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E-Learning - LSPR 2016 Final Exam

Crisis Communication - Take Home Individual Project

Due: 19 July 2016 10.00 am.

Each Student must submit an academic paper (word format .doc, not docx) and present it in the class of a Crisis
Communication case, as relevant to the course.
Provide problem backgrounds and solutions for your case; how would you manage it from the perspective of
Crisis Communication best practices. [You may choose an organization that you know and discuss the aspects
of Crisis Communication and how to best approach it using latest theories].
Should the students using a previous case study which described in the text book: they must restate the problem
using their own language (not a translation), what has been done, how, why, etc (5 W + H), what were the
results, and how would you better do it if you are facing the same case.
Relate your paper to the text books and journals we are using for this subject. Enrich it with other relevant
studies or materials (including video in your presentation). You can (if needed) use these free online libraries to
access journals and books:;, , , and
Beware of PLAGIARISM: It is unforgiving sin, no toleration for any of this act.
Your paper must consist of six chapters with the following order:
1. Introduction (where you explain why you need to discuss the case, is it important, etc),
2. The Case (elaborate it in the most appropriate way),
3. Literature review (theories);
4. Analysis (reasons, relations to other cases and theories, etc);
5. Recommendation (based on your own logical thoughts), and
6. References (Bibliographies).

Paper format:

It should be minimum of 20 pages (about 7,000 to 8,000 words), plus list of bibliographies (references)
write more (longer) if you can, as it is a kind of qualitative piece of academic paper.
Written in MS Word format (doc) using Times New Roman, 11 point, one and half (1.5) space.
Students must send their papers via email to: And CC to, by
19 July 2016 (four days before exam);
Provide both hard-copies of papers and slides directly to the lecturer on the Exam Day (23 July 2016).


Time allocated for each student is about 20-25 minutes (for about 12 to 14 easy-to-read slides).
Be as creative as you can; you may also include video, audio or graphs in your presentation.

Marks: Marks will be based on the following criteria:


* Syafiq Assegaff.

Understanding of theories;
Its logics, comprehensiveness;
Its novelty, review and critical way of thinking;
Presentation in front of the class;
Hand-out provided.