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The value is morality, since ought expresses a moral imperative.

1 explains:
Immanuel Kant. Groundwork of the Metaphysics of Morals. 1785.

an ought, which indicates how an objective law of reason relates to a

will that it constrains. An imperative says that it would be good to do or to refrain from
doing something, but it addresses this to a will that doesnt always do x just because x is
represented to it as good to do. Practical good is what determines the will by means of the
thoughts that reason producesand thus not by subjective causes but objectively, on
grounds that are valid for every rational being just because it is rational. This contrasts
with the thought that it would be nice to act in a certain way; the latter inuences the will
only by means of a feeling that has purely subjective causes, which hold for the senses of
this or that person but not as a principle of reason that holds for everyone .4
All imperatives are expressed with

The only objective conception and basis for morality is rationality. Any
derivative of that rationality is only secondary to the value of
rationality itself. Kant 2 explains:
a categorical imperative for the human will, it must be an
objective principle of the will that can serve as a universal law. Why must it? Because it has to be
drawn from the conception of something that is an end in itself and therefore an end for
everyone. The basis for this principle is: rational nature exists as an end in itself. Human
beings necessarily think of their own existence in this way, which means that the principle
holds as a subjective principle of human actions. But every other rational being also thinks
of his existence on the same rational ground that holds also for myself ;11 and so it is at the
same time an objective principleone that doesnt depend on contingent facts about this
or that subject a supreme practical ground from which it must be possible to derive all
the laws of the will. So here is the practical imperative: Act in such a way as to treat humanity, whether in
your own person or in that of anyone else, always as an end and never merely as a means.
So if there is to be a supreme practical principle, and

Hence the standard is maintenance of rationality.