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Management of Technology Final Exam

To substitute the final exams, each students must do the business model canvas take home
project. The business model canvas assignment is as follows,
1. Based on class list number (attched) pick the companys product. The list will be restarted
after the last number, choose the products to maps out Business Model Canvas:
a. Google Free Internet (Google Plans 180 Geo-sync Satellites to Give Free Global Internet)
b. Google Driverless Car
c. Wikipedia
d. WAZE Community-Driven Maps (if they are not acquired by Google)
e. Facebook Messenger
f. DropBox Services
g. Chrome OS Notebooks
h. Nokia Maps (after the mobile hardware company was sold to Microsoft)
i. AppleTV/GoogleTV/Amazons Fire TV
j. Portable 3D Printer
k. GoogleDocs
l. Barnes&Noble Nook
m. WhatsApp Paid Subscription Services (if they are not acquired by Google)
n. Path (acquired by Bakrie)
o. Firefox by Mozilla Foundation
2. Map out the current business model canvas and explains these business model in 3 pages
including several paragraph of introduction regarding the company. I suggest to use
companies that well known or that I could easily search on the internet. The profile should
also mention:
Relationships between value proposition keywords to the design of the map (such as
reliable means training for customer service is important etc.)
Relationship between target market characteristics to your value proposition, and why you
think you are better than competitor
A table list on how key activities are derived from all activities needed to support customer
relationships, channels and value propositions
A table lists on how each key activities is related to key resources, cost structure and key
partners
Can you think of more than 5 revenue streams that you can generate? Remember, revenue
stream is not coming from variety of a product/service, but different product/service
3. Create a relationship matrix, where the x is range of products portfolio of the company, and Y
is the components of the 9 building blocks. For example in the Y axis, create for sub-group
Value Propositions, with 11 propositions components (p23-p25), then link this with each
products that could serves one or many values. Do this for all components of the 9 building
blocks (p21-p41). Please also note that I am using the 1st version of the books, so if there are
some changes in the page numbering, let me know. You can have access to the ebook through
this link: http://systems.ie.ui.ac.id/courses/management-of-technology/
4. Identifying Patterns. 1 page, what do you think the company business model patterns is, and
why.
5. Mapping Environments. Answers the key questions from p201-209, in a table forms, to
identify key challenges and opportunities for your business models. Identify how your

answers could create negative or positive impacts on the business models based on 2
characters abbreviations of the canvas. For example if the environment could have negative
impact on value propositions use code: (-VP), however it creates opportunity in channels then
use code: (+CH). For each of your answers. Print out the SWOT Analysis from p.217-224, than
manually fill up the questionnaire as an appendix for this report.
6. For each of negative aspects you find in point 4, list what countermeasures should be in place
to reduce its impacts. This is a risk map.
7. Mapping 3 new alternative future business models based on how your environments analysis
would shift the epicenters (p139). Notes: Please make sure that you design the map elegantly,
easy to read, and not to modify the framework in anyway (layout etc)
8. Develop each new business models stories (p176, p177) max 2 pages for each stories. There
will be 3 stories in total.

IMPORTANT NOTES:
These Assignment must be submitted in PDF formats (read the BRP of Manajemen Teknologi sent
when you joined the groups), collected by the head of the class, burnt in DVD and given to me on
Tuesday, August 19, 2014, at exactly 10.45 am. This would also means that we do not have any
exams on this Tuesday, August 12, 2014, however you must sign the attendance forms at the
secretariat at that date.

Depok, August 5th 2014


Regards,
Dr. Akhmad Hidayatno
Irvanu Rahman, ST. MT.

List of Participants
No
1
2
3
4
5

NPM
1006680291
1006705615
1106015296
1206201656
1206201675

Nama
Khaira Al Hafi
Haryadi Wirawan
Muhammad Fahmi S
Apriani Theresia
Puteri Prameswari

No
1
2
3
4
5

NPM
1106069273
1106069664
1206219792
1206221001
1206221443

Nama
Ramadhana Dwi Putra Mandiri
Arrigo Dirgantara
Raihan Amir Perdana
Rifqi Putra Fadillah
Muhammad Yuflih

1206201795

1206201845

Nabila Mahardiana S. P.

1206221613

Enggar Cesarini

Esther Romanna Nadira A.

1206221701

Tesar Dayansyah

8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

1206201864
1206201883
1206237542
1206238646
1206238740
1206239390
1206239825
1206240530
1206241104
1206241451
1206241760
1206241962
1206244554
1206244610
1206246603
1206248376
1206249403
1206253703
1206253880
1206261320
1206261384
1206261402
1206261453
1206261466

Rifani Aditiya Triana


Yudhinta Dwimar Dhanti
Indra Hani Dinata
Rosya Prilia C
Angginta Ramdani
Tara Indira
Ratna Herawati
Zahra Nabila
Samuel Joshua
Natasha Angelina
Shabrina Adani
Nabila Priscandy P
Enrico Laoh
Yohana Sari Santoso
Nicko Chandra
Hatara Trirama
Novia Nathania
Astrid Lelitya Rahma
Nandyto Widyanto
Zaldo Christo Immanuel
Foreman Lois A.nainggolan
Rethanisa Alveriana
Fauzia Khairunnisa
Givaldi Ramadhan

8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32

1206222351
1206222591
1206223493
1206224395
1206225315
1206227005
1206227775
1206227794
1206228374
1206228595
1206229566
1206229894
1206230605
1206262222
1206262254
1206262323
1206262342
1206262355
1206262393
1206262411
1206262430
1206262475
1206262481
1206262494
1206314390

Faiz Irfan Hajid


Darisa Syahrini
Anafi Yuan Septiari
Atika Puteri Maharani
Satiya Perkasa
Ayu Saraswati
Zaki Makarim
Maya Hashilah
Andre Septian
Andri Oktario
Al Malik Masahiko Otsuka Mahpud
Listya Zufri
Muhammad Reza
Bagus Ahmad Pratama
Stefanus
Shahnaz Nadiva
Tegar Pratama Putra
Jagad
Priandra Aditya Wattimena
Andy Satrianto
Maharaja Girsang
Ghama Adi Tama
Tubagus Raihar Maqdisi
Primalia Atika Hardhiani
Rahmawati Nauli