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Preface

Each module has five sections. First (1) there is a statement of learning objectives, then (2) the main learning materials, followed by (3) multiple choice questions,
(4) review questions, and (5) a case study or mini-case. Students should consider that
all five sections work together as an integrated learning resource. Answers to
multiple-choice questions and indicative answers to review questions and cases
appear at the end of the book, and students should use these features of each
module as an interactive means of developing their knowledge of retailing, rather
than simply as tests of achievement. Students are encouraged to explore the
corporate websites of major international retailers, and to become familiar with
retail content from national press and trade sources in addition to referring to
research themes in academic journals such as the Journal of Retailing and the International Journal of Retail and Distribution Management. Wider reading can be related to the
theories and analyses presented in this unit to build understanding of how retail
organisations change, compete and exploit relationships in order to achieve success
in a crowded market sector.
The time taken to study each module will vary depending on academic and business background; however, the learning material should take two to four hours of
study per module. The multiple-choice questions, when used as a learning resource
rather than a test, should take a further two hours, and the review questions about
three hours more. The cases vary in length and depth, but should take one to three
hours. It is important to read each case several times, and to ‘think around the case’
before attempting an answer. The answers to review questions and cases are, in
some cases, designed to add depth to the learning materials.
Two sample exams (with indicative answers and marking schedule) are available
at the end of the unit: these can be used to test your ability to analyse and apply
retail principles to real situations and issues. These exams should be initially attempted without recourse to the text. The answers should be used to check the
direction and content of your work, although they cannot be all-encompassing in
nature.

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Edinburgh Business School Principles of Retailing