Fundraising with Save the Children

Teri Pengilley

Thank you for fundraising with Save the Children!
We hope you’ll find this guide packed full of ideas, personal stories and tips to inspire you. Whatever activity you’ve got planned, enjoy it and have fun. We’ll make sure that every penny you raise helps to make a dramatic difference to children’s lives.

Just £10 buys a desk to help two children
get an education in Sudan.

£300 can buy clothes to keep more then
30 children warm throughout winter in Mongolia.

£3,000 could dig a
borehole and give a community in Zimbabwe clean water.

The A to Z of fundraising Getting sponsored Fundraising at work and school Organising an event Publicity Be legal and safe Final steps

4 6 8 10 12 14 16

“I had such a great time – it was the biggest adrenaline rush ever! The icing on the cake was that I knew I was raising money for such a great cause.” Jenny Morris, who raised £777 for Save the Children by doing a sponsored skydive with the Red Devils.

Who we are
Save the Children is the world’s independent children’s charity.We’re outraged that millions of children are still denied proper healthcare, food, education and protection.We’re working flat out to get every child their rights and we’re determined to make further, faster changes. How many? How fast? It’s up to you.

What you can do
We can’t do it without you. Fundraisers are a vital part of our work to make life better for millions of children worldwide. Join our network of more than 20,000 volunteers who fundraise, campaign, volunteer in a shop or work on specialist assignments with us.Together, they raise more than £11 million every year. And they play a crucial role in letting everyone know about the great work we do. Let’s get the word out there!

Our heritage
Since 1919, Save the Children has been inspiring real change in children’s lives. We’re the ones who got free meals and milk into UK schools. And our leadership changed world opinion on the rights of disabled children to go to school.

How we support you
We’ve got a dedicated supporter care team ready to answer any questions you might have.They can also put you in touch with regional fundraising staff, who can provide more local, personalised support. Just call 0845 606 4027. You’ll also receive givetime, our quarterly update about your latest and greatest fundraising successes. And you can use our extranet for fundraising information, guidelines and to hear from other supporters.

Our ambition
We’re determined to help millions more children around the world. For example, we’ll fight to radically reduce malnutrition and stunting in Africa and Asia. And we’ll make sure children caught in conflict or emergencies can still get an education. Children like 13-year-old Mary from Southern Sudan (below). Mary never used to go to school, because it wasn’t thought important to educate girls. But now she goes to classes every day, thanks to Save the Children’s work on why education matters. Mary loves learning and hopes other girls will benefit from her experience. “I want to be a teacher and educate other children just like me,” she says.

Volunteer extranet Username: supporter Password: childrights

Volunteers raise vital money so we can respond immediately when disaster strikes. The cast of TV comedy Shameless helped with the 2007 Asian floods.

David Threlfall, who plays Frank Gallagher, says, “It’s impossible to sit and watch the destruction these floods have caused and not do something about it.”

Firew Bekele/ Save the Children

Dave Thompson

The A to Z of fundraising

Ideas to help you get out there, have fun and raise money for children around the world.

Art competitions
Charge a small fee to view the displayed work and then auction it off.

Job swaps
A fun sponsorship idea to give you a break from your usual routine.

Barn dances
Charge an entrance fee for an evening of dancing.

Keep fit-athon
Get sponsored by the hour or, for the truly fit, a full day of exercise!

Car boot sales
Raise money while getting rid of all those unwanted bits and pieces.

Letter party
Pick a letter from the alphabet and base everything around that letter… dress code, food, drinks and music.

Dance the night away to raise money for Save the Children.

Matched giving
Ask your employer to match the money you’ve already raised. Double the cash!

Sell all that stuff in your attic on the ebay auction website.Then donate 10 –100% of the profits:

Non-uniform day
Fed up with wearing the same clothes everyday? Pay £1 to dress however you like! Or wear the silliest clothes you can find and get sponsored for the embarrassment.

Film night
Hold a film night – charge entry and sell drinks or popcorn to boost your fundraising.

Garden parties
Sell tickets to your friends and family and enjoy tea, cake and sandwiches in the sun.

Online giving
Set up a Justgiving page at Then email the link to all your friends so they can sponsor you online.

Head shaving
Get sponsored to shave your head!

Indulgence evening
Let your friends indulge in a little of what they fancy – from chocolate treats to free massages. 4

Party the day or night away, inviting everyone you know. Charge an entry fee and make it double for those not in fancy dress.

Julian Verden raced up the 1,576 steps of the Empire State Building in New York, collecting £16,500 for Save the Children. That would buy materials to help 12,000 street children in Afghanistan catch up on the education they’ve missed.

Quiz nights
Easy to organise and always popular with the crowds!

Unwanted gift sale
Your unwanted gifts could be somebody else’s treasure.

Recycle unwanted mobile phones and used ink cartridges to earn money for Save the Children. Phone 08451 30 20 10 to request a freepost envelope or arrange a collection.

Variety shows
Give friends and colleagues a chance to show off their true talents.

World food night
Prepare and sell a selection of dishes from around the world.

Searching the web
Next time you search the web, use Everyclick – a search engine that generates money for charity. Sign up at and pick Save the Children as your chosen charity.

X marks the spot
Organise a treasure hunt with every team paying to enter.

Yummy cake sale
Bake some tasty treats to sell to friends, family and colleagues.

Organise a tournament of your favourite sport, charging teams to enter and offer prizes to the winners.

Zany tie day
Charge £1 to participate, and fine those who don’t £2.


Getting sponsored
If you ’re writin gt a com o pany f or sponso r includ ship, always e envelo a self-addre ssed pe. Th ey’re From o more ur Car likely terton to rep and W ly. itney S upp
orter G roup

Sponsored activities are always a fun way to raise money for Save the Children. Anything goes!

From a sponsored silence to a trek across the Andes, you can design an event for everyone’s ability. Wacky and unusual events can inspire more sponsors. But if inspiration proves a little difficult, you can always try one of these more traditional events:

Be quiet
Give your friends a day of peace and quiet with a sponsored silence. It’s not as easy as it sounds, especially for those who love to chat!

Health kick
Give up the junk food and get sponsored to eat nothing but healthy nibbles.

Save the Children Week
The last week in April is always Save the Children Week: seven days of volunteers having fun and raising money en masse. They’ll be getting sponsored for everything from fancy dress competitions to 24-hour fasts. Visit or call 0845 606 4027 after 1 February to see how you can get involved.

Get active
Bike rides, walks and even skipping can raise lots of money.

Get some friends together, turn the music up and dance the night away.

Mark Rochman, aged 12, from Surrey, gave up chocolate, sweets and crisps for a year and managed to raise more than £1,800 for Save the Children. Mark said, “I’m really pleased that I didn’t crack because in the first month or so it was really difficult. In the end though, all that money is going to help kids my age and younger in Ethiopia and Angola and that’s so nice”. Well done Mark!


Save the Children runs a number of sponsored events throughout the year – from overseas treks and running events to skydiving. We’ve done all the organising, so it really couldn’t be any easier.
See the insert at the back of this pack for more information.

Dorothy Shirwell from Southampton raised more than £2,100 by cycling the Nile in February 2007. Dorothy says, “This is a fabulous trip that I would recommend to anyone. Most importantly for me it was about raising sponsor money for Save the Children, who I chose because of the great work they do throughout the world. Don’t just think about it; book yourself on the next challenge now.”

Gift Aid
Gift Aid allows us to claim back the tax on every eligible donation from the Inland Revenue.That means for every £1 you raise, we’ll be able to claim at least an extra 25p. On every sponsorship form, make sure the sponsor gives their name and address – including postcode – and ticks the Gift Aid box.We can’t get that extra cash otherwise.

Go online
An online fundraising page lets friends and family sponsor you by credit or debit card from anywhere in the world. Visit

Getting those sponsors
Once you’ve decided on an activity, the next step is making sure you get those vital sponsors. We’ve included a sponsorship form at the back of this pack to help. It sounds obvious, but ask everyone you know to sponsor you: friends, family, neighbours, school friends and work colleagues. Set yourself a target and make sure everyone knows how much you’re trying to raise. Try to persuade the first few people who sponsor you to give a high amount… others will follow suit and you’ll soon hit your target.

Click on ‘create your page’ and follow the instructions. Once you’ve created your page, email the link to everyone you know. A personalised thank you email will be sent to everyone who donates on your site. can automatically reclaim Gift Aid on UK donations, which reduces our admin costs.


Fundraising at work

Fundraising with your colleagues can be fun, simple and a great way to get to know your team better.

Parties, balls and galas
Whatever time of year – spring, summer, autumn or winter – there’s always a good excuse to throw a party. Why not raise money for Save the Children at your Christmas or summer ball?

Sports events
Golf days and football or rounders competitions will inject a bit of competitive spirit into the workplace. Charge people to enter or get sponsored by friends and family. Take part in the Corporate Tennis Tournament organised by Save the Children by emailing
Teri Pengilley

Fancy dress
Ditch those suits and ties and charge everyone £1 to dress up.Those who don’t dress up should get charged double.

Love hearts
Staff at Reckitt Benckiser Healthcare in Nottingham all wore red for Valentine’s Day and raised £550 for Save the Children.As an extra incentive, everyone who took part was entered into a raffle for Valentine’s Day themed prizes. Even the shop-floor staff joined in by wearing red disposable hats – despite protests that they looked like matchsticks! And Reckitt Benckiser got an article in the Nottingham Evening Post, raising awareness about Save the Children throughout the area.

Job swap
What do your colleagues do all day? Why not pay to swap places with others in the office? The chief executive can get a chance to be a receptionist for the day. Admin staff can learn what it’s really like to be a senior manager.

Matched giving
A simple way to double your money! Ask your company to match the amount you’ve raised and it’s double the benefit.

If your company would like to form a corporate partnership with Save the Children, email and we’ll be in touch.

Fundraising at school

Whether you’re a pupil, teacher or dinner lady, you and your school can get involved to help change children’s lives.
Children make bands for Friendship Friday

Adopt us as your charity
Support Save the Children throughout an academic year and we’ll support you with fundraising ideas and materials.You’ll be the first to hear about our new initiatives, ways you can make dramatic change for children, and fun teaching resources.

Tennis tournaments
Why not organise a fun tennis event at your school? We can give you all the help and resources you’ll need, such as sponsor forms and t-shirts. Your event could be a competitive tournament with winners going through to national finals, or just a fun activity within your school. Visit or email

Celebrate friendship
Take part in Save the Children’s annual fundraising day for schools – Friendship Friday. Schools can celebrate and promote friendship, while making a difference to the lives of children in other countries who aren’t able to go to school or spend time with their friends. Register now to receive your Friendship Friday pack full of teaching and fundraising materials.

School Link
Be inspired to fundraise by School Link, our free Key Stage Two online teaching resource. It’s a great way to learn about the real lives of children in China, Pakistan and Sudan. Find cross-curricular lesson plans, photos, interactive games, video clips, and a wealth of information about the children, their schools and their communities. Sign up today at

“Friendship Friday was the best day of the year”
Year 3 class at Darley Dale Junior School, Derbyshire

The Wish List
Wish List gives schools like yours the chance to buy a gift for children and schools in one of the poorest places in the world. Gifts range from books to balls, and chickens to yaks. There’s sure to be something that appeals. Order your Wish List pack today! For more information on all these activities visit schools or call Supporter Care on 0845 606 4027.


Organising an event

There are hundreds of fun events you could organise to raise money for Save the Children, but the best are those that have been carefully planned.

The basics
Always ensure the venue is a size to suit your needs – there’s nothing worse than a half empty hall! Depending on the size of your event, decide where’s best from your home to the local pub, to a church hall or university campus. Make sure there’s enough parking. Tell the owners you’re holding an event for Save the Children and they might let you hire the building for free.

For bigger events, get a team of organisers together. Allocate roles so everyone knows what they’re doing. Would a theme or fancy dress make it more fun? Decide what resources you’ll need and how you’ll get them. Decide on a date and book a venue. Draw up a list of people to invite. Promote your event. Check out page 12 for tips. Sell tickets in advance so you know expected numbers. Include a raffle, or sell food and drink. If you need to get your hands on some prizes for the event, ask local businesses to see if they’ll help out. Make sure everyone knows it’s a Save the Children event. They’re more likely to spend money if they know it’s for a good cause. See page 15 for health and safety considerations.

Parties are usually best held at the weekends, whereas quizzes can be held any day of the week. With coffee mornings, it’s best to avoid school holidays and those busy times of year around Christmas and Easter. Hold your event after payday at the end of the month when people are more likely to be generous with their cash. Make sure your event doesn’t clash with any other activity or sporting fixtures. You might think your party is more important than the World Cup but others might not agree!


The more the merrier. Invite everyone from friends and family, to work colleagues, members of your gym, church or community group. 10

Oldies but goldies: Save the Children’s top three events
Quizzes are a classic fundraiser and are always good fun! Questions and answers can be found easily on quiz websites. Hannah Reichardt, from London, organised a quiz in her local pub during Save the Children Week, raising an incredible £300. Hannah says, “It was really easy to organise and local companies were very generous and donated prizes for the winners. I was worried about asking, but once I explained that we were helping Save the Children most people were happy to help and the evening itself was great fun as a result.”
Teri Pengilley

Coffee time
Coffee mornings are simple, easy to arrange, and can be held anywhere.They can also be combined with a raffle, cake sale or jewellery sale to help raise even more! Or use autumn coffee mornings to sell Save the Children Christmas cards. Remember to plan exactly what you’re serving, where and how. You may need to borrow cups, kettles or tea urns. Offer alternatives to coffee such as tea and soft drinks to suit all tastes. Susie Lintott and Martha Jessop are well known for their coffee mornings. On average they raise about £1,000 each year! Susie says, “It’s all about getting people through the door. I write invites and give them to all the mums at school, the teachers to hand out to children to take home, plus everyone at choir and my evening classes.” To sell Save the Children gifts and cards at your coffee morning, call 0845 606 4027. And why not use FAIR INSTANT fairtrade coffee, which donates money to our education projects. 11

Everyone loves a party so this is always a top fundraiser! From an Elvis-themed karaoke night to fancy dress, no two nights need to be the same. Tom Howells organised a ‘Back to School’ party, which raised £370 for Save the Children.Tom says, “Organising the party was a really fun way to raise money. I invited everyone I knew and charged £5 per ticket. Lots of people turned up – friends and colleagues – and we all had a great night dancing to songs from our school days.” Remember the 80s? Why not fish out your legwarmers and hold the ultimate throwback party with Save the Children’s 80s party pack. Call Supporter Care on 0845 606 4027 or download the pack at


Shout about it!
It’s fantastic that you’re raising vital funds for vulnerable children, so don’t be shy. Let everyone know exactly what you’re doing so they can come along and support you.

Plan your publicity
What’s the main message you want to promote, and who is your target audience? Keep it short and simple, but don’t forget to include: Details of the event: date, time, location and contact details. Why you’re supporting Save the Children and what we do. Include our descriptive statement (on page 3 under who we are), our web address and our registered charity number 213890. How much you’re hoping to raise. Anything unusual that will grab people’s attention.

We’ve got a number of free resources that can make your event look great and remind participants they’re supporting Save the Children. To order items like t-shirts, balloons and posters, complete the Resources Order Form in this pack and return to Supporter Care. Alternatively speak with your local Save the Children representative.

Email is the quickest way to let all your contacts know about your event. And the internet has a variety of useful resources: Visit to create your own fundraising page.Then email it to all your friends. (See our sponsored event pages for more information.)

Paul Gru ndy took his fundr online w aising hen he r an the L Maratho ondon n in 200 7. He say “I set up s, a It was su Justgiving page. ch an ea sy sponsor ship from way to get fa and wor k colleag mily, friends ues and helped m e raise £ 1,9 Save the Children 00 for .”

If you’ve got a Save the Children shop near you, ask them to place an advert on their community notice board. Find your nearest shop at See if your local supermarket, church or club has a noticeboard. And don’t forget about your workplace, community centres, doctors’ surgeries and hairdressers. Just get permission first! We’ve given you a poster in this pack to help you get started. If you need more, just call Supporter Care on 0845 606 4027. 12

Set up your own web page, or blog on networking sites such as and to tell people what you’re doing. Facebook users in particular can now personalise their pages quite easily to show they’re fundraisers. Simply link your facebook profile to and you’re off and running. Post details of your event on our volunteer extranet at Username: supporter / Password: childrights

RAISING money takes dedication WE know the great work you do YOU tell everyone else about it too!
Make the news
Journalists are always looking for stories in their local communities. A mention from your local paper or radio station is a great way to get free advertising and potential sponsors or participants. Use the press release template in this pack and follow these tips for success: Contact all your local newspapers and radio stations, whose contact details can be found online or in the Yellow Pages. Keep your press release short and snappy to grab the reader’s attention.Try to limit the press release to one and a half sides of A4. Include a quote (maybe from you or another key organiser). Use the words ‘Press Release’ in the title. Sum up the story in the first paragraph and use the remaining text to elaborate on the details. Explain about Save the Children using the details on page 3. Or visit our website for more information. For example, you might want to tie it in to our latest campaign, which could really grab the reader’s attention. Include your contact details. If writing to a newspaper, include a photo. Once you’ve sent the press release, follow up with a phone call to check they’ve received it.

After the event
Send photos of the event to local press, with details of how much you raised and thanking all media who covered the event. Building a relationship now will benefit any future fundraising you may do. Don’t forget to thank everyone who took part as well. Publicity is never more important than when we’re trying to raise money in a hurry. When disaster strikes – such as the 2007 earthquake in Peru and floods in Asia – we need to get our message out there urgently. Your fundraising skills are a vital component in making our emergency appeals a success, and we simply couldn’t do it without you. For details on how you can fundraise for our emergency appeals, call: 0845 606 4027. Here, volunteers staff the phones at the launch of our appeal for Darfur and Chad.

ren the Child mer/Save achel Pal


Be legal and safe – the technical bit

Now you’ve got an event in mind, no doubt you’re keen to get cracking. So we’ve provided some important information to make sure everything runs smoothly, safely and legally!

To carry out a street or house-to-house collection, you must obtain a licence from your local authority. And anyone under the age of 16 must be accompanied by an adult when collecting money from the public. For more information, speak with your local authority or your local Save the Children representative.To find out who this is, call Supporter Care on 0845 606 4027.

Raffles and lotteries
Regulations regarding lotteries can be complicated, so check with your local authority for clarification. Or ask the Institute of Fundraising, Small and private lotteries, for example, at a fête or dinner dance, don’t need a licence. Society lotteries such as stand-alone raffles do require a licence and there are legal requirements on: the level of prizes that can be offered, the amount of expenses that can be charged, and the way the activity is organised. If you’re organising a quiz or competition where skill is involved in determining the outcome, no registration is required and there is no limit to the prizes that can be offered.

How to use Save the Children’s name and brand
To help you with your fundraising, we have created a series of templates for everything from posters and flyers, to invites and tickets. Download them from our extranet: Username: supporter Password: childrights All fundraising materials must include: Save the Children is registered charity no. 213890

Wherever possible, please organise recycling for any rubbish generated at your event. 14

Rachel Palmer/Save the Children

Health and safety
Whatever you do, please do it safely. Save the Children cannot accept any liability for any loss, damage or injury as a result of fundraising for us. For a smooth event: Make sure all venues have been checked for health and safety hazards. Ensure there is adequate access for disabled persons. Confirm that first aid provision, fire fighting equipment and emergency evacuation procedures are in place. Check what public liability insurance the venue operator or owner has and that it covers owners’ liability risks. If you contract out activities, assess the safety competence of the contractors before using them. If you’re unsure of your obligations, then please visit the Health and Safety Executive website

Food and drink
The Food Safety Act of 1990 and Regulations of 1995 place requirements on anyone who sells or processes food to do so safely and hygienically. Always ensure any food you’re providing has been stored at an appropriate temperature, hygienically prepared and thoroughly cooked. Visit for further guidance. If you wish to sell alcohol at your event, this will need to be licensed. If the building in which the event is taking place already has a licence then you will be covered, but do check. If not, you’ll need to apply to the local magistrates court for a temporary liquor licence.

Safeguarding children
Any fundraisers under the age of 18 should have the permission of their parents to take part.All adults have a responsibility to protect children. Please take extra time to plan fundraising activities where children are involved. Make sure they’re properly supervised and you’ve made provision for lost children at events.

If your event involves singing or dancing, and your venue doesn’t already hold one, you’ll need to check with your local authority whether you need a Public Entertainment Licence.

Mother’s Day is a great time for fundraising. In our Crawley shop, children made cards for their mothers with help from top illustrator Nick Sharrat.


Final steps

You’ve done the hard work and you’re nearly there! These are our final few tips to wrap up your fundraising successfully.

Saying thanks
Don’t forget to thank everyone who took part – from sponsors and participants to partners and the media. Let them know how it went and how much they helped to raise for Save the Children.

Tell us about it
We’d really love to hear from you. Let us know how everything went, how much you raised, and if you’ve got any tips for other fundraisers. Email us at and don’t forget to include a picture! We’ll use the information in our volunteer magazine, givetime, and on our volunteer extranet to inspire others.You’ve got more chance of seeing your name in print if you include a good, close-up picture of exactly what you did, so get snapping. We’re here to help. If you’ve got any questions, speak to your local Save the Children representative, call Supporter Care on 0845 606 4027 or email form

Paying in the money
Please follow these easy steps to keep our admin costs low. Pay all money you’ve collected into one bank account and write a cheque payable to ‘Save the Children’. Unless otherwise instructed by your local Save the Children representative, complete the remittance form provided and send with the cheque and any sponsorship forms to: Save the Children 1 St John’s Lane London EC1M 4AR Please read the Gift Aid information on page 7, as Gift Aid means we can raise even more money. 16

Shortly after Christmas, yoga teacher Ann Simmonett from Wallasey held a special yoga session for everyone who’d over-indulged during the festive period. Ann raised £385, which could recruit more than 100 teachers in Uganda. Teachers like Apolonia here, who helps working children catch up on the education they’ve missed.

Teri Pengilley

Will Wintercross

Further ways to help

Thanks for all your hard work. We really appreciate your time and generosity. We hope you’ve enjoyed fundraising for Save the Children and will support us again. There are lots of fun ways to get involved:

Group fundraising
Link up with people in your community and gather inspiration for future events.We’ve got more than 400 supporter groups across the UK who hold regular fundraising events and collections.To join – or even start your own group – visit

Campaign with us
Our army of campaigners are tireless in keeping the pressure on world leaders.We want them to take action to make the world a better place for all children. Join our campaigns network at or email to find out more.

Specialist assignments
We often have a number of interesting roles to suit those with specialist skills including: a trader selling our gifts a speaker giving talks to schools and groups about our work a volunteer organising and promoting our events a School Link promoter. See current vacancies at Or call 0845 606 4027 for more information on any of these ways to get involved.

Volunteer in a shop
Join the dedicated team in one of our 120-plus shops across the UK. Meet new people, use your skills to boost sales, and help raise more than £6 million every year. See


Save the Children works flat out to improve the lives of millions of children around the world, but we couldn’t do it without you.

Your money really does make things better for children like two-month-old Meatee, pictured here with her mother Jatou. They live in rural Liberia, where many poor families simply can’t afford to pay for basic healthcare. One in five Liberian children doesn’t live to see their fifth birthday. But, thanks to your support, Meatee received crucial

vaccinations and Jatou knows that she can bring her daughter to the Save the Children supported clinic whenever she needs – peace of mind she’s never had before. Real change is possible. And you’re helping us achieve it.

Thank YOU!

Anna Kari

are still denied healthcare, food, education and protection

working flat out to help them

fundraising means we can

Tel: 0845 606 4027 Email:

We’re the world’s independent children’s charity.We’re outraged that millions of children are still denied proper healthcare, food, education and protection. We’re working flat out to get every child their rights and we’re determined to make further, faster changes. How many? How fast? It’s up to you.


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