Parma ham, rice, Parmesan cheese and wine. The
most famous Italian wines are probably the Tuscan Chianti and Piedmontese
Pinot Grigio.[19]
 Italy is known also for its fashion houses, Versace, Valentino, Fendi, Gucci,
Prada, Roberto Cavalli, Sergio Rossi, Dolce & Gabbana, Benetton, Armani and
others.
 Ferrari, Maserati, Lamborghini and also Alfa Romeo are all associated with top-
of-the-line car making. Many goods are produced in small or medium-sized
family-owned firms.[20]

(Pic 2.1)
Agriculture Products:

The Roman Empire grew many different crops in its territories. Because of the
differences in climates, some things could only be grown in certain places. Italy had two
main territories--that of the peninsula and the northern part above the Apennines. The
olive tree, which was found only on the peninsula, the vine and pic tree were the major
crops grown by the regions along the Apennines of Italy. The northern part of Italy had
the fertile Po Valley. The Po valley district was very productive in agriculture. This area
was full of trees and woodlands, which produced enough acorns to feed the many herds
of swine that, provided most of the meat for the area. This area also produced large
amounts of grain, millet and nuts. These products were produced on imperial lands as
well as private farms. (Cornell & Matthews, 1982 p. 11).

Italy provides ranges of agricultural products in international market but the most
distinctive product amongst all are olive products, which are more related to boy care,
and some of them are…

(Pic 2.3-Olive Products)

19
http://internationalbusiness.wikia.com/wiki/Major_Exports
20
http://en.wikipedia.org/wiki/Economy_of_Italy

11
 Foreign Exchange

Foreign exchange market and official reserves:

The tasks and functions performed by the Bank of Italy includes foreign exchange market
invovement and management of the foreign reserves.

Foreign Exchange Market:

The Bank of Italy together with central banks and the European Central Bank contributes
anm are involved in the foreign exchange market. Bank of Italy participates daily in the
teleconference with the other main central banks, ECB calculates the effective exchange
rate of the euro and establish the indicative exchange rates of the euro against 35
currencies; on the basis of these quotations[21]

Official Reserves:

The legal system under Article 105(2) assigns the ownership of Italy’s official reserves to
the Bank of Italy, they are an integral part of the reserves of the Eurosystem, together
with the reserves owned by the ECB. The ECB can request the individual central banks to
supply reserves to meet special needs. Reserves are managged by the Bank of Italy and
are invested directly in international markets and administerd, on the basis of criteria and
objectives set by the Governing Council of the ECB.[22]

Currency in Italy:

Euro banknotes and coins start operating on the 1st of January 2002. Twelve European
Union countries Belgium, Germany, Greece, Spain, France, Ireland, Italy, Luxembourg,
the Netherlands, Austria, Portugal and Finland use the euro as currency, Euro banknote
are 5, 10, 20, 50, 100, 200, and 500. Coins are1, 2, 5, 10, 20 and 50 cent and 1 and 2 euro.
Prior to Italy becoming a member of the European Union and converting to the euro, the
currency was the lira. The lira was the currency used in Italy between 1861 and 2002.
Between 1999 and 2002, the Italian lira was officially a “national subunit” of the euro.
The lira was also the currency of the Napoleonic Kingdom of Italy between 1807 and
1814.

The Bank of Italy introduced paper money in 1896, started with, 50, 100, 500 and 1,000
lire notes. In 1918-1919, 25 lire notes were also issued which was the last adition till the
Second World War. In 1943, Allies introduced notes of 1, 2, 5, 10, 50, 100, 500 and

21
http://www.bancaditalia.it/bancaditalia/funzgov/funzioni/cambi_ru;internal&action=_setlanguage.action?
LANGUAGE=en

22
http://www.bancaditalia.it/bancaditalia/funzgov/funzioni/cambi_ru;internal&action=_setlanguage.action?
LANGUAGE=en

12
1,000 lire. In 1967, 50,000 and 100,000 lire notes were introduced by the Bank of Italy,
followed by 20,000 lire in 1975 and 500,000 lire in 1997.23

(Pic 2.4)

Payment Modes:

Many ATM machines are available for accessing funds in Italy. Most of them are in
English menu. Check with your bank to determine whether there are any fees involved it
entirely depends on bank. The more common ATM networks that we use in the United
States, such as Cirrus and Plus, are also widely accepted in Italy. Credit cards are getting
acceptance in most parts of Italy.

Most of hotels, restaurants, shops, etc. In the tourist areas will usually accept MasterCard
and Visa and American Express. Till cash is king for some businesses like one of the
most common example is of gas stations where only cash is accepted. And some hotels
will even add additional surcharge, which is usually 3-4% if you are using a credit card as
mode of payment.24

23
http://en.wikipedia.org/wiki/Italian_lira

24
http://www.seeitalia.com/essentials/currency/
http://www.italian-link.com/pages/monetarycurrency.shtml

13
 Transportation Mode: [25]

Highways:

Road network all around the Italy is well established and maintained; toll tax is charged
on the highways and paid in cash at highway exit points. As in the rest of continental
Europe, left hand drive is more preferable in Italy. The wearing of seatbelts is
compulsory for every one in the car. The use of mobile is prohibited if they require
manual (hand) operation.

Help can be provided 24 hours a day by calling 803.116 or by using the emergency
booths located every 2 km along the roadway, they have buttons with a wrench symbol,
to be used in the event of a breakdown, and with a Red Cross symbol for a first-aid
emergency.

Cars:

In many ways driving in Italy is the same as driving in the USA. It is advised to drive a
compact car as in many towns have very narrow streets where a larger car would have a
hard time to squeeze in.

(Pic 2.5)
Driving License Regulations:

Italy recognizes international driving licenses that are valid in other countries. U.S. and
Canadian driving licenses are valid in Italy but the license must be accompanied by a
translation.

Buses & Taxies:

In Italy one can enjoy excellent coach services run between cities and towns, a major
Italian company that operates throughout the country is called SITA. You are strongly
advised to use only official taxis, which are easily identifiable. Ignore offers from
drivers of private cars who are often available around airports and railway stations.
Busses are very commonly used in Italy by all classes. As many cities in Italy till presents
the golden era of their empire so to preserve their cultural heritage and in some parts cars
are not allowed without a special permit, so people use busses and taxis to reach such part
of the city.

(Pic 2.6)

25
http://www.stayresitaly.com/italy-transportation.htm
http://en.wikipedia.org/wiki/Transportation_in_Italy
http://www.italiantourism.com/transp.html

14
Railways:

The Italian railway network, managed by Trenitalia and track is comprised of over
16,000 km. The lines from Switzerland run through the Sempione Pass tunnel and across
Ticino Canton from the Chiasso border crossing towards Milan. There are also a few
private railway companies. The rail network is updated and widespread, especially
between major urban centers and tourist areas. In major cities one can enjoy the fastest
trains while the regional trains are fairly slow. It is also fairly cheap and efficient. Trains
are generally the most effective and economic way to move around within Italy.

(Pic 2.7)

Sea Transport:

Total coastline of Italy is almost 8,490 Km, including the peninsula itself where as
country is surrounded by numerous islands in the seas. Car ferries and hydrofoils are two
major transport modes linking the islands by sea to the mainland In addition; Italian ports
are well-equipped ships from all the countries around the Mediterranean Sea are moored
in Italy. The major Italian ports are: Genova, Livorno, Civitavecchia, Fiumicino, Napoli
and Villa San Giovanni. Boats are a typical form of transportation to go from the
mainland of Italy to the many islands, Cabins can be booked for the expedition or you
can sleep "airport style" in one of the chairs on the boat or even on the deck.

(Pic 2.8)

Domestic Air:

Domestic flights are not very common in Italy unless you are going a long journey.
Generally trains are the most useful way to move around within Italy. Flights are surely
available but airports are often located outside of major cities where as train stations are
centrally located with in the cities. Alitalia and a few affiliated companies have monopoly
over domestic air. From ticket counters in major cities we can book our flights and
authorized travel agencies are always an alternative option in many parts of the country.
Newly, Alicard was introduced: a credit card valid for domestic Alitalia flights through
which one can have discount offers and other advantages. Alitalia
and affiliated companies offer special rates for students, adults,
senior citizens, tourist groups, and families, special offers are their
on weekends and different times around the year like special offers
at valentines day. You have to check-in to airport just 30 to 60
minutes before boarding. (pic 2.9)

15
 Travel information :( Ch # 03)

Methods of travel to the country:

There are different modes of travel from outside to the Italy and to detail every global
route to Italy would be a vast task Italy is connected from all over the world through air
and there are hundreds of flight comes to Italy from all our the world. While Italy is
connected with his neighbor’s countries through train and roads also and also if we are in
Europe then we can easily travel to Italy with the help of air, by train and by road also.
But from outside the Europe or from many other countries like USA, Canada, New
Zealand, Australia and countries from Asia there are also flights to Italy. 26

Fly to Italy:

From the Europe and outside the Europe the most obvious to travel to Italy is by air. And
if are in the Europe and you can go to Italy then a large number of Italian destinations are
served by direct flights and you can reach almost any part of Italy in just two to three
hours and in very cheap cost. And by air it is the easiest method to travel to Italy.
There are many low cost firms offer good coverage of Italy, with flights serving regional
airports in the country, and this is known as budget airline. Ryan air is an airline company
and it particular have made Italy major part of there business and they offering internal
flights between Italian airports as well as routes into the country.27

(pic3.1) Ryan air fly to Italy

By train:

Another option travel to Italy is by train but it is only available if anyone travels with in
the Europe to the Italy. And Traveling by train to Italy is fairly straightforward, but it
takes more time and is more expensive than a budget flight. From London you can catch
the Euro star rail service to Paris, where you will need to change trains and stations. The
time-efficient way to travel is to catch a sleeper train from Paris, but of course this means
you miss out on views, and may arrive tired unless you've paid extra for a sleeping
compartment.28

(pic3.2)Travel to Italy by Eurostar rail

26
http://www.italyheaven.co.uk/getthere.html
27
http://www.italyheaven.co.uk/getthere.html
28
http://www.italyheaven.co.uk/getthere.html

16
By car:

Another method to travel to the Italy is by car but it is also possible only if we are in the
Europe and this option is not available from outside from world. But Traveling to Italy
from the UK by car is also not a very practical option, unless the long drive through
France is to be part of the adventure. It is estimated that driving time from London to
Rome is just less than eighteen hours. Once upon a time you could load your car onto a
plane in England, fly to Switzerland, and then drive through the Alps to Italy. Nowadays
even loading your car onto a train is not a particularly easy option - you will need to
reach Germany or Holland in order to catch a monorail train which will take your car into
Italy, although there is also a Calais-Nice monorail service, which would at least spare
you most of the driving through France.29

(pic3.3)

Transportation within the country:

Transportation is Italy is highly advanced which allows the visitors to move form one city
to another with ease to explore the glorious cultural heritage, fantastic art and
architecture, lively cities and marvelous countryside.

The air travel service of Italy is very fast and convenient and there are many budget
airlines in Italy which provide regular flights to different cities with in the country. In
addition to this, train service of the country is another important mode of transportation.
Italian railway system consists of advanced trains like TBiz, EurostarItalia, Eurostar City
Italia, IntercityPlus, Intercity, Espresso, Interregionale and Regionale, Eurostar and Italia
and TBiz falls into the category of the classiest trains. If some one is using trains to move
from one place to another, he can gain the TRENITALIA PASS, which provides the
opportunity to move in train at a discount price within the period of two months.
Italy has also well developed road system so that the visitors can choose to travel in cars
and buses because they are both convenient and comfortable as well. The visitors can
also avail the opportunity to travel in yachts for charter, skippered and bareboat or they
can simply hire a motor boat, sailing boat, exclusive mega yacht, wooden gulet or motor
sailor.30

29
http://www.italyheaven.co.uk/getthere.html
30
http://travel.mapsofworld.com/world-travel-guide/italy/transportation.html

17
Capri Palace Hotel 5 stars luxury:

The Capri Palace has 79 tastefully furnished rooms, among them 11 suites, offering the
utmost in luxury located at Capri Island.31{ see appendix}

Grand Hotel Quisisana 5 stars luxury:

They have 150 rooms, including Suites and Junior Suites, in all, space for nearly 300
guests; facilities include a gym, massage, sauna, Turkish and whirlpool baths for good
health. There is also a large open air pool, a cozy indoor one, and two tennis courts, it
location is in Capri Island.

Rates:

Specifications Low season High season

Room and Full Buffet Room and Full Buffet
Breakfast Breakfast
Standard Double Room
€ 320,00 € 350,00
Facing shopping area
Superior Double Room
€ 370,00 € 420,00
Overlooking the town
Deluxe Double Room
€ 450,00 € 580,00
Park and pool side
Special Deluxe Double Room
€ 550,00 € 690,00
Park and pool side
Junior Suite
With sitting area on park and € 650,00 € 820,00
pool side
Duplex Suites
€ 800,00 € 950,00
Suites park level

JK Place Capri 5 stars luxury:

It is one of surprisingly few hotels on the island of Capri to be able to possess a true sea-
edge location. This award winning five star hotel is just steps away from the port of
Marina Grande, has a total of 22 spacious bedrooms and suites in which to find classic
seaside combinations of navy blue and white but also soft pastels and patterned wall
coverings, marble fireplaces, black and white art prints and super sleek flat screen
televisions. All rooms look out over the sea or the gardens of the hotel. Junior suites also
have a small sea-view balcony.32

Rates:

31
www.capri.net/en/k/5-stars-luxury
32
Www.fivestaralliance.com/luxury_hotel/capri/jk_place_capri

18
 Room and full
Specifications
breakfast
JK Classic Double € 500,00 / 700,00
Superior Double
€ 600,00 / 800,00
30 sqm. rooms with a beautiful sea view.
Deluxe Double
Some of the 40 sqm. Deluxe double rooms have a private terrace € 700,00 / 900,00
overlooking the sea.
Junior Suite € 850,00 / 1.000,00
Master room
€ 1.000,00 / 1.200,00
55 sqm. Master room has a living area with a sofa.
Penthouse
€ 1.200,00 / 1.500,00
50 sqm. Penthouses with large panoramic terrace with sea view.
Penthouse Suite € 2.200,00 / 2.700,00
Hotel Flora 4 stars:
The Hotel Flora is located on a picturesque street in the center of
Capri. The Hotel Flora is comprised of 23 rooms and suites, all
in typical Mediterranean style, characterized by gentle arches and
vaulted ceilings. The tastefully furnished rooms are equipped
with every modern comfort. 33 (pic 3.5)

Rates :

Specifications Room and Breakfast

Standard Double Room € 200,00 / 240,00
Double Room € 260,00 / 290,00
Junior Suite € 290,00 / 340,00

Lord Byron 5 stars luxury:

The Hotel Lord Byron is situated in the elegant Parioli district of Rome. The hotel's 32
guest bedrooms and suites are furnished in sophisticated 1930s art-deco fashion with
every modern convenience. The interiors of rooms located on the upper floors are
particularly luxurious, with immense antique mirrors and lavish beds.34

33
www.hotel-flora.it/english/index-english.htm
34
www.lordbyronhotel.com/

19
Westin Excelsior 5 stars:

The Westin Excelsior Venice Lido Resort has exceptional conference and banqueting
facilities for up The Westin Excelsior Lido Resort is located on the Venice's island of
Lido.35

Communication modes available in the country:

Italy is the fifth largest market in the world for both communications services and
television. Telecommunications area and it accounts for only 1.5% of the country's GDP,
while cable and pay TV services are relatively low. Law that Italian government
implemented in 1997 in order to comply with the EC directives liberalized the
telecommunications system, specifically mobile and personal communications, in Italy.
There are different modes of communication available in the country. The different
modes of communication are telephone (land line and mobile cellular), radio broadcast
stations, television broadcast stations, newspaper and through Internet.

Telephone:

The telephone is the best communication mode use in the country. There are modern,
well develop, fast, fully automated telephone system and data services available in the
Italy. And domestically there are high capacity cable and microwave radio relay trunks
system that links with in the cities. And internationally a series of submarine cables
provide links to Asia, Middle East, Europe, and North Africa, USA. According to the
year 2006 survey there are 26.89 million users use telephone main lines in Italy. And
there are 78.571 million users use mobile cellular service in Italy.36

(Pic3.6) :cheap mobile connection in Italy

Radio broadcast station:

According to the survey of year 1998 There are100 AM channels available in Italy and
there more then 4500 FM channels through which communication is quite easy with in
the country. 37

35
www.fivestaralliance.com/luxury_hotel/florence/the_westin_excelsior_florence

36
https://www.cia.gov/library/publications/the-world-factbook/geos/it.html

37
https://www.cia.gov/library/publications/the-world-factbook/geos/it.html

20
Television broadcast station:

According to the survey of year 1995 there are 358 channels available in the Italy and
with the help of this mode communication while in the country or outside the country is
very easy.38

Internet:

According to the latest survey done it in year 2008 there are 17.702 million users of
internet in Italy who use internet services and use internet as the mode of
communication39.

News paper:

There are approximately 80 daily newspapers, the largest of which are La Repubblica and
Il Corriere della Seraand, lastampa which publish regional and northern editions. The
Italian press is mainly located in Rome and Milan the main regional newspapers for the
south are Il Gazetto del Sud and Mezzogiorno for the whole south, Il Giornale di Sicilia
and La Sicilia for all of Siciliy, Barisera for Bari and Il Quotidiano for Reggio Calabria.40

38
https://www.cia.gov/library/publications/the-world-factbook/geos/it.html
39
https://www.cia.gov/library/publications/the-world-factbook/geos/it.html
40
http://www.justitaly.org/italy/media/newspapers.asp

21
 Culture & Customs (Ch # 04)
Religion:

The dominant religion in Italy is Roman Catholic. Italy is the spiritual and administrative
headquarters of the Catholic branch of the Christian religion. It was in Italy that Catholic
theology first developed and the Pope, who is the official head of the Catholic religion,
resides in the Vatican City in Italy. About 80% of people in Italy identify themselves as
followers of the Catholic religion, although regular church attendees represent only
between 30-40% of the population of Italy. Every year there are several feasts and
festivals that have their origins in the Christian religion. The majority of marriages in
Italy still takes place in a church and is administered by an official man of religion. In
past, Romans believed in many gods and goddesses. There were many stories and myths
related to these gods and goddesses. They believed that every god and goddess is related
to a certain event and influence their lives. Some of the gods and goddesses include:
Saturn, Jupiter, Juno, Neptune, Minerva, Mars, Venus and Rome.

In Italy, there are also other communities like protestant and Jews and all the
communities have equal right to practice their religion freely. Today the Muslim religion
is the second largest religion in Italy. The community of Muslims is also rapidly growing
and it primarily consists of immigrants from other countries.

(Pic4.1& 4.2)
There are more catholic churches per capita in Italy than in any other country. The
influence of the church can be seen in everyday life as well and in their stunning art
pieces and fascinating archeology.41
Gift Giving Etiquette:
Gift giving is a social gesture just adding value to your elegance. In some countries it has
a contradictory kind of meaning yet it has its importance in the business world.
If you are invited in Italy at somebody’s place you should bring the gift for your host.
Regardless of the present, make sure to cover or eliminate the sticker price. In Italy, it's
against the etiquette of gift giving to clearly showcase how much you spent for
You must take care of some things while selecting a gift. Italians do not give
chrysanthemums as they are used at funerals. They do not appreciate red flowers as they
indicate secrecy. They avoid giving yellow flowers to some one because a yellow flower
is a sign of jealousy. Italians prefer quality, rather than quantity, is important. If you bring
41
http://library.thinkquest.org/J0112083/Italy/religion.htm
www.indexmundi.com/italy/religions.html

22
wine, make sure it is a good vintage. Gifts should not be wrapped in black, as is
traditionally a mourning color. Purple color should also be avoided in wrapping gifts, as
it is a sign of bad luck. Gifts are usually opened when received.42

(Pic 4.3& 4.4 )

Business etiquette:
Relationships & Communication
Italians like to do business with people they know and trust. They give much preference
to face-to-face contact, so it is essential to spend some time in Italy developing the
relationship. Ask questions about your business partners’ family and personal interests
because it helps in building relationships. A third party introduction will go a long way in
providing an early platform from which to work.
Before conducting business with you, the business partners will be keen to know
something about you as a person. For Italians, first impression is very important as they
judge people on appearances and the first impression is the last impression. Italians are
very sensitive. Therefore, try to build strong and long-term relation with them in order to
ensure that your Italian partners like and trust you. Building relation is also important for
business success. Networking can be an almost full-time occupation in Italy. Personal
contacts play a significant role in conducting business and allow people to get ahead.
Italians communicate openly and they are very expressive. They tend to be wordy,
eloquent, emotional, and expressive.43
Business Meeting Etiquette
In Italy, appointments are compulsory and should be made in writing 2 to 3 weeks in
advance. It is important to reconfirm the meeting by telephone or fax. It is better not to
schedule meeting in august because many companies are closed in August and if they are
open many Italians take vacations at this time. The purpose of the first meeting is to
maintain a relation of trust and respect with your Italian business partners. Have all your
printed material available in both English and Italian. If you are not fluent in Italian, hire
an interpreter. It is common to be interrupted while speaking or for several people to
speak at once. In the north, punctuality is viewed as a good quality and your business
associates will most likely be on time. Meetings are not scheduled to make decisions.
Meetings are organized for a free flow of ideas and to take everyone opinion.
42
http://www.kwintessential.co.uk/resources/global-etiquette/italy-country-profile.html
43
http://www.kwintessential.co.uk/resources/global-etiquette/italy-country-profile.html

23
Business Negotiation
In the north, people are straightforward, see time as money, consider time precious and
prefer to talk about business after only a brief period of social talk. In the south, people
take a more relaxing approach to life and want to get to know the people in order to build
relationship with which they do business. Let the Italian business colleagues to set the
tempo for your negotiations and then follow their lead as to when it is appropriate to
move from social to business discussions. In doing business, they give preference to
high-ranking people. Italians respect power and age and negotiations are often extended.
High-pressure sales tactics should not be used. In meetings, heated debates and
arguments often explode. The purpose of meetings is to get free flow of ideas. Bargaining
over price date of delivery is common in Italy. Decisions often take place on the
impression you put on the other party rather than on business objectives.44

44
http://www.kwintessential.co.uk/resources/global-etiquette/italy-country-profile.html

24
Holidays in Italy:

Date English Name Local Name Remarks

January 1 New Year's Day Capodanno
January 6 Epiphany Epifania
Movable Easter Sunday Pasqua
Monday after
Easter Monday Lunedì dell'Angelo, Pasquetta
Easter
Anniversary of End of World War II in
April 25 Festa della Liberazione
Liberation Italy, 1945
May 1 Labor Day Festa dei Lavoratori
Birth of the Italian
June 2 Republic Day Festa della Repubblica
Republic, 1946
August 15 Assumption Day Assunzione or Ferragosto
November 1 All Saints Ognissanti or Tutti i santi
Immaculate Immacolata Concezione (or
December 8
Conception just Immacolata)
December 25 Christmas Day Natale
December 26 St Stephen's Day Santo Stefano

Festivals in Italy:

Carnevale:

In the run-up to Easter, the whole country shakes itself down for Carnival Season in
February. And celebrations vary from the solemnity and religious pomp and show of the
Festa di Sant’Agata in Sicily, to the fantastic masked palio-like event of Sartiglia in
Oristano, Sardinia.

Then, to the north of the country, the biggest of them all gets underway: the Carnevale di
Venezia. The Venice Carnival starts a couple of weeks before Ash Wednesday and comes
to a glorious conclusion on Shrove Tuesday. A wonderfully grand event that harks back
to the decadence of yesteryear, Venice hostels and hotels overflow with masked revelers
and a fair few onlookers, too!

Over in the small town of Ivrea, their carnival celebrations take on a stranger (but no less
ancient) form in the Battle of the Oranges. Every year, the town divides itself up into
teams, gets dressed up in Medieval garb, and then a big orange picht ensues!

In April, they celebrate more religious events in the shape of the devotional displays of
the Rito dei Battienti in Nocera Tirinese, and, in Florence the religious fireworks display
of Lo Scoppio del Carro on Easter Sunday.

25
Marvelous May

With the coming of summer, May is given over to naturally inspired events across the
length and breadth of the country. Early May sees Cocullo’s Festival of Snakes, an
ancient festival whereby the townsfolk cover the statue of their Patron Saint, San
Domenico Abate, with live snakes. Another event with an animal theme is Florence’s
Festa del Grillo. Taking place over the first three Sundays of the month, it’s a slightly odd
celebration of the humble cricket! Gastronomic events, meanwhile, include International
Wine Day (on the last Sunday of the month) and Alba’s sensational truffle festival
(throughout late April and early May).

Joyous June and July

Few countries in the world share Italy’s near religious devotion to football, and this could
hardly be more evident than in the historical celebration of the beautiful game that is the
Calcio Storico Fiorentino on 24th June. On a (slightly) more cultural level, June also sees
the start of the opera season in Verona and the Amalfi Coast Opera Festival in Positano.
Coming hot on the heels of the cultural outpourings of June, July kicks off with another
of Italy’s showcase events: the Palio in Siena. Taking place on the 2nd July, the bareback
medieval costumed charge around the campo is undoubtedly one of the world’s most
famous horse races. 45

Sizzling Summer Events:

August is probably the best part of the Italian calendar. On 15 th August is a national
holiday, the Ferragosto and sees widespread celebrations across the country. on the 16th,
there is Siena’s second Palio, just in case you missed the first.

Over in Venice the sizzling month of August is spent in enthusiastic preparation for one
of the highlights of the international cinema calendar, ‘the Venice Film Festival’. It is the
world’s oldest film festival; it sees cinema’s upper classes come to town to see who will
scoop the prestigious ‘Golden Lion Award’.

And the pace doesn’t slack off in the city for a second as August rolls into September:
The first Sunday of the month sees yet another Medieval-themed event hit Venice’s
Grand Canal in the gondola race of La Regatta di Venezia.

Down to the south, on September 19th (and again in May and December) the sultry city
of Naples celebrates the Festa di San Gennaro, whereby the decapitated Saint’s blood
‘liquefies’ to the amazement of the hordes of onlookers. Throughout the month,
meanwhile, right across the country various celebration of the wine harvest – La
Vendemmia – get underway.

45
http://www.seeitalia.com/articles/festivals_in_italy.htm

26
Awesome autumn

As late summer turns into golden autumn, the first week of October indicates the start of
the best-known wine festival in the town of Marino, ‘the Sagra del Vino’. Other than this,
delicious goings-on take place in Perugia on the third and fourth weekends of the month
with the Euro chocolate Festival.

With the beginning of November is the start of the olive oil harvesting season in Italy,
and, as with the grape harvest, there are numerous incredible local festivals.

At the end of the year come the Christmas, and various fantastic nativity scenes like the
‘Bethlehem in the Grotto’ display of Stiffe, L’Aquila. Much like the country as a whole,
it is an intimate, strangely affecting and yet larger than life affair.46

(pic 4.5& 4.6)

46
http://www.seeitalia.com/articles/festivals_in_italy.htm

27
 Eating in Italy (Ch # 05)

Breakfast (7.00 – 11.00):

This is always a light meal, consist of a coffe & brioche biscuits and possibly a piece of
fruit.The brioche can be plain, filled with jam or confectioners custard even occasionally
with chocolate.For Italians cappuccino is a breakfast
drink and most do not drink it after 11 am.

Lunch (12.30 – 14.00 in the north, 13.30-14.30

South):

Antipasti light starters typically salum. Primo piatto

usually rice or pasta (or, more rarely, soup) Secondo
piatto meat or fish, vegetables or salad. Dolce (desert)
includes cakes, ice creams etc but very often seasonal
fresh fruit Caffé espresso. During the week most Italians eat at least a primo and secondo
piatto and probably fruit as well. Quick snack includes panino (filled roll). Merenda
(16.00) snack for children (bread, fruit, yoghurt, or ice-cream).

Dinner (20.00 – 22.00):

A lighter meal e.g. salad or either il primo or il secondo piatto and Pizza.

Bars

Open from 7.30, serve breakfast in the morning, panini at lunch, ice creams mid
afternoon, aperativi early evening and café throughout the day and also cakes.[47]

General Rules:
Never put cheese on any pasta containing seafood. Soup is never followed by pasta. Don't
mix meat and seafood in the same meal. Don’t order a second course of meat without a
sorbet first. Vegetable are followed by fish or meat. Italians drink espresso after a meal,
never with a meal. Italians like to enjoy bottled water with their meal.

Various Dishes

Etruscan Rabbit,Etruscan Beef, Cicoria Pazza Recipe, Artichokes alla Romana,

Lombrichi alla Gambara, Bombolotti with Lobster, Facioli alla Sutrina and Asparagus al
forno.48

47
http://www.insight-italy.com
48
www.world-recipes.info/italy-italian/index.html

28
 Days and food
Monday:
Facioli co le codiche or beans with pork.
Tuesday:
Stufatino ar sellero.
Wednesday:
Coda a la vaccinara or oxtail soup.
Thursday: (pic4.7)

Gnocchi.
Friday:
Fresh fish soup.
Saturday:
Trippa or tripe.
Sunday: (pic4.8)

Suppli are riso or rice and cheese balls.

Hotels
Restaurant Doney Rome:
It is an ideal place for a quick breakfast, brunch, dinner, after dinner or just for meeting
friends in the heart of Rome. Cuisine is based on fresh and light products, such as pasta,
vegetables and fish. 49
La Terrazza dell’Eden:

A rooftop restaurant of the Hotel Eden in central Rome. The cuisine is Mediterranean
improved by a sophisticated wine list.

Restaurant Vivendo:
The rich cuisine combined with intense fragrances and aromas, potato and cheese ravioli
on a tomato, mint fondue and light mustard crusted loin of lamb.
Il Margutta Ristorarte:

Il Margutta Ristorarte in central Rome is the first and best vegetarian restaurant in
Europe. The stylish and spacious interior offers a relaxing and sophisticated environment
and Il Margutta merits the title 'Ristorarte' combining the themes of fine food and
wonderful modern art.

49
www.italytraveller.com/ - 39k www.italyby.com/

29
Paris Restaurant:

Paris Restaurant is located in the heart of Trastevere district of central Rome The
restaurant serves traditional Roman cuisine, seafood and classic seasonal dishes of the
Eternal City, ricotta and spinach ravioli with sage and butter sauce, rigatoni carbonara,
linguine with scampi, fried veal meatballs with chicory, veal with porcini mushrooms,
and fried zucchini flowers.

Italian Regional Cuisines

Spaghetti:

One of the most classic Roman dishes, 1-2 cloves of garlic, minced, or more to taste,1/2 a
dried chili pepper, crumbled, or more to taste (don't overdo it, and fresh hot peppers, will
be fine too)

Fiesolana:

Sauce is a smooth, creamy, cream sauce, A 1-pound (500 g) package of Penne, 2 ounces
(50 g) Prosciutto Toscano, 1 tablespoon flour, 2 tablespoons unsalted butter, 1 cup (250
ml) milk, 1/3 cup (80 ml) cream, Salt and pepper to taste.

Chicken Liver Crostini Recipe:

Thin slices of toasted bread spread with a tasty chicken liver, Chicken livers, Onion or
shallots, Olive oil, Prosciutto fat, Parsley, Celery, Carrot, White wine or Marsala.50

Penne Rosé

A delicate cream sauce with a pleasing blush from tomatoes, and all over pasta, when
you're in a rush.

Italian Bread Soups:

Italy has a rich tradition of bread soups, Italian bread of the sort baked directly on the
oven floor or a pizza stone, with a firm crust and crumb.

Favorite Lemony Recipes:

Veal cutlets or fish and Limoncello.

Summer Vegetables:

Tomatoes, peppers, eggplant and zucchini flowers.

50
www.italianfoodrecipes.eu/

30
Favorite Italian Finger and Party Foods:

Arancini, panelle, calzoni, frittelle, finger food, while the many spreads and toppings
people put on crostini (toasted bread)

Summer Favorite:

Strawberries, cherries, peaches, apricots and plums.

Winter Vegetables:

Winter is the time for leafy greens, arugola, salads, kale, and cabbages.

Central Italian Wines:

Central Italy boasts some of the world's finest wines, Corzano & Paterno. 51

Northern Italian Wine

Favorite Dolcetto, people visit a winery at (roughly) lunchtime.

51
www.ifood.tv/profile/profile_fcuisine/%20Italian

31
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34
 Appendix
Work distribution:
Name Registration Work distributed Signature
Umer Razaq bb053067 • Economic facts (i.e. exports,
imports, chief agriculture
products, foreign exchange,
currency, transportation
modes available (Ch#02))
• Work distribution and Title
Page
• Editing
• Introduction
• Selection of pages

Kumail Ali bb053072 • Eating habits(i.e. general cost

of meals/restaurants, whether
American food is served in
that country when people tend
to eat(Ch#05))
• Hotel accommodation
• Introduction
• Binding
Awais ahmed bb053076 • Culture and customs (i.e.
customs which affect business
relations, holiday’s major
religion, etiquette (ch#04)).
• Methods of travel while in the
country (Ch#03)).
• Introduction
• Printing
Fahad Nazir bb053082 • Facts about the country (i.e.
population, geographic area,
demographics, government
structure, economic system,
map, flag (ch#01)).
• Travel information (i.e.
methods of travel to the
country, communication
modes available in the country
(Ch#03)).
• Work distribution and title
page
• Introduction
• Editing

35
Major Cities and there population:
Name Population Region

Rome 2,553,873 Lazio

Milan 1,299,439 Lombardy

Naples 1,071,744 Campania

Turin 902,255 Piedmont

Palermo 675,277 Sicily

Genoa 605,084 Liguria

Bologna 374,425 Emilia-Romagna

Florence 368,059 Tuscany

Bari 328,458 Puglia

Catania 305,773 Sicily

Venice 271,251 Veneto

Verona 259,068 Veneto

36
Map of Italy

37
Rates:

Specifications Low Season High Season

Room and Half Room and Half
Breakfast Board Breakfast Board
Single (1 person) - Garden
€ 220,00 € 310,00 € 290,00 € 380,00
side
Single (1 person) - Sea side € 250,00 € 340,00 € 330,00 € 420,00
Classic Double - Garden
€ 320,00 € 500,00 € 430,00 € 610,00
side
Classic Double - Sea side € 470,00 € 650,00 € 620,00 € 800,00
Junior Suite - Garden side € 700,00 € 880,00 € 920,00 € 1.100,00
Junior Suite - Sea side € 950,00 € 1.130,00 € 1.300,00 € 1.480,00
Suite ATHENA - Garden
side € 1.200,00 € 1.380,00 € 1.800,00 € 1.980,00
with pool
Suite WARHOL - Garden
side € 1.600,00 € 1.780,00 € 2.100,00 € 2.280,00
with pool
Suite MAGRITTE -
Garden side € 1.600,00 € 1.780,00 € 2.100,00 € 2.280,00
with pool
ART Suites - Sea side € 1.450,00 € 1.630,00 € 2.000,00 € 2.180,00
Extra bed € 100,00 € 190,00 € 140,00 € 230,00

38