Technology & Services Primer Report

1. INTELLIPSYCHE’S INCOMPARABLE DISTINGUISHING CAPABILITY:

(Psychological Analysis In Convergence With Artificial Intelligence)

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Intellipsyche psychological assessments are based on a break-
through patented integration of the psychoanalysis – based projective
method in combination with rapid Artificial Intelligence (AI) technology.

The use of sketches in psychology is based on the psychoanalytic

mechanisms which include repression, projection, identification and sublimation
(Naumberg). And these mechanisms, used unconsciously, are incorporated to
defend against feelings of anxiety that have become uncomfortable, humiliating or
shameful. Removed from the ego, experiences may be isolated, but they are never
forgotten. They creep into relationships and have the power to both protect and stifle.
For instance, repression will make itself felt sooner or later in some manner and
behavior.

Hence sketches or drawings performs an invaluable service. Meaning, it’s

ability to vent emotions from a distance and perspective, so to speak. Subjects get
into their feelings and feel them. The HR counselor is not only able to assess the
subject but may, due to knowledge of defenses and developmental stage, very
conveniently offer therapy and coaching strategies. This results to superior talent
management.

In addition to the foundations of Freud, several modern research results

elucidate on the defense mechanism construct to which the sketch/drawing method is
coupled. The overall definition of said mechanism is that it is the individual’s
automatic psychological response to historical internal or external stressors or
emotional conflict. In turn, said automatic response is unconsciously performed.
Character or personality traits greatly comprise defenses which individuals use
repetitively in diverse work and social environments. Importantly, defense
mechanisms affect adaptation ( work and social environments).

The significant issue as well is that when such defenses, as assessed from
the sketch method, happen to be of the least adaptive type, they indeed protect the
individual from awareness or stressors and/or associated conflicts but at the price of
constricting awareness, freedom to choose, and flexibility of maximizing outcome.

In the end, sketches/drawings is a disguised language, developed ever so

carefully over an individual’s lifetime that is deposited into a psyche that is then
projected onto a blank piece of drawing sheet – a reflection of not only a person’s
self-concept but the concept of other’s as well. It represents the projection of
ourselves and our environment as we see it, from our own viewpoint, without any
influence from external subjective material. That is the reason it is so powerful for
assessing a job candidate or improving an executive. Take note as well, that lying
during testing is eliminated since our method does not use the question and answer
format.
 Assessments are reported in the client’s preferred format and with the
advantage that predispositions, traits, interests, motivations, inner-conflicts
between values versus pleasure needs, natural intelligence, job suitability,
coping abilities, emotions and character disorders are all derived from the root
source - meaning, both the unconscious and the conscious components of the
psyche.

As to validity, Projective sketch data is a product of multiplicity of variables. In

the traditional scientific investigation, one variable is isolated and exposed. This is a
virtual impossibility in the projective drawing test where a response apparently has
many possible origins. Not only is the perception involved in the response, which
itself is a function of many variables, but also the process of response (sequence of
drawing) is involved.

However, it is proven that whenever the projective drawing method focuses

solely on testing specific hypothesis as related to personality indicators, then
scientific validity is always achieved. With this, where select issues relating to
personality, pathology and self-image ( to name just a few ) were explored in a
singular fashion, the resulting data were very scientifically supported ( Hammer ).

On another vein, and broader, scientific progress in the past four years has
resulted in the development of Neural Microelectrode Array equipment and improved
versions of the MRI and fMRI machines that monitor, image and analyze brain activity
unlike ever before in the past 90 years of psychological history. This resulted into a
frenziful series of psychological brain experimentations. Today, as a conclusion, the
best of the best in the American psychiatric community agree with Dr. Kandel that
“Freud’s psychoanalytic brushstrokes of the mind is the template on which details in
psychiatry-psychology can be coherently arranged”.

The often antagonistic scientists between the fields of neuroscience versus

psychoanalysis community now join together and form unified organizations all
across America (American Scientific Mind - May 2006 issue , page 30).
Psychoanalysis together with the projective method are finally proven to be
steadfastly and scientifically valid.

Naturally, the existing vendors of psychological tests are quiet or mum about
the foregoing recent scientific progress because these new findings effectively now
render their assessment products as non-comprehensive and thus inaccurate.
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Another breakthrough technology is incorporated into the Intellipsyche
assessment instrument; for the first time, psychological psychoanalytic projective
assessments are rapidly & comprehensively performed; this is
achieved through the integration of an Artificial Intelligence eye-like computer
vision system coupled to an Artificial Intelligence – Clinical Diagnostic Knowledge
System. It is effectively like speedily accessing a collection of psychologist
“brains”. This system literally took almost a decade to develop. Why? Because AI
systems are like human biological brains that need “schooling” in order to learn the
skills of a top-notch highly-paid psychoanalyst. It took years for the artificial
brain to learn projective sketch principles, APA projective test manuals,
graphology (handwriting) rules & diagnostic similitude which are sourced from
90 years of psychological history.

In effect, our AI system absorbed the works of renowned

psychologists who are doctorates in the fields of psychoanalysis, projective
sketch analysis, cognitive psychology and developmental stages (Freud -Piaget -
Erikson); said research authors are members of both the American
Psychoanalytic Association and American Psychological Association.
 2. TECHNICAL REQUIREMENT:

Intellipsyche products, as listed in the next page, are accessible through an Internet
available website. The website is used to obtain information on the product offerings,
instructions, and an interface to upload drawings either through a sketch window, a
writing-drawing in-house tablet, a cellphone wpad or simply by an emailing/file transfer
of a scanned completed drawing test sheet.

3. CUSTOMIZATION:

Our system is most specially configured for “white labeling”, meaning that we offer our
system as an engine behind the client’s preferred GUI. We would assist in the
development of the client’s customized application window. Moreover, the outputted
reports are configurable to the client’s preferred reporting format.

Also, the applications window could be developed to include any of the client’s other
preferred tests.

4. TECHNICAL SUPPORT:

The website has a help desk facility that is provided in real time voice communication
and an available email help desk service as well.

Training is necessarily provided not only for the use of the website interface but also
since the administration of the test instrument is so critical in order to obtain optimum
results from the assessment engine. An administrator manual or user guide and
sample application sheets are provided as well.

An Account Manager that is well versed with the use of the interface system, the tools
and the system is assigned to assist with the needs of the client. Said officer would
be available to ensure proper use of the assessment. This would be most beneficial
both for the client and our company so that the online interface and the consequent
assessment procedure remain as quick process and results to an accurate and valid
report.

5. BENCHMARKING STUDY:

Intellipsyche has wide experience in the benchmarking the standards for specific job
roles, determining the causes of attrition behavior in large databases, and discovery of
factors that related to a particular psychological construct, to name a few. This is
because Intellipsyche also has a built-up technology expertise and experience in the
field of data mining. We are experts in sorting through data to identify patterns and
establish relationships.

We are well-versed in data mining, artificial intelligence and machine learning tools
which aim at discovering:

 Associations - looking for patterns in data where one event is connected to

another event
 Sequence or path analysis - looking for patterns where one event leads to another
later event
 Classification - looking for new patterns (May result in a change in the way the
data is organized but that's ok)
 Clustering - finding and visually documenting groups of facts not previously known
 Predictions (forecasting) - discovering patterns in data that can lead to
reasonable perception in determining future trends and events.

We are adept in all the data mining techniques used in a many research areas,
including HR job benchmarking, mathematics, cybernetics, genetics, marketing and of
course in psychology. We also do Web mining, a type of data mining used in
customer relationship management (CRM), takes advantage of the huge amount of
information gathered by a Web site to look for patterns in user behavior.
5. ASSESSMENT PRODUCTS

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PRODUCT LIST

ASSESSMENT PRODUCT FOR EASE OFUSE THE REPORTSMAY BE CUSTOMIZED TO VARIOUS FORMATS

RAPID Personality Profiling 1 16PF, Big-5 Factor, Myers Briggs,MMPI, EQSQ, PSI, ProScan, Neo PIR, DISC,HBDI

RAPID Job Match Assessment 2 Job Suitability (Harvard Validated)

RAPID Coaching/Counseling 2 Job Suitability (Harvard Validated) - Counseling/Coaching Version

RAPID Succession Planning 2 Job Suitability (Harvard Validated) - Succession Version

RAPID PreHire/PreScreening 3 Job Suitability (Harvard Validated)

RAPID Aptitude (IQ) 4 DAP-IQ Wechsler (WAIS-R WISC) Standford

. Binet Kaufman
. Woodcock–Johnson III

RAPID Emotional Intelligence (EQ) 5 Bar-On Emotional Quotient

RAPID Career-Motivations 6 Barrett Career Interest

. Myers
. Briggs
. Strong Interest Inventory (SII)
. Holland Codes

RAPID Psychoanalysis 7 HTP DAP DAFamily

. DA-STORY 8CRT IQ Graphology

RAPID Emotional Stability 8 EPQ BIG-5 (Five Factor) NEOPI-R

RAPID Critical Predispositions 9 (Collage of predispositions as per client requirements)

RAPID Work-Social Adjustment 10 ( Select predispositions related to

coping mechanisms that measure likelihood for adjustment)

RAPID PsychiatricNeurolobicals 11 Dr. Amen brain region theory with Dr. Clero Hormonal-behavioral research

RAPID Analytics with 12 Being experts in the field of AI-based Data Mining as well; this goes beyond
Datamining , AI and the scope of demographics and eludes to the psychoanalytic source for
Psychographics social group behaviors.

RAPID Benchmarking/ 12 Use of Data Mining and Artificial Intelligence to establish the
Job Standard benchmarks for all types of jobs.
6. REPORTS

Since we are originators of all our software, we have the advantage of

configuring the reports according to the customized preferences/needs of the client..

Intellipsyche is the only consulting firm capable of accurately and rapidly

performing psychographics data analysis. Why? – because we are the inventors of
the only software engine that can perform psychoanalysis based from projective
material inputs. Our web servers are capable of accepting uploads of drawings either
through a sketch window, a writing-drawing in-house tablet, a cellphone wpad or
simply by an emailing/file transfer of scanned drawing test sheets. Imagine being
able, for the first time ever, to rapidly complement demographics data with in-depth
psychographics statistics!

Moreover, we do not use the common old method of question-and-answers as the

medium to obtain personality profile data because this common method does not
capture the combined information from the conscious & unconscious mind and is quite
subject to lying. Having the information from the unconscious mind as well allows
access to the true source of motivations and behavior.

Lastly, in order to extract knowledge from databases without prior biases, we are
adept at Knowledge Data Mining (AI methods); the most advanced method of
extracting knowledge (data analysis) from database and relies mostly on sophisticated
Artificial Intelligence. With this modern AI Data Mining techniques we are able to
extract relationships between variables, cluster without biases and determine tiers of
dependent linkages between variables.

Since our system is also based on non-linearity mathematics, we are able to handle
subjective queries very effectively. Our CBR technology, Fuzzy Logic Expert
Systems technology and Brain Neuron technology excellently handle subject data
and responses.

Of course, our system is so artificial intelligence based that turn-around time is quick
and only hampered by current inefficiencies not of our system but by the
imperfections of the internet provider and the network equipment of the client.

Through a help desk facility, clients can monitor the progress of the assessing and
report generation process.