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Project Report

on
“CUSTOMER PREFERENCE OF BRANDED JEANS”

SUBMITTED TO
PANJAB UNIVERSITY, CHANDIGARH
IN PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF DEGREE OF
MASTERS IN COMMERCE
SESSION 2015-16

Submitted By:
Manisha Pun

M.com II semester
Roll no. 44370

POST GRADUATE DEPARTMENT OF COMMERCE
SRI GURU GOBIND SINGH COLLEGE SECTOR 26,
CHANDIGARH

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ACKNOWLEDGEMENT Acknowledgement is not only a ritual. Last. I would also like to express my sincere thanks to the authors whose works I have had the privilege to consult and quote in my research project and to the faculty and staff of Sri Guru Gobind Singh College for their constant support. I express my deepest and sincerest gratitude and heart felt thanks to my guide or the invaluable guidance and constant encouragement which she extended to me throughout my research project. MANISHA PUN DECLARATION 2 . I bow in gratitude to The Almighty God. One of the most pleasant aspects in collecting the necessary and vital information and comparing it is the opportunity to thank all those who have actively contributed to it. but not the least. but also an expression of indebtness to all those who have helped in the completion process of the project. whose grace enabled me to complete this project.

I further declare that this project has not been submitted to any other company/University for any other purpose. Manisha Pun INDEX 3 .I undersigned hereby declare that this Project titled “Marketing Research on jeans (With the Special reference to consumer preference of Branded jeans)” is an original piece of work and has not been copied from any source.

Chapter-6.1 Questionnaire 5.FINDINGS AND SUGGESTIONS Chapter-8.4 Tommy Hilfiger 2.6 1.5 1.3 1.REVIEW OF LITERATURE Chapter-4.INTRODUCTION 1.BIBLIOGRAPHY Chapter-9.LIMITATIONS Chapter-7.4 1. MARKET SURVEY. Market Share of Companies.6 Numero Chapter-3. Chapter-5.MAJOR MARKET PLAYERS IN INDIA.5 Wrangler 2. 5. Domestic demand of denim India Demand in major cities Demand by different age groups Chapter.2 Data analysis.2 1.1 levis 2.Chapter.2 pepe 2.1. jeans market in India SWOT Analysis of jeans Industry.RESEARCH METHODOLOGY.2.ANNEXURES IF YOU NEED THIS PROJECT PLEASE CONTACT 4 .7 History of jeans Industry. 2.3 spykar 2.1 1.

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