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GATT

cyberneticsDr.Norbert Wiener

Fortune

Jay Forres
terRAMrandom access memory

system dynamics
Chris ArgyrisDavid Boh
mdialogue
Robert Fri
tz
Charles Kiefer

Jay Forrester 1965

A New Corporate Design

Mesatrends 2000John Naisbitt

system dynamics
chaos theoryscience of complexity

1968 The Club of


Rome

World ModelThe Limits To Growth

time delay

Mi
tion FriedmanMoney Mischief1934
1946 1949 5400

Edwards Deming

STELLA

Peter Drucke
r

TucsonOrange Gro
ve Middle School
STELLA

1992 7 Nijenrode Mevr.drs.N.


Kroes

Fortune

David Bohm

Fortune
Royal DutchS
hellArie De Geus

Henry FordAlfred
P.SloanThomasJ.Watson

IBMKodakProcterGambleXerox

Daniel Yankelovich

Hanover InsuranceBillOBrien

Herman Miller
Edward Simon

1903 12

invent
ion
innovation

McDonn
ell Douglas 1935 DC3

DC3

247

Systems Thinking

Personal Mastery

Improving Mental Models

1970

Building Shared Vision

IBM

TeamlLearing

dialogue

dialogos

discipline

DC3 DC3

metanoia
metanoic organization

metanoia


1970

Jay Forrester
system
dynamics

Analog D
evicesRay Stata

Trammell
Crow

Innovation Assodates

Leadership and Mastery

4000


1983
1970 500

Pe
ople Express Airlines
Frontier Airlines

proactive

70 80

1962
41967
101974
15

21.3 1989 30 60

Draper KauffmanJr.

Chris Argyris

The March of
FollyBarbara Tuchman

Valois

1776

beer game
Sloan School of Manage
ment

300

4 20

12
4 4
4

4 8 8
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8

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55

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60
109

60

40 4 30

9 24 22

19

100

discontinuity

220

93

220

4 8
1

93

8 1
0

1985
18 2560 1986
100 300
1973 1975

SiemensSigneticsNort
hern TelecomHoneywellSchlumberger

1989

Inventory accelerator theory

>
The Limits to GrowthDonella Meadows

Leo Tolstoy
War and Peace

delay

1973 Philip Zimbardo

40 80

4060100

40 80 120 60 80

4 8
8

4
4 8 8

75

25
10

38

20 50

39

40 36

310

310

1933 3 12

Walt KeilyPogo


dynamic system

George OrwellAnimal Farm

compen
sating feedback

delay
The NeW yorker

Lewis Thomas

leverage

Buckminster Fuller

15

systems archetype

Principle of the system boundary

Roxbury

cyberneticsfeedbackservomechanis
m

51

detail complexitydyn
amic complexity

1989

feedback

52

53

54

55


55

reinforc
ing feedbackbalancing feedback

60 60

systems archetype

Robert Merton
My Fair Lady
Pygmalion effect

57

57

58

30

28 29

59

510

511

512513

511

511

Boston Consultinge GroupGeorge Stalk

514

514

515

counterintuitive

archetype

Limits To Growth

61

62

63

64

65

66

just in time 67

68

Shifting the Burden

69

69

610

4
67 SO 7534

1984
1991
1993 611

612

612

613

614

ATP

90

20

Wonder Techs

8
14

71


10 12 16

72

7
3

74

74

75

10

76

77

Growth and Underinvestment

22

1980

Don Burr

1986 9 6
1 3 3

1985 4000

1984
American Airlines

81

1980
1978

1982

1982

1982
1982 11 400

1982 1983 1983


8.1
22

1984

1984 1985

8l

8
2 K

John Sterman

25

1 6

20
1969
Jack Adam

50
Henry Ford

Robert Fritz

vision

creative tension

40


Max de Preecovenan
t

91

emotional tension
VS

75 80

92

Xerox Palo Alto Research C


enter PARC
Alan Kaydynabook

10 Macintos
h
CelticsBill Russell
100
65

1200

Ed Land

7590


93

structural co
nflict

conflict manipulation

commitment to the truth

A Christma
s Carol


conscious mind
subconscious mind

meditation

imagery
vsualization

Gilbett Ka
plan
1965 Mahler

1988

Compassion

Howard Gardner
The Mud's New Science

1983 38Ian Mitroff

1970

1907
100

Pierre Wack
Harvard Business Review

scenario planning

1973
12

1973 1974

1970
Forbes 19
79 Exxon
1986

1852 1969 State Mu


tual
15
Aetan 1990 1
1980 19 68
1969

opennessmerit

Action Sci
encereflection
inyuiry

defensive routine
skilled incompetence

reflection in action

Lee Bolman

Paul Sti
mson

balanciing inquiry and adyoc


acv

University of New Hampshire


John Beckett

1970 1974
3 197579 4 198089
10 197074 5

1 197579 4 198089 10 8

198589 19.8 15.9 21.8


15 1988 The
Connection Between Learning and Copetitiveness

leaps of abstraction

leftband column
balandcing Inquiry and advocacy

intern
al boards of directors

George Miller
7

1982

Sun3

101

101
51

VS

DC3

generic structures


Sparta
cus
Marcus Crassus

shared vision

adaptive learning
gene
rative learnins

ATT
Theodore Vail

Steven JobsSieve Wozni


ak

Komatsu ZO Caterpillar
Canon
XeroxHonda

AvisHertz

ATat

John Sculley
visionary Product

Abraham Maslow

19
61

Draper Laboratories
iK

IBM

commitment

25 50

strategic Planning

Gary HamelC.K.Prahalad

synergy

hologr
am

15

Bart Boltan1981

1981

10 20
100

1981 11

Al
Crawford 10

1982

1985
1987 1
50 600 4 3

Charlie Kiefer

commitment

90compliance

sellingenrolling


55 55
60 65 65
65

55

proa
ctive

Tracy KidderData Gener


al
Tom West

IBM
IBM

1961 5 IBM
Tom Watson
70

3 IBM 360 IBM 10

111

112

113

114

115


Bill Ruesell

NBA
alignment

12l


122

123

dialogue

Physics and BexondEncounters and C


onversationsWerner Helsenberg

[uncertalnty principle]

PauliEinsteinBohr

1965 The Special Theory of Relativity

mutual Participation

electron sea

discussionPercussion

concussion

dialogosdia logos
dialogos

representative
participatory

process faclltator

124

AT
P 33

ATP

ATP
1984 2O00

1985

501986

l
125

ATP

ATP

ATP

ATP
ATP

The Reflective Pract


itionervir
tual world


storyboard

learning laboratorymicroworld

Data Quest Drives

John Mac-Carthy

Partlclpatlv
e manasement

wholeness

fragmentation

Project AlohaJohn Manoogian

ATP

131

131

Diana Smith

prototype

merit
Openness

Participative Ppenness
reflective onenness

BadaraccoEllsworth
Leadership and the Quest for Integrity

14l

open closedness

certainty

Small is BeautifulE.
F.SchumacherA Guide for the Perblexe
dconversentdiver
sent

Albany

agape

locafness

3M

Kollmorgen CorporationRobert Swigget


t

1988 James Burke


59 166

organi
sm
Dan Kim

Garrett HardinTr
agedy of the Commons

Sahel

1955 1965

151

W.L.Gore and Associates

1968
DC8 2.5
10
96

DC8 2.5


1990 A F

36
15

Su
ccess to the Successful 17l

171

51.5 28

microworld

transitional object

Index Computer Company

20


20

STELLA
20
20

20 20

20

2 4
20
15

20

predictionforeca

st
Rishikes
hAllahabadBenares

Meadowlands

25
20

5
12


2 4

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8 20

3O 50

181

20

15

10

3000

50

182

1986

Lynn Shostack

1989

metanoia

DC3
DC3


DC3

DC3

purpose story

TQCJITQFD

Frederick Taylor

Ayn Rand

Prasmatist

Heinrich ZimmerThe King an


d the Corpse

Kahlil Gilbran

teleological explanation

Bill Gore

25
25

57

Lyndon Johnson
Great Society
91

William Manchester

1965
credibility gap
1968
Oedipus

Bryan Smith

Martin Luther KingJr.

Martin Buber

1990 2 De Klerk

Nelson
MandelaCora
zon AquinoBeniqno Aquino

3 3000


DC3

systems theory

Rusty Schweickart

1974
planetary culture

Gala

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