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I.

EXECUTIVE SUMMARY

Worrying where to find good food at a very affordable price and at your convenience?
FOODSPOT is now coming to town, especially to you!
FOODSPOT is the only business food truck in the province of Bohol that serves good
food at a very affordable price and in a very convenient way. FOODSPOT assures that our
valued customers will have all they want for food just in one spot- that is FOODSPOT. It might
be a food for breakfast, snacks, merienda, lunch and even dinner.
Food is a basic need of man. Thus, it is undeniable that all people love to eat food, it may
be at home, at school, at work, or anywhere where food is available. Food isnt just something
that is a source of energy and nourishment for the human body but also a source of satisfaction. It
is also something that people resort to while getting away from the daily stress of life, at home,
school and at work. It is also peoples way of leisure and enjoyment. Food is an important part of
Filipino culture; it is customary to greet someone with have you eaten yet? instead of how are
you? Eating and eating out are favourite Filipino pastimes. A typical Filipino diet may consist of
up to six meals a day: breakfast, snacks, lunch, merienda (afternoon snack), dinner, and snacks
before bed. And central to every Filipino gathering or salu- salo is a bountiful selection of
food. Food becomes an expression of hospitality and friendship so the more food available,
the more love is expressed. Now, it is not only at salu- salo where varieties of food can be
found. At FOODSPOT we are serving you more love through varieties of your favourite food.
There are many considerations when it comes to food. Top of it is the taste, second is the
price and lastly is the convenience. Who wants to eat a dull taste food? No one of course that is
why FOODSPOT is here to serve you food that tastes delicious. Even though a food tastes
delicious, if we cant afford it we just resort to other meal. We are not letting you down to eat
good food at very affordable price. We make sure that everybody will be able to buy the food
they crave without sacrificing their tight budget. People eat food where it is near and convenient
to go. But at FOODSPOT we are not going to let you walk too far but we are the ones who will
go straight to you, at your work, school campuses and even at your home and events and offer
you delicious food at a very affordable price. This is possible through our Mobile Food
Preparation Vehicle that could go anywhere you are in the city. FOODSPOT believes that people
can eat food which is delicious and affordable in one convenient spot.
II.

COMPANY PROFILE

FOODSPOT is established by Bohol food nutritionist and caterer- Ms. Maria Lourdes
Mendez who has B.Sc. in Food Science Technology and a Masters Degree in Business
Administration (MBA). He also has a robust experience in the food business having worked both
in the public sector and the private sector prior to starting his own business. We are in the food
truck business where in Bohol is a very alien type of business. We at FOODSPOT are aiming to
be the pioneering brand of food truck in the province of Bohol and establish a brand at
Boholanos tastes and hearts. As a company, we are willing to go the extra mile to invest in some
of the finest professionals we can find and also we have set plans in place to acquire the best of
equipment when it comes to setting up a standard and first class food cart business. When it
comes to hygiene and proper packaging, we have put plans, process and structures in place that
will ensure that we are always at the top of game when it comes to that. We have been able to
secure permits from all relevant offices in the City of Tagbilaran.
Beyond every reasonable doubt, the demand for good and affordable food isnt going to
decrease any time soon, which is why we have put plans in place to continue to explore all
available market around the cities where we are going to be located and ensure that we create a
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wide range of distribution channels via franchising. With that, we know that we will be able to
maximize profits in our business.
Our strongest selling point at FOODSPOT is the unique taste of the different types of
Boholano foods that we will make and sell. There is hardly any customer that will taste any of
our meals who would not want to come back and make more purchase or order more we take
great delight in welcoming repeat customers over and over again.
FOODSPOT will at all times demonstrate her commitment to sustainability, both
individually and as a firm, by actively participating in our communities and integrating
sustainable business practices wherever possible. We will ensure that we hold ourselves
accountable to the highest standards by meeting our customers need precisely and completely
whenever they patronize our products. We will cultivate a working environment that provides a
human, sustainable approach to earning a living, and living in our world, for our partners,
employees and for our customers.
Our plan is to position FOODSPOT to become the leading brand in mobile food industry
in the whole province of Bohol within the first 10 years of starting our business.
This might look too high for a dream but we are optimistic that this will surely come to reality
because we have done our research and feasibility studies and we are enthusiastic and confident
that the city of Tagbilaran is the right place to launch this type of business before spreading to
other places.
OUR PRODUCT AND SERVICES:
It is FOODSPOTs aim to bring all favourite food in one spot. We prepare and serve our meals
and other related items. We will also adopt full-service restaurants and quick-service style.
At FOODSPOT we offer different kinds of meal, for breakfast, snacks, lunch, merienda and
dinner and varieties of drinks. We have it all you need for food and drinks at FOODSPOT. We
also offer training services to those starting entrepreneurs who wish to start their own food truck
business venture and offer franchise of our FOODSTOP food truck business.
VISION STATEMENT:
FOODSPOT to be the first leading brand of food truck business in the City of Tagbilaran
and in the province of Bohol.
MISSION STATEMENT:
To serve delicious and affordable food at the very front of the Boholanos.
We are in the mobile food truck industry with the aim of constructing a brand that can readily
meet the needs of our valued clients of a delicious and affordable food in one convenient spot.
And also to offer entrepreneurs the opportunity and training needed to franchise and successfully
launch their own mobile food truck business.
OUR BUSINESS STRUCTURE
Most people who go into the mobile foods business usually choose the business over the
conventional restaurant business; this is because it is perhaps less expensive to manage
especially when it comes to taking care of overhead and operational cost. On the average, mobile
food companies in Manila usually have 4 or 5 employees under their payroll. The following is
the organizational structure of the FOODSPOT food truck business:
1. Chief Operating Officer (Owner)
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2.

3.

4.

5.

Responsible for providing direction for the business


Creates, communicates, and implements the organizations vision, mission, and overall
direction i.e. leading the development and implementation of the overall organizations
strategy.
o Responsible for the day to day running of the business
o Responsible for fixing prices
o Responsible for recruitment
o Responsible for payment of salaries
o Responsible for signing checks and documents on behalf of the company
o Evaluates the success of the organization
Chef / Caterer
Responsible for preparing the foods
Makes lists and budget for kitchen supplies
Oversees the entire kitchen staff
Responsible for training new cooks
Makes sure that the meals being whipped up tastes really good
Kitchen Assistant / Utility Staff
Assistant Caterer
Assistant the chef/ cook in the kitchen
Ensures that all the needed cooking ingredients are in supply
Runs errand for the chef / cook and every member of the workforce
Ensures that the kitchen area of the truck is clean and hygienic at all times
Responsible for washing cooking pots, utensil and dishes when necessary
Sales Girl
Interfaces with our highly esteem customers
Collects orders and issues foods as demanded by customers after payment
Keeps proper records of daily sales and then reconcile with the cashier
Responsible for manning the fridge and every stuffs that are up for sale
Any other duty as assigned by the Chief Operating Officer
Cashier
Receives payments on behalf of the company (cash, mobile money et al)
Issues receipt to customers
Prepares financial report at the end of every working week
Handles all financial transaction on behalf of the company
Any other duty as assigned by the Chief Operating Officer

6. Driver

Responsible for driving the cart to sales venues and back to base

Ensures that the cart is in top shape at all times

Ensures that maintenance schedules for the cart are strictly followed

Responsible for renewing the vehicle license, insurance and any other documentation
for the vehicle as at when due

Any other duty as assigned by the food cart manager


III.

SWOT ANALYSIS

Strength
It is the first time a food truck business is established in the City of Tagbilaran. FOODSTOP
would basically be of great advantage. Alongside with it, we have experienced and experts in
food technology and management and hands on personnel. We also have brand new facilities and
equipment and a brand new mobile food preparation vehicle (MFPV) that would carry all we
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need to run the food truck business. We will be able to build our brand to a level where we can
start selling franchises and offer trainings and consultancy services on mobile food Cart business
Weakness
Because food truck business is first introduced by FOODSTOP and it has no other food truck
business competitors it definitely lie within the hands of the Boholanos whether to patronize such
kind of alien business or remain with their usual food server.
Opportunities
The opportunities that we stand to leverage on are much. The fact that we are not tied down
to a location is indeed a good opportunity for us to grow our business to the level we want to
grow it to. For example; we can afford to trade foods, snacks and drinks in more than two
locations within a day. It is all about knowing when to arrive and leave for another location.
Threat
There is hardly any business venture that doesnt face its own threat. Regarding mobile
food cart business, one of the threat that we may likely face is; vehicular traffic in key cities.
Traffic can delay one and as a result of that one may get to the location where one intend selling
the foods and drinks late- this could be when the lunch break is over (basically for organized
events). Yet another threat is; the government policies, which could also pose a great threat to the
mobile food cart business.
IV.

MARKET ANALYSIS

Market Trends
After work, school or during events people no longer have much time to go faraway
places to find varieties of good food at a very affordable price. Food truck business is in the rise
all over the Philippines but in Bohol there is none. FOODSPOT is now here to fulfil the needs of
the people too have varieties of good food at a very affordable price at only one spot. Part of the
marketing and sales strategies that we shall adopt include but not limited to the following;

Submit proposals to event management companies to become their official mobile food
vendor.
Submit proposals to management of public facility (sport centers, workplaces and
schools, et al) to become their official mobile food vendor.
Send proposals to schools and corporate organizations to become their official mobile
food vendor. Sponsor relevant events, such as cooking competitions, and cultural events,
et al.

Target Market
When it comes to mobile food cart business, there are no restrictions to the market you
can explore, as long as you are operating within the law where you are conducting your business.
We do not intend to place any limit to the scope of our target market and these are the places /
locations where we intend operating our mobile food cart business with the aim of maximizing
sales; Construction sites, Tourism locations, University Campuses, Community Outdoor Events,
Government Offices, Blue Collar work locations, Public Parks, Public and Private Work
establishments.

When it comes to foods, there is indeed a wide range of available customers. In essence, our
target market cant be restricted to just a group of people, but all those who eating out and of
course those who would want to try it out. In view of that, we have conducted our market
research and we have ideas of what our target market would be expecting from us.
Our Competitive Advantage
Loads of factors count towards our advantage as a mobile food truck business operator.
The fact that we have the ability to determine where we want to sell our foods and drinks per
time gives us the advantage to make as much sales as we can make in a day.
It has been observed that any organization that offers training and consultancy services is
always amongst the leaders in their industry and we at FOODSPOT are set to bring along this
part because we want to bring change in the food industry and to pioneer and establish a brand
of food truck business in the City of Tagbilaran and in the whole province of Bohol for the years
to come.
We have put plans in place to facilitate continuous improvement on what we do, because
we know that is one of the factors that will be give us competitive advantage in the market place.
Another competitive advantage that we have as a company is the size and condition of or food
truck.
We have been able to purchase a brand new retrofitted food cart with the entire required
gadget. It is big enough to accommodate all that we would need for the business, we are going to
spend less on maintenance and we can easily obtain approval from the appropriate authorities.
V.

SALES AND MARKETING STRATEGY

Marketing Strategy and Sales Strategy


Before launching FOODSPOT and also the types and the types of foods we prepare, we
conducted a thorough market survey and feasibility studies in order for us to be able to be able to
penetrate the available market in the city.
We consulted other food and business experts to help us more in understanding the nature of the
business and the approaches we have to do to make the business successful.
In other to continue to be in business and grow, we must continue to sell our products to the
available market which is why we will go all out to empower or sales and marketing team to
deliver our corporate sales goals. In summary, FOODSPOT will adopt the following sales and
marketing approach to sell our menu:

Introduce our food brand by sending introductory letters to residence, merchants and
other stakeholders in the city of Tagbilaran.
Open our food cart business with a party and free meals so as to capture the attention
of residence who are our first targets
Advertise our products in community based newspapers, local radio stations
List our business and products on yellow pages ads (local directories)
Through the internet to promote our mobile food brand (Creating a Facebook,
Instagram and Twitter accounts)
Engage in direct marketing and sales
Distribution of flyers and printing of tarpaulin
Encourage the use of Word of mouth marketing (referrals)

Publicity and Advertising Strategy


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Despite the fact that we are the first to introduce the food truck business in the city of
Taagbilaran we will still go ahead to intensify publicity for all our products and brand. We are
going to explore all available means to promote our services.
FOODSPOT has a long term plan of establishing our food truck business in the city of
Tagbilaran and also to sell our franchise which is why we will purposefully build our brand to be
well accepted in city of Tagbilaran before venturing out to places in the province of Bohol. As a
matter of fact, our publicity and advertising strategy is not solely for selling our products but to
also establish our brand as the first food truck business in the province of Bohol.
Here are the strategies we intend to do to promote and advertise FOODSPOT.

Place advertisements on both print (community based newspapers)


On the internet and social media platforms like; Instagram, Facebook , twitter, et al to
promote our brand
Place tarpaulins in different places in the city for everyone to see.
Distribute our fliers in the city
Ensure that all our staff members wear our customized clothes, and our food truck is well
maintained and in good condition and all hygienic measures are done to ensure the safety
of the food we are serving.

Our Pricing Strategy


Generally food cart business sells meals, and snacks at a cheaper rate when compared to
the conventional fixed restaurant. We dont have any plans to sell our foods, snacks and drinks
beyond the prices that affordable to the public from 50 Php to the maximum of 80 Php. We will
ensure that all our food market value would only be That does not mean that we will fall below
standard when it comes to the quality of our food. As a matter of fact, one of our strongest selling
points will be the taste and perhaps the quantity of our foods when compared to our food
businesses. From our market survey and feasibility studies, we are sure going to make reasonable
profits even when we sell a little below the average price for package foods and snacks in the
food cart industry.

VI.

FINANCIAL PLAN

Start- up expenditure (budget)


Although food truck business is a bit small, it is does not necessarily mean that business
start- up will not incur large amount of expenditure. I believe all starting business usually spent
large amount of money on its opening.

Total fee of registering the business = 5,000 Php


Legal expenses for obtaining permits, licenses and as well as accounting services=
10,000 Php
Marketing and Advertising materials (flyers, tarpaulin, advertisement on newspaper and
radio) = 5,000 Php
Insurance = 10, 000 Php
Operational cost for a month = 37, 800 Php
The cost for Start-up inventory (raw materials and packaging materials et al) = 25, 000
Php
The cost for counter area equipment (counter top, sink, etc.) = 10,000 Php
Cost of purchase of food truck = 200, 000 Php
Miscellaneous = 5,000 Php
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Sum- total expenditure= 307, 800 Php


Forecasted Sales Forecast
400000
350000
300000
250000
200000
150000
100000
50000
0
year 1

year 2

Projected Profit Statement

Profit and Loss Statement Table


2016

2017

Revenue

773,650

975,650

Direct Cost

596,125

746,125

Gross Profit

177,525

229,525

23%

24%

100,000

138,000

20,000

27,600

5,400

5,400

Advertising and Promotion

46,300

11,300

Repairs and Maintenance

60,000

Gross Profit %
Operating Expenses
Salary
Employee Related Expenses
Utilities

Insurance Expense

4,200

4,200

Expensed Portion of Other Current Assets

Depreciation and Amortization

308,800

248,900

(131,275)

(19,375)

Loss (or Gain) on Sale of Asset

Interest Expense

(131,275)

(19,375)

(131,275)

(19,375)

(-17%) (-2%)

18%

Total Operating Expenses


Operating Income

Other Expenses (& Other Income)

Total Other Expenses (& Other Income)


Income Before Income Tax
Income Taxes
Net Income
Net Income / Sales

Source of Funding / Startup Capital for FOODSTOP


FOODSTOP food truck business is owned and financed by Ms. Maria Lourdes Mendez is
already a well-known nutritionist and business enthusiast. She believes that starting capital
should come from the owners personal savings. Thus, the starting capital of FOODSPOT worth
307, 800 is generated from Ms. Maria Lourdes Mendez personal account.
VII.

RETURN OF INVESTMENT

FOODSPOT expects the return of investment on the second year of operation. The fact
that there is no other competing food truck in the city, the possibility of higher sales is attainable
with hard work and perseverance.
VIII. Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If any of
these factors is missing from a business (company), then it wont be too long before the business
close shop.
FOODSTOP will ensure that all the factors listed above are reinforced on a regular basis, we will
continue to improvise with our products, come up with pleasant and acceptable flavors and also
we will engage in continuous capacity building of our workforce. As a matter of fact, profitsharing arrangement will be made available to all our management staff and it will be based on
their performance for a period of five years or more.
We will make sure that the right foundation, structures and processes are put in place to ensure
that staff welfare are well taken of. Our companys corporate culture is designed to drive our
business to greater heights and training and re training of our workforce is at the top burner.
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