Professional Documents
Culture Documents
ISSN: 2319-4413
ABSTRACT
Direct-to-home (DTH) service refers to distribution of
multi-channel TV programs in Ku band by using a satellite
system for providing TV signals direct to subscribers'
premises.DTH provides subscribers the advantage of
geographical mobility meaning thereby that once a
customer purchases DTH hardware, he/she can continue
to use the same unit anywhere in India. DTH is defined as
the reception of satellite programmes with a personal dish
in an individual home. In customer point of view, the
reception of satellite programs with a personal dish in an
individual home. And an individual set top box
empowering you to pick & choose you bundles of choice
and pay for what you watch. DTH offers better quality
picture than cable TV and stereophonic sound effects. It
reaches even those places where cable is not available.
This service is also providing value-added services that
include tale-text, dual audio for channels, parental
control, electronic program guide and radio channels.
DTH has also allows for interactive TV services such as
movie-on-demand, internet access, video conferencing and
E-mail. If you want to record your favorite programs you
can get a free DVR (digital video recorder) receiver. Since
the time, it first arrived in India, more and more new
players are joining the bandwagon. Because of arrival of
new entrants, this industry has become very competitive
which ultimately results in customers having more benefits
and options.
Keywords:
CPE (Customer Premises Equipment), Set Top Box, Direct
To Home, Satellite, Value Chain
INTRODUCTION
Buying a DTH connection would involve a sizeable
investment initially. That is likely to be compensated by
lower monthly costs for receiving channels and access to
services that are not offered by cable operators. To receive
pay channels, customers also have the option of buying a
set-top box. This will offer you digital content and access
to a large number of channels. It is, however, only a close
second to DTH. The latter is also not a location specific
facility and you can take the dish along if you shift
residence.
The one risk is of that of theft. Though DTH has its pluses,
waiting for a year will ensure better deals, By postponing
the buy, customers could have on their rooftop a dish that
can eventually make them the master of choosing the
channels they want to pay and watch. Options now
available in DTH do not place them in such a position.
Main disadvantage of DTH is fading of the signal due to
rains. Heavy rains may result into outage for a few
minutes in the DTH signal.
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PRIMARY ACTIVITIES
(I) Inbounds Logistic:Inbound logistics Include receiving, warehousing, and
inventory control of input materials.
Raw material sourcing
In DTH service provider companies generally has no any
kind of raw material but sometimes given CPE (customer
premises equipment) are already supplied by CPE (dish,
set top box, cable) manufacturer company have to store it
or direct supply to retailer or outlet.
(II) Operation:The value creating activates that perform input into final
product. DTH service provider collect private channel
from their collaborated channel. System which has
specially designed program to provide service as per
customer package as well as request send a signal to the
Ku-band satellite which transfer signals to subscribers set
top box through dish antenna and serve the service as
consumer require whether it is private channel or service
providers interactive service. System is similar like mobile
service system so it is very easy task for cellular service
provider.
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SUPPORT ACTIVITIES
The primary activates described above are facilitated by
following support activities.
(I) Firm Infrastructure:Infrastructure includes strategic location in term of nearby
suppliers or nearby market, adequate space to run the
business, technological resources, transportation facility.
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CONCLUSION
Innovation in service provided by DTH industry is must
and it has a significant impact on growth of DTH.
Intensive distribution must be used by all players because
of cut-throat competition. Availability of product
everywhere is very important and for that strong
distribution network is required. All the players of the
DTH industry provide their CPE through retailer and their
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REFERENCES
[1] http://www.tatasky.com/wps/portal/TataSky/footerp
ages/abouttatasky
[2] www.Mib.Nic.In
[3] www.Dishtv.In
[4] www.Sundirect.In
[5] www.Airtel.In/Digitaltv
[6] www.Bigtv.Co.In
[7] www.Videocond2h.Com
[8] www.Indiabroadband.Net
[9] www.Indiatelevision.Com
[10] www.Indiainbusiness.Nic.In
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