BLAKE IRVING

CHIEF PRODUCT OFFICER

BLAKE IRVING
CHIEF PRODUCT OFFICER

AUDIENCE OVERVIEW

The Landscape is Changing

Social  

Apps  

Content  
3  

Cutting Through the Noise

blogs  communica2on    
computer  

access  audience    
mass  media   people  networking   technology  

internet    

Understanding   User  Interests  

Loca2on  

Social   Rela2onships  

Science  

4  

Three Key Pillars

Strengthen   the  Core  

Expand   Engagement  

Deliver   Anywhere  

Three Key Pillars

Strengthen   the  Core  

Expand   Engagement  

Deliver   Anywhere  

Strengthen Our Core

Strengthen Our Core

Global  Code  Base    

Globalizing & Modernizing News and Finance

19  Global  Code  Bases  to  1  

Globalizing & Modernizing News and Finance

Modernized  Back  End  and  Updated  User  Experience  

Three Key Pillars

Strengthen   the  Core  

Expand   Engagement  

Deliver   Anywhere  

Yahoo! Mail is a Strategic Asset 281M  
Unique  Users  

35B
Minutes  

 

36B 4B  
visits  

 

Page  Views  

55%    
less  spam     than  Gmail  

Monthly  global  comScore  numbers  (April  2010);  A  recent  Fraunhofer  InsFtute  study  shows  that  Yahoo!  Mail  users  saw  nearly  40%  less  spam  than  Hotmail  and  55%  less  spam  than  Gmail.  

Yahoo!’s New Mail Experience

Social Integration in Yahoo! Mail

Check  in  with  friends  on  Yahoo!,  Facebook   and  TwiYer,  etc.  
Learn  more   Comment  

Comment  on  friends  status  without   leaving  mail  
Learn  more   Comment  

Strengthening our Leadership in Media

#1  iin  FSports—71M  UUs   #1   in  News—145M   UUs   #1   n   inance—55M  
Monthly  global  comScore  numbers  (April  2010)  

Three Key Pillars

Strengthen   the  Core  

Expand   Engagement  

Deliver   Anywhere  

Delivering Yahoo! on Any Device

Next Generation Yahoo! Mobile Mail

Three Key Pillars

Strengthen   the  Core  

Expand   Engagement  

Deliver   Anywhere  

The Payoff
Integrated  Experiences  

Expand  Engagement  
Cross  Product  Scenarios  

Deliver   Anywhere  
Faster   Innova2on  

Reduced  Maintenance  

Lower   Cost  

Strengthen  the  Core  

SOCIAL

Evolution of Content Discovery Online

2

Social Opportunities

Reach  

Engage  

Mone)ze  

3  

Increase Reach with Social Distribution
Socializing 80+ Products
• Homepage   • Mail   • Messenger   • Answers   • Buzz   • Delicious   • Fantasy  Sports   • Finance   • Flickr   • Local   • Movies   • Music   • News   • OMG   • Sports   • TV   • Upcoming   • YAP  

Create Social Participation, Get Referrals 85M  PHOTOS   30M  RATINGS   30M  Q&A   5M  COMMENTS  
Source:  internal  metrics  (numbers  represent  monthly  averages)  

Social Opportunities

Reach  

Engage  

Mone)ze  

Aggregate Social Across Yahoo! to Drive Engagement

7

Aggregate Social Across Yahoo! to Drive Engagement

8

Aggregate Social Across Yahoo! to Drive Engagement

Engagement  
9

Unique Combination of Social & Content

Unique Combination of Social & Content

Social Opportunities

Reach  

Engage  

Mone)ze  

Chicago all the way!!

Chicago all the way!!

Chicago all the way!!

Chicago all the way!!

Social Message Amplification for Advertisers

Social Message Amplification for Advertisers

Social Message Amplification for Advertisers

Social Message Amplification for Advertisers

Social Message Amplification for Advertisers
USER   FRIENDS  

Yahoo!  Music  

AdverMser  Site  

The Yahoo! Social Platform

MAIL   MESSENGER   HOME  PAGE   PROFILES  

SPORTS   NEWS   FINANCE   FLICKR   ANSWER   MUSIC   …  

Social Actions Syndicate Into Y! Updates

MAIL   MESSENGER   HOME  PAGE   PROFILES  

24

SPORTS   NEWS   FINANCE   FLICKR   ANSWER   MUSIC   …  

Y! Updates Syndicate to Social Networks

MAIL   MESSENGER   HOME  PAGE   PROFILES  

SPORTS   NEWS   FINANCE   FLICKR   ANSWER   MUSIC   …  

Creating a “Super Syndication” Ecosystem

MAIL   MESSENGER   HOME  PAGE   PROFILES  

SPORTS   NEWS   FINANCE   FLICKR   ANSWER   MUSIC   …  

Bringing Zynga Games to Yahoo!

Social Opportunities

Reach  

Engage  

Mone)ze  

Broader Publishing Platform & Insights

Others…  

Unique  view  of  the  consumer  

YAHOO! MEDIA AND MOBILE

Yahoo! Media

178M+

Monthly Visitors

Combined  monthly  U.S.  audience  of  Yahoo!  Media  proper:es;     es:mated  as  sum  of  proper:es'  separate  monthly  unique  visitors,  without  adjustment  for  mul:-­‐site  users.    Source:  comScore  Media  Metrix,  April  2010.  

Yahoo! Media Strategy

YAHOO!  CONTENT  

Licensed  

Original  

Crowd  Source  

Social  

Partnerships with Key Content Providers

Original Content Drives User Engagement

Original Content Drives User Engagement

Original Content Drives User Engagement

RealClearPoliFcs  

Jeff  PyaR  

The  Washington  Post   Russ  Walker   New  York  Observer  

Michael  Calderone   Holly  Bailey   Anna  Robertson  
ABC  News     Newsweek  

PoliFco  

TalkingPointsMemo.com  

Andrew  Golis   John  Cook  
Gawker  

Chris  Lehman   Jane  Sasseen  
BusinessWeek  

Yahoo! Sports Olympics Wins Gold

#1  

online  Winter  Olympics   des:na:on  in  the  U.S.    

32M  unique  visitors   314M  minutes  
Source:  comScore  Media  Metrix  custom  data,  Feb.  2010.  

Yahoo! to Acquire Associated Content

Experience  

Scalable  &  Proven   Tech  PlaPorm  

Content  Contributors  

Largest  Content  Library  

380K+  
Source:  Associated  Content  internal  es:mates.  

2M+  

Winning Combination

bars  to  watch  the  msu  game  

Winning Combination

Winning Combination

Leveraging Video Across our Properties

Yahoo! News: Original Content + Social
Live  blogging  with  TwiYer  feed   on  Healthcare  vote  

Users  spent  61%  more  Fme  on   the  blog  than  on  the  wire   coverage    

6M+ page views

Source:  Yahoo!  internal  data.  

Explosive Growth in Mobile Internet Adoption by 2013

North  America  

Europe  

171M  
+20%  CAGR  

182M  
+13%  CAGR   APAC  

LATAM  

62M  

556M  
+28%  CAGR  

+22%  CAGR  

1B  mobile  Internet  users  worldwide  forecasted  by  2013  
Projected  numbers  of  users  in  2013.    Source:  IDC  November  2009  (APAC  includes  China  &  Japan)  

Yahoo! Mobile Growth Outpaces the Market
CAGR:     Global  Yahoo!  Mobile  205%    VS     Global  Mobile  Internet  Market  120%   North  America  Mobile  Internet  Users:     88M*  

+18%  

75M  
North  America  Yahoo!  Mobile  Users:    

38M  

27M  
DEC 2008

+43%  

MAR 2010

*Es:mate.    Market  data  is  based  on  IDC,  November  2009.    Yahoo!  Mobile  data  is  internal  data.  

Mobile Ecosystem
Consumer   Services   AdverFsing  

Channels   Carriers  

Apps  

Browser  

HTML  

NaFve  

Browser  

WAP  

NaFve  

SMARTPHONES

FEATURE PHONES

PlaPorms     (OS)  

 Proprietary  

OEMs     (Devices)  

Mobile Ecosystem: Yahoo!
Consumer   Services   AdverFsing  

Channels   Carriers  

Apps  

Browser  

HTML  

NaFve  

Browser  

WAP  

NaFve  

SMARTPHONES

FEATURE PHONES

PlaPorms     (OS)  

 Proprietary  

OEMs     (Devices)  

Yahoo! Mobile Homepage

38  markets   4500+  devices  

Source:  Yahoo!  internal  data,  April  2010.  

Yahoo! Mobile Apps

Millions  of  Downloads  
Source:  Yahoo!  internal  data.  

Strategic Carrier and OEM Global Partnerships

Strategic Carrier and OEM Global Partnerships

Strategic Carrier and OEM Global Partnerships

Strategic Carrier and OEM Global Partnerships

Strategic Carrier and OEM Global Partnerships

Strategic Carrier and OEM Global Partnerships

Leading Brands Are Coming to Yahoo! Mobile

Leading Brands Are Coming to Yahoo! Mobile

Innovative Mobile Ad Products
RICH  MEDIA  

Sign up to vote on this title
UsefulNot useful