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225+
HOME-BASED
BUSINESS START-UPS
GET STARTED TODAY!

Home-Based Business &


Opportunity Magazine

August 2016

HOMEBASED

10

50+

Entrepreneurs
Who Turned a
Venture into
an Empire
Pg. 14

ProfitBuilding
Businesses

MILLIONAIRES

Pg. 22

START-UP MONEY:
Don't Sabotage Personal Finances

BOOST SELLING:
Close Sales with Body Language
SISTER-ACT:
Sisters Cash In on Traveling Jewelry Boutique
NETWORK MARKETING:
Power Prospecting for Aces

Interview: Jennifer Lopez

Bedros Keuilian,
founder and CEO of
Fit Body Boot Camp

HIT THE ROOF:


$6 Figures in Roof Repair

Being the Boss Pg. 20

WWW.HOMEBUSINESSMAG.COM
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SUCCESS STORY

Imagine if you could get paid


monthly on these services
that people already use!

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utilities and companies that provide those services.

Home Business July/August 2016

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www.homebusinessmag.com

7/28/15 10:34 AM
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8:37 PM

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06-07_H

10:34 AM
6 3:48 PM

GET PAID

BRIDEY
BRI
RIIDEY
EY
Y ORTH
ORT

JUST LAUNCHED!
Earn Commissions on all Credit
Card and Debit Card Purchases

When People Pay Their Monthly Bills

Shane Douglas, one of the home-based business industrys top income earners and trainers is looking to mentor the right
motivated individual this year to achieve success with his premier home based business model. Visit www.BTHE1.com

ts a fact that everyone has utility and monthly bills: Electric, gas, cell
phone, TV, Internet, and the list goes on. And no matter how financially

challenged or wealthy someone may be, these essential services are


needed and can never be paid off; everyone will have to pay for these services
for the rest of their lives out of necessity.

So when a global company is open in 24 countries worldwide and


endorsed by one of the wealthiest people in the world, who features this
company on his hit primetime reality TV show not once but twice, says you
should find out more, would you want to hear more about it?

The way Shane has grown to be one of the top income earners and trainers
in this business is by following the system the company offers all of its
independent business owners (IBOs). He says that he tells people they can get
the same services from the same major service providers, but get paid. Then,
according to Shane, all he does is direct them to his online store, which is
included in the companies start up business package.

What if this same company said theyd pay you generously for helping
others get paid when they pay their monthly essential bills, would you want
to know even more?
Shane Douglas did, and its paid off in an incredible way for him. Its
been 10 years since this Idaho native living in a town of just 1,500 people

Our system can be 100% automated for you, he explains. Simply direct
potential customers to your online store that the company provides for
you, and they can sign up for any of these services with many of the major
companies that are available in their area. When they sign up on your online
store, you receive a residual commission every month when they pay their
bills. Its that simple.
The key to his success, he says, is that he doesnt complicate his business; he
just goes out and shares the companys program and his personal story.
Before you join some other company that makes pie in the sky promises,

started his home-based business helping people achieve their financial goals
and showing them how they too can get paid every time they pay their own

ask yourself one simple question. Would people I know buy this product/
service even if I wasnt involved with this company and making money? If the

monthly bills.
I was tired of all the promises from other companies that say you can

answer is NO then you should be prepared to be in sales and the team your
going to build better be prepared to be sales people. Because no matter how

become wealthy over night only to find out you have to sell and teach others
how to sell products that are either overpriced or only appeal to a small
percentage of the population, says Shane.

much money they say you can make it wont matter if you or your team of
business partners cant sell.
This is where we are different, as I said before we only provide essential
services that people need, want and cant be paid off. This is an incredible

Our company is different: We only offer services that people pay on


monthly basis like gas, electricity, TV, internet, cell phones, home security
and more. And I dont sell anything; I just simply show others how to get paid
every month for services they were going to use anyway and teach others to
do the same.
Shane explains that recent deregulation of Energy providers around the

business model with the right services behind it, says Shane
It might not be sexyits utilities after allbut it is simple to just share
the story. Everyone can relate, because everyone pays these bills, because they
have to, he says.
Ive been fortunate to have had major success with this company by taking

country has opened up a significant opportunity for more people to choose


who they get their service with, people like to know they have a choice, Shane
says. This, in turn, creates more opportunity for entrepreneurs to grow their

action and so has my team. Weve expanded all over the world by sharing this
simple concept with others. Shane is looking to mentor the right motivated
individual this year to the same level of success that he has accomplished,

business with our company.

would you like it to be you?

In this declining economy, home-based businesses are on the rise. People


want to supplement their income and possibly replace their incomes while
working from home. So the opportunity to get paid every single month when

To see more information about this company go to www.BThe1.com.


Their proven leadership, who started out just like you, are here to

someone turns on their lights, heats their home, uses their cellphone watches

answer your questions and help you get started.

TV, logs onto the Internet or arms their security system is a no-brainer, he says.

www.homebusinessmag.com

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July/August 2016 | Home Business

7/28/15 10:34 AM
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3:48 PM

FREEDOM. INDEPENDENCE. YOUR OWN BUSINESS!


120+

SINGLE AND MULTI-UNIT


LOCATIONS NATIONWIDE

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LOCATIONS

WORLDWIDE!

The BBQ
Cleaner
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TAKE CONTROL OF YOUR FUTURE TODAY.


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THE BENEFITS:
You have little to no competition.
Keep 100% of what you make. No ongoing fees!
Use a proven system that has worked worldwide since 1994.
Be your own boss. Set your own schedule.
Complete trailer with all necessary equiment is provided.
Full training and support. Complete operations manual provided.
Simply Amazing! This business took off quicker
than we could have ever dreamed. After just
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to keep up with the demand. We have built
a business that we will be doing for the next
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Josh Yale, My Grill Guy
Justin, TX

CALL

888-296-8368

www.TheBBQCleaner.com

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Contents

Home-Based Business & Opportunity Magazine

Magazine
July/August 2016

BUSINESSES & OPPORTUNITIES

14
28

28

Becoming Truly
Innovative. A family
value.

32

Power Prospecting
for Aces. Win the
network marketing game
with a handful of aces.

56

Small Biz Ad
Marketplace.

57

Classified Ads.

Seven-Figure Income: Meet entrepreneurs who attained high


income levels and success working from home.

FEATURES
Home-Based Millionaires!
Entrepreneurs Who Turned a
Venture into an Empire.

20

Interview with Jennifer


Lopez. Actress/Singer
Comments on Acting in and
Executive Producing SHADES OF
BLUE, Being the Boss, Diversity on
TV, and Fitting in AMERICAN IDOL
and Vegas.

22

50+ Profit-Building
Home-Based Start-Ups.
Check Out This Table of HomeBased Businesses That Offer
Opportunities in 2016.

20
48

contribute.

Jennifer Lopez: I dont


ever think of myself as the
boss. I think of myself as a
very important piece of this
puzzle.

Letters to the Editor & Notice to Readers.

Improve Your
Non-Verbal
Selling Skills.

26

Beauty by the Box. Beyond

27

Cashing in with Litter. Man

38

Back in the Filtering Game.

44

Family Bonded by Charms.

45

An Original Entrepreneur.

46

Fruitful Formulations for

34

50

Her Blush delivers monthly boxes.


marks 35 years in business.
Entrepreneur is drawn to a startup.
Sisters operate an online jewelry
boutique.
Traveling locksmith invents padlock.

Helping Athletes,
Patients, and
Military: Matt
Wyatts company
makes wearable,
active compression
technology.

Hair. Hair expert runs a high-end beauty business.

Send wordless cues


long before you close
a sale.

50
Body Communication: Be aware of
yours and your customers body
communication, too.

HOME OFFICE

40

Health And Wellness Tips. Stay motivated, focused,


and healthful working from home.

46

Book/Product Reviews. Hot items for the home office.

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WORK-FROM-HOME SUCCESS STORIES

Letter from the Publisher.

MARKETING & SALES

34

48

Bairds
Steffens
Money Tips.

Start a business
without
sabotaging
personal
Start-Up Money: Set parameters for
finances.
the personal savings youre willing to

NEWS AND REVIEWS

10
12

MONEY CORNER

Reuters

14

Innovation: Family-owned
firms are perfect for
teaching innovation to the
next generation.

54
55

Co-Working a Company. Growth step is between


a home office and independent space.
Power Tools for Women. DIY expert shares
crafts and humorous videos.

New and Improved Hammock. Trip to Jamaica


inspires a mechanical engineer to design a product.

July/August 2016 | Home Business

5/31/16 2:17 PM

Volume 23 Issue 4, July/August 2016


www.homebusinessmag.com

The Home Business Team

Publisher Richard Henderson


United Marketing &
Research Company, Inc.
Editor-in-Chief Stacy Ann Henderson
Managing Editor Sherilyn Henderson
Experts Editor Shannah Carol
Graphic Services Kara Primm, Slice, Inc.
Production Manager Ultra Graphics, Theresa
Art Direction Richard Rabil
Advertising advertise@homebusinessmag.com
Phone: 800-734-7042
Shayla Christine
http://www.homebusinessmag.com/magazine-advertisng
http://www.homebusinessmag.com/online-advertising
Distribution Manager Richard Trummer, Curtis
Specialized Circulation Bob Kennedy, Cavendish Media
Circulation Manager Dennis Porti, Curtis
Subscriptions Publication Fulfillment Services Int.
Call 888-881-5861 - M - F 8am-4pm PST.
For International, call 714-226-9782.
Fax: 714-226-9733
Email: homebusinessmag@pfsmag.com
Print Manager Kris Hayner, R.R. Donnelley
Reprints Betsy White, The Reprint Outsource,
bwhite@reprintoutsource.com
Mailing Lists www.homebusinessmag.com
(Click on Mailing Lists to order)
Mailing List Manager Paula Dazi, paulad@macromark.com
List File Manager Travis McMillian, Lee Coats Newton
Digital Media Manager Jim Pappadeas, Epsilon Digital Media
Internet Manager Infoswell Media
Website/SEO Kevin Hagen
Social Media Sherilyn Henderson
Customer Service Email: customerservice@homebusinessmag.com
Phone: (800) 734-7042
Fax: 714-388-3883

Editorial
Rachel Craig, Robert J. Holton,Bob Phibbs, Dr. Joseph Rubino, Tim
Steffen, and others.

Distribution
Curtis Circulation Company
730 River Road New Milford, NJ 07646
Tel: (201) 634-7400 Fax: (201) 634-7499

Home Business Magazine


Home Business Magazine (ISSN 1092-4779)
is published by
United Marketing and Research Company, Inc.,
20664 Jutland Place, Lakeville, MN 55044.
6-issue Subscription Rates: Domestic $19.
Canadian $39. Foreign $59.
For Subscriptions: 714-693-1866, MF
Periodicals Postage Paid at Lakeville, Minnesota,
and at additional mailing offices.
POSTMASTER: Send address changes to
Home Business Magazine,
20664 Jutland Place, Lakeville, MN 55044.
Printed in the United States

LETTER FROM PUBLISHER

Magazine
M
i

Build Your Own


Business Empire
This July/August 2016 issue of Home Business Magazine spotlights eight
entrepreneurs who have built up million-dollar businesses working from
home. Each of these home-based entrepreneurs has grossed over one million
dollars per year in sales, and each started out as a home-based business and/
or continues to be run from home. This cover story theme remains an annual
favorite of Home Business Magazine readers.
The eight millionaires spotlighted all started out small in spare
bedrooms, kitchens, and garages but continued to grow nationally (and
in some cases, internationally) and achieved over seven figures in sales. Their
business types fall under the categories of Business Products, Kids Playwear,
Beverage Products, Food Products, Personal Products, Franchises, and
Sales. Some started their home-based businesses on their own, while others
co-founded and run their businesses with others. These eight entrepreneurs
share their stories on how they achieved seven-figure earnings in home
businesses.
Do you have what it takes to build a successful business empire? According
to one of our spotlighted millionaires, the answer can be Yes. As one of
the most successful entrepreneurs in the fitness industry, Bedros Keuilian,
Founder and CEO of Fit Body Boot Camp, opened one of the fastest growing
franchises in America, with a new location opening every 38 hours. Hes
also the fitness industrys leading consultant for marketing, business systems,
and development. His blogs, products, books, and live events help fitness
professionals and business owners around the world build more robust and
profitable systems. Bedros has been featured as a host and expert on Spike
TVs Gym Rescue, and hes also known as the Hidden Genius behind
many of the biggest names in the fitness industry including top celebrity
personal trainers featured on popular television shows. An immigrant from
a communist country turned hugely successful entrepreneur, Bedros uses the
stage to share his personal American Dream story and impart his passion for
success with audiences worldwide.
To help inspire other ambitious entrepreneurs, Bedros has 10 tips for
becoming a successful entrepreneur in 2016:
1. Build a Support Network.
2. Choose One Thing and Do It Better Than Anyone Else.
3. Challenge Yourself.
4. Its Okay to Make Mistakes if Youre
Perseverance,
Learning From Them.
determination, and
5. Put Your Employees First.
resilience are three
6. Love What You Do.
important words that every
7. Take Every Opportunity as a Lesson.
entrepreneur should have
engrained into his or her
8. Business Planning Improves Your
Chances for Success.
daily business plan.
9. Take the Risk.
10. Put in the Time to Get the Results You Want.
Being a successful entrepreneur doesnt happen overnight and it takes
a lot of hard work, dedication, and drive, says Bedros. Perseverance,
determination, and resilience are three important words that every
entrepreneur should have engrained into his or her daily business plan.
Home businesses in a variety of industries have the potential for milliondollar success. Be inspired by the eight home-based millionaires spotlighted
in this issues cover story and the secrets they share for achieving home-based
business success. For more information on succeeding in a home business,
visit www.homebusinessmag.com. Also visit our table of Profit-Building
Business in this issue.

Publisher, Home Business Magazine


10

Home Business | July/August 2016

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www.homebusinessmag.com

6/1/16 12:47 PM

I Retired Early...

Then Made $27,000 Part-time


in a Business
of My Own.
$2 000 P
$27,000
Part-time
i iisnt
b
bad
d ffor a guy who
h quit
i hi
his
job. I retired early from the insurance and securities
business, now I make good money part-time with
Pace, and have as much work as I care to handle.

A true story by
a very happy Pace
distributor.
Im still amazed how things have
changed
since I became a Pace Distributor! Let me tell you how it all started...
When the national
economy
wasnt going

The first year I did


15 roof jobs. Almost
too well, I decided to
double that the second
get out of the business year, and had a huge
I was in. I had given
backlog. Most of these
some thought to
were big jobs like the
retiring, but was really county home, the
too young for that.
Chevy-Buick garage,
Well, it so happened
bank building, city
my own commercial
hall. Big jobs mean big
building had a
money!
leaky roof. Roofing
The business I used to
contractors prices
be in had been pretty
were literally sky high! good to me, but I had
Then I remembered
to work both nights
an article about Pace
and days. With Pace,
Products and how
business just seems
with their exclusive
to fall into your lap.
Seamless Spray process I dont really do any
you could actually
promoting or selling...
bypass high priced
most of my sales come
contractors. I sent for
from referrals, and my
their literature, saw
phone is ringing all the
how easy it was to sell, time.
and I wound up doing What I like to tell
the roof myself using
people is that Pace
Pace products and
offers a fine income
know how.
opportunity. You can
Well, word got around start working as little
about how much
as two hours a week,
money I had saved
then go full time when
and that opened a
your income exceeds
whole new world of
your regular job.
opportunity. Ever since What our successful
then Ive been like a
Pace distributor is
cat on a hot tin roof?
too modest to say is

11_HBM0816.indd 11

that he actually did


over $100,000 worth
of roofing business
last year, in spite of
living in a depressed
farming area! And
thats working less than
half of the year, leaving
the rest of the time for
his family and other
interests.
What makes Pace
such a good business is
that it costs a fortune
for schools, hospitals,
plants and other
commercial buildings
to have roofing
companies repair or
re-do their roofs. Pace
bypasses the roofer
lets the building owner
apply Pace Seamless
Spray right over the old
roof... and the smallest
Seamless Spray order
earns you over $2,000
in commissions.
Pace ships the Seamless
Spray equipment
on Free Loan. Your
customer pays only for
the roofing products.
His own men apply it
(or if you want to make
even more money,
you can handle the
application too). Its as
simple as that.

For FREE Information Call Toll Free

1-800-656-0040
ask for Operator 

And as an added
incentive on top of
the generous commissions Pace pays well
include a BONUS
CHECK for $100
when you close your
very first roof coating
order.

taking orders from


somebody else.
You can start out
earning extra income
part-time (with the
option of going full
time anytime you
wish!) ... or go right
into it full tilt! Pace
No Investment! offers that kind of
You, too, can enjoy the flexibility. There is no
waiting, either. You can
same success. Best of
all, you dont need any start making money
from your very first
special background
day. You get your
or experience. Of
big commissions up
course, if you have
selling, construction or front. Paid in advance,
application experience, weekly!
youll benefit even
FREE DETAILS
more so.
No Obligation!
Pace is a proven
Call toll-free
winner. Thats why
it is used by such
1-800-656-0040
well known firms
Please ask for Operator 
as General Motors,
and well rush
American Airlines,
you all the details.
Holiday Inns, and
Theres no obligation.
thousands more.
No salesman will call.

Be Your Own
Boss!
Youll like being
your own boss and
running a successful
business. You can
set your own hours,
ease off whenever you
want, make your own
decisions and stop

4510 West 89th St, Suite 110


Dept. HB
Prairie Village, KS 66207
Visit us on the web at
www.paceproducts.com
email sales@paceproducts.com

6/2/16 2:05 PM

DEAR HOME BUSINESS

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D
HOME-BASE
RT-UPS
BUSINESS STA
GET STARTED

TODAY!

ess &
Home-Based Busin
zine
Opportunity Maga

June 2016

SOCIAL
START-UP
w

& Gro
DIA to Start-Up
Use SOCIAL ME
Pg. 14
Your Business

50+
SOCIAL

START-UPS.
Pg. 22

BOOMER BIZ:
s
Increase Busines
With Boomers!
AN-UP:
SPECIALTY CLE
in
Generate $100K+
BIZ
Low-Cost Cleaning
ING:
EMAIL MARKET n
Increase Your Ope t
Rates at No Cos
:
GETTING CHEEKY
Art School Grad
BIZ
Launches Design
E:
INSTANT PAY RAIS
ons
4 Key Tax Deducti

n Gosling
Interview: Rya
20
cial Game Pg.
Raise Your Finan

WWW.HO

AG.CO
MEBUSINESSM

The Silent Selling Tool We All Have


Selling is something everyone does each
and every day. Every conversation is a selling
moment and a perfect opportunity to leave
an indelible impression with whom you are
speaking. That impression you leave can have
other people wanting and clamoring to engage
you. But waitthere is another selling tool that
everyone uses every day. It is used more than
conversation and many people do not have an
active realization of how critical this tool is to
success. Curious as to what it is? Here you go:
Presence.
Presence is much more than you being
physically present. It means how you present
yourself in every situation you are in. Its how
you show up and engage people. Your ability to
demonstrate your presence is a powerfuland
potentsilent selling tool, and one that is all
too often underestimated and misunderstood.

for five minutes. But, if you dont ask, you stay


stupid forever. People may be afraid to ask
dumb questions because of peer pressure. They
may lack self-confidence. Whatever the cause,
not asking dumb questions diminishes your
value to your employer.
Asking dumb questions indicates a lot about
you. It indicates you are not intimidated by
the situation. It indicates you add value as a
participant in the meeting. It indicates you
represent the silent majority in the audience
the silent majority who had the same question
but lacked the courage to bring it up.
Walt Grassl
Speaker, author, and performer
Host of the radio show, Stand Up and Speak
Up
www.WaltGrassl.com
Simple Ways to Refresh Your Spirit
When you mindfully practice these tips
(and come up with your own), youll find that
each day becomes more colorful, more richly
textured, more infused with joy and meaning.
Really savor lifes simple pleasures. Life is
abundant with gifts of indescribable beauty.
Keep a spiritual journal. By checking in
with yourself daily through writing, you will
gain a keen sense of what peace means to
you, and your soul will go to work to find the
answers.
Embrace an art form that gives you
goosebumps. Some examples may include
painting or sketching, learning a musical
instrument, or taking a sewing or acting class.
Practice gratitude daily. Acknowledging the
positives in your life makes even the roughest
paths seem more tolerable and in time will
make you more resilient.

Find a spiritual practice that resonates


Todd Cohen with you. Check out a yoga class, or meditation,
www.ToddCohen.com or find a spot by a stream or lake that gives you
a peaceful feeling.
Good Leaders Ask Dumb Questions
Weave random acts of kindness into
Paul and Trudy work in a medium size
the fabric of your life. Paying it forward is a
company. Trudy was having lunch with Paul
kindness that will only perpetuate love, and love
after a particularly grueling meeting. Paul said, is the primary force of Heaven.
I believe good leaders ask dumb questions. It is
Find something to smile about every day.
not only OK, but one must question the obvious
and call out the elephant in the room. He went Soon, you may notice that your outlook is more
on to share a quote from his mentor, Sam, who hopeful than ever before.
said, If you ask a question, you may look stupid
We appreciate your feedback and work-from-home success
stories for review and consideration. Please send both
via e-mail to: editor@homebusinessmag.com, or via
postal mail to: HOME BUSINESS Magazine,
20664 Jutland Place,
Lakeville, MN 55044.
12

Home Business July/August 2016

12-60_HBM0816.indd 12

Cultivate a garden. Also pot indoor plants


and trees to make your interior just as beautiful
as the outdoors.
Find inspiration through music. Find time
every day to play music in your home that
resonates and makes you feel connected to your
own spiritor to a higher power.
David Solomon
Christian minister and the author of
The Dead Saints Chronicles: A Zen Journey
Through the Christian Afterlife
Founder of Fast Transact, Inc.
www.deadsaints.org

Notice to Readers
HOME BUSINESS Magazine is sold as information only. The
publisher, United Marketing and Research, Inc., considers
its sources reliable and verifies as much data as possible,
although reporting inaccuracies can occur; consequently,
readers using this information do so at their own risk.
The publisher has not done a background check on listed
companies (which includes advertisers), nor does it know
people at all the companies. The publisher cannot assume
any responsibility in any manner for the actions of any of
the listed companies, and the publisher cannot guarantee
the outcome of any correspondence, arrangements, or
subsequent transactions the reader may make with any of
the listed companies. HOME BUSINESS Magazine is sold
with the understanding that the publisher is not engaged in
rendering medical, legal, financial, accounting, tax, or other
professional service. If medical, legal, or other expert advice
and assistance are required, the services of a competent
qualified professional person should be sought.
The publisher, United Marketing and Research
Company, Inc., assumes no responsibility for any changes
of offers, nor for any companies/advertisers that may go
out of business. All correspondence regarding questions or
problems on a companys (including advertisers) program,
products, or services should be directed to the company,
not to the publisher. Advertisers and advertising agencies
assume liability for all contents of advertising and for
any claims arising therefrom. It is up to the user of this
publication to investigate the product or service offered, and
to make sure the company is reliable and that the product
or service meets the users requirements. United Marketing
and Research Company, Inc., is not responsible for the
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products and services ordered from advertisers.
1993-2016. Reg. # 4180563 and 4145799.
TRADEMARKS: Home Business, Serial Number
74/713646 and Home Business Magazine, Serial Number
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Mark Type(s): TRADEMARKS: Conform to the minimum
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Articles appearing in this publication express the
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11/25/14 9:19 AM
5/31/16 8:44 PM

Home-Based
Millionaires!
Entrepreneurs Who Turned
a Venture into an Empire

F E AT U R E

By Sherilyn Colleen

ruising down a street lined with


palm trees, a dazzling ocean view
passes through the window. The
hum of a Bugatti Veyrons engine music to the
ears, success has never tasted sweeter. Perhaps
another scene inspires a stronger connection.
Children, parents, and grandparents smile
around a campfire behind a glorious vacation
home in Utah, roasting marshmallows and
regaling humorous tales. Fortunate to be able
to spend summers together free from financial duress, strong bonds are formed and lifes
wishes are fulfilled. Whichever outcome is
the dream success story for an entrepreneur,
diving into the journey of starting a homebased business begins with that first stepan
ideaand flourishes through a tried-and-true
method: hard work.
This issue spotlights eight entrepreneurs
who have achieved 7 figures in yearly sales.
Discover each unique story that had a common theme: success was not handed to them
and did not happen overnight. Take note of
the skills they possessed to attain high income
levels working from home and get closer to
ultimate success in 2016.

MILLIONAIRE #1 Business Product


French Owner of InsTenT
Industries is Conquering the
American Dream

Attain high income levels working from home and get closer to ultimate
success in 2016.

business, Vitabri Canopies. After many years


of hard work running the sales & marketing
department, Vieille turned Vitabri Canopies
into the #1 tent manufacturer in France.
In 2010, he sold everything he owned
in France to move to America to start his
own business. I had a small apartment in
Huntington Beach and just a few Vitabri
products. Vieille started showcasing Vitabri
tents at farmers markets every weekend and
eventually started doing trade shows for brand
awareness. In his first year, Vieille only made
$1,000 dollars in profits.
Vieille joined ASI and Sage, the most popular online distributor channels, to expand his
business. He successfully established Vitabri
within those platforms as the high-quality
manufacturer of tents in the promotional
industry.

Vieilles passion for outdoor design began


in France when he was just a recent graduate
from business school and he joined the family
14

Home Business July/August 2016

12-60_HBM0816.indd 14

Up next, Damien Vieille plans on launching


new lines of inflatable furniture and umbrellas
that he predicts will be a big hit in the promotional market. He is also looking forward to
launching a new website for both wholesale
and marketers that are looking for innovative
products. Visit www.instent.com.

MILLIONAIRE #2 Business Product


Entrepreneurial Team Spearheads
Visual Communication with
Innovative Workplace Product
Robby Whites and Jeremy Rincon, founders of
Clarus Glassboards LLC

In 2014, Vieille decided to develop and


introduce a new line of products to his business. We exhibited at trade shows and festivals and always wondered why exhibitors only
used pop-up tents; I wanted to bring something new to the table, he shares. That year,
Vieille founded InsTenT Industries.
Vieille developed the AirDome, an inflatable tent unlike any other that is perfect
for showcasing brands at events. Since then,
InsTent has brought on such customers as

Damien Vieille, founder and CEO of InsTenT


Industries

InsTenT Industries specializes in high-performance tents and custom printed signage.


In just three years, CEO, Damien Vieille has
quickly turned InsTenT into one of the top
tent and signage manufacturers in the United
States.

LifeProof, Trek, Suzuki, Red Bull, UCLA, and


Jack Nadel to name a few. In 2015, it reported
earnings in the high $3 million dollar range.

Damien Vieille is founder and CEO of


InsTenT Industries, a local company
specializing in high-performance tents
and custom printed signage.

Robby Whites and Jeremy Rincon are the


founders of Clarus Glassboards, the leading
manufacturer and innovator of glass dry-erase
and architectural systems.

In 2009, Robby Whites and Jeremy Rincon


were laid off from their jobs as junior analysts
at the Stanford Financial Group in Houston
because the company was shut down for a
fraud investigation. These friends both had a
great sense of faith and spirit, and seized the
opportunity to create something new. The
writing for their futures was no longer on the
wall, but little did they know it would be on
the glass.
Continued on page 16

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5/31/16 8:46 PM

F E AT U R E

Home-Based Millionaires!
Continued from page 14

Having spent serious time in the corporate


world, they had become acutely aware of the
mood swings of the financial-services industry, and wanted to work in a sector that did
something tangible. They had also come to
understand what was lacking when it came to
workplace communication.

find an outlet, plug in your computer, and lets


get to work. From those humble beginnings,
today theyve built a team of over 120 talented
employees. After selling a majority stake to
Bertam Capital Management last year, the two,
now thirtysomethings, continue to work on
the business and serve as advisors.

Thinking about a recent business trip theyd


taken to Colombia, they recalled visiting an
office that used a simple sheet of glass mounted on poles as a writable surface. They saw
untapped potential in a market where the only
competition was traditional dry-erase whiteboards, a product that had changed little since
its introduction in the 1960s and left most
users feeling dirty and unsatisfied.

Clarus Glassboards is now the leading manufacturer and innovator of glass dry-erase
and architectural systems revolutionizing the
way workplaces communicate. The company
caters to some of the most successful organizations and industry segments across the
world, offering innovative glass products that
individuate a space with clarity, function and
a chic and minimalist interior design. Visit:
www.clarusglassboards.com.

The co-founders thought it would be a


pretty fantastic tool to give people the freedom
to write creatively on functional and stylish
walls, knowing it could easily be washed and
wiped off. Following in the footsteps of other
innovative inventors like Steve Jobs and Steve
Wozniak, the two twentysomethings headed
straight into their parents garage. Hence, the
birth of Clarus Glassboards LLC.
In the early days, people used old doors
propped up on metal legs as their desks, states
founder Robbie Whites. The mentality was

16

Home Business July/August 2016

12-60_HBM0816.indd 16

to dream she would turn her vision into a


multi-million dollar company.
Once her daughter came along, Costa
quickly realized a void in the kids playwear
market. She searched for good quality clothing
that supported play and empowered children
with the independence to dress themselves
fuss-free, without sacrificing style.
Beginning in 2006 and like so many entrepreneurs, Costa bootstrapped her business,
building it from her Vancouver, BC basement.
With no prior experience in the retail industry,
Costa designed and produced her own line of
childrens apparel, calling it Peekaboo Beans.

MILLIONAIRE #3 - Kids
Playwear
Mompreneur Takes Playwear from
Her Basement to the Community
Traci Costa, founder and CEO of Peekaboo
Beans

Nine years ago, when Traci Costa got the


idea for a childrens playwear brand creating
comfortable, ethically made clothing that fosters independence and play, she didnt dare

Traci Costa is the founder and CEO of


Peekaboo Beans, a business supporting
work-life balance for parents and
changing the way families look at
playwear.

www.homebusinessmag.com

5/31/16 3:05 PM

Through dedication, quality products and


strong sales, Costa made Peekaboo Beans
available in many childrens boutiques across
British Columbia.

growing their businesses. The business currently has more than 800 sales representatives
and is growing at an estimated 30 new consultants every month.

When the 2008 recession hit, local boutiques began closing, no match for big box
department stores. With fewer boutiques out
of which to sell her playwear paired with an
increasing demand for the products, Costa did
what any successful entrepreneur and mother
would do. In 2011 she adopted a new way of
looking at business.

My team is empowering parents to have


their own rewarding entrepreneurial opportunity, encouraging them to love their jobs
and live their family values, says Costa. Visit
www.peekaboobeans.com.

Costa turned to the greatest advocates for


children, Moms, and offered them the opportunity to develop their own businesses, and
earn income sharing a product they love
with their communities. Giving parents the
opportunity to set their own hours and work
from home with their children and for their
children ensured the direct sales model was a
success for Peekaboo Beans.
Peekaboo Beans Independent Play Stylists
share seasonal playful clothing lines through
their own rolling boutique, bringing a retail
shopping experience to living rooms across
the country. Top stylists have each sold over
$200,000 in product and through training,
have built sales teams under themselves,

Mark Rampolla is the former CEO of ZICO


Coconut Water, a beverage that is 100%
pure coconut water.

MILLIONAIRE #4 Beverage Product


Executive Leaves Job with Fortune
50 Company to Launch Coconut
Water Product
Mark Rampolla, former CEO of ZICO

Imagine a quiet Saturday morning at a


beach in El Salvador, relaxing poolside to
beat the tropical heat. Mark Rampollas wife
was pregnant with their second daughter and
she had morning sickness that wouldnt quit.
The only thing that helped her feel better was
agua de coco fresh, clear coconut water,
sipped straight from the nut. After many
years in a successful but unfulfilling career,
Rampolla was a man in search of a new future.
Little did he know that day that he and his

wife were holding the seed of a great idea right


in their hands.
In 2004, Rampolla left behind his $300,000
per year job and his path to the top of a
Fortune 50 company in order to start ZICO
Coconut Water. With ZICO, Rampolla had an
ambitious goal: introducing coconut water
to the American market while facing steep
competition from an already crowded beverage industry. I wanted to help Americans
stop guzzling caffeinated, sugary drinks and
reduce obesity nationwide, and also help
developing-world suppliers profit along the
way, Rampolla shares.
A few years later, ZICO Coconut Water
Continued on page 18

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July/August 2016 | Home Business

17

5/31/16 3:05 PM

F E AT U R E

Home-Based Millionaires!
Continued from page 17

was finally flying off shelves and selling


out in yoga studios, it was a favorite at
Whole Foods and found in the hands of
many A-list celebrities, and The Coca-Cola
Company agreed to invest in ZICO. In 2013,
Coke purchased ZICO outright. In less than
a decade, ZICO had become one of the global leaders of a new, healthy, $8 billion dollar
beverage category. It brought hundreds of
millions of dollars to struggling farmers in
developing countries.
After the sale of Zico to Coke, he stepped
away from ZICO and now happily works
from home, where he gets to spend time
with family on a regular basis. He co-founded Powerplant Ventures to invest in emerging growth companies on a mission to
remake the global food system to deliver
better nutrition in humane and sustainable
ways.
From his home office, Rampolla wrote
HIGH-HANGING FRUIT: Build Something
Great By Going Where No One Else Will. His
book tells the gritty story of ZICOs journey
and shows how Rampollas passion for combining social good with audacious business
paid off. Visit www.amazon.com/HighHanging-Fruit-Build-Something-Great/
dp/0399562125.

MILLIONAIRE #5 - Food
Product
Natural Treatment for Mothers
Breast Cancer Inspires Family
Business
Amelia Kirchoff and Jola Sonkin, founders of
GoMacro

Started by a mother-daughter team,


GoMacro is an organic food company that
creates plant-based nutrition bars with
quality ingredients. The company focuses
on providing snack options made of healthy
sugars, healthy natural ingredients and no
additives or preservatives, healthy grains
and no dairy. Another important part of
the business is the incorporation of environmental and sustainable projects both on
their farm and in the production facility.
Prior to starting GoMacro, Amelia was
an architect working as a space planner.
She then retired to the familys organic
farm in Wisconsin in hopes of pursuing a
sustainable lifestyle. Her daughter Jola, CEO
of GoMacro, was a Latin teacher at one of
the Classical schools in the Chicago Public
School System.
In 2003, Amelia was diagnosed with

Jola Sonkin and Amelia Kirchoff are the


founders of GoMacro, an organic food
company that creates plant-based nutrition
bars with quality ingredients.

breast cancer and after a lumpectomy and


brachytherapy, she turned down five years of
drug treatment and instead switched to a macrobiotic diet. She eliminated animal products and
processed foods from her diet, eating mostly the
fruits, vegetables and grains she could grow on
her family farm.
As I began to regain my health, I began craving
the sweet foods I used to eat, and that is how I created the first Macro treat that would jumpstart
our family business, shares Amelisa, co-founder
of GoMacro. She began sharing them with her
family and close friends, and her daughter Jola
decided they were too good not to sell, so she
started distributing them at local health stores
around Chicago.
When the mother-daughter duo first started
making these bars 12 years ago in their home
kitchen, their initial goals were very basic: sales
goals. For example, they wanted Whole Foods to
carry their bars.
Seeing the growth and mainstream acceptance
of GoMacro bars has been their greatest business
achievement. The bars are Non-GMO project
verified, USDA Certified Organic, Kosher, vegan
and free of gluten, soy and dairy. Amelia thought
a very niche group of people would be interested
in their kind of product.
Over 12 years since their start, GoMacro is
internationally distributed and sells three variations of plant-based bars. GoMacros current
goal is to smoothly cross over into conventional
markets as they continue to expand their product
line while maintaining their core principles. Visit
www.gomacro.com.

MILLIONAIRE #6 - Personal
Product
Former Convict Turned Entrepreneur
18

Home Business July/August 2016

12-60_HBM0816.indd 18

www.homebusinessmag.com

5/31/16 3:11 PM

Finds Success Providing


Cosmetic Hair-Loss Solution
Salvatore Ronnie Passariello, founder and
CEO of Hair Illusion

When Salvatore Ronnie Passariello


went to prison on a drug-conspiracy conviction, he lost everything. He no longer
owned his tanning salon and had little hope
of reprising one of his former gigs, flipping
houses, because of credit loss. Its hard to
get a job out of prison, Passariello explains.
So I had to be self-motivated.

Salvatore Ronnie Passariello is


the founder and CEO of Hair Illusion,
a cosmetic product that helps with
thinning hair and bald spots.

the internet and months of research and


testing, Passariello created Hair Illusion, a
cosmetic product that helps with thinning
hair and bald spots. Because it is made
from 100% human hair, it looks completely
natural and does not budge, even in the
wind or during an intense workout. Its
quick, painless to apply, and works for both
men and women.

In addition to figuring out how to earn


a living, Passariello faced another problem.
He was rapidly balding and none of the
products he bought to deal with his hair
loss were working.
Passariello spent his time in prison reading anything he could get his hands on
related to entrepreneurship. By the time he
was released, he had accumulated two large
boxes of notes and magazine clippings.
He set up a home office in the back of
his friends tanning salon by hanging up a
shower curtain and using a $200 laptop that
his friend bought.

It took 15-hour days to get his new


product developed, tested, and sold on
the market. Passariello primarily promotes
Hair Illusion via social media platforms,
where customers can see the before-andafter photos of actual product users. Hair

With the help of freelancers hired over

Continued on page 52

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July/August 2016 | Home Business

19

5/31/16 3:12 PM

Interview with

Jennifer Lopez
On Acting in and Executive Producing SHADES OF BLUE,
Being the Boss, Diversity on TV, and Fitting in AMERICAN
IDOL and Vegas

Q: You had your current television series


SHADES OF BLUE (based on a novel by
Michael Rudolph called Shades of Blue: 30
Years of (Un)ethical Policing) completely
filmed before it went on the air, right?
JL: Yes.
Q: Did that make it especially unnerving wondering what the reception would
be?
JL: It was nerve-racking. Just doing the
show itself was very challenging. Doing
a one-hour drama is probably one of the
hardest gigs in show business, and its very
demanding, and a show like this is such an
emotional roller coaster for me and for a lot
of the characters. Its very challenging
not knowing whether people are going to
embrace the show. At the end of the day, you
just have to give it your all, put your heart into
it, put everything on the line, and see what
happens. Thats how I approach everything,
anyway.

I dont ever think of


myself as the boss. I
think of myself as a very
important piece of this
puzzle.
Jennifer Lopez
Q: You mentioned the workload. And,
obviously, a one-hour drama, everyone says
its the biggest grind, but were you noticing
things that you are werent seeing in film
scripts that made you say, OK, I want to see
what I can do with a full TV series run, to
actually play a character that Im not seeing
on the movies?
JL: To be honest, for me, right now, the
best movies are on television. The characters
are better. The stories, like you say, have more
opportunities to explore things. It was just
20

Home Business July/August 2016

12-60_HBM0816.indd 20

a really exciting opportunity to do


something that I hadnt done in a
while in a different way than I had
done in a long time. For me, the
script itself, the story itself, the idea
of it from the very first time I spoke
about it with my producing partner
Elaine Goldsmith Thomas I knew
that there was something that could
go on. It just had enough of a base
to really grow into something that
hopefully, never gets boring.

Cou
ourte
rtesy
sy of Reu
Reuter
terss

F E AT U R E

By The Interview Feed

Actress and singer Jennifer Lopez says,


Television has always been great at reecting
society since way backpushing the boundaries
of whats happening in life, and I think its no
different right now.

Q: But at the same time, was there a


thought of sort of doing something that maybe didnt stray so far from things that wed
seen you do in the movies as well?
JL: No, no. I never think of those things
when Im choosing projects. I just do what
excites me, whatever kind of, when I hear it,
goes, Oh, yeah, that sounds good. Its very
kind of from the gut for me.
Q: What does your role of executive producer entail on a day-to-day basis on the set?
JL: I have to say that they really give me
the space to do the acting that I need, but
youre really involved in every decision that
goes on the way the set looks, what everybody is wearing, the way the scene feels, the
development of the scene, reading the scripts
and giving your input, casting the show,
bringing in all of the crew everything. Its
actually a lot of fun to create something from
the ground up like that and to be involved at
such an early stage.
And then on the set day-to-day, I have a
pretty tough workload. As youll see throughout the season of SHADES OF BLUE, my character Harlee Santos (a single-mother NYPD
officer, who is forced to work in the FBIs
anti-corruption task force, whilst dealing
with her own financial problems) is involved
in almost every scene of each episode.
Q: Jennifer, being the executive producer,
that must create an interesting dynamic with

you and Ray Liotta. Hes giving marching


orders on camera, and youre his boss off
camera. Can you talk about that a little bit?
JL: Hes boss on and off camera. I dont
really try to challenge that in any way, shape,
or form. We have a great time, actually. We
really loved working together. I dont think of
myself as the boss on set. I think of myself as
Harlee when Im on set. Then in relation to all
of the characters, feel like that we are a family
and that hes kind of our father figure in it,
and hes our leader. Thats kind of the dynamic that exists on the set. I dont ever think of
myself as the boss. I think of myself as a very
important piece of this puzzle.

Its actually a lot of fun


to create something from
the ground up like that and
to be involved at such an
early stage.
Jennifer Lopez
Q: Id like you to look at the television
landscape through your eyes. Every year they
talk diversity, diversity, diversity, and maybe
we see one or two shows with a minority in
the lead. But this year, it seems as though
there is a wealth of shows with casts like
yours, showing and reflecting real life. With
the landscape from your eyes, and as a producer who wants to do projects like these, tell
Continued on page 56

www.homebusinessmag.com

5/31/16 3:12 PM

www.homebusinessmag.com

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July/August 2016 | Home Business

21

5/31/16 9:20 PM

50+
Home-Based Businesses

PROFIT-BUILDING

Business Name

Address

Phone Number

Website

1-800-Got-Junk?
A Card InTheYard

1055 West Hastings, 8th Flr., Vancouver, BC, Canada


240 Edgewater Dr., Menasha, WI 54952
N19W24075 Riverwood Dr., Waukesha, WI 53188
3839 Forest Hill Irene Rd., Memphis, TN 38125
921 East Main St., Chattanooga, TN 37408
830 Oriole St., Corpus Christi, TX 78418
125 W. Boeger Dr., Arlington Heights, IL 60004
34189 Pacific Coast Hwy., Dana Point, CA 92629
500 Elk St., Buffalo, NY 14210
2121 Vista Park Way, West Palm Beach, FL 33416
Cincinnati, OH
P.O. Box 580307, Pleasant Prairie, WI 53158
8810 Commodity Circle, Ste. 7, Orlando, FL 32819
7111 Ohms Lane, Minneapolis, MN 55439
9728 3rd Ave. #559, Brooklyn, NY 11209
24333 Penhollow Ct, Punta Gorga, FL 33955
P.O. Box 726, Waitsfield, VT 05673
1640 East Edinger Ave #L, Santa Ana, CA 92705
725 NW 11th Street, OKC, OK 73103
11111 Richmond Ave, Houston, TX 77082
322 N. Shore Dr., Bldg 1B, Pittsburgh, PA 15212
5 Aerial Way, Ste 200, Syosset, NY 11791
1725 S. Rainbow Bl. #16-15, Las Vegas, NV 89146
4300 N Miller Rd, Ste 230, Scottsdale, AZ 85251
Roseville, CA 95678
2781 Lisbon Street, East Liverpool, OH 43920
4950 Blue Heron Dr., New Port Richey, FL 34652
322 Old Kingston Rd, New Paltz, NY 12561
P.O. Box 7530. PMB 49, Yelm, WA 98597
P.O. Box 700, East Sandwich, MA 02537
5445 DTC Parkway Greenwood Village, CO 80111
93 Main St, Box 465, Hebron, CT 06248
PO 25 102 South Main St, Cumberland, IA 50843
4555 Lake Forest Drive, Cincinnati, OH 45242
1020 N. University Parks Dr., Waco, TX 76707
16501-D Northcross Dr., Huntersville, NC 28078
206 23rd St., Lubbock, TX 79404
4510 W. 89th St., Ste 110, Prairie Village, KS 66207
Box 1870, Absecon, NJ 08201
190 Etowan Industrial Court, Canton, GA 30114
1278 Chapin Road, New Castle, PA 16105
1208 N. Ward Street, Tampa, FL 33607
14615 NE 91st St # C, Redmond, WA 98052
407 Megan Ct., Savannah, GA 31405
3327 Parks Lane, Carmichael, CA 95609
110 St. Andrews Way, Etters, PA 17319
4384 Stage Rd., Ste. 220, Memphis, TN 38128
11031 Sheridan Blvd, Westminster, CO 80020
300 John St., Thornhill, Ontario, Canada L3T 5W4
425 Wilbanks Drive, Ste 130, Woodstock, GA 30107
245 W Carl Karcher Way, Anaheim, CA 92801
1701 NE 191 St. Apt 417, Miami, FL 33179
1828 Woodland Farms Ct, Old Hickory, TN 37138

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(877)552-4242
(800)656-0040
(609)568-6012
(800)661-7295
(347)927-7667
(813)676-4945
(888)768-6400
(800)969-7434
(800)555-5555
(717)480-7632
(866)377-8829
(303)839-1200
(800)970-6947
(866)EZ-TYGAR
(866)997-3787
(305)308-6247
(866)364-4020

www.1800gotjunk.com
$90K-$120K
www.acardintheyard.com
$399
www.ahit.com
$1K-$6K
www.amerispec.com
$44.9K-$76.8K
www.andyoncall.com
$35.6K-$47K
www.lovewireless.com
$0
www.arrow-vending.com
$1,000
www.aussiepetmobile.com
$55K-$215K
www.AustinAir.com
$1,500
www.billboardconnection.com $42K-$45K
www.caringtransitions.net
$38.3K-$66.6K
www.celebratehome.biz
$1,295
www.cleanfirsttime.com
$5.6K-$150K
www.colorglo.com
$45K
www.computerhelp.com
$300+
www.endcracks.com
$965-$1,895
www.discoverymap.com
$40K
www.euro-eyewear.com
$250-$5K
www.ewfinternational.com
$25K-$30K
www.familycarecard.com
$299
www.freerxplus.com
$125
www.garagetek.com
$250K
www.hi-techind.com
$12K-$30K
www.ima-world.com
$40K-$50K
www.wrapfatnow.com
$99
www.cleanoutforeclosures.com $249+s/h
www.senioragecare.comN/A
N/A
www.kidzonthego.com
$100K-$125K
www.ManyPeopleNeedThis.com $200
www.locationlube.com
$10K-$35K
www.mauiwowi.com
$70K-$500K
www.MedAlertBusiness.com
$449
www.microreality.com
$10K
www.monitorclosely.com
$23.1K-$37.9K
www.mrrooter.com
$57.5K-$152.8K
www.nationsexpress.com
N/A
www.thedecorgroup.com
$5.52K-$22K
www.paceproducts.com
$70
www.pizzamoney.net
$97
www.playnation.com
<$10K
www.postalmoneyordersystem.com $150-$3,500
www.printinginabox.com
$99-$1,999
www.rotovac.com
$2,995+
www.royalrestrooms.com
$90K
www.rpmvending.com
$99
www.sweet-greetings.com
$2,500
www.tax-force.com
$15K
www.TheAlternativeBoard.com $41K-$101K
www.hirethegardener.com
$45K
www.tygarmfg.com
$7,895+
www.decorativeconcreteprofits.com $1,000
www.wedrinkwater.com
$10
www.yourcleanfuture.com
$199

American Home Inspection Training

AmeriSpec Inspection Service


Andy OnCall
Answer Anytime Answering Service
Arrow Vending
Aussie Pet Mobile
Austin Air Systems, Ltd.
Billboard Connection Inc.
Caring Transitions
Celebrate Our Town
Clean First Time, Inc.
Color-Glo Intl (color glo)
ComputerHelp.com
Concrete Maintenance Systems
Discovery Map International
Euro-Eyewear
EWF International, LLC
Family Care
FreeRXPlus.com
Garagetek
HI-TECH Industries, Inc.
Int Mergers & Acquisitions
It Works Global
JT Stewart Enterprises
Keystar Healthcare
Kidz On The Go LLC
Little Ticket to Wealth
LocationLube, Inc.
Maui Wowi Hawaiian Coffees & Smoothies
MEDAlert Business
Micro Reality Motor Sports
Monitor Closely.com LLC
Mr. Rooter
Nations Express Inc.
Nite Time Dcor
PACE Products
Pizza Box Advertising
Playnation Play Systems, Inc.
Postal Money Order System
PrintingInABox.com
Rotovac Corporation
Royal Restrooms
RPM Vending Sales
Sweet Greetings
Tax Force, Inc.
The Alternative Board
The Gardener
Tygar Manufacturing
Versatile Building Products, Inc.
WeDrinkWater.com
Your Clean Future

22

Home Business July/August 2016

22-23_HBM0816_REV.indd 22

Start-Up Cost

Company # of
Type of Business
Started
Business

1989
1988
1992
1987
1993
1991
1994
1996
1990
1986
2006
2009
2003
1978
2004
2002
1987
2001
1998
1983
2008
2000
1979
1969
N/A
1992
N/A
N/A
2011
1987
1982
2010
1993
2006
1981
1998
1998
1958
N/A
1994
2005
1998
1996
2004
1992
2000
2000
1996
1994
2001
N/A
1993
1980

317
128
25
305
48
N/A
100
410
950
93
64
24
14
500
N/A
5
40
2,000+
4
25
N/A
67
69
26
N/A
N/A
N/A
N/A
N/A
712
550
500
288
23
348
30
60
5,000
N/A
100+
200
500
N/A
47
N/A
100
55
159
31
1,600
500
N/A
N/A

F
L M
L S
F
F
S SB
DR DS
F
L M
F
F
DR MLM DS IA
D F
F
DR L F
D IA
F
D W IA
F
MLM
DR MLM IA
F
D
L
DR MLM DS
SB
D
F
MLM DS IA
M
F
DR L MO
D L
F DS
F
IA
F
D
MLM SB DS
DR M W
MLM DS
F W SB DS
D DR M
DR L F DS
D DR M W MO
L
L IA
F
F
DS E
W
MLM
D

www.homebusinessmag.com

6/1/16 12:49 PM

BUILD HOME-BASED PROSPERITY WITH A FULL- OR PART-TIME HOME-BASED START-UP!


Type of Business: D = Dealer, DR = Distributor, L = Licensor, F = Franchise, M = Manufacturer, W = Wholesaler, DS = Direct Sales, MO = Mail Order, S = School,
SB = Service to Business, MLM = Network Marketing, IA = Independent Agent, E = E-Commerce
Training Provided: M = Manual, V = Video, ON = Onsite, HQ = Headquarters, I = Internet
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Mobile: = Business is Home-Based and is Operated Primarily Outside of the Home.
Start-Up Costs: K = $1,000, N/A = Information Not Available

Training Provided Support Provided

Description & Email

M V ON HQ
M ON HQ
M V ON I
M V ON HQ
M V ON HQ
M
M
M V ON HQ
M V I
M ON HQ I
M V ON HQ
M V
M V ON HQ
M V ON HQ
V
ON HQ
M ON
M
M ON HQ
M V ON HQ
M V I
M V ON HQ
M ON HQ I
M V ON HQ
ON
M V
N/A
M V ON HQ
V I
M HQ
ON HQ I
M V I
M V HQ
M ON HQ I
M V ON HQ
M ON HQ
M V ON HQ
M V
M V
M ON HQ
M I
M V ON HQ
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M V ON HQ
M I
M HQ
M V ON HQ
M N ON HQ
M V ON HQ
V HQ
V I
M V

Junk removal service. Profitable and growing niche. Full-service. Mobile. linda.wang@1800gotjunk.com
Six-foot yard signs & props for any event! Birthday, new baby, anniversary/wedding, graduation, special events, etc. Mobile. cardinyard@aol.com
Open a home inspection business or provide valuable contribution to an established inspection group. Full training. Mobile. cscherer@ahit.com
Home inspection services for real estate transactions & other requirements. Mobile. Mobile. sales@amerispec.com
Locate, qualify, & oversee craftsmen for maintenance & repairs. Serve residential & commercial real estate owners. Mobile. info@andyoncall.com
1. Live answering service. 2. Paging 1 & 2-way. 3. Satellite mobile phones. 4. Cingular cellular. answeranytimemarketing@msn.com
High-quality vending machines Full factory warranty. Close-out models available. Mobile. sales@arrowvending.com
Pet grooming service that travels to customers home & delivers 15-step process for pets. Mobile. corp@aussiepetmobile.com
Market air purifiers and filters. Help people with allergies and asthma. Mobile. info@austinair.com
Advertising agency specializing in outdoor advertising formats to include billboards & more. Mobile. franchise@billboardconnection.com
Manage senior moving, downsizing & estate sales, including full or partial liquidations of personal & household items at best prices. Mobile.
Word of mouth, visual marketing & personal touch advertising that serves & improves local community. Mobile. info@celebratehome.biz
Construction cleaning. Train, uniform & insure personnel to take care of all the detailing. Mobile. Henry@CleanFirstTime.com
Franchisees trained in fields such as restoration and repair of leather, vinyl, velour, and various types of fabric. Mobile. info@colorglo.com
Allow people to purchase resale rights to sell the computerhelp.com DVD. Levi@computerhelp.com
Expert repair of cracks in concrete. Large untapped market. Proven repair methods. Mobile. skipmcti@aol.com
Publishing of advertiser-funded maps & in-room hotel/motel guest directories. Mobile. contact@discoverymap.com
Wholesale sunglasses. Easy sunglasses sales routes. Mobile. info@euro-eyewear.com
Peer support groups for women in business. Facilitates peer advisory groups. Mobile. darcie@ewfinternational.com
Discount medical program. Natural providers network. Licensed in all states. Part-Time. lantrich@familycarecard.com
Market FreeRXPlus FREE discount card on medical products/services. Give away product & earn commissions. info@freerxplus.com
Installation of garage furnishing systems. Mobile. sbarrett@garagetek.com
Antifreeze recycling systems. Dealerships provide service & disposal at customers location. Broad-based market covering all industries.. Mobile.
Merger & acquisition (M&A) consulting services. Intl affiliation of entrepreneurs. Consult in all areas of M&A. Virtual one-stop shop. imahq@aol.com
Ste specific all natural body wrap! Tighten, tone, and firm any area of the body! Mobile. wrap2skinny@yahoo.com
Complete startup package for cleaning out & maintaining foreclosures. Mobile. info@cleanoutforeclosures.com
Provide non-medical home care for seniors. Fast-growing business opportunity. Low investment. DebbieHannon92@yahoo.com
Reach out to children with wellness and anti-obesity programs. Day care, pre-school, camps, birthday parties, etc. No teaching required. Mobile.
Make hundreds of dollars a day, offering something thats in huge demand by an enormous amount of people. Mobile. luke@mindfulmail.com
Oil Change Service using high-tech vans & trailers. Mobile. rh@locationlube.com
Food cart/kiosk business selling smoothie/cappuccino products. Flexible business model. Mobile. mtripp@mauiwowi.com
Personal emergency medical information available using todays technology, storing information. Mobile. info@medalertbusiness.com
Portable indoor stock car racing system used for corporate events, fundraiser, picnics, promos, & festivals, etc. Mobile. nsei@metc.net
Monitor surveillance cameras from anywhere at anytime. Day cares, schools, private residences, etc. Mobile. info@monitorclosely.com
Full service plumbing & drain cleaning. Professional plumbing services with excellent workmanship. Mobile. info@mrrooter.com
Air freight forwarding, express truck LTC service truckload brokerage, & more. Mobile. allen.watson@nationsexpress.com
Low voltage, permanent landscape lighting franchise offering quality products & training. Mobile. john@thedecorgroup.com
Roofing & waterproofing materials for renewal of existing roofs & blacktops. Commercial & industrial accounts. Mobile. sales@paceproducts.com
Locally-focused small business. Broker advertisements placed on pizza boxes. Mobile. yoeoo11@gmail.com
Sell outdoor swing sets, wooden swing sets, & jungle gyms through distribution network of dealers. Full selection. Mobile. stosser@playset.com
Automated cash system and automated lead packages. Mobile. admin@market4me.com
Own & operate an online print & design company. Multi-billion dollar industry. Mobile. will@printinginabox.com
Carpet/upholstery cleaning machine-services. Latest equipment. Excel in todays carpet cleaning industry. Mobile. websupport@rotovac.com
Full service mobile restroom trailers & shower trailers for rent daily, weekly, & monthly. Mobile. info@royalrestrooms.com
Distribute vending machines of all types & sizes at wholesale prices. Factory warranties. Mobile. rpmvending@sbcglobal.net
All-occasion lawn greetings rental business offering opportunities to serve ones local area. Mobile. info@sweet-greetings.com
Year-long business model covering tax preparation, bookkeeping, payroll, and insurance. Mobile. dmorris@tax-force.com
Peer advisory board services, & chair group meetings. Provide individual coaching sessions. Mobile. Franchise@TheAlternativeBoard.com
Landscape maintenance & snow removal business servicing residential & commercial customers. Mobile.
Landscape curbing. Multiple styles & patterns. Curbing can be designed to meet any taste or preference. Turnkey support. sales@tygarmfg.com
Wide variety of building product businesses. No expensive equipment or pumps required! Mobile. sales@garageexperts.com
Water enhancement products as well as other health & wellness products. eflow1906@aol.com
The express office cleaning manual will allow you to own a commercial office cleaning business! Mobile. procleanman@aol.com

I
I
I

I
I
I
I

I
I

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MK ON HQ T S I O
$ MK T I O
$ MK ON HQ T S I O M
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MK I
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July/August 2016 | Home Business

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3/29/16
5/31/16 2:47
8:50 PM

SUCCESS STORIES

Beauty by the Box


Beyond Her Blush Delivers Monthly Boxes Curated by
Iconic Celebrity Stylists

By Alexandra Valdes

ersonally wanting more out of a subscription box service inspired Michelle


Grundman to create Beyond Her Blush.
After trying the existing subscription beauty
boxes available in the market, Grundman
found that the products were great, but had no
idea how and when to use them. Grundman
filled the void with Beyond Her Blush, which
launched in November 2015.
Beyond Her Blush is a beauty subscription
box service that delivers trendy looks to customers doorsteps every month. Each month,
the box features a celebrity makeup artist who
curates the products within the box, which
come together to achieve that months look.
Each box consists of 5-6 beauty products and
provides a mood board describing the featured artists and products along with a link for
a video tutorial on their YouTube Channel to
demonstrate how each product is used together. By providing an array of makeup, jewelry,
lotion, toner, nail polish and more, the boxes

retail for $18.00 or $20.00 a month with free


US Ground Shipping.
Always having a passion for fashion
and cosmetics, Grundman had a career
in E-commerce and PR before the start of
Beyond Her Blush. Being around her family
and having the ability to work at all hours of
the day, along with saving money on inventory
storage costs, are Grundmans favorite aspects
about working from home.
As a fresh company, Beyond Her Blush continues to promote itself through social media
and word of mouth. By posting pictures of the
box, the products included, introducing the
theme of the month, and the months celebrity
stylists, social media is a huge part of the companys marketing plan. Primary customers are
women aged 18-35 who love keeping up on
the latest beauty trends.
In three years, the brand hopes to expand
their selections of beauty products and to

Michelle Grundman is the founder of


Beyond her Blush, a beauty subscription
box service that delivers trendy looks
to customers doorsteps every month.

partner with popular celebrity stylists who


have huge followings and influences on the
beauty world, so their products can be seen
on runways and in fashion magazines that
inspire women around the globe. Grundman
also sees charities in the future of Beyond
Her Blush. Curating a box and teaming up
with brands to help others in need while
introducing some of the best products to
the world would be her dream come true.
Visit www.beyondherblush.com.

FIND YOUR BUSINESS!


Worlds Largest Directory of Home-Based
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www.expo.homebusinessmag.com

26

Home Business July/August 2016

12-60_HBM0816.indd 26

www.homebusinessmag.com

5/31/16 6:47 PM

Cashing in with Litter


Man Marks 35 Years with a Low-Cost Home-Based Business

By Sherilyn Colleen

rian Winch has been cleaning up since


1981; he cleans up litter outside commercial properties such as shopping
plazas. His business meets the needs of clients
who appreciate a litter-free environment but
dont know where to turn to for service.
Winch was working as a shipping clerk at a
sporting goods store in 1981 when he decided
he would like to start his own business. His
options were few with only a high school education and limited finances. He just needed to
find the right opportunity.
Inspiration for his business came from his
father Joe, who was a school janitor. His dad
picked up jobs on the side to help supplement
the familys income, and he sometimes took
his children along with him as little helpers.
I remembered my father used to make
extra money cleaning up litter from a neighborhood shopping plaza. All he had to do
was walk around the property and clean up
any litter from the sidewalks, parking lot and
landscape before the stores opened the next

day. It was almost as easy as going for a walk


in the park! explains Winch.
Winch started part time so the work would
not interfere with his job. After two months
of making more money than his full-time job,
he quit that job to focus on his small homebased business. You dont need expensive
equipment or rented business space, claims
Winch. Just a broom and litter collection tool
and youre in business.
Winch contracts his service with property
management companies. He services retail,
office and warehouse properties on almost a
daily basis. Most of his business comes from
referrals.
I started my business for about $200 35
years ago, Winch says. Ive turned that initial
investment into a $650,000-a-year business,
and its provided me with a great life. Rather
than instant riches, Winch believes in simpler
businesses that lack the outrageous wealth
claims.

Brian Winch is the founder and owner


of Cleanlots, a green litter cleanup
service for commercial properties.

The entrepreneur is also teaching others


to replicate his success. His website offers
his book Cleanlots along with free support.
Im about 10 years from retirement, Winch
shares. I think a great legacy would be to
instruct other people without deep pockets
or advanced education but with a drive and
determination to succeed on how to start a
litter cleanup business of their own. Visit
www.cleanlots.com/e-book-sample-pages.
html and www.cleanlots.com.

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12-60_HBM0816.indd 27

July/August 2016 | Home Business

27

6/2/16 2:02 PM

BUSINESSES & OPPORTUNITIES

Becoming Truly Innovative


A Family Value
By Robert J. Holton

or a firm to become truly innovative,


Gary Hamel and Nancy Tennant suggest in their recent Harvard Business
Review article all employees should be taught
to think like innovators. In this view, explained
in a previous blog, innovation is not the exclusive purview of a few creative geniuses, but
stems from an environment which percolates
and cherishes innovative thinking.
Hamel and Tennant offer four specific ways
to encourage the pre-requisite thinking. An
unrelated article by Morton Bennedsen and
Nicolai Foss in the California Management
Review attempts to draw links between family
assets and firm innovation based on extensive
historic examples from around the world. The
overlap between the two articles is striking
and suggests family-owned firms, when managed successfully, may be the perfect laboratory to teach innovation to the next generation.

Access to knowledge and capital


allow for greater diversication and
ultimately cross-pollination of ideas
within a family.
Challenging Orthodoxies

and use external consultants


to challenge accepted norms
within the firm.
Leveraging
Embedded
Competencies
When family history and
public identity are positively
associated with brand and
product reputation, there
may be further opportunities to leverage family identity. Brand extension and
Family-owned rms, when managed successfully,
market growth can be aided
may be the perfect laboratory to teach innovation
by a family name in ways
to the next generation.
a non-family brand name
cannot. As an example,
Apple may be able to expand into other
identity. Access to knowledge and capital
technological markets related to computing allow for greater diversification and ultimately
and mobility, but the brand identity may not cross-pollination of ideas within a family. The
extend much beyond closely related indus- Rothschilds famously utilized their network
tries. In contrast, the Kohler family isnt exclusively tied to the kitchen and bath accessories
When family history and public
industry which generated their wealth. They
identity are positively associated
have effectively extended their family name to
with
brand and product reputation,
encompass a luxury resort and championship
there
may
be further opportunities to
golf courses. The name now carries status
leverage
family identity.
and business success, which can be leveraged
across industries.
The family name can also be leveraged of operations on different continents to amass
in networking and investment circles for one of the largest fortunes in Europe. They
means beyond the firm, and allow the family were able to open doors that simply arent
to extend their ventures outside a primary open for everyone because they effectively
used the power of their name
while sharing new ideas and
information across different
ventures. The Rothschilds
highlight how the power of a
family name can carry more
legitimacy and be more powerful than brand recognition.

Families as a social system operate under


a different set of constraints and expectations
than a business, balancing issues of respect,
appreciation, obligation, and loyalty in very
different ways than a standard employment
relationship. In many cases,
family identity and family loyalty bind the family to the firm
with bonds of commitment and
stewardship which may incline
the family to hold the firm for
generations. Over that period
of time, market forces demand
innovation to ensure survival.
Bennedsen and Foss suggest this
concentrates families attention
and energy to removing roadblocks to innovation. They share
three historically successful
approaches: invite young family
members to try out new ideas,
Innovation is not the exclusive purview of a few creative
invest through a family investgeniuses, but stems from an environment which percolates
ment fund which provides an
independent source of funding,
and cherishes innovative thinking.
28

Home Business July/August 2016

12-60_HBM0816.indd 28

Unarticulated Needs
and Underappreciated
Trends
When a family internalizes the entrepreneurial spirit, an entire set of behaviors
encourages innovation including alertness to opportunities
and willingness to implement
them. Entrepreneurship as
Continued on page 30

www.homebusinessmag.com

5/31/16 9:30 PM

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BUSINESSES & OPPORTUNITIES

Becoming Truly Innovative


Continued from page 28

A parent demonstrating the value of innovation and entrepreneurship may


cause children to re-calibrate the risk/reward relationship in favor of taking
chances.
family identity is bolstered through the
family story and the role-modeling from
parent to child. A fascinating study found
parental entrepreneurship increased the
probability of childrens entrepreneurship
by about 60%! The paper suggests the
mechanism driving this is role-modeling,
rather than education, access, or financial advantages. A parent demonstrating
the value of innovation and entrepreneurship may cause children to re-calibrate the
risk/reward relationship in favor of taking
chances. This makes the family a unique
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Home Business July/August 2016

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family-owned firms.
Generational shifts in attitudes toward
technological advances may yield new
insights into previously unconsidered consumer needs or new ways to deliver on
those needs due to technology trends. The
speed of global inter-connected communication may yield new and exciting ways
to deliver consumer needs, and younger
generations may have a better understanding on how to utilize new technology. An
in-house incubator or a stand-alone family
private equity fund may help capitalize
on these insights for the mutual financial
benefit of the family. This creates a virtuous
cycle, not only reinforcing the family identity as innovators, but also providing additional capital to finance further ventures.
This has even been shown to be an effective
model in generating new and useful ideas.
Becoming Truly Innovative
Innovation is critical to the long-term
survival of any organization, but a family-owned firm may have some inherent
advantages in becoming truly innovative.
When recognized and leveraged properly,
the family assets extend beyond financial
resources. Mentoring and role-modeling
from one generation to the next provides
space and opportunity for the creation of
new and useful ideas. Family reputation
and family story create external and internal motivations, respectively, for a tradition
of entrepreneurship based on innovation.
Though families may face unique challenges
in emotional and relationship dynamics, if
those are properly managed, family-owned
firms hold great potential to develop new
ideas and build a lasting family legacy a
family legacy of innovation.
Robert J. Holton is the Vice President of Private Client Group
at Cleary Gull. For more information, visit www.clearygull.com.

www.homebusinessmag.com

6/1/16 12:46 PM

Finding Your Way


When the Ford Motor Company was
facing financial difficulties around the
time of the Great Recession, Dr. Willie
Jolley was one of the men credited with
helping it avoid a financial bailout and
turning the company around. For the
many small business owners and entrepreneurs who might be struggling to find
their way, Jolley, who is author of Turn
Setbacks into Greenbacks, and is known
as Americans Comeback King, offers
this advice:
Stop commiserating! People who
sit around and commiserate are the
people who would rather complain
about problems than do anything to
fix them. We can complain about the
dark or we can light a candle and be
a light in a dark world. The choice is
yours. Business is tough and doing it
on your own is hard work. No matter
where you are though, commiserating isnt going to help.
Dont let your pride poison your
prosperity: Some people feel that
some work is beneath them, and
it would bring a stigma to them if
people knew they were doing supposedly demeaning work, yet they
are struggling to pay their bills. Stop

trying to put up a facade of success


and get real. Any work that is moral
and legal is honorable. The fact that
you are taking a shot at the American
dream and entrepreneurship is commendable and honorable. Never be
embarrassed about that.
Stretch your financial goals this
year: If youre an entrepreneur and
youre thinking small, youre never
going to make it. Start thinking about
success in an uncommon way. Start
thinking about making it big. Start
dreaming about your bank account
full of greenbacks. Thinking big is the
only way to think in business.
Stop waiting for your ship to come
in: There are two types of entrepreneurs: those who sit around and
those who have an action mentality
and make it happen. Success is never going to find you on its own. If you
want to build a thriving business and
a strong financial cushion for yourself
and your family, take action and get
to work. Build that ship because no
one else is going to build it for you.
Start thinking like the CEO of Y.O.U,
Inc.

Keep trying: When faced with a


challenging time in business, people
will say, Ive tried everything. When
I ask them if they have tried this or
that, typically they will say, No, I
never thought about that. Grab a
pen and paper and list all the things
you can come up with. After you
have exhausted your own thinking,
ask other people in your network.
Trust me, you havent thought of
everything.
Speak positivity into your business:
Even when things have hit a rough
spot or business is slow, you must
speak positivity into your business
and your life because your language
has a direct impact on your mindset
and on the way life will respond to
your situation. For instance, never
say, I am desperate for work and
Im never going to make it. Instead,
say, I am an expert and very good
at what I do; I do occasionally have
some challenges, but so does everyone and they are always temporary.
What you speak is what you attract.

For more information, visit www.williejolley.com.

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31

5/31/16 7:03 PM

BUSINESSES & OPPORTUNITIES

Power Prospecting
for Aces
Win the Network Marketing Game with a Handful of Aces
By Dr. Joe Rubino

etwork marketing certainly is the


Peoples Franchise. The opportunity to succeed in our industry is open
to all players regardless of educational, social
or economic background. In fact, anyone can
be a winner in our business.
And the surest way to win the network
marketing game is with a handful of Aces. In
addition to offering the opportunity to everyone we meet, we want to be on the lookout for
those business-building leaders were calling
Aces. Heres what they look like.
AUTHORITY FIGURES
These are people who have influence over
others. Its not just that these people have their
own circles of influence, Aces are centers of
influence men and women who are looked
up to in the community or business organization. A positive recommendation from such a
person carries a lot of weight.
CREDIBILITY
We all have varying degrees of credibility
with our peers. If our friends and associates
value our opinion, we can expect to have
our personal recommendation well received
by them. Whether its a good book, a great
restaurant, or a visible opportunity to secure
a future residual income, having credibility
with people puts persuasive power at such a
persons disposal.
ENTHUSIASM
Theres just no substitute for enthusiasm that I Am Sold Myself (IASM) quality that makes people irresistible to others.
Enthusiastic people have a contagious quality
as well. It seems that the people around them
catch whatever it is theyve got. Enthusiastic
people are not always Aces, but Aces are
always enthusiastic people.
SUCCESS
A person who has developed success in any
one area of life generally has formed positive
habits that will contribute to creating success
in other areas. Again, anyone can succeed in
network marketing but most successful
leaders already know how empowering others
leads to even more success. They make perfect
Aces for your business.

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Home Business July/August 2016

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There are other qualities that define network


marketing Aces: Action,
Commitment, Excellence,
and Service are favorites
When you can partner with others and show them how to
of ours. The glue that holds
have the same winning hand, youre a master of the network
all of these characteristics
marketing game.
together is belief the
unshakable conviction that
We define power as the ability to bring
success is inevitable. This means not only
into existence with velocity that which didnt
belief in the products and the company, but
exist before. Everyone has this potential to be
also belief in yourself a belief that you are
powerful, its not magic. Its simply the ability
successful. When your self-image is bigger
to take Action.
than your current reality, that translates into
the kind of self-motivation that generates
The only way to fail in network marketing
powerful accomplishment.
or in life, for that matter is to fail to take
Action. And the truth is, any action will do.
This Bias for Action is something every Ace
Enthusiastic people are
possesses.

not always Aces, but Aces


are always enthusiastic
people.

If you knew for a fact that everyone you


prospected would earn at least $1000 per
month guaranteed that empowering
belief would translate directly into positive
action. There would be no hesitation on your
part. Youd prospect everyone you met!
And guess what? Everyone you prospect
can earn $1000 a month in network marketing. All they need to do is get into Action.
HAVING A BIAS FOR ACTION
Taking Action is what makes the difference
between success and failure. The ability to
take Action is true power.

Again, anyone can


succeed in network
marketing but most
successful leaders already
know how empowering
others leads to even more
success. They make
perfect Aces for your
business.

The Key Business-Building Action


Is Sorting
We define sorting as a quality conversation in which you show your prospect the
Action Plan for building the business. You may
need to prospect five or more people to have
one person engage fully in this conversation.
With this in mind, a Single daily Action
of sorting one person a day for 150 days
just five months will result in having
all the Aces you need to build a successful
organization.
When youve got a handful of Aces, youre
a winner. When you can partner with others
and show them how to have the same winning
hand, youre a master of the network marketing game.
Dr. Joe Rubino has dedicated his life to supporting others to
succeed. He is the author of 12 best-selling books available in 23
languages and in 58 countries. 5 of these best-selling books teach
people how to create $1 Million + incomes!
He has created 4 multi-million dollar businesses over the past
three decades.
His company The Center for Personal Reinvention certifies coaches in 7 different areas including business coaches and abundance
coaches. He was a top distributor in one network marketing company for 23 years earning millions in residual income, before
joining his current company where his team is among the fastest
growing teams in a $1 Billion/year sales company.
You can reach him at drjrubino@cprsuccess.com and learn about
his books and programs at www.CenterForPersonalReinvention.com.

www.homebusinessmag.com

5/31/16 7:04 PM

How To Make Money


With Non-Lethal
Self Defense Products?
For 29 years, 1000s of people have made $5000,
$10,000 a month and more by selling the 500+
much in demand, non-lethal, self-defense
products provided by Safety Technology. Here are
7 WAYS you can make money with our products.

6. SELL TO BUSINESSES - Sell surveillance cameras to


convenience stores; stun batons, Tasers or metal
detectors to bars and nightclubs; pepper sprays or
personal alarms to hospitals for their nurses, etc. All
these things have been successfully done by other
Authorized Dealersplus more!

1. SELLING AT GUN SHOWS - There is no better way to


sell anything, then face to face. Selling at gun shows
allows you to put your products in front of people who
are definitely interested in defending themselves, their
families and their home.

7. SELLING ON THE INTERNET WITH YOUR OWN


WEBSITE Without a doubt, selling on the Internet is the
best way to reach the largest number of customers. We
can even build a money making website for you and
teach you how to sell on the Internet.

2. HOME PARTY PLAN SELLING - Yes, just like Pampered


Chef or Tupperware! Except you get to keep all the
money. You dont have to accept a paltry commission
from the mother companyyou are the company. All the
profit is yours!

There are many other ways to sell these self-defense and


surveillance products. How would you sell them?

3. SELL AT FLEA MARKETS AND SWAP MEETS - Another


great way to get the products in front of people. The
advantage here is costs less and can do it at the same
spot every weekend. Some flea markets even allow you
to set up permanent displays.
4. SET UP ROUTE OF GUN STORES, PAWN SHOPS, NAIL
SALONS, BEAUTY SALONS - We suggest starting with our
pepper spray displays as a way to get your foot in the
door. Great way to receive residual income...money on a
regular basis because the stores reorder.
5. AUCTION SITES, SUCH AS EBAY AND AMAZON - One
way to get your products exposed to a very large number
of buyers is to sell on eBay and Amazon. Not only are the
auction sites good for selling products, but also lead
generation.

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Authorized Dealer at Gun Show

There is no fee to do business with us. Visit our


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10/13/15
3/29/16
5/31/16 2:45
8:53
5:04 PM

MARKETING & SALES

7 Ways to Improve
Your Non-Verbal
Selling Skills
Your Body Language Sends Wordless Cues Long
Before You Try To Close a Sale
By Bob Phibbs

he more you understand about what


your body is sayingoftentimes without our knowledge the more you
can see how often it gets in your way. And that
is especially true when you are in a sales situation. That is because oftentimes our bodies
communicate fear and fear makes people
look away. Fear can cause you to lose your
temper, or silence your own voice when it
needs to be heard.
Most of all, fear keeps strangers at arms
length. Thats because 55% of our language to
communicate with another person is non-verbal. Our bodies can sense bad vibrations long
before someones words arrive.
So now think about a time you felt devalued
by someone. Picture what their body position
was. Now picture your own bodys reaction.
Ill bet you averted your eyes and you slumped
your shoulders. You might even have curled
your toes inside your shoes.
Now think what it would feel like to be
served by someone whose shoulders were
slumped, who didnt meet your eyes, whose
arms were crossed.

Would you feel engaged


by them? Of course not!
His body was telling you he
wasnt being authentic. His
non-verbal cues made it
hard for you to trust them.
Most people dont even
realize when their bodies
are communicating, so the
first thing to do is to simply
notice your body position.

Once youre aware of your own body communication, you want


to be a student of your customers body communication, too.

Do you cross your arms unconsciously?

Do you leave your arms down like a


corpse when you talk to someone?

Do your shoulders slouch most of the


time?

Those unconscious habits wont bring customers to you. In fact, they are communicating your unease to them. When you have a
whole crew of people doing that, the energy
in your entire business turns toxic. It makes
customers walk out saying to themselves,
Something just didnt feel right about that
place. The following are 7 ways to improve
your non-verbal selling skills:
1. Lift the sternum (thats the flat
bone at the front center of your chest). This
allows more oxygen into the lungs. A good
image to maintain is that of a string pulling
your posture up from your sternum. This
allows your shoulders to become more
relaxed when engaging strangers.
2. Lean forward (but just a bit). Yes its
subtle, but it keeps you from leaning backward, which shows a negative attitude.
3. Smile. A smile is your best tool to
get someone to like you, and when you dont
smile, its the quickest way to turn someone
off.

55% of our language to communicate


with another person is non-verbal.
34

Home Business July/August 2016

12-60_HBM0816.indd 34

4. Meet their eyes. We like people


who look at us. Too much eye contact and
it can feel threatening, but too little and you

come off insincere. Yes, this is a balancing act


to practice.
5. Gesture. Point directly at a feature
and look at it with the customer. They will
follow your gesture, and so will their eyes as
you describe the benefit. Use an open hand
or two fingers together, its perceived as more
open and friendly.

Most people dont even


realize when their bodies
are communicating, so
the rst thing to do is to
simply notice your body
position.

6. Arms open. Hold your arms open


and loose to show a welcoming attitude.
Arms folded over your chest indicate you are
unsympathetic, authoritative, and at some
level, you are closing yourself off from the
other person.
7. Stand side-by-side not faceto-face. When you present merchandise standing by your shoppers side, it is
non-threatening. This allows you to do
a sideways lean, which is friendly and
non-threatening.
An old-school tip says to mirror your customers body posture. For example, if they
use their hands a lot, you mirror that. If their
arms are open, so are yours. If the customer
Continued on page 36

www.homebusinessmag.com

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MARKETING & SALES

7 Ways to Improve Your Non-Verbal Selling Skills


Continued from page 34

suddenly crosses their legs and arms, you dont


want to mirror that. Their body is telling you
they are closed off. You dont want yours to say
the same thing! You need to maintain an open
stance and see what you said or did to close
them off. Addressing it with something like,

An old-school tip says


to mirror your customers
body posture.

Did I just say something to put you off? is a


good way to bring them back.
Yes it takes practice, but once youre aware
of your own body communication, you want
to be a student of your customers body
communication, too. Body posture is something rarely talked about in selling because
it is assumed that if an employee is standing
upright, thats all they need to do. But theres
much more to it.
Begin by noticing your own behavior. In
what situations do you lose your voice? At
that moment, what does your body look like?
When youre about to close the sale, how does
your body look? When do you notice your

The more you master your body communication, the easier it will be to master your verbal
communication.

breath becoming shallow? When do you take


a step back from a customer?
The more you can choose your body posture, the more youll find you can also choose
your attitude. Your body is just like the car
you have to drive. If you arent choosing the
direction and checking the instruments, youll
often be taken to a place you didnt want to be.
And while you might still be afraid at some
level when engaging a stranger, when you
use these tips, you act as if you arent afraid

which allows you to place the fog of fear in the


background. The more you master your body
communication, the easier it will be to master
your verbal communication.
Bob Phibbs is the CEO of The Retail Doctor, a New York consultancy.
As a speaker, sales consultant and author of The Retail Doctors
Guide to Growing Your Business, Bob has helped thousands of businesses since 1994. With over thirty years experience beginning in
the trenches of retail and extending to senior management positions,
his presentations are designed to provide practical information in a
fun and memorable format. For more information on Bob, please
visit www.RetailDoc.com.

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www.homebusinessmag.com

5/31/16 7:26 PM

10 Best Offline
Advertising Methods
for Affiliate Marketing
By Frank OHara
Affiliate marketing is one of the best ways
to earn money online, but online promotion
can be a struggle, especially with so much
competition from other marketers. If youre
trying to promote affiliate products but
arent getting much success, it may be time
to use some offline marketing strategies to
maximize your profits. Following are some
of the most common and effective ways to
promote affiliate products offline.
1. Business Cards
Its one of the oldest methods of promotion,
but business cards still have a place in
todays digital world. Use a URL shortening
service such as tinyurl.com or shorturl.
comto simplify the web address.
2. Posters
Printing posters that feature your URL is
relatively cheap. You can even print them at
home if you have a good enough printer.

www.homebusinessmag.com

12-60_HBM0816.indd 37

3. Become a Member of a Local


Business Association
Check with your local Chamber of
Commerce to learn more about local
organizations for businesses.
4. Use Classied Ads in Local
Newspapers
Classified ads in local newspapers have a
wider audience than many online classified
ad websites.
5. Writing and Publishing Articles
Approach local trade publications or
national magazines connected to your niche
business and offer to write an informative
article based around your product or
service.
6. Flyers
If youre distributing flyers, try to ensure
they look professional and attractive.
7. Promotional Merchandise
Make sure all of your offline marketing
materials feature the specific URL you want
to drive traffic to. The promotional items
can include t-shirts, coffee mugs, mouse
pads, bags, umbrellas, and stationery.

8. QR Code Campaigns
QR codes the black-and-white
codes that people can scan with their
smartphones make it easier for
consumers to check out your site, as
people dont have to type in a URL.
9. Your Car
A small sticker placed in a prominent
position on your car with a few words and
your URL is all it takes to attract potential
customers.
10. Talk to People
Spread the word about your product, and
more people will talk about your product
and recommend it to others.
The more people you can drive to your
URL, the more affiliate sales youll make.
Just remember to track the results of each
offline advertising method you use. This
way, you can determine which methods
give you the best return on your investment.

Frank OHara is a freelance business writer and webmaster.


Visit his website which shows you a wide variety of internet marketing strategies at http://oharapublishing.tripod.com.

July/August 2016 | Home Business

37

5/31/16 7:27 PM

SUCCESS STORIES

Back in the
Filtering Game
Entrepreneur Drawn by the Siren Call of the
Startup
By Shane Kenny

love the fast-paced, see-my-work-havea-big-impact nature of a new startup. I


love it so much that, since middle school,
I have been part of starting eight businesses.
Admittedly, they have not all been successful.
Some have been spectacular failures. Despite
this, I have been drawn by the siren call of the
startup once again. I am now neck-deep in
Startup No. 9, FilterSnap.
In 1999, my brother Aaron and I started
InternetSafety.com. That was right at the peak
of what some would later call the dotbomb
era. It seemed as though venture capitalists
were throwing money at any Internet idea
they could find no business plan required.
We wanted in.
Our idea was to build a dial-up Internet
service to compete with AOL, MindSpring
and EarthLink. Our difference was that we
included an Internet filter so that parents
could control the type of content their kids
could access while online.
It was a great idea. There was just one
problem. Soon after we launched, dial-up
began its slow, miserable death at the hands of
broadband. We had to pivot if we were going
to survive. In a flash of brilliance, we took our
dial-up filter technology and built a software
product that would run on any computer
regardless of its Internet connection type.
We didnt know it at the time, but we had just
saved our business.
We called this new product Safe Eyes. We
had no experience in running an Internet
filtering software business, but this didnt
concern us. We put our heads down, worked
hard, and learned as we went. It worked. In
June of 2005 while on vacation with my wife,
I received a call from my brother. Safe Eyes
had been named the #1 parental control product out of 11 products tested by Consumer
Reports.
This rating put Safe Eyes on the map. We
had beaten out products from Microsoft, AOL

38

Home Business July/August 2016

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and Symantec. The best


part was that it was a
blind review. We didnt
even know they were
doing it.
The next five years
were a whirlwind. We
hired a CEO to help us
build the business. We
received a venture capital
investment. We did proj- Shane Kenny is the founder of FilterSnap, a service that
ects with the Australian delivers air filters to consumers homes on a regular schedule
Federal Government and to ensure timely replacement.
McAfee. Our little business grew from four employees to over 30.
The result was FilterSnap. The idea grew
In 2010, the we did it moment arrived. from my own struggle to remember to change
We received an offer from McAfee to acquire my homes air filters every three months. I
our 11-year-old company. After months of due figured other people had the same problem
diligence and reviewing hundreds of pages and came up with a plan to build a service
of contracts, McAfee acquired InternetSafety. that would send me my filters when it was
com for over $10 million on December 2, time to change them. The arrival of the box
2010.
would be my reminder, and I would avoid
the frustration of going to the store only to
realize I could not remember which filter size
I needed. It would be like Dollar Shave Club,
We are still very much
but for my house.

in the startup phase. But I


am back in that fast-paced,
see-my-work-have-a-bigimpact startup mode and
loving every minute of it.

After the acquisition, I managed the Safe


Eyes team at McAfee for two years. In the
end, they laid off my entire team. I had been
planning to leave anyway. They just made the
decision for me before I had a chance to make
it. I took a few months off to travel, play golf,
and generally live as if I was retired. I quickly
became bored so I started doing some consulting work. This helped with the boredom,
but it also started feeding my desire to start
something of my own again.

Officially launched in November 2014,


FilterSnap offers 72 filter sizes and a choice
of 1, 2, 3, 6 or 12-month replacement schedules. The service helps customers save money
because clean filters use less energy and help
avert costly repairs. We are still very much
in the startup phase. But I am back in that
fast-paced, see-my-work-have-a-big-impact
startup mode and loving every minute of it.
Im not sure where this journey will end.
Some days I think that Startup No. 9 will be
my last. Others, I think, Who am I kidding?
This time next year or the year after, I might be
working on No. 10 and just as exhilarated by
the ride as Ive been since I first felt the thrill
of starting my own business back in middle
school. Visit www.filtersnap.com.

www.homebusinessmag.com

5/31/16 7:27 PM

AAJudgment
JudgmentRecovery
Recovery Business
Business isis Hot
and
andininDemand.
Demand.Heres
Hereshow
how to
to start
start your
your own...
own...

HH

ave
aveyou
youever
everwatched
watchedJudge
JudgeJudy
Judy or
or any
any of
of those
those mid-afternoon
mid-afternoon
court
courtTV
TVshows
showswhere
wherepeople
people sue
sue each
each other
other for
for unpaid
unpaid rent
rent or
services?
services?InInmany
manycases,
cases,Judge
JudgeJudy
Judyslams
slamsdown
down her
her gavel
gavel and
and barks
barks
orders
ordersatatthe
thedefendant
defendanttotopay
payup,
up, but
but here's
here's aa little
little known
known fact:
fact: the
the
court
courtdoes
doesnot
notenforce
enforcethat
thatjudgment.
judgment.And
And that
that goes
goes for
for non-televised
non-televised
court
courtcases
casestoo.
too.
That's
That'sright,
right,just
justbecause
because aa judge
judge orders
orders someone
someone to
to pay
pay aa debt
debt
doesn't
doesn'tmean
meanthat
thatperson
personisisgoing
goingtoto do
do it.it. Imagine
Imagine ifif someone
someone owed
owed
you
youa afew
fewthousand
thousanddollars
dollarsand
anddecided
decided not
not to
to pay
pay you,
you, regardless
regardless of
what
whata acourt
courtofoflaw
lawordered.
ordered.Would
Wouldyou
youknow
knowwhat
what to
to do?
do? Most
Most people
people
don't,
don't,sosothey
theywait
waitininfrustration
frustrationfor
forthe
thedebt
debtto
tobe
bepaid.
paid.
Christina
ChristinaSmiley,
Smiley,founder
founder ofof Sierra
Sierra Judgment
Judgment Recovery
Recovery and
and selfselfproclaimed
proclaimedopportunity
opportunity junkie,
junkie, learned
learned how
how to
to profit
profit from
from this
this little
little
known
knownmarket
marketofofunpaid
unpaiddebt
debtby
byhelping
helpingjudgment
judgment holders
holders collect.
collect. She
She
explained
explainedthere
therewas
wasvirtually
virtuallyno
no one
one who
who was
was providing
providing this
this service.
service.
And
And that
that once
once people
people had
had been
been
awarded
awarded these
these judgments...
judgments... 80
80
percent
percentofofthem
themwere
werenever
neverpaid.
paid.
This
Thisdiscovery
discoverycouldnt
couldnthave
havecome
come
atata abetter
bettertime;
time; Christina
Christina and
and her
her
husband
husbandTerry
Terrywere
werepart
partowners
ownersofofaa
carpet
carpet store
store and
and had
had amassed
amassed aa
large
largeamount
amountofofdebt.
debt.
They
Theyhad
hadthree
threesmall
smallchildren
childrenand
and
thought
thoughtthat
thatbybyowning
owningaastore
storethey'd
they'd
have
havemore
moremoney
moneyand
andtime
timefor
fortheir
their
family.
family.Initially
Initiallyit itwas
wasan
anexciting
excitingtime
time
forfor them,
them, but
but that
that dream
dream quickly
quickly
turned
turnedinto
intoa anightmare
nightmareofofdebt
debt and
and
endless
endlesshours
hoursatatwork,
work,as
as Christina
Christina
remembers,
remembers, "We
"We accumulated
accumulated
monstrous
monstrousdebt.
debt.We
Wewere
weretruly
trulyonly
onlyaa
few
few paychecks
paychecks away
away from
from being
being
homeless."
homeless."
And
Andthen
thenshe
shelearned
learned about
about the
the
big
bigmoney
moneyininsmall
smallclaims.
claims.Christina
Christina
focused
focusedononlearning
learninghow
how toto recover
recover
judgments
judgmentsfor
forpeople.
people. She
She says,
says, "It
"It
was
wastrial
trialand
anderror
errorfor
forsix
sixmonths
monthstotoaa
year.
year.I buried
I buriedmy
mynose
noseinincivil
civilcodes.
codes.
Christina
Christinacontacted
contacted aa number
number ofof
small
smallbusinesses
businessesininher
herarea
areatotosee
seeifif
they
theycould
coulduse
useher
herservices,
services,and
andas
asitit
turned
turnedout,
out,there
therewas
wasplenty
plentyofofwork
work
forfor her.
her. "These
"These people
people were
were
overjoyed
overjoyedtotogive
giveus
usallallofoftheir
theircases
cases
totocollect
collectand
andwere
weremore
morethan
thanwilling
willing
toto letlet me
me keep
keep 50%
50% ofof what
what I I
collected
collectedfor
forthem,"
them,"she
shesays.
says.
InInmost
mostcases,
cases,they
theyhad
hadfiled
filedaway
away
their
theirjudgments
judgmentsaafew
fewyears
yearsprior
priorwith
with
nonohope
hopeofofever
evercollecting
collectingon
on them.
them.
Christina's
Christina's
business,
business,
Sierra
Sierra
Judgment
JudgmentRecovery,
Recovery,gets
getsthat
thatmoney
money
back.
back. These
These people
people figured
figured they'd
they'd
never
neversee
seeany
anyofofthat
thatmoney
moneyagain,
again,
sosothey're
they'remore
morethan
than happy
happy toto pay
pay
Christina's
Christina'sfee.
fee.
Another
Anotherattractive
attractive aspect
aspect ofof this
this

service
service isis there's
there's no
no up-front
up-front cost to
her
her customers.
customers. Any
Any filing
filing fees or
costs
costs incurred
incurred by
by Christina
Christina are
reimbursed
reimbursed to
to her
her out
out of the
judgment
judgment once
once it's
it's collected.
collected. The
customers
customers don't
don't have
have to pay
anything
anythingout
out of
of their
their own
own pocket.
pocket.
From
From what
what she
she says,
says, this is
primarily
primarily behind-the-scenes
behind-the-scenes work,
which
which makes
makes itit an
an entirely
entirely nonconfrontational
confrontational business.
business. She
She does
everything
everything through
through the
the court
court system
from
from seizing
seizing debtor
debtor bank
bank accounts,
accounts,
garnishing
garnishing wages
wages and
and other
other income,
to
toplacing
placingliens
liens on
on property.
property.
One
One year
year after
after starting
starting the
judgment
judgment
recovery
recovery
business,
business,
Christina
Christina and
and Terry
Terry closed
closed the
carpet
carpet store.
store. Finally
Finally they
they could
could work
at
at home
home and
and have
have money
money left over
at
at the
the end
end of
of the
the month.
month. They've
been
been running
running Sierra
Sierra Judgment
Judgment
Recovery
Recovery for
for over
over 10
10 years
years and are
bringing
bringing in
in aa five-figure
five-figure paycheck
paycheck
each
eachmonth.
month. And
And the
the most
most important
important
aspect
aspect isis they've
they've got
got more
more time for
their
their kids.
kids. II can
can attend
attend their
their events
and
and my
my husband
husband gets
gets to
to go
go on field
trips
trips now
now -- he's
he's usually
usually the
the only dad
on
onthem.
them.
But
But the
the story
story doesn't
doesn't end
end there.
Christina
Christina wants
wants to
to share
share her
knowledge
knowledge with
with others
others across
across the
country
country as
as aa home-based
home-based business
opportunity.
opportunity.
She
She has
has put
put together
together aa judgment
judgment
recovery
recoverytraining
training course.
course. In
In addition,
students
students have
have access
access to
to aa National
Network,
Network, which
which can
can be
be extremely
extremely
helpful
helpful in
in cases
cases where
where the
the debtor
has
has moved
moved out
out of
of state.
state. Christina
also
alsoincludes
includes unlimited
unlimited support.
support.
The
The training
training course
course is
is on a
home-study
home-study basis
basis and
and itit teaches

Christina Smiley
Smiley

contact judgment
judgment holders
holders
how to contact
their business,
business, the
the steps
steps to
to
to get their
down aa debtor
debtor and
andsorting
sorting
tracking down
the paperwork
paperwork from
from the
the
through the
court.
Christina's
motivation
for
Christina's
motivation
for
this business
business opportunity
opportunity
sharing this
others isnt
isnt to
to get
get money
moneyfrom
from
with others
the course
course (a
(a one-time
one-time
sales of the
of $185.00,
$185.00, she
she only
only
flat fee of
enough to
to cover
cover the
thecost
costof
of
makes enough
producing course
course materials):
materials): she
she
producing
continue to
to develop
develop the
the
wants to continue
Network of
of judgment
judgment
National Network
specialists.
recovery specialists.
Anyone interested
interested in
in aa homehomeAnyone
business who
who really
really likes
likesto
to
based business
research could
could benefit
benefit from
from
do research
training course,
course, according
according to
to
this training
Christina. "This
"This business
business isisfilling
fillingaa
Christina.
niche. ItIt provides
provides steady,
steady,
true niche.
predictable home-based
home-based income
income
predictable
$5,000 -- $8,000
$8,000 per
per month
month on
on
of $5,000
There is
is no
no lack
lack of
of
average. There
customers and
and no
no foreseeable
foreseeable
customers
decrease at
at any
any time
time in
in the
the
decrease
says Christina.
Christina.
future," says
youd like
like information
information on
on
If youd
your own
own home-based
home-based
starting your
judgment recovery
recovery business,
business,
judgment
for their
their free
free guide
guide at
at
register for
www.recoverycourse.com. You
You
www.recoverycourse.com.
also
contact Sierra
Sierra
may
also
contact
Judgment Recovery
Recovery directly
directly by
by
Judgment
them at
at (912)
(912) 882-8190
882-8190
calling them
email Customer
Customer Support
Support at
at
or email
Support@recoverycourse.com.
Support@recoverycourse.com.

Advertisement

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7/27/15 10:59 PM
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2/1/16 1:54
2:59
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Health and Wellness Tips


for the Home-Based Worker
HOME OFFICE

Stay Motivated, Focused, and Healthful Whilst Working


From Home
By Rachel Craig

orking from home is the dream


for many people, but its incredibly easy to lose motivation and
fall into an unproductive and unhealthy routine. With no one looking over your shoulder,
the television and fridge can devilish distractions. Heck, sometimes theres an overwhelming notion to clean the entire house, even
though its the last thing youd be excited to do
at any other time in your life.
So how does one stay motivated, focused,
and healthful whilst working from home?
Firstly, a good motivation is to remember
youll have no money if you dont work.
Secondly, introduce these simple, effective
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Create a Routine
This is one of the most important strategies that must not be overlooked. Without a
routine, very few people can function at an
optimal level. Free styling is a gift that most
of us will never understand or achieve, sadly.
Try to get a decent amount of sleep by going
to bed and getting up at same time each weekday. Write down your plan for the day and
stick to it. Its amazing what you can achieve
by simply writing things down and making a
physical to-do list. It will help you to prioritize
tasks, organize your overactive mind, and spur
creativity.

to repetitive strain injury in


the wrists; and it decreases blood circulation in the
legs, which can lead to deep
vein thrombosis and various
veins.
To combat these issues,
you need to do some desk
exercises. Stand up and
stretch regularly, and introduce some simple leg and
arm movements.

Its so easy to get caught up in work and forget to take


a break, but youll get more done if you stop working at
regular intervals.

Take Regular Breaks


and Get Some Fresh
Air
Its so easy to get caught up in work and
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if you stop working at regular intervals. Ideally
you should take a break every 90 minutes
to 2 hours. Force yourself to go outside for a
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stretches, or even just make yourself a coffee
and listen to the radio for 10 minutes. The
important thing is to remove yourself from
your work for regular, short intervals to give
your eyes and head a rest.
Eat Healthy
Healthy food and snacks throughout the day
can transform your productivity immensely.
Switch the crisps and chocolate for nuts, seeds,
fruit, and whole food energy bars. Most of us

Get Showered and Dressed


One of the worst ways to start your
home-working day is to skip the shower and
stay in your pajamas. Taking a shower can do
untold wonders when youre feeling sluggish
and unmotivated. And whilst its important
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Do Desk Exercises
Theres a tendency for those of us who work
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this incredibly unhealthy for so many reasons.
It weakens the core; it creates tension in the
neck, shoulders, back and hips; it can lead
40

Home Business July/August 2016

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Without sufcient hydration, your brain


will not function properly and youll tire
more easily.

dont have time for a long, leisurely lunch, but


its important to at least schedule a small break
to refuel with a healthy snack.

Its amazing what you


can achieve by simply
writing things down and
making a physical to-do
list.

Drink Plenty of Water


Drinking water is something that many of
us actually have to remind ourselves to do,
which is crazy. But we get so caught up in
what were doing and often mistake thirst for
hunger. Coffee does not count, unfortunately!
Without sufficient hydration, your brain will
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Invest in a Desk and Good Office
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This is an added expense that not everyone
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day, a quality chair will support your posture
(as long as you stop slouching), reduce the risk
of back and neck pain, and relieve pressure on
your hips and derrire. Generally, youll find it
Continued on page 42

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Health and Wellness Tips for the Home-Based Worker


Continued from page 40

much more comfortable, and this will boost


your productivity.

and monotony of working from home. You


will have to get up and out for regular walks
with the dog in the fresh air; however, this
will boost your serotonin, get the circulation
going, and keep you active.

Use an Artificial Daylight Lamp


These lamps can address low energy levels, fatigue, and feelings of irritability and
depression, particularly during the dark winter months. By recreating the look of sunlight,
an artificial daylight lamp can increase the
production of melanin in our brains and revitalize our mood.

One of the worst ways


to start your homeworking day is to skip the
shower and stay in your
pajamas.

Set Boundaries
Setting clear boundaries between work
life and home life is key to achieving a
healthy balance. There can be a tendency
for home-workers to just keep on working
throughout the day and night. Whilst this is
sometimes necessary to meet a deadline, it is
not acceptable on a regular basis.

Setting clear boundaries between work


life and home life is key to achieving a
healthy balance.

On the other hand, friends and family


often assume youre free to chat or meet up
at any time. To combat these potential issues,
set your working hours and stick to them as
much as possible, arrange a dedicated workspace in the home (i.e. not your bed or sofa),
dont take personal calls when youre working,
and communicate to friends and family when
you are and are not available.

Q. Should I opt for nursing-home or inhome care insurance?


A. When selecting insurance plans, protect
against your worst risk first. In-home care is
more about maintenance, while care outside
the home is focused on crises. Home care
is good for when a person needs help
getting around. If he has a stroke, hed need
to be cared for outside the home initially, so
there is a need for both.
Q. What should I select as my daily

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Health and Wellness


Links to Check Out
How making lists can quell anxiety and
breed creativity:
www.psychologytoday.com/blog/thecreativity-cure/201403/how-making-listscan-quell-anxiety-and-breed-creativity
10 exercises you can do at your desk:
time.com/4019563/exercise-work-desk/

Adopt a Dog
This is not an option for all, but its great
for improving your organizational skills, fitness, and general wellbeing. A dog is also
hugely beneficial for relieving the isolation

Planning for Long-Term


Health Care?
Thanks to Baby Boomers and modern
medical marvels, more Americans than ever
are heading into their senior years, and will
also soon be deciding how to handle their
eldercare. Steve Casto, Retirement Income
Specialist and author of Is Your Retirement
Headed in the Right Direction?,
(www.stevecasto.com), says there are
important questions and answers to
consider before making that critical
decision:

Rachel Craig is a digital content writer and editor at Quality


Formations, specializing in company formation and regulatory compliance, business start-up advice and healthful living. Splitting her
time between a shared office and home office, she has extensive
personal experience of the benefits and challenges faced by the
home-based worker. Through many a trial and error, Rachel has
discovered an effective strategy for optimal health and a successful
work-life balance. Email: startups@qualityformations.co.uk or visit
www.qualityformations.co.uk.

Energy protein bars you can make at


home:
greatist.com/eat/diy-energy-protein-barrecipes

typical elimination period is 90 days, which


means you are responsible for covering
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people believe that Medicare covers the
first 90 days, which is dead wrong. It only
covers it under certain conditions, and not
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A nursing home stay that follows a
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allowance?
A. If your health deteriorates, a daily
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Admission to a nursing home within 30


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A Medicare-certified nursing home
Physician-certified need for skilled
care on a daily basis
Your best bet is to be insured through a
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Q. What is an elimination period?


A. Sometimes referred to as the waiting or
qualifying period, this refers to the length
of time between the beginning of an injury
or illness and receiving benefit payments
from an insurer. With long-term care, the

Steve Casto is founder and president of Strategic Wealth


Solutions, Inc. an Omaha, Neb.-based financial firm that manages money for investors in the Midwest. Steve helps clients reduce
their tax bill, minimize their risk, and ensure they dont outlive
their money. Hes the author of Is Your Retirement Heading in the
Right Direction? and he offers presentations on how to increase
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www.homebusinessmag.com

5/31/16 7:29 PM

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43_HBM0816.indd 43

5/31/16 8:59 PM

SUCCESS STORIES

Family Bonded by Charms


7 Charming Sisters Offer Unique Pieces from Their
Online Jewelry Boutique
By Alexandra Valdes

fter working together for 10-15


years, a group of passionate females
decided to utilize each womans different strengths to launch an online jewelry
boutique, 7 Charming Sisters. The 7 work sisters all bring something unique to the table,
seen in the brands seven collections. Each
collection offers a variety of styles and trends
in necklaces, rings, bracelets, and earrings at
an affordable price.
Established in 2015, 7 Charming Sisters
is quickly becoming a staple jewelry brand.
Paula, Kimmie, Jennifer, Donalda, Jessica,
Melissa, and Kimberly all come from different backgrounds; different ages, styles,
religions- basically everything. Synergy and
teamwork can be accredited for the success
of 7 Charming Sisters. By taking on particular
roles such as a finance director or human
resource manager, each woman came together
to form a business.
7 Charming Sisters offers an interactive

44

Home Business July/August 2016

12-60_HBM0816.indd 44

lifestyle experience for the modern day woman with a sense of


style. With primary customers
aged 25-45, the brands pieces
are targeted towards the everyday woman. From the profes- Founders of 7 Charming Sisters (left to right): Donalda,
sionals to stay-at-home moms, Jessica, Jennifer, Kimberly, Kimmie, Melissa, Paula
working moms, and career-focused millennials, each piece
offers a look for any style inspiration, whether receive a portion of the proceeds sold.
that style is classy, flirty, or boho. Their seven
Almost all of 7 Charming Sisters marlines include, Life of the Party, Girl Next keting strategies are digital. The business is
Door, Social Butterfly, Sexy Nerd, Classy promoted through owned, earned and paid
Chick, Super Mom, and Fashionista.
marketing. The brand relies on paid ads,
Founded on the principle of fun, diversity
and a feminine vibe, the company is dedicated
to employing people with disabilities, as well
as providing customers with insights into daily life and behind-the-scenes action of their
business. The individuals with disabilities
that 7 Charming Sisters employ design custom made pieces that are also found online,
marked with designated badges. The designers

social media, email marketing, promotional


marketing with influencers and print and
online media. In three years, the sisters
goals are to eventually expand their jewelry sections to fashion accessories, clothing, handbags, and even pet jewelry! They
are also looking to form retail partnerships
with established retailers down the road. Visit
www.7charmingsisters.com.

www.homebusinessmag.com

5/31/16 7:31 PM

An Original Entrepreneur
Traveling Locksmith Invents Innovative Padlock and Founds
Business
By Rebecca Smith

aster Lock was founded by Harry


Soref in 1921. As a traveling locksmith, Soref was always improving lock designs and began inventing as well.
In 1919, Soref invented a padlock design that
used laminated steel layers to economically
produce an exceptionally strong lock body.
After major companies declined to purchase
his design, he decided to found his own
Master Lockwhich he funded through
investment by two of his friends, P.E. Yolles
and Sam Stahl. In 1924, Soref was granted the
first patent on his laminated lock design and
continued to lead his company to become a
major manufacturer of locks.
Soref possessed two primary characteristics that demonstrated true entrepreneurism.
First, he created a unique product that was
of benefit to the general public, showing
that he understood the marketplace. Second,
Soref never gave up on his idea. His passion, tenacity and persistence, coupled with

www.homebusinessmag.com

12-60_HBM0816.indd 45

his determination, paved the pathway to his


success.
Master Lock takes security seriously and
offers a complete line of security solutions
that offer escalating levels of security and cost.
Business owners can choose based on their
security needs and budget. Three popular
product options are the Extra Large Digital
Fire Safe, the New Laser Engraved Lock Box,
and the Master Lock Vault.
The company advises entrepreneurs to
trust instincts, let passions shine and remember that a no is one step closer to a yes.
Soref can be considered as an example. As a
lock expert, with many years of experience
repairing and inventing, Soref knew the needs
of the market and focused on innovations to
address those needs. And despite hearing no
from multiple potential buyers, Soref trusted
his instincts and leveraged his passion for
his ideas to get a yes from his investors and
friends. Thus began Soref s legacy, Master Lock.

Harry Soref is the founder of Master


Lock, an American company that
develops padlocks, combination locks
and related security products.

Carefully evaluating business assets and


typical daily operations to pinpoint unique
security needs can determine the overall success of a business. If a business has a large
volume of product or cash, conducts a lot
of business online or has multiple people
accessing the home and workspace, these
factors can contribute to the security measures taken and which security products can
help prevent financial and emotional strife
in the event of theft or natural disaster. Visit
www.masterlock.com.

July/August 2016 | Home Business

45

5/31/16 7:31 PM

SUCCESS STORIES

HOME OFFICE

Epson Offers Small Businesses


Five Reasons for Choosing a
Cartridge-Free Printer

ith over 28 million unique small


businesses in the United States,
it is safe to say that all of them
want to maximize efficiency to achieve their
business goals. Epson is committed to providing solutions that help businesses thrive,
and offers a broad portfolio of business printers like its Supertank category of EcoTank
printers printers that utilize supersized
ink reservoirs instead of ink cartridges, and
include up to two years of ink in the box for
cartridge-free printing.
Home Business Magazine tested out the
WorkForce ET-4550 EcoTank wireless all-inone printer. The cartridge-free printer came
loaded and ready with up to 2 years of ink in
the box. Thats an incredible amount of ink
enough to print up to 11,000 black/8,500 color
pages, and equivalent to about 50 ink cartridge sets. Powered by PrecisionCore printing
technology, the ET-4550 delivers high-speed,
laser-quality black text. It also features auto

A cartridge-free printer can


be the right choice for a small
business. Epsons EcoTank
printers offer high-volume WorkForce ET-4550 EcoTank wireless all-in-one printer
printing, convenience, unrestricted color printing, low
streamlined and efficient. Cartridge-free
TCO, and are stress-free to
manage. They can print up to two years printers like the EcoTank series offer an
worth of ink before they need to be refilled, unbeatable combination of convenience and
eliminating the out-of-ink frustration of hav- value, allowing you to focus on achieving busiing to buy ink at the most inconvenient time. ness goals without worrying about back-end
With ultra-low cost refills, small businesses no operations. Discover the right cost-effective
longer need to curb their color printing. When and efficient printer for your home office at
it does come time to purchase new ink, small www.epson.com/printers.
businesses can save up to 80 percent on ink Epsons award-winning EcoTank Supertank printer series features
ink replacement technology with super-high-capacity, refillable ink
with low-cost replacement bottles. .
tanks and ultra low-cost replacement inks. These all-in-one printers
Small businesses require office technology solutions that keep their operations

come with enough ink in the box to print for up to two years, so
users can print thousands of black and color pages before replacing
ink. To learn more, visit www.epson.com/ecotank.

Fruitful Formulations for Hair


Hair Expert Turns a Family Tradition into a High-End Beauty
Business
By Eliza Osborn

long-standing family tradition and


a love of hair inspired sisters Jane
and Jedi Nyachiro to create Jirano
Beauty, a high-end consumer goods business
specializing in hair products made for curlyhaired women. Growing up, they remember
their mother coming home from the market with all kinds of fruit and transforming
the ingredients into amazing formulations
for their hair. Their vision was to use their
family custom and provide natural hair care
solutions using the purest natural products,
specifically coconut oil.
The entrepreneurial venture started when
Jane was at a regular 9-5 job, where she quickly realized she had an entrepreneurial streak
and was soon inspired to start a home-based
business. Working in the corporate world,
she was trying to figure out what her next
move would be, and would not take no for
an answer. When my job said NO, but my
mind and heart said YES, I knew it was

46

2-sided printing and a 30-page


Auto Document Feeder, plus
easy wireless printing from
tablets and smartphones.

Home Business July/August 2016

12-60_HBM0816.indd 46

time, Jane says. She wanted to do the unusual,


be creative, and think outside of the box. It
was important to her to create something she
could call hers and say, I did this.
Jirano Beauty is now mainly sold online,
particularly because Jane and Jedi wanted
their business to be scalable. They also have
a number of salons and small chain stores
that sell their product. Their primary way of
promoting their business is through social
media (Facebook, Instagram, and YouTube),
friends and connections, and through their
PR agency, BPM-PR.
Jiranos primary customers are curly-haired
women who are looking for high quality hair
products that work to provide texture, health
and growth. When asked what is considered
their best business achievement, Jane states,
Its the fruition of an idea for hair products
that has become a fully finished, manufactured product line that is now selling in a

Jane Nyachiro is the co-founder of Jirano


Beauty, a high-end consumer goods
business specializing in hair products
made for curly-haired women.

variety of outlets and online. Jane shares that


the primary advantage of working from home
is consistent efficiency. It also keeps a low
overhead, and gives her the freedom to set
her own hours. All in all, Janes main goal is
to make their business a personal quest to
empower their customers and stakeholders by
providing the best personal beauty products,
while embracing and celebrating ethnic diversity. Visit www.jirano.com.
www.homebusinessmag.com

5/31/16 7:32 PM

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5/31/16 9:00 PM

MONEY CORNER

Money Tips
Start a Business Without Sabotaging Your
Personal Finances
By Tim Steffen, Director of Financial Planning for Baird

mong a growing number of


Millennials, there is a real desire to
become an entrepreneur, and a belief
that starting a business can be a way to attain
both independence and wealth. Yet, too many
people put their personal finances at risk
to launch a business. Tim Steffen, CPA/PFS,
CFP, CPWA, Director of Financial Planning
for Baird, believes it can be done without
sabotaging your financial future. He offers the
following tips:
Delineate between business and personal assets. Set up a limited liability company (LLC) and separate bank account. Not only
does this keep a clean line between business
assets and your personal or family assets, it
can help reduce your personal liability and
make tax compliance simpler.

Consider funding your


business with money from
outside investors or family
members.
If you tap your savings, leave yourself
a cushion. According to the SBA, the number
one source of financing for new businesses is
personal assets/savings. Most entrepreneurs
pour some of their own money into a new
business. If the business takes off, that can be a
great investment. While you may believe your
business will be a sure thing, its important
to set parameters around how much of your
personal savings youre willing to contribute.
Be careful about using retirement
accounts. For many young people, retirement
accounts can be some of their only savings,
and it can be tempting to use those accounts
believing there will be time to replenish them
once the business succeeds. Some qualified
retirement plans like 401(k)s allow participant to borrow from the account. Keep in
mind, however, that you must pay the loan
back within a stated timeframe. If you fail to
do so, it will be treated as a distribution from
your account and will be taxed. In addition,
you may face a penalty for early withdrawal.
Tax rules prevent borrowing from an IRA,
so any withdrawal from the account will be
48

Home Business July/August 2016

12-60_HBM0816.indd 48

considered a taxable distribution, and possibly a


penalty as well.
Another technique
gaining publicity is called
Rollovers as Business
Start-ups (ROBS), which
are arrangements in
which business owners
use their 401(k), IRA, or
other retirement funds to
fund a new business without triggering taxes.

While you may believe your business will be a sure thing,


its important to set parameters around how much of your
personal savings youre willing to contribute.

Dont build your business on personal


debt. Financial planners generally recommend limiting your total monthly debt service
payments (including housing and personal
debt) to 36% of your monthly gross income.
If you personally borrow money for your
business and it fails, you may have to declare
personal bankruptcy.
Dont rely on credit cards if you need
to finance the business. Most commercial
credit cards charge significantly higher interest rates than other sources of credit such as a
business line of credit. In addition, many small
businesses owners need to provide a personal
guarantee when applying for a business credit
card. So even if youve kept your business and
personal accounts separate, if your business
fails, you may be personally responsible for
the credit card debt.

Financial planners generally


recommend limiting your total
monthly debt service payments
to 36% of your monthly gross
income.
Consider funding your business with
money from outside investors or family
members. While most entrepreneurs dont
want to give away a slice of their dream, it can
be a way to avoid taking on personal debt and
it may force greater discipline as you will have
to report to investors.
Take advantage of small business
loans. If youre a woman or minority investor,

take advantage of special loans that might be


available to you.
Dont forego insurance. Many married
entrepreneurs rely on their spouse to provide
health insurance coverage for the family, but
if that isnt an option, buy a personal policy. A
severe illness or accident while uninsured can
devastate your finances. As a business owner,
consider any specialized insurance coverage
you may need to protect those interests.
Keep a fall back. If you are an attorney,
CPA, or other professional, be sure to maintain
your license, and give careful consideration to
continuing to work full- or part-time while
your business is getting started. Once your
business does become your full-time pursuit,
its important to keep up your skills in case you
ever wish to return to your old line of work.
Know when to throw in the towel.
Identify goals upfront to define business success, and on the flip side, failure. Once it is
clear that the business will not be successful,
accept that and move on.
Said Steffen, When your business does
start to take off, be sure to dedicate time to
rebuilding your personal finances, if necessary, and working with a team of experts who
understand your vision and can help ensure
you are on track to meet your goals for the
future.
For more tax and financial planning tips and insights, follow Tim
Steffen on Twitter @TimSteffenCPA. Baird is an employee-owned,
international wealth management, capital markets, private equity,
and asset management firm with offices in the United States,
Europe and Asia. Established in 1919, Baird has more than 3,300
associates serving the needs of individual, corporate, institutional
and municipal clients. Visit www.rwbaird.com.

www.homebusinessmag.com

5/31/16 7:32 PM

Would YOU like to earn up to $36,351 (or more) per month


inviting just 2 people (or less) into a $14.95 per month program!

Mike G
CEO and Founder

Heres an amazingly true story just as real


and effective as it was way back
when as it will be for you now...
ICANGET2

Dear Friend,
Years ago a wise man related a
story in his endeavor to explain
compound interest to his grandson
found the effort more difficult than
he had imagined.
Now through the years this story
has been altered many times but
the essence of it, the reality of it,
the simplicity of it has never
changed and is as true today as it
was back then.
The grandfather in his attempt to
explain to his grandson the benefits
of investing and receiving
compound interest and how the
magic of compounding can
literally all by itself make anyone
with patience and determination
wealthy.
He first talked about investing just
$1k at a very modest return of only
7% and that $1,000 would double
and the investment would return
compounded interest compounded
daily and in just seven short years
that 7% compounded daily interest
would turn that $1,000 into $2,000
with no effort on behalf of the
investor. The young grandson
eager to obtain his own fortune
like his grandfather had, was
struggling with the concept so...
The grandfather offered this
example... "Son" he said, "If I
offered you $1,000 in CASH now
or just ONE PENNY that would
double in value every day - it's
compounding, - which would you
rather have from me?"
The grandson quickly answered,
"Well, of course Grandpa, I'd much
rather have the one thousand
dollars now! Are you kidding?"
To which the grandfather replied,
"All right then, let me tell you
what you will be giving up."
"If you invest just one penny
today, and every day it doubles in
value, in just 20 days it will be
worth..."

Do the math with me...


Day 1: 1 penny becomes 2,
Day 2: 2 becomes 4,
Day 3: 4 becomes 8,
Day 4: 8 becomes 16,
Day 5: 16 becomes 32,
Day 6: 32 becomes 64 cents,
Day 7: 64 becomes $1.28,
Day 8: $1.28 becomes $2.56,
Day 9: $2.56 becomes $5.12,
Day 10: $5.12 becomes $10.24,
Day 11: $10.24 becomes $20.48,
Day 12: $20.48 becomes $40.96,
Day 13: $40.96 becomes $81.92,
Day 14: $81.92 becomes $163.84,
Day 15: $163.84 becomes $327.68,
Day 16: $327.68 becomes $655.36,
Day 17: $655.36 becomes $1,310.72,
Day 18: $1,310.72 becomes $2,621.44
Day 19: $2,621.44 becomes $5,242.88,
Day 20: $5,242.88 becomes $10,485.76
$10,485.76! Wow! From just that first penny!
And, that my new friend, and hopeful partner, is the
very essence that drives the 2x14 matrix offered at this
brand new company that is only $14.95 a month to join.
It is truly amazing.
When you join, you will be joining on my personal
team!
And get this: Im the only person in the world who has
put more than 11,000 people, direct signups not
downline, into a single network marketing program.
And Ive done this all through email marketing. I'm
even told that Im the only person in the world to have
ever put more than 5,000 people into a network
marketing program - and Ive done that with TWO
other programs.
I don't say this to boast, I just want you to know the
nature of the people whose team you will be on.
Now I don't expect to do it all myself... Once you join
make it your mission, make it your goal to put at least
two of your own people - contacts, friends, associates,
followers, and of the social media contacts you have...
Just get two, share this story, tell them about the team
that you are on, use this letter, found in your back
office, and your own link, it really is that simple.
It is an amazing opportunity all about making
money in network marketing. I firmly believe in the
importance of multiple streams of income and want to
show you how you can make this work for you! It has
been years since I have been as excited as I am about
this - simple but yet eloquent and powerful network

Visit this link to get started immediately!

marketing company and I'm going


to get behind it and fold it into all
of my sales funnels and marketing
activities.
You can stand idly by and watch
my team grow, or you can get
involved now for only $14.95 and
be part of it in a significant way.
Imagine earning money from me
and those folks who I sponsor in
the form of spillover automatically
- it will happen, it has to happen,
the system is built that way.
Imagine having $36,351 +
change coming in MONTHLY,
just as a result in having a full
matrix because you read this letter
today and sometime and hopefully
in the not too distant future you
too are there with me.
So whatever you do, don't think of
this letter as hype, don't think of
this program as some pyramid
scheme, don't discount it because
it's network marketing. Network
marketing is a way for the average
man and the average woman who
sells a service or product such as
this program offers - that is worth
it's price despite the fact that
commissions are being paid out on
it through several levels - to make
enormous sums of money for every
one.
The internet is full of such stories,
this company, I assure you, will
add to that list of people who
become independently wealthy
just because they took action and
joined the right team at the right
time for a very small investment.
Sincerely,

Mike G

Michael T. Glaspie (Mike G)


CEO and Founder, ICANGET2
Net Marketers Call Me Their
Secret Weapon

PS: You may also want to attend


our next WebinarOfTheYear.com
to learn about other things we do!

www.iCANGetTwo.com

Copyright 2016 The ICANetwork

49_HBM0816.indd 49

5/31/16 9:02 PM

Co-Working a Company
Recovery Forces Growth Step Between a Home Office
and Independent Space
By Sherilyn Colleen

att Wyatt, founder and CEO of


Recovery Force, is worlds away
from where he started his most
recent company. Currently working out of
one of 13 office suites that Launch Fishers
provides in Fishers, Ind., his business has been
able to grow with the co-working space and
incubator, which just expanded into a new
52,000 square feet space. Recovery Force is
now a 14-employee company working closely
with the FDA, the United States Patent Office
and complex-contract manufacturers half-way
around the world in preparation to begin commercializing a suite of products in 2017.
The company makes wearable, active compression technology used by athletes, patients
and military personnel. Its products speed
the recovery process and help the body perform more effectively by inducing sequential
compression: the action stimulates blood flow
and extracellular fluids, which reduces muscle
pain and fatigue in athletes and reduces risk of
blood clots in patients after surgery.
Given the nature of the technology, its
not surprising that Wyatts inspiration for
Recovery Force came from experience:
observing a cumbersome recovery process
after his fathers extensive knee surgery. It
didnt seem conducive to healing, as his father
was kept in a fairly immobile position due to
connective tubing, unable to sleep due to the
noise of a pump and he experienced greater

discomfort due to plastic


airbladders called DVT
cuffs placed around his
feet, calf and thigh.
I felt that there had
to be a better way to
support recovery and
the healing process,
says Wyatt. He began
the process of research
and brainstorming for a
solution that would be
productive in the healing processand more
comfortable.

Since Wyatt had


worked in the medical device industry and
been involved in four prior startups, he was
familiar with what it would take to bring a
product to market. The trick was honing in on
a technology that would work.
Although Wyatt started the company at
home because it was cost effective and convenient, limited space and disruption became an
issue. The technical experts vital to his business spent a great deal of time at Wyatts home
office, which infringed on family life. Home
was the intersection of work and family, but it
couldnt effectively serve either role.
I needed more room and separation
between work and home, something I think
many entrepreneurs
encounter,
says
Wyatt. I also knew
that once I validated our technology, I
would need engineering equipmentand
appropriate office
space.

Recovery Forces products help the body recover and perform


more effectively by inducing sequential compression.

50

Home Business July/August 2016

12-60_HBM0816.indd 50

Matt Wyatt is the founder and CEO of Recovery Force,


a company that makes wearable, active compression
technology.

Recovery Force
landed in an intermediary option, working out of Launch
Fishersa co-working space that also
provides closed offices to company members. Recovery Force

was able to save on overhead in this type of


space, while still being able to take advantage
of meeting and conference rooms, equipment

Taking risks while


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often where learning
occurs.
and other office necessities as it grew.
There are successes in each step forward
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I am surrounded by brilliant people who are
committed to the same goals, he explains.
What advice does Wyatt have for first-time
entrepreneurs? He advises acting from a place
of fearlessness, while being aware of your own
imperfections. Taking risks while embracing
humility is often where learning occurs, he
says.
Wyatt has 17 years of executive management and entrepreneurial experience
in the medical device industry, for companies that include Johnson and Johnson, Inc;
SpineCore, Inc.; and K2M, Inc. He is also
the co-founder of Tutela Medicus; Nexxt
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www.homebusinessmag.com

5/31/16 7:33 PM

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Home-Based Millionaires!
Continued from page 19

Illusion is currently on track to generate over


one-million dollars of revenue this year.
I love the countless emails we get from customers telling us how the product has changed
their lives and made them feel young again,
Passariello says. He is also using his story to
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ventures when they are released from prison.
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MILLIONAIRE #7 - Fitness
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entered the industry as a personal trainer


working in a big box gym. He found that box
gym trainers dont make a lot of money per client, and he had absolutely no clue how to market and sell himself. To keep the lights on, he
took up extra jobs like working at Disneyland
and working as a bouncer at a bar.
The big switch in Keuilians career came
when one of his coaching clients pulled him
aside and informed him that he was a terrible
businessman. Luckily, this guy was happy to
share his own experience and wisdom as an
entrepreneur in order to teach Keuilian how to
market and sell his services. Over the next few
years, Keuilian built up Fit Body Boot Camp,
his personal training business, and eventually

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After struggling through college, Keuilian

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The solution, he discovered, was to take his
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info products. Those products now include
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coaching calls designed to help fitness professionals build their own thriving businesses
from scratch.
For Keuilian, this means he can make money while he sleeps and also help his industry
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Bedros Keuilian, founder and CEO of Fit Body


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Ever since high school, Bedros Keuilian


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sold five extremely profitable personal training studios.

Bedros Keuilian is the founder and


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experiences like this define them, Stetler says.


You can recover, find your inner strength, and
become stronger than ever.

MILLIONAIRE #8 - RV
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From a young age, the entrepreneur made


a promise to herself that she would be a millionaire. I was inspired when my mother put
me on my first pony ride when I was around 2
years old, and my love of horses burned inside
of me ever since, Stetler shares. Her mother
always told her that if she wanted horses or
designer jeansor anything more than a hot
dogto get a job. When I was young, the
need for luxury inspired me to get what I
wanted, Stetler says.

Fearless CEO and Entrepreneur


Levels the RV Sales Playing Field
Gigi Stetler, founder and CEO of RV Sales of
Broward

Gigi Stelter may run a massively successful


RV Sales company that was grossing $20 million in revenue in 2007, but the rise to the top
was far from smooth.
At her first owners meeting, she suggested
they change the hours of operation to better
accommodate customers. They told her to go
home and bake cookies. Stetler, who owns RV
Sales of Broward and a number of other offspring business ventures, pushed forward to
outsell and out-service all of her competition.
I decided to stay at the office and build an
empire, while paying someone to bake cookies
for me, she says.
Stetler realized that her male competitors
refusal to leave their comfort zones could help
her gain market dominance. I eventually
came to own a dealership, working 11 years

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53

6/2/16 2:23 PM

SUCCESS STORIES

Power Tools for Women


DIY Expert Shares Crafts and Humorous Videos with Audience
from Her Garage
By Sherilyn Colleen

ichelle Villemaire, the DIY mom


on TLCs new show What She Said,
has always been outspoken and
ready to share her opinions and creations
with the world. Her childhood nickname of
Screaming Mimi never quite faded away,
though the name has always been a term of
endearment.
When her second child was born,
Villemaire realized blogging would be the
perfect medium for her to combine her love
of writing, crafting and parenting. Formerly
a freelance writer until she became a stayat-home mom, Villemaire had been urged
by friends to share her crafts and humorous
personal essays online. Today, shes a successful blogger at HomeMadeMimi.com and is
building a fan base for her YouTube channel
where she empowers women to use their
power tools.
Villemaire has already begun to attract the
attention of major brands and shoots DIY

54

Home Business July/August 2016

12-60_HBM0816.indd 54

videos for several channels with large numbers of millennial mom followers. The mompreneur considers herself a true homemaker,
as she takes her inspiration from home and
family and shoots her videos straight from
her garage. Shes excited to continue to build
useful and comedic content on her channel,
and is working toward a television DIY show.
In the future, she envisions herself creating
an online store to sell her modern homemade
products.
The crafty businesswomans latest project
was one of passion: a yarn bomb in honor
of National Womens History Month. With
help from her community, she and her volunteers crocheted yarn pieces that were wrapped
around 33 trees on Monument Street in Los
Angeles. Each tree was named after a different
woman in American history from Susan B.
Anthony to Sally Ride.
After two weeks, the pieces were dismantled and transformed into blankets that were

Michelle Villemaire is the blogger behind


HomeMadeMimi.com, a site that shares
charming personal anecdotes and DIY craft
ideas.

donated to women transitioning out of homelessness. The act of creating a home for herself
and her family led Villemaire to this desire to
help others find a home for themselves, which
she says cannot be done without the support
of other women.
This was a great way to give back and
at the same time teach my children the stories of the women who helped shape our
country, Villemaire says. Subscribe to
her YouTube channel (HomeMadeMimi)
where she posts DIY projects as well as videos to help you take charge of your garage!
Visit www.homemademimi.com.

www.homebusinessmag.com

5/31/16 8:00 PM

Trip to Jamaica Inspires Mechanical Engineer to Design


Unconventional Chair
By Laurie Graff

ason Lutz had just graduated Ohio State


University in 2008 when he headed up
to Danville, VT to spend time with his
mom. The mechanical engineer major was
receiving offers from potential employers, but
none had the same entrepreneurial appeal hed
experienced the summer before. Helping a
friend construct a house in Jamaica, Lutz had
become captivated by the locals use of natural
resources to create products for exports. The
idea of creating a fair trade bamboo furniture
company lodged in his brain, he designed a
traditional chair with an unconventional seat
in bamboo.
Lutz mom owned a cedar stand, the perfect
setting for a contemplative retreat. The loggers
hired to thin out her stand mistakenly clearcut the land, leaving behind a trail of trunks
and branches of young white cedars. While his
mom was devastated by the disaster, one mans
trash is another mans treasure. Substituting

www.homebusinessmag.com

12-60_HBM0816.indd 55

the white cedar for the bamboo, Lutz chose to


try his hand at his Jamaican design. The project paid off. Lutz had reinvented the wheel
or rather, the chair!
Inspired by the idea of a suspended hammock chair, Lutz constructed a traditional
chair with an unconventional seat that floated
in the frame, attached to the back and suspended from the sides by rope. The result was
an uber comfortable outdoor chair that hugs
you like a hammock, and conforms to every
persons body type.

world. Fitting family tradition, he and his


wife, Sarah Cooke, created the Vermont Cedar
Chair Company.

Starting with the New England craft show


circuit, Lutz entered and brought his chairs,
selling out at the very first one. Elated by
his success, his mom revealed that furniture
building happened to be in his genes. Pulling
out the family photo albums, Lutz learned
that generations of his family had owned the
Grand Rapids Chair Company (1872-1973),
one of the largest furniture companies in the

Operating from a 4,000 square foot facility in Hardwick, VT, all of the white cedar
is harvested by hand from stands within a
30-mile radius of Hardwick. As waste not
is the companys sustainable mantra, only
trees with a trunk diameter of four inches or less are felled. This thinning process
allows for the larger trees to fully mature.
Visit www.vermontchairs.com.

Jason Lutz is the founder of the Vermont


Cedar Chair Company, a furniture design
company specializing in ecologically
responsible products.

July/August 2016 | Home Business

SUCCESS STORIES

New and Improved Hammock

55

5/31/16 7:48 PM

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At the end of the day, you just have


to give it your all, put your heart into
it, put everything on the line, and see
what happens. Thats how I approach
everything, anyway.
Jennifer Lopez
us, has the industry changed? Are we seeing
much more progress than we have?
JL: I think so, and I think its been coming
for many years. I think theres just no denying what society is right now and all of the
different things, and its just not race, but its
also gender. All different types of diversity are
being showcased. Theres even been more of a
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AMERICAN IDOL auditions?
JL: We knew that I would have to start
56

Home Business July/August 2016

12-60_HBM0816.indd 56

doing the auditions while we were filming


the show, so I would go on weekends to film
IDOL. It was challenging. It was hard, but
we got through it, and I just tried to take
it day-by-day. And again, its just kind of
compartmentalizing when Im on the set. I
dont burden my mind with other stuff when
Im acting. I really feel like it needs my full
attention, and then when I go off and do
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I just do what excites me, whatever


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challenging schedule-wise, but everybody was
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it all work.
Q: How do you fit your show in Las Vegas
into all of this? Just a limited run Vegas show?
JL: No. Im doing a three-year residency

Courtesy of Reuters

Interview with Jennifer Lopez


Continued from page 20

According to actress and singer Jennifer


Lopez in regard to SHADES OF BLUE,
Doing a one-hour drama is probably one
of the hardest gigs in show business, and
its very demanding, and a show like this
is such an emotional roller coaster for me
and for a lot of the characters.

in Vegas at Planet Hollywood. It will be 40


shows a year to start. I do a few shows in July
and August and at the end of the year. We
then do a Season 2 of SHADES OF BLUE. Ill
have some days off, and then Ill go back to
Vegas.
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GUA RANTEED! No Experience Needed. Free
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SAFETY & SECURITY


HELP PEOPLE DEFEND THEMSELVES Start a
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personal alarms. Call 800-983-0289 Ext. 1 or visit
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TRAVEL
HOME BASED TRAVEL BUSINESS Excellent
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VENDING
FACTORY DIRECT SINCE 1960.
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WORK FROM HOME


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NETWORK MARKETING

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classified-advertising

July/August 2016 | Home Business

57

6/1/16 12:51 PM

A Fully Automated Business

2 Sales a Month Can =

$100k a Year
Industry Leaders Gail Rahill & Sally
Darling Introduce A Marketing
System That Has Their Team Banking
$2k-$22k Commissions per Sale!

tremendous compensation plan, and our


team has a really successful marketing
system that we all plug into.

Starting a home based business can be a


tricky venture. There is a lot involved and
it takes considerable skills and
knowledge to navigate what are, at times,
turbulent waters.
But, having the opportunity to lock arms
with two industry leaders who have over 33
years of combined network marketing
experience, and who have already led
teams to great success, makes these
waters much calmer. Add to that the ability
to simply plug into a Fully Automated
Marketing Success System that features
fully paid magazine advertising and these
leaders closing your sales, and the waters
become downright smooth sailing.
Introducing the TDi Pros Team, led by Sally
Darling and Gail Rahill. With many years of
experience in the network marketing
industry, Sally and Gail have learned
exactly what it takes to be successful.
Long-time business partners who both left
the corporate world to take advantage of
the opportunity to work from home with their
children, they have transformed countless
hours of hard work, research, and trial and
error into a formula that works for everyone.
And theyve taken that formula and refined
it into an automated system for their TiDom
Inc. team. TiDom is an abbreviated form of
the words time freedom and it describes
perfectly what members can achieve when
they join this top-tier business with Sallys
and Gails team.
This is such a powerful business, one
team member says. TiDom has a

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With TDi Pros:


~Your National
Advertising Is Purchased For You!
~Your Professionally Written Prospect
Email Campaign Is Done For You
~Your Sales Are Closed For You By
Industry Leaders
~YOU Bank Commissions Of $2,000$22,000 Per Sale!

www.TDiPros8.com
team member. The advertising is done for
us, and best of all, I dont have to close my
sales. That is such a huge relief! Its so great
to have a roadmap. It takes the guesswork
out of running my business.
Gail explains, We have made it as turnkey
as possible. Weve eliminated the things
that cause people to fail and are completely
committed to our teams success. It doesnt
matter where you are in our organization. If
you are on our team, youll receive our full
attention.

"Sally and I created TDiPros with one


thought in mind," Gail says. "And that
thought can be communicated with one
word. Success. Quite simply put, Our
Vision Is Your Success."
- Gail Rahill

Gail says, Its great to be making this


money, but whats even better is investing
in our team members success by buying
each of them advertising so that they can
hit the ground running. Its a big reason
why our team duplication is so high.

TiDOM offers a wide range of product


packages that appeal to people who
desire to improve the overall quality of
their financial and personal "health."
"I love the products that are available,"
Sally says. "I have been using the
health and wellness platform to meet
my fitness goals for this year, and I'm
on track to do just that. I'm thrilled."
- Sally Darling

Sally and Gail are so committed to their


members success that they invest 20% of
their commissions to buy advertising for
new members.
And, as part of their
marketing system, they teach every new
team member to do exactly the same for
each of their new members. When you
invest in advertising, says Sally, your
income grows exponentially, so we teach
our members to follow this simple strategy.
Duplication is all about simplicity.

To learn more about how you can earn a


substantial income with TiDom Inc. on The
TDiPros team, visit www.TDiPros8.com

The teams National Advertising Co-op


reaches 5.5 Million readers. And, to complete
the process, Sally and Gail close their team
members sales! This is a complete system
that works for everybody, says a TDI Pros

The One-Two Punch


1. We Advertise For You.
2. We Close the Sale For You.

5/31/16 9:03 PM

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One of the Top Solid Residual


Income Businesses in the World
 Proven training: a system that will equip you to succeed.
 Proven success: approaching 100 millionaires and 9 millionaires
on our team alone.
 Proven professionalism: NO hype. NO fluff. NO risky start up.
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Change your life in 48 hours

Take control of your financial future. Align yourself


with people who know how to help you!
Working part time hours, I earned
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travel the world and am living a life
I could have only dreamt of before.
Deborah K.

Get more info today:


www.workparttimelivefulltime.com

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