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INTRODUCTION
A long time ago, when the British ruled India, a small factory was set up by Mohanlal Dayal
Chauhan in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929
and the market was dominated by famous international brands that were imported freely. Despite
the odds and unequal competition, this company called Parle Products, survived and succeeded,
by adhering to high quality and improvising from time to time.
A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and
toffees. Having already established a reputation for quality, the Parle brand name grew in
strength with this diversification. Parle Glucose and Parle Monaco were the first brands of
biscuits to be introduced, which later went on to become leading names for great taste and
quality.
History
Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt. Ltd, are one of
the most popular biscuits in India. Parle-G is one of the oldest brand names as well as the largest
selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic
white and yellow wax paper wrapper with the depiction of a young girl on the front. Parle-G has
been a strong household name across India. The great taste, high nutrition, and the international
quality, makes Parle-G a winner. No wonder, it's the undisputed leader in the biscuit category for
decades.
Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in
villages. While some have it for breakfast, for others it is a complete wholesome meal. For some
it's the best accompaniment for chai, while for some it's a way of getting charged whenever they
are low on energy. Because of this, Parle-G is the world's largest selling brand of biscuits.
Launched in the year 1939, it was one of the first brands of Parle Products. It was called Parle
Glucose Biscuits. The incredible demand led Parle to introduce the brand in special branded
packs and in larger festive tin packs. By the year 1949, Parle Glucose biscuits were available not
just in Mumbai but also across the state. It was also sold in parts of North India. The early 50s
produced over 150 tons of biscuits produced in the Mumbai factory. Looking at the success of
Parle-G, a lot of other me-too brands were introduced in the market. And these brands had names
that were similar to Parle Glucose Biscuits. This forced Parle to change the name from Parle
Glucose Biscuits to Parle-G. Originally packed in the wax paper pack; today it is available in a
contemporary, premium BOPP pack with attractive side fins. The new airtight pack helps to keep
the biscuits fresh and tastier for a longer period. Parle-G was the only biscuit brand that was
always in short supply. It was heading towards becoming an all-time great brand of biscuit.
Parle-G started being advertised in the 80's.
It was advertised mainly through press ads. The communication spoke about the basic
benefits of energy and nutrition. In 1989, Parle-G released its Dadaji commercial, which went on
to become one of the most popular commercials for Parle-G. The commercial was run for a
period of 6 years.
The goal was to spread joy and cheer to children and adults alike, all over the country with its
sweets and candies. Since then, the Parle name has spread in all directions and has won
international fame. Parle has been sweetening the lives of people all over India and abroad.Apart
from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana
and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country.
Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on
contract.
The company's slogan is G means Genius. The name, "Parle-G", is derived from the name of the
suburban rail station, Vile Parle which in turn is based on village Parle in olden days (there is
also area called Irle nearby where the Parle Agro production factory is based).
This popular biscuit is primarily eaten as a tea-time snack.Parle-G is the largest selling biscuit in
the world. It has 70% market share in India in the glucose biscuit category followed by Britannia,
Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be worth over Rs 2,000
crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover (Parle
Products is an unlisted company and its executives are not comfortable disclosing exact
numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across
the world and is starting to sell in Western Europe and USA
confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a
constant output & easy distribution. Each factory has state-of-the-art machinery.
All Parle products are manufactured under the most hygienic conditions. Great care is exercised
in the selection & quality control of raw materials, packaging materials & rigid quality standards
are ensured at every stage of the manufacturing process. Every batch of biscuits &
confectioneries are thoroughly checked by expert staff, using the most modern equipment.
First of all the parle products buys RAW MATERIAL from the various suppliers and stored into the store
room. This raw material is then sent to laboratory for testing and after testing only it is used for
manufacturing. The raw material consist of Wheat flour, Sugar, Partially hydrogenated edible vegetable
oils, Invert syrup, Leavening agents (503 Baking powder) Milk, solids Salt Emulsifiers (E 322 or E 471
or E 481) and Dough conditioners (E 223).
Such a mixture of raw material is taken and mixed into STEPHAN MIXTURE, which is high power
mixture machine. Specially made for mixture of dough, from which the mixture is passed to molder
called ROTARY MOULDER. Through that molder approximately 10,000 come out in a minute. Molder
had 260 cups fitted in it which gives shape to the biscuits and an impression embossed on it of parle-g.
From rotary molder the dough is passed through a 260 feet long OVEN which is approximately 340* c. In
oven there are three stages to be followed
Removal of moisture.
Building the structure of biscuits.
INVENTORY
The inventory of the company that is the raw material is of a week. They store such inventory in store
room and then are sent for testing in laboratory and after testing it is sent for production.
SHIFTS
There is nearly 10,000 employees working in the company and are working in three shifts.35,000 tons of
biscuits are manufactured in a day of one particular product, and there are such nine product
manufactured in the factory.
WASTAGES
There are two type of wastage in factory. First is the waste materials fallen on ground. Such waste
material is of 1% which is marginal and acceptable which goes into total waste. Second types of waste are
the biscuit collected in tray of the multi-pack wrapping machine, since these biscuit are broken they are
not packed and sold to the customer but collected in other tray and sold as broken pieces and sold for less
price for cattle feeding.
LOOSE BISCUIT
On the stalking table one to two rows of baked biscuits are kept aside for selling it as loose biscuits. They
are normally assumed to be damaged biscuits but they are not damaged or broken but company keep such
loose packets of biscuits to sell it to the local people for marginal rate of 33 Rs / kg.
ROTARY MOULD
Baking System:
The baking in the heating chamber takes place by radiators located under and above the wire
mesh band which distribute heat for uniform baking. The recirculation heating gases of these
radiators can be controlled for each zone separately. The closed recirculation system is having
slight vacuum so that combustion gases cannot enter into the baking chamber. The ventilating fan
is for circulation of the heating gases through the recirculation system and thermostatically
controlled burners provide the set temperature of the heating gases.
ROTARY CUTTER
The single head rotary cutter prints fine design on a continuously fed dough sheet and also cuts
out the individual dough piece. The unit powered by 1.5KW helical geared motor and speed
controlled by AC frequency controller. Drive is given to cutting roller only to accommodate
different sizes of dies in this machine.
COUNTING UNIT
The counting unit counts and see that the biscuit making process is going fine or not, i.e. as per
the program set in the machine, program is set as per the grams required. Generally 16 biscuits
are taken by the counting unit so that it leads to 100 grams.
MULTIPACK WRAPPING MACHINE
This machine helps in wrapping the biscuits on the particular wrapper fixed on the roller of the
machine. The wrapper is feed into the machine and the sealing of the wrapper is done by four
heater roller, which is fitted on the machine. This heater roller heat up the plastic and seals the
packet. And at the same time the jaw cutter cut the packet on the cutting edge marked i.e. as per
the grams of the packet which is feed in the automatic machine (100 120, 120 150, 150 -170,
170 - 190). The packets coming out from the wrapping machine in a minute is programmed in
computer and can be changed as per the need.
POLY BAGS
Poly bags contain 24 packets of parle g biscuits in one poly bag. There are 4 workers employed
on this section who take care of the work by putting 24 packets of biscuits in the bag and
forwarding it to sealing machine section.
SEALING MACHINE
The sealing machine has heater rod for sealing the poly bag in which 24 packet of biscuit are
placed, and it have a conveyer belt on other side so that when the poly bag passes through the
heater and get sealed then it is passed to the tapping machine.
TAPPING MACHINE
Six such poly bags are placed in one such corrugated box and the box is passed through the
tapping machine where are tapped and then sent through a long diversion conveyer belt. This belt
helps to transfer the box to the dispatch section directly. 36 boxes are arranged on pallet in the
dispatch section, from where they are transferred to the various dealers all over the India and
worldwide.
Parle-G Products
BISCUITS
Parle-G
Krack jack
Monaco
Kreams
Hide & Seek
Hide & Seek Milano
Hide & Seek Bourbon
Parle actifit digestive marie
Milk shakti
Namkin
20-20 cookies
Golden arc
Sweets
Melody
Mango bite
Kaccha mango bite
Chos
Poppins
Snacks
Monaco smart
chips
Quality
The Care is taken at every step to ensure the best product of long-lasting freshness. Every batch
of Biscuits, Confectionaries & Snacks are thoroughly checked by expert staff using the most
modern equipment. This ensures consistent and perfect quality across the nation and abroad.
IMPORT EXPORT
The immense popularity of Parle products in India was always a challenge to their production
capacity. Now, using more modern techniques for capacity expansion, we have begun spreading
their wings and are going global. Parle biscuits and confectionaries are fast gaining acceptance in
international markets, such as, Abu Dhabi, Africa, Dubai, South America and Sri Lanka. Even
the more sophisticated markets like USA & Australia, now relish Parle products.
As part of the efforts towards a larger share of the global market, Parle has initiated the process
of getting ISO 9000 certification. Many Parle Products have also won Gold, silver and bronze
medals at the Monde Selection.