Athletics Leadership Advisory Board

Alumni Communication Subcommittee

Wednesday, May 11, 2017
7:00 p.m.
Chair: Susan Rush
Conference Call Information: Dial in - 877-823-2750; Bridge - 3517
Agenda
1.
2.
3.
4.

Departmental Update D. Stewart

Review of notes from last meeting S. Rush, D. Stewart
Review of Notes and Themes from other subcommittees D. Stewart
Follow up from other ALAB subcommittees D.Stewart
a. Review mentoring concept idea
b. How do we identify alumni to involve? How do we communicate with them?
5. Discussion What teams should we recognize & when D.Stewart
a. OAC/NCAA Championship Teams - 5 year, 10 year, 25 years. . . etc.
b. Review of upcoming alumni events & recognition for 2016-17 year D.Stewart
i. Kickoff event?
6. Outline of Alumni Communication Piece D. Stewart
a. Timeline 3-4 times per year
b. Electronic newsletter only
c. Upcoming schedules, game results, team trips, capital project updates/give to
athletics/sport program, and access to team gear Keep posts short but provide
active links to allow alumni to click through if interested.
7. Next Meeting S. Rush
Notes
Newsletter & E-blast

To launch newsletter send postcard

mailing announcement soliciting good
contact info from alumni
Cost at budget for this postcard sent
from alumni later
Need to ensure email info is good and
correct
Post on Athletics Facebook pages to
update email addresses

Content

Upcoming schedules
Game results
Team trips
Capital project updates
Give to athletics
Sport program
Access to team gear
Content looking to host interns or job
openings
Potential photo store link - general
facility photos

Alumni update work with alumni office /

cross notes to highlight

Content (cont.)
If we win the OAC or go to the NCAA,
when can university promote this?
o Possible separate e-blast to
alumni
Mentoring

Get the mentor first

How do we get invested
Get coaches to identify and mute initial
contact
Then Dawn follow up
Word of mouth will help eventually
May not all be athletics alumni that we
use
Launch in late Fall

Recognition

Recognized/bring back the consecutive

teams in 1 effort

Milestones: 5, 10, 25 years good plan

to recognize everyone
After 25 years, look at All-Americans in
teams who have been successful

Kick Off Event and Future Alumni Events

Need a purpose
Host an individual sport, recognize at
kick off event
o Then every few years, bring all
sports together