You are on page 1of 22

Pantaloons joins Indias largest multi-partner loyalty program PAYBACK

15.06.2012
National, 15th June, 2012: Pantaloons, one of the largest fashion retailers in India
today, joined PAYBACK as its key partner in the fashion retail category. Now
Pantaloons Green card will become PAYBACK Green card, rewarding the Pantaloons
customers with PAYBACK points as well as discounts.
Customers will now earn 4 PAYBACK points on every Rs.100 spent and PAYBACK
members will also get to enjoy exclusive privileges at each of the Pantaloons stores.
As part of a special launch offer, customers can get 10% points back on redemption.
Further more customers, who redeem 8000 or more points, are rewarded with a
20% point back.
PAYBACK is Indias first multi-partner loyalty program that presents many
advantages over the traditional, stand-alone customer loyalty schemes restricted to
one brand or company only. The power of PAYBACK stems from pooling loyalty
benefits from many attractive partners and such a program packages customer
benefits into a single customer loyalty program. Future Group and PAYBACK India
have been strategically associated since August, 2011 and Pantaloons is the latest
partner to join the PAYBACK Loyalty Program.
Vijay Bobba, Managing Director and CEO, PAYBACK India said, Pantaloons is Indias
leading Fashion Retailer and it is indeed our pleasure to associate with them in this
environment of increasing organized retail and escalating competition. With
changing consumer dynamics, it has now become imperative to retain loyal
customers and attain new ones. We are excited to come together with Pantaloons
and jointly drive value to their strategic objective.
Adding Pantaloons to our partner base will now further reward a consumers
everyday shopping in the fashion apparel category. Members of the loyalty program
will enjoy unique benefits, including special offers, additional discounts, bonus
points and customized product information and this will further enhance their
overall shopping experience at Pantaloons stores. We are excited to come together
in order to serve our customers better and we are looking forward to adding many
more categories and players in the future. added Mr. Bobba.
Expressing his delight on the partnership, Mr. Pawan Sarda- Chief Marketing Officer,
Future Group said, Our association with PAYBACK allows us to understand customer
behavior in order to decipher trends, appropriately reward loyalty and influence
shopping behavior. Our customers will enjoy added benefits and privileges as
Pantaloons green cards are PAYBACK cards now.

We will surely benefit from PAYBACKs marketing platform with its proven track
record of boosting customer loyalty and increasing our sales substantially, added
Mr.Sarda.
The addition of Pantaloons adds a unique edge to the PAYBACK program in the area
of lifestyle and fashion retail. With a nationwide presence and a strong base of
engaged customers, it is a significant addition to the existing multi partner base of
PAYBACK. We are excited about the opportunity to increase the value to Pantaloons
customers and in turn drive their loyalty, said Rahul Rana, COO, PAYBACK India.

GREEN CARD

Advantages doubled for Pantaloons Green Card and JetPrivilege


members
news

Pantaloons, a part of Future Group, and Jet Airways' JetPrivilege frequent flyer programme have entered
into a partnership starting 2 September 2009 for co-branded loyalty programmes.
The partnership will enable members of JetPrivilege and Green Card programmes to "double dip" or
enjoy benefits of two programmes, Jet Privilege and Pantaloons Green Card.
Green Card members who are also members of the JetPrivilege programme will be able to earn JPMiles
and enjoy attractive discounts for shopping at Pantaloons.
This partnership recognises the elite tier status of JetPrivilege members and gives them direct entry into
the corresponding tiers of the Pantaloons Green Card programme without any preconditions that are
usually set to qualify for a Pantaloons Green Card.
''With this tie up, we are inviting JetPrivilege Members into the Pantaloons Green Card programme to
avail of both JPMiles and Green Card discounts, on shopping at Pantaloons," says Sanjeev Agrawal,
CEO, Pantaloons. "This partnership is part of our continued endeavour to present innovative offers to
our customers and enrich their overall shopping experience at Pantaloons."
According to Sudheer Raghavan , chief commercial officer, Jet Airways, ''This path breaking double
benefit offer is not only unique and innovative, but will also bear rich dividends by further strengthening
our association with our loyal members.''
The benefits include:
JetPrivilege Platinum members will be automatically enrolled into Pantaloons Green Card Program,
upgraded to the highest level 7 Star membership, enjoy a waiver of the initial purchase requirement of
Rs40,000 in the preceding 12 months, earn 5 JPMiles on every Rs100 spent at any Pantaloons store
across India, and enjoy a 10 per cent discount on every purchase

Importance of Customer Loyalty Programs


1. It Has Been Proven to Boost Growth: - Of course, each type of loyalty
program may yield wildly different results, but as a marketer, you should never
overlook the fact that loyalty programs have been tested time and time again, and
have proven to be successful in numerous industries.
In fact, the growth hacker movement, a recent collection of marketing gurus and
regular business owners whose sole aim is the growth of the company, began by
using loyalty programs as their traditional model to expand a company. These
individuals allocated all of their energy towards growing their business, and saw
customer loyalty as one of the easiest ways to ensure this outcome.
2. Loyalty Programs Are Not As Expensive As You May Think: - When some
marketers think of loyalty programs, they begin to imagine a large portion of
existing resources being funneled away into a program that may or may not see
success. In reality, however, pursuing new customers is the true cost burden; a
February 2013 article in Forbes asserts that keeping an existing customer is 7 times
less expensive than acquiring a new one. Thus, even the resources you utilize in a
loyalty program will most likely pale in comparison to the expense of finding new
buyers.
Furthermore, depending on the scope of your rewards program, the slight expenses
you incur by instituting a loyalty rewards program may be overshadowed by the
additional business generated as a result.
3. Boost Your Reputation: - Loyalty programs serve a dual function: to incentivize
new clients to stick around after purchasing your goods and services, and to ensure
that existing loyal clients still feel as if they are valued by your operation. Of course,
by instituting a loyalty program, you not only improve customer appreciation of your
business, but you also increase the chances that existing clients will share this joy
with those close to them. The more a customer feels appreciated by a business, the
more he or she is likely to support that company and recommend it to others. This,
in turn, carries on in a word-of-mouth cyclical nature that continues to achieve
growth for your business.
4. Increase Sales By Including Enticing Awards: - Marketers and business
owners enjoy loyalty programs because they have the ability to improve customer
retention for a specific operation. Customers appreciate loyalty programs, however,
because they often provide added incentives for making a purchase, with the
rewards increasing linearly (or even exponentially) with more purchases, or
depending on the size or scope of the item purchased.

Because of this, using a loyalty rewards program in your marketing strategy will
help provide you with access to a bigger portion of your customers wallets.
This will only occur, though, if the rewards you offer are in tune with the wants and
needs of the customers who frequent your business. It is important to point out that
not all loyalty rewards programs are the same, and only one that is executed
skillfully will have the desired effect.
Your rewards program could entice customers to purchase more at a given time, but
only if the incentives you give out are worth it.

5. It Provides Vital Market Research: - According to Troy Ireland, CEO of the


SEO agency Digital Current: Understanding the purchasing behavior of a specific
demographic is one of the most important sets of research data available to
marketers. To develop a strategic plan to present your products in a way that
produces the most optimal buying behavior, one needs to understand what the
target audience avoids as much as what triggers them to spend their money.
By offering a loyalty rewards program, you are conducting a form of research that
will provide you with similar information about your customers. Through trial and
error, you will begin to see the sort of incentives that fuel the desire of your clients,
and the rewards that dont elicit the same results.
This allows you to hone in on specific rewards that are most appreciated. Using this
information, you can also attach the most sought after rewards to specific products
that you are most interested in sharing with your clients.
6. It Makes Customers Happy
Sure, the benefits you offer in your loyalty rewards program may not have any
effect on the goods or services that you offer your customers each and every day.
That being said, your initiative of providing additional rewards for your most loyal
customers sets your business apart from other, non-participating companies.
By implementing a loyalty rewards program, you are sending a message to your
current and future client base that you are interested in not only making money off
of purchases, but also in a relationship with customers that is mutually beneficial.
You sell goods and services, although you attach benefits solely for the benefit of
the customer.
This act of goodwill will improve the overall outlook of your customers, which will
ultimately have a positive impact on your business.
7. You Can Provide In-Store Or Digital Rewards (Or Both)

One of the most beneficial parts of loyalty rewards systems, for both the customers
and the business owners, is that, depending on the tactics, the rewards can be
applied to purchases made online, in person, or both. This provides you with the
chance to offer a robust set of rewards for a broader array of clients.
If you have noticed that most of your sales are to those who shop on the Internet,
enhance your online rewards system; conversely, if most of your business is
conducted in person, an in-store program may be best suited for you.
Fortunately, according to Retail Expert Francesca Nicasio of VendHQ, you have the
option to take your pick, depending on the needs of your operation and the setup of
your merchant processor.

8. Once It Gets Started, It Stops Being Work


In reality, setting up a rewards system may take some real effort on your part. It
requires initial research regarding the preferences of your customers, as well as the
scheme that you would like to implement going forward.
That being said, once you have a rewards program set up, it effectively becomes a
self-sustaining machine, due to its cyclical nature: the more a client purchases, the
more rewards he or she receives, thus inspiring him or her to continue purchasing.
Continuously updating the rewards will keep your customers engaged, but the work
it takes to perform this will be overshadowed by the growth your company
experiences.

Why It Is Time For You To Set Up A Loyalty Program


Its no secret anymore that loyalty programs are effective marketing tools. They
increase growth, help retain customers, and improve your brands reputation. And if
you havent yet weaved a loyalty program into your marketing strategy, you may be
missing out on one of the best and easiest tools available for the success of your
business.

5 referral programs benefits include:

Reducing your sales budget by focusing on customers


who are satisfied with your products and services.
Increasing your sales cycle by generating leads within
the scope of your satisfied customers circles of
influence, a better way to spend marketing dollars than
cold calling.

Quickly generating more satisfied customers, ensuring a


continuous cycle of repeat customers and referrals.
Improving sales revenue, offering a higher conversion
rate than unqualified sales leads.
Generate a better overall ROI from your marketing
strategy.
Pantaloons IMPACT ON RETAIL PERFORMANCE: http://www.slideshare.net/lsuryavanshi/impact-of-loyaltyprograms-in-retailing-business-in-india-for-creatinglong-term-relationships-33229199

PANTALOONS GREEN CARD PROGRAM:


INITIAL STEPS :
Informing the Customer about the loyalty program
To become a green card member
- Filling of form
-Enrollment payment of Rs. 100
While filling the form various customer details like
-Name
-Address
-Date of Birth
-Phone No.
-e-mail id
-Income-Relationship Status etc.are collected to form the customer databaseSPECIAL
BENEFITS ON ENROLLMENT:

200 Gift Voucher


Friday 5%

Pizza Hut 20%and many more initial benefits are provided by


pantaloons stores for retaining thecustomer

https://www.scribd.com/doc/63929296/Pantaloons-Loyalty-Programme-Project
https://www.scribd.com/doc/63929296/Pantaloons-Loyalty-Programme-Project
Pantaloons E-Gift Card: - Its always a joy to see someones face light up
when you give them a gift. And now, theres an easier way to give the perfect
gift, every time! Its the all new Pantaloons gift card. It is actually, the entire
store in one card as it allows you to choose from the stores entire collection
of western and ethnic fashion, accessories, handbags, footwear, cosmetics,
perfumes, watches, sunglasses and more, for men, women and kids. With a
one year validity and no cap on spending on each shopping spree, you get the
freedom to shop as per your convenience, even during sales. The unique
benefit of partial redemption you can shop as much as you want and also save
the rest for later! Go ahead gift, gift and gift away!

Cleartrip launches rewards program


Cleartrip Rewards
By Sneha Johari ( @thejunebug ) on November 6, 2015

Online travel booking site Cleartrip has launched a rewards program called Cleartrip
Rewards where it is offering free Activities worth Rs 500 each on the first 3 eligible
bookings. Eligible bookings include domestic and international flights and hotels with
minimum combined flight and hotel value of Rs 10,000 and upwards. The next 3 and

further 6 bookings will get a free hotel and flight booking worth Rs 3,500 and Rs 5,000
respectively.
For the program, the company says that the bookings must be completed by 31
October 2017 to get free coupon codes, which will be valid for 60 days once received.
Free coupon codes can only be used for bookings made on the Cleartrip app. Users will
also not be able to avail the pay at hotel option if booked through the offer.
Advertisement

Cleartrip late to the game: Way back in 2011, MakeMyTrip had launched its rewards
program in partnership with Payback (previously known as i-mint). In September this
year, it revamped the loyalty program and re-launched it as My Rewards to offer
various benefits like a free hotel room-night voucher of Rs 3,500 on 4 completed
bookings, along with Payback points.
Yatra had a program in 2007; GoIbibo wallet: Yatra, was way more ambitions, when
it launched its rewards program in 2007, but were not sure if Yatra Miles is still live as a
loyalty program, since it seemed to have an expiry date of 2009. In January last year,
online travel site GoIbibo launched a closed wallet called goCash as a solution for
easily making online travel bookings after a previous booking had failed, for receiving
rewards or redeeming points.
Previous Cleartrip developments:
Last month, Yatra, MakeMyTrip and GoIbibo started delisting online budget hotel
room aggregators Oyo Rooms and Zo Rooms from the platform, where Cleartrip said
that it would continue to list them. More on this here.
In August this year, Cleartrip launched Cleartrip Activities, a mobile marketplace-like
model where it listed curated collection of over 2,000 activities and things to do in 30
cities including metros and tourist destinations, through which users could browse and
book.

45% of hotel transactions on Cleartrip were mobile: In July, we reported that


almost 45% of hotel transactions on Cleartrip that quarter came via mobile phones,
from data shared on its Q1 2015 performance.
Partial pay feature for reserving tickets: In June, Cleartrip launched a partial pay
feature that let users pay only the cancellation fee upfront for pre-reserving their
tickets.
In April, the company said that 53% of Cleartrips overall traffic and 40% of all
transactions on the platform came from mobile.

ELITE is a programme of structured engagement developing and supporting


ambitious private companies through their next stage of growth.
1. How do I be a part of the Cleartrip Elite program?
Simply register your details in the space provided above and enroll into the program. But
hurry, as you need to enroll latest by 31 May, 2015 to be a part of this program. Please
ensure that you log in using the email id used for enrollment to avail of the features &
benefits of the Elite program.

2. When will I receive my enrollment offer?


Once you enroll into the program, you will receive the program welcome email within 24
hours of enrollment with a fabulous offer.

3. What do you mean by zero cancellation fee & zero amendment fee?
Normally, when you cancel / amend your bookings on Cleartrip, there would be 2 kinds of
cancellation / amendment fees one levied by the airline which varies from airline to airline
and another by Cleartrip. As a Cleartrip Elite member, we will waive off the Cleartrip charges
completely on your cancellation / amendment. But don't forget to log in using the email id
used for enrollment to get this benefit.

4. What do you mean by priority service?


We have a special dedicated helpline number only for you, so that your calls are answered
on a priority basis. This service would be available 24x7. We will send this number to you as
part of the welcome email.

5. Can you explain in detail about the express redemption benefit?


With the Cleartrip Elite program, earning rewards is extremely simple. Once you enrol for
the program and complete 5 flight or hotel bookings before 31 December, 2015, you will be
sent an email with the details and the coupon code of the following cashback offer, which
you can use for your next booking. You will be sent an automated email and you do not
need to fill any form or send us any email to get this benefit:
Rs 750 cashback on domestic roundtrip flights booked using the Cleartrip Mobile

App.

Rs 1,250 cashback on international roundtrip flights booked using the Cleartrip


Mobile App.

Rs 1,250 cashback on domestic hotels booked using the Cleartrip Mobile App on
minimum booking value of Rs 3,500.

6. What are the important points to be noted for the express redemption
benefit?

Only bookings made using the email id to which the express redemption benefit
email has been sent will be considered for the offer.

All the 5 flight or hotel bookings need to be made using the same email id. Bookings
using different email ids will not be considered for this offer.

If you do not complete 5 bookings by 31 December, 2015, you will not get to avail the
express redemption benefit.

Cancelled booking will not be considered. Eg. If you make 4 bookings and cancel 1
booking, your booking count will be treated as 3.

Only flight or hotel bookings will be considered for this program. Bus or train
bookings are excluded.

When you finish 5 bookings, you can avail the express redemption benefit. Once you
avail this benefit, your next 5 flight or hotel bookings will again qualify for the subsequent

express redemption benefit. Example: If you complete 15 bookings on or before 31


December, 2015, you will receive the express redemption benefit thrice.

7. What are the other benefits I will receive when I enroll into the
Cleartrip Elite program?
We will send you exclusive personalized offers. If this is not enough, you will also have
access to our partner offers & deals. These will include offers from our bank partners, retail
partners, e-commerce partners and more.

8. What are the terms & conditions of the Elite program?

Membership to Cleartrip Elite is by invitation only and at the sole discretion of


Cleartrip Pvt Ltd and it may refuse membership to any applicant without assigning any
reasons.

Please note that the enrollment details including the email id used for registration
cannot be changed during the program tenure.

The Member solicits and authorizes Cleartrip to contact him by voice call, sms and/
or email for the purpose of this Cleartrip Elite program.

Customer acknowledges that as this offer is complementary, no service deficiency


claims or compensation claims shall be maintainable against Cleartrip.

Cleartrip Elite at all times remains the property of Cleartrip, which reserves the right
at any time and without giving notice to such member to withdraw the membership and
benefits arising from it.

Cleartrip shall not be liable in the event it fails to fulfill any of its obligations under this
agreement due to any natural or man-made disasters or change in law or for any other
reasons beyond its control.

Cleartrip shall not be liable for any loss or damage, whether direct or indirect,
resulting from termination or change of the Cleartrip Elite Program or any of its facilities,
benefits or arrangements which are made available to the Cleartrip Elite Members.

The offer is non-transferable and non-exchangeable for cash.

Misuse of Cleartrip Elite program or the membership benefits may result in


termination of the membership or withdrawal of benefits at the sole discretion of Cleartrip.

Cleartrip reserves the right to terminate the Program, by giving 15 working days
notice to all Cleartrip Elite Members.

Cleartrip is the sole authority for interpretation of these terms and conditions.

The program is open for Indian citizens who are 18 years and above.

Cleartrip reserves the right to change or withdraw the program, anytime at the sole
discretion of the Management. The terms and conditions of this program are subject to
change without any prior notice. Disputes are subject to Mumbai jurisdiction.

About Cleartrip Gift Card


Presenting, Cleartrip Gift Cards that make for the perfect present. Whether its a family holiday, an
employee incentive, reliving a honeymoon, or diving into an adventure with friends, Cleartrip Gift
Cards is the answer to all travel related surprises.
Benefits of Cleartrip Gift Card
Gifting made easy - Gift cards are easy to give and fun to receive offering the receiver to use it as
per his travel plans.
Book flights & hotels - Gift cards can be used for online bookings for over 300 airlines & over 3 lakh
hotels on Cleartrip.com.
Completely secure - Your transaction is protected by 128-bit security to ensure a risk free booking
experience.
Validity - Valid for a period of 12 months from the date of purchase, so you have ample of time to
choose decide where to travel. Travel dates are completely open.
Flexibility - Any balance amount left in a used gift card can be reused within the validity period,so
you dont have worry about losing out if you get a great deal.

More than one - Have more than one gift cards? Use up to 3 in a single transaction.

10 reasons to buy a Cleartrip Gift Card


1. Wedding gift for your friends and family
2. Missed a special date Pamper your spouse
3. Surprise birthday gift for your siblings
4. Gifting option for festivals
5. Staying abroad? Gift travel to your parents and loved ones
6. Employee rewards and recognition
7. Thank your best customers
8. Prize for any contests or promotions
9. Dealer rewards and corporate gifting
10. Gift yourself a holiday

1. How do I be a part of the Cleartrip Select program?


Simply register your details in the space provided above and enroll into the program.
But hurry, as you need to enroll latest by 15 November 2015 to be a part of this
program. Please ensure that you log in using the email id used for enrollment to avail of
the features & benefits of the Select program.

2. When will I receive my enrollment offer & weekend


getaways offer?
Once you enroll into the program, you will receive the program welcome email within 24
hours of enrollment with the enrollment offer & details of the weekend getaways offer.

3. What do you mean by zero amendment fee?


Normally, when you amend your bookings on Cleartrip, there would be 2 kinds of
amendment fees one levied by the airline which varies from airline to airline and
another by Cleartrip. As a Cleartrip Select member, we will automatically waive off the

Cleartrip charges completely on your amendment. But don't forget to log in using the
email id used for enrollment to get this benefit.

4. What exactly is the weekend getaways offer?


When you book 'weekend getaways' on Cleartrip, you will get a cool 30% instant
cashback on your bookings subject to a maximum of Rs 2,000 per booking. What's
more, you can avail of this offer for your next 3 trips.

5. Can you explain in detail about the express redemption


benefit?
With the Cleartrip Select program, earning rewards is extremely simple. Once you enrol
for the program and complete 5 flight or hotel bookings before 30 September, 2015,
you will be sent an email with the details and the coupon code of the following cashback
offer, which you can use for your next booking. You will be sent an automated email and
you do not need to fill any form or send us any email to get this benefit:

Rs 700 cashback on domestic roundtrip flights booked using the Cleartrip Mobile
App.
Rs 1100 cashback on international roundtrip flights booked using the Cleartrip
Mobile App.
Rs 1100 cashback on domestic hotels booked using the Cleartrip Mobile App on
minimum booking value of Rs 3,000.

6. What are the important points to be noted for the express


redemption benefit?

Only bookings made using the email id to which the express redemption benefit
email has been sent will be considered for the offer.
All the 5 flight or hotel bookings need to be made using the same email id.
Bookings using different email ids will not be considered for this offer.
If you do not complete 5 bookings by 30 September, 2015, you will not get to
avail the express redemption benefit.
Cancelled booking will not be considered. Eg. If you make 4 bookings and cancel
1 booking, your booking count will be treated as 3.
Only flight or hotel bookings will be considered for this program. Bus or train
bookings are excluded.
When you finish 5 bookings, you can avail the express redemption benefit. Once
you avail this benefit, your next 5 flight or hotel bookings will again qualify for the
subsequent express redemption benefit. Example: If you complete 15 bookings on
or before 30 September, 2015, you will receive the express redemption benefit
thrice.

7. What are the other benefits I will receive when I enroll


into the Cleartrip Select program?
We will send you exclusive personalized offers. If this is not enough, you will also have
access to our partner offers & deals. These will include offers from our bank partners,
retail partners, e-commerce partners and more.

8. What are the terms & conditions of the Select program?

Membership to Cleartrip Select is by invitation only and at the sole discretion of


Cleartrip Pvt Ltd and it may refuse membership to any applicant without assigning
any reasons.
Please note that the enrollment details including the email id used for
registration cannot be changed during the program tenure.
The Member solicits and authorizes Cleartrip to contact him by voice call, sms
and/ or email for the purpose of this Cleartrip Select program.
Customer acknowledges that as this offer is complementary, no service
deficiency claims or compensation claims shall be maintainable against Cleartrip.
Cleartrip Select at all times remains the property of Cleartrip, which reserves the
right at any time and without giving notice to such member to withdraw the
membership and benefits arising from it.
Cleartrip shall not be liable in the event it fails to fulfill any of its obligations
under this agreement due to any natural or man-made disasters or change in law or
for any other reasons beyond its control.
Cleartrip shall not be liable for any loss or damage, whether direct or indirect,
resulting from termination or change of the Cleartrip Select Program or any of its
facilities, benefits or arrangements which are made available to the Cleartrip Select
Members.
The offer is non-transferable and non-exchangeable for cash.
Misuse of Cleartrip Select program or the membership benefits may result in
termination of the membership or withdrawal of benefits at the sole discretion of
Cleartrip.
Cleartrip reserves the right to terminate the Program, by giving 15 working days
notice to all Cleartrip Select Members.
Cleartrip is the sole authority for interpretation of these terms and conditions.
The program is open for Indian citizens who are 18 years and above.
Cleartrip reserves the right to change or withdraw the program, anytime at the
sole discretion of the Management. The terms and conditions of this program are
subject to change without any prior notice. Disputes are subject to Mumbai
jurisdiction.