Social media

Mijloc de comunicare / informare ?

Interactivitate
Mediu de dezbatere?
Conversaii / participare

The Romanian Digital Landscape

Romania Internet penetration:
52,9% of the Romanian households are connected to
Internet, out of which only 24% are using internet on a
regular basis
73,2% are from urban area and
26,8% are from rural area..

The only Social Media that matters in Romania is

Facebook.
Users:

Sources: INS, November 2013 and Eurostat, 2013.

E-commerce penetration:
27% of the Internet users :
84% are from the urban environment
16% are from the rural area.
Note: Only 10% of the e-shoppers pay by card, 90% prefer to
pay cash.

Linkedin,
1323169, 8%

Instagram,
77152, 1%

Twitter,
125361, 1%

Face

Twit

Sources: Daedalus Millward Brown, RomCard, 2013

Link

Smartphone penetration:
Smartphones represent most rapid growth in electronic
sales in Q1 2014
61,8% of the daily use of Internet is via smartphone
and/or tablet; although smartphone penetration is of 28%
(2013) of the total population, being expected to grow up
to 52% by 2017.
Source: INS, 2013. Orange Romania

Facebook,
7200000, 83%

Insta

Sources: Facebook, LinkedIn, Social Bakers

De ce sunt clienii prezeni n SM?

Informare
Difuzare informaii
Interaciune
Share
Implicare

De ce sunt firmele prezente n SM?

Informare
Expunere / vizibilitate
Engagement
Spreading

Endorsement

What is Digital?

More than online.

Process Automation
as support for
business

Internet of all things:

smart devices
connected to the web

- New processes

Customer
Experience

- Documents

Big data collecting

and analysis

Operational
Processes

Digital Marketing
- Commercial branding

- Sales (support or
e-commerce)
- Aftersales
Brand and Image

Business Model
6

Social Media
Mobile marketing
Online advertising
Search engine marketing

MIT & Capgemini model

CUSTOMER
EXPERIENCE

OPERATIONAL
PROCESS

Customer understanding

Process digitization

Analytics-based segmentation

Performance improvement

Socially informed knowledge

New features

Top line growth

Community knowledge sharing

Cross channel coherence

Unified Data & Processes

Analytics Capability

Legend:
: YES; X: NO; : WORK IN PROGRESS
7

Transitioning physical to digital

Worker enablement

Predictive marketing

Self service (online agency)

Product/service augmentation

New digital business

Working anywhere, anytime

Broader, faster communication

Desktop and mobile website

Digitally modified business

Digitally enhanced selling

Customer touch points

BUSINESS
MODEL

X
X

Performance management
Operational transparency
Data-driven decision making

Digital capabilities

New products
Reshaping organizational boundaries

X
Digital globalization
Enterprise integration
Shared digital services

Business & IT Integration

Solution delivery
Source: MIT and Capgemini, 2011.