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Speaker Spotlight De Td = O17 NSAN/ (AAV nme ees com Nem Seno Mie RO mallu |S ph digital, networked world, finding that the law might be too far behind to catch Ur Te Ran ee Reece’ Cert eh ee) Perc ee ee ee ca) happening almost two decades ago, or more recently if we pinpoint the beginning as the introduction of the worldwide web, I'd argue that we are closer to the beginning ofthe transformation than its end. In practical terms, the best example is the music industry. The force of this technological change has reformed the business ently, totaly redefining users’ wants and needs. The movie industry was next and the developments ees TT Ta ut es(y indus ae The force of testa} logical change «<— P Cece TE Pe eee eee et Pee terien renne nnn prentrenet nr OO LU RC SE erent ene eran rr nner Penman y rs! rrr or. Cee ee eeu CU laid Bee Sear ent aetne ieee | ee ee et | ek ee etc Ts . | worke Became instantly shareable? The same covlé wall happen to shoe brands, faced with the possibilty that thee once intricate and complicated tng anymore, bu something much more dluptve. tne past decade by faling to listen and repeating the mantra tha he law can adapt. Systems are undergoing fundamental changes that, my opinion, the law has falc to grasp. Consistency has been fogoten in avour ofthe case- by-cato basi a the increased number of Ieraaingy ferent transsctons ‘imply cannot be deat in any ater vay. Tha lw needed to set goed example ‘over the ast decade but think thas falc to do, 9 much so that | worry society mign ‘To quote on Croatian academic: "We won't see consistency in legal systems Keap ts canal oes questionable because ofthat ick of consistency Lv radhtonaly provide guidance and without consistency, society wil nevtaby law but company I's 2 at odds wth how we run our societies toca, Af ‘decades ago, legal document was careuly crafted and painstakingly bulk Into a unique piece of snowledge by lawyers. Nowadays, legal document is ten jst a form to be signed that glances st typical tuations, whe complex lepalssues, the disputes, ae being dest wih by alternative dlsputeesclton Uniform Digute Resolution Paley (UDRP) proceedings area good examele ss are the mechanisms of content platforms and socal media. They don't legal systems that they don't even provide for appeals, | figured that out during UDRP case that 1 o¥ anonymity, which was unusual because the decisions are published onine and are publically avaliable. Bu | decided, relering to UK privacy law, that the party was ented to this anonymity. That practice has persevered in thei ars evan though it dosent eonsttute la sam, One of the pales wanted mechanisms are not necessary going tobe consistent, but they Speaker Now Iden mean to sound cranatic The aw art going to eisapper but ike the concept of ayerng i echeogy The TY cn il the aco, ‘eof aw i sing is postion asthe central ans of how we tun soci hat we have for negotiating teats is broken down, thee isa poteation of in the old conventions. The dene markt, which i an early beacon ofthe erection we are going to, wentions are net serving 's the Europeen single followed In adion i's not only erty that has changed butte forms of ereatvty too. Pgh wee created tata Serco creat. But whathas happened? creat that knoutedge-basee economies are constant prodcing The recut Is ts not pertety signed wth what we wee protecting when we fest designed IP nights. We ust can ft cur catty in these extng categorie We lve wit these zombie conventions and pretend they work, but they don’. The whos sytem of mloctual property ie not very strong with these the day, taking place at 14.30. He will elaborate further on the past and future of intangible assets in 2 digital networked words ead fee eects ruc Neus { == Pre Reo eee a ere