Portfolio

Scott Gassaway

Scott Gassaway

1234 Park Ave

New York, NY 01834
360.555.6789
scott.gassaway@gmail.com

Brochure
Event Ad
Montage
Logos
Letterhead
Business Card
Flier
Web Page
Imaging
Resume

Description:

An inspirational montage made by the blending of four

images, and the use of typography.

Date:

5/28/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn to manage Photoshop layers.

Learn to blend images together smoothly, using masks.
Use filters.
Apply appropriate typography.

Process:

I began by cropping two different forest images to 11x8.5

and overlaying the top image with an 80% opacity, and
adding a darkening filter. Next I added the galaxy image
and created a mask, and using a brush, pulled the trees
and ground through, giving the appearance that the boy
from the galaxy image was standing in the forest. Finally,
I added the text with a slight drop shadow, adding in
separate text for the words in the script font, and then
placed the image of John Muirs signature in white at the
bottom of the quote.

Description:

Three logo variations for the same company.

Date:

6/4/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a variety of logos to fit a company or personal

image.
Use the basic tools of Illustrator.

Process:

This isnt the first logo Ive created for a class, but it is the
first Ive done for a blog. I knew I wanted something simple
for a potential brandmark, so making the ls into a tree
was perfect. The color scheme was based off of a mountain
photo I found from a previous trip I took. Since the logo is
primarily text-based, I made sure to include a bold font and
a simple, elegant one. The leaves of the tree were created
with the pen tool, using varying thicknesses and stroke styles.

Description:

Matching letterhead and business card designed using a

personally created logo.

Date:

6/11/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Adobe Illustrator
Adobe InDesign

Objectives:

Create a new logo to fit a company or personal image.

Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign.

Process:

I first positioned the logo in the upper left of the page, and
then made the dividing line. Then I placed the personal
and business information on either side of the line. I made a
duplicate line for the bottom of the page and used guides
to align them. Finally, I placed a greyscale version of the
logo in the center of the page and placed it at 7% opacity
since 5% was too dark.

SterlingCooper

Donald Draper
Advertising Creative Director

Don.Draper@scaa.com
347.555.2210 ext. 178

Sterling Cooper Advertising

405 Madison Ave
New York, NY 10017

Description:

Matching letterhead and business card designed using a

personally created logo.

Date:

6/11/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Adobe InDesign
Adobe Illustrator

Objectives:

Create a new logo to fit a company or personal image.

Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign.

Process:

I used the rectangle tool to create the front and back

outline of my business card. I then pasted the logo
(created wtih the pen tool) onto the card front and back,
and resized accordingly. Using text boxes, I placed and
created the contact and business information, and then
wit the divide tool, made the SC logo on the back side.
Rulers and guides were used to ensure everything aligned
properly.

Description:

A two sided (duplex) folding brochure.

Date:

7/9/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

Objectives:

Create an original logo.

Create body content and layout for an informational or
promotional brochure.
Arrange front/back layouts in order to create proper
folding of the prochure.
Use a full-size image as part of the project.

Process:

I started with manipulating the photo in photoshop to

make the sky cloudless and one color, and to resize the
image. I then used illustrator to trace the shape for the final
brochure. I copied and reversed that shape, aligning for the
final print as I worked. Next the title, logo, and body were
created, and then the boxes behind the body. Finally, the
smaller logos and colors were finalized and arranged in
InDesign. The print was done double-sided and then folded
along the center line.

Description:

Black & White promotional flier to promote a graduate

leadership conference.

Date:

5/7/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use appropriate

typography.
Incorporate basic InDesign skills to improve basic flier layout.
Create a project folder with image, logo and InDesign
document to keep links intact.

Process:

I started by selecting which Vouant logo to use, and

paried that with a title font, and then selected a contrasting
body font. I sketched some rough layouts, and then created
the rectangles and lines to divide the flier and lead the eye.
Font size variations were used in order to emphasize specific
parts of the flier,

WHAT WILL YOUR LEGACY BE?

Annual Yellowstone Association Benefit Dinner

All proceeds benefit projects of the National Park
Foundation and the National Park Service including
American Bison herd research, the Grey Wolf
reestablishment initiative, and facilities improvement
around Tower Falls, Old Faithful, and Canyon Village.

June 25, 2016 - Old Faithful Inn, Yellowstone NP - 7 pm

$59 per attendee
Please attend in formal attire. Dinner served promptly at 7
pm with benefit auction to immediately follow.
RSVP 406.808.2400 or yellowstoneassociation.org/benefit

Description:

A color full-bleed event ad to promote a fundraiser using

only Microsoft Word and a scanner.

Date:

5/21/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Microsoft Word
CamScanner App

Objectives:

Find, scan and import a high-quality image.

Create a full-bleed design
Use text boxes for layout in Word.
Insert and edit images in Word.

Process:

I scanned the waterfall image and collected the logos fom

the internet. I then placed everything in Microsoft Word,
and added the body copy, the title, and the dividing line. I
made sure to differentiate the fonts in order to make this ad
look like something found in the page of a magazine.

Description:

A web page designed to showcase a personally created

logo.

Date:

6/25/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Brackets
Adobe Photoshop

Objectives:

Size and optimize an original logo as a .png for a web

page.
Write content to describe the process of creating your logo
and how it appeals to a target audience.
Design a web page using HTML to display a logo and
content.
Acquire a working knowledge of HTML and basic
understanding of CSS.
Identify hex colors for web design.
Compress multiple files in a zipped folder to attach as one
file.

Process:

I created this web page using Brackets. After manipulating

the provided HTML/CSS files in Brackets, I placed my
information and logo into the page and ran the ilve
view and validator to ensure everything worked and was
arranged appropriately,

Description:

A personally taken photograph that has been edited/

formatted using Photoshop.

Date:

5/17/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Apple iPhone 6s PLus
Adobe Photoshop

Objectives:

Learn basic photography skills.

Use a digital camera to take a quality image, then
download it.
Size and crop the image.
Adjust image brightness, contrast, hue and saturation levels.
Use a selection tool to isolate a portion of the image.
Desaturate the selected portion of the image.
Use a filter or colorize a portion of the image.

Process:

This photo was taken with my phone, and manipulated in

photoshop. I adjusted the overall contrast, the RGB balance,
added sharpening effects, and adjusted the light variation in
the background.

Description:

A stylized copy of my resume, done to emphasize my

outdoor retail experience for a job at a location such as
the BYU-I Outdoor Resource Center.

Date:

7/15/2016

Course/Instructor:
Comm 130 Section 01
Ben Pingel

Program(s)/Tools:
Adobe Illustrator
Adobe InDesign

Objectives:

Learn basic photography skills.

Create an appealing resume that will stand out to
employers.
Highlight specific experience and accomplishments relevant
to the job being pursued.

Process:

I began by laying out the text, subtitles, and content in

InDesign. The SG mountain logo and the small phone/
email/locaiton icons were created in Illustrator. After
placement and colors were added, I intriduced the dividing
lines and the corner marques for artistic and professional
effect. This whole process, including refining the content,
used just under three hours of my time