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Responsibilities of Each Role

1. Chief Executive Officer (CEO)

The main responsibility of the CEO is to provide an overall direction

of the entire organization. He must be able to formulate decision
making processes and able to come up with strategic actions for the

The CEO must also provide the proper resources and the two most
important resources of an organization are the capital and the
members of it. The CEO must make both available in the proper
quantities and at the right time for the company to achieve its

Every organized group of individual develops a culture. Culture is

the set of attitude, behaviors, values that characterize the firm. The
way things get done in the firm depends greatly on the culture of
the firm. With that being said, the CEO must constantly observe and
be involved to achieve the desired culture.

2. Chief Operating Officer (COO)

The COO is usually the second in command after the CEO. The COO
is mainly responsible for the daily operations of the company. He
routinely reports the companys daily progress to the CEO.

The COO is also responsible for developing and cascading the

organizations strategy and mission statement to the lower-ranking
employees, and implementing appropriate rewards recognition and
coaching/corrective practices to align personnel with company

Other responsibilities of the COO include maintain continuous line of

communication while keeping the CEO aware of all the current
issues that are occuring within the organization; contributing to the
development of the firms goals and strategies as well as the overall
management of the firm.

3. Chief Financial Officer (CFO)

The CFO holds the main resposibilities for the administrative,

financial, and risk management of the company. He is to develop a
financial strategy, metrics tied to the strategy, and the ongoing
development and monitoring of control systems designed to
preserve company assets and report accurate financial results.

The CFO acts as the advisor to the CEO and the other top
management members on financial planning, budgeting, cash flow

and investment priorities.

The CFO is also responsible for managing human resources,

investor relations, legal, tax, and treasury departments.

4. General Manager

The General Manager is the right hand person of the top managers.
They are in charge of executing the provisions of both of CEO and
COO. They perform regular administration and management
activities of the company. They must ensure that the progress of the
organization is meeting the top managements goals.

The General Manager is also the head coach and discipline master
of the lower-ranking employees. This is to ensure that the company
keeps competent employees, help employees improve, and
eliminate those who do not meet the companys standards. He will
also work hand-in-hand with the Human Resource Manager during
the employee recruitment process as he has the authority and skills
to judge potential candidates for hiring.

5. Contract Manager

The Contract Manager is the middleman between company

employees and clients. He is the point of contact for clients on
contractual matters. His main role is to ensure timely review and
approval or reconciliation of variations.

The Contract Manager provides guidance on contract matters to

project managers or other operational staff, including training to
new project managers and other employees in contracting practices
and procedures.

He is also responsible for developing and implementing procedures

for contract management and administration in compliance with the
company policy. They work along the financial department to
coordinate contractual insurance requirements.

6. Sales and Marketing Executive

The main responsibilities of the Sales and Marketing Executive is to

develop and implement strategic market plans and sales plans and
forecasts to achieve the objectives for products and services.

The Sales and Marketing Executive also plans and oversees

advertising and promotion activities including print, online,
electronic media, and direct mail. He is the key liaison between
sales department and other sales related units.

Another responsibility of the Sales and Marketing Executive is to

develop and recommend product positioning and pricing strategies
to produce the highest possible long-term market share.

7. Project Manager

The Project Manager is one of the most important roles in a

property development firm as they are the key person in charged of
delivering the product offered by the firm. As name goes, the
Project Manager is mainly responsible for planning and monitoring a

The Project Manager is also in charge of overseeing the progress of

the entire project team consisting of the architect, engineers and
surveyors. They must ensure that the project team members are on
track while carrying their tasks so that the project can be completed
before the stipulated deadline.

The management of project risks, including the development of

contingency plans is also one of the responsibilities of the Project
Manager. By the end of every project, the Project Manager is
responsible for conducting a project evaluation review to assess
how well the project was managed.

8. Architect

To provide the full design of every project and ensuring that the
concept of each project is at par with the vision, mission and goals
of the firm.

9. Engineer

The whole team of engineers, namely the civil engineer, mechanical

and electrical engineer, and structural engineer, is responsible for
designing materials, structures and systems while considering the
limitations imposed by practicality, regulation, safety, and cost.

10. Quantity Surveyor

The quantity surveyors are in charge of making sure that

construction costs and production are managed as efficiently as
possible. They are also responsible for resolving disputes between
contracting parties.

11. Accountant

The accountant is responsible for collecting the overall financial

data of the company and carrying out internal audits. The
accountants data will influence on the companys future decisions.

12. Human Resource Manager

The main role of the Human Resource Manager is to recruit new

employees to the company as well as providing training and
development for all the employees in the firm.