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2013

Dissecting a Card-Battle Game


Christopher Ory
Game Designer

Casual Connect 2013

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Casual Connect 2013

Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

Acquisition Funnel

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Psychographic
Profiling

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Player Type Theory:


Uses and Abuses

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Jason
VanDenBerge

www.darklorde.com

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Timmy, Johnny,
And Spike:
Revised

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Acquisition Funnel

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$XX,000,000

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Acquisition Funnel

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Play2, Day2,
Week2

They will
pay you!!!

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THAT
RHYMES!!!

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Semiotics

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Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

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Casual Connect 2013

Complete
Quest (PvE)

+
+
+
+

Soft Currency
Cards
XP
Treasures

- Stamina

Battle
(PvP)
- Attack Power
+Soft Currency
+xp
+Treasures

Level up,
Acquire &
Upgrade Cards

New Quest

July 30 - Aug 1
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Casual Connect 2013

Complete
Quest (PvE)

+
+
+
+
+

Soft Currency
Justice
Valor Points
XP
Treasures

Arena
(PvP)
Buy
Arena
rewards
+ Arena Points
+ Higher Ranking

Level up,
Acquire Better
Gear

New Quest

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Semiotics

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Casual Connect 2013

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Cards Have Experience


Feed less desirable cards
to more desirable cards
for experience
Combine duplicate cards
with each other to create
a more powerful, higher
rarity card.

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www.puzzleanddragonx.com

July 30 - Aug 1
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Event Schedule that revolves


around rare card drops
Daily Events that begin
several times a day on an
hourly schedule
Players are divided into 4
groups (A-D). Each group has a
different hourly schedule

Weekly Events
Monthly Events
Rare Surprise Events

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Acquisition Funnel

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Casual Connect 2013

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Casual Connect 2013

Legend Packs (60 cards in set)

(10 cards in box)

High Normal: 38.5%


Rare: 60%
High Rare: 15%
S Rare: 1%
SS Rare: .5%
(Aprox 1 in 200 packs)

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Sets released every 3 months


(350 cards in set)
1 Land
10 Commons
3 Uncommons
1 Rare (7/8) or
1Mythic Rare (1/7)
(1/4) for a foil card

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Game Balance
Secondary Market
Keep Retailers Happy
Trading
Maintain Collectors
value

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Kompu Gatcha
(Complete Gatcha)

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Random pull
Collect a set
Complete set
gives a reward

MAYBE!

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Kompu Gatcha
with Looting

Stamina

- Attack Power

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1 Silver Apple For logging in


2 Silver Apples For logging in
on weekends
1 Gold apple for each six packs
Purchased.

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Pay to continue
Pay to Keep your
Loot

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Acquisition Funnel

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None of this will work

if you dont
make a good
game.

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Transparency