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Statement of the Problem

The proposal is aimed to find out the viability and profitability of establishing Lounge of
Leisure in Malolos City, Bulacan.
This study seeks to answer the problem of the following aspects:
MARKETING ASPECT
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What are the threats, opportunities, strengths and weaknesses of the proposed business?
Who is the target market?
Who are the competitors in the chosen field of business?
What is the situation of demand and supply in the chosen field of business?
How many percent in the demand gap can be supplied by the business?
What are the different factors affecting the behavior of market in choosing the service?
What are the marketing programs appropriate to be adopted in order to ensure success
and profitability of the business in terms of product, price, place and promotion?

MANAGEMENT ASPECT
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What are the required activities involved before the operating period?
What is the type of ownership of the business?
What is the mission and vision of the business?
What is the type of organization of the business?
What is the composition and flow of authority in the organization?
How many workers are needed in the operation of the business?
What are the job qualifications and specifications that employees must possess to become

effective and efficient in the business operation?


8. What are the duties and responsibilities of officers and key personnels in the operation of
the business?
9. What are the policies strictly implemented within the business?
10. What are the salary benefits of the employees?
11. How much is the monthly compensation of each employee?
12. What legal aspects should be secured by the business?
TECHNICAL ASPECT

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Where is the location of the business and its size?


What is the lay-out of the proposed design of _ lounge?
What are the flow of rules and procedures for the operation of the business?
What are the equipment needed in the operation of the business?
What are the safety and utility requirements of the business?

FINANCIAL ASPECT
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How much is the initial capital requirement for the proposed project?
What will be the source of capital?
What are the things to be considered to come up with proper costing for the business?
How much is the expected return on investment after a year of operation?
What is the financial condition of the business after five years of operation?

SOCIO-ECONOMIC ASPECT
1. What are the established relationships between the business and to the customers?
2. What would be the contribution of this business to the community?
3. What would be the effect of this study in the economic condition of our country?
4. What are the contributions of the business in maintenance of cleanliness of the
environment?
Objectives of the Study
The main objective of the study is to find out the viability of establishing Lounge of
Leisure in Malolos City, Bulacan. This study also aims to determine the maximum profitability
to be generated from the business undertaking.
To answer the specific problems, the following objectives are formulated.
MARKETING ASPECT

1. To enumerate the threats, opportunities, strengths and weaknesses of the proposed


2.
3.
4.
5.
6.

business
To determine the target market of the proposed business
To determine possible competitors
To analyze the situation of demand and supply of the business
To identify the percentage of the demand gap that can be supplied by the business
To determine the different factors affecting the behavior of market in choosing the

product
7. To determine the effective and efficient marketing strategies and promotional tools for the
publicity of the product in terms of product, price, place and promotion
MANAGEMENT ASPECT
1.
2.
3.
4.
5.
6.
7.

To determine the operation activities required before the operating period


To determine the type of ownership of the proposed business
To state the mission and vision of the proposed business
To determine the type of organization of the proposed business
To describe the composition and flow of authority in the organization
To enumerate the number of workers needed in the operation of the business
To point out personnels job qualifications and specifications needed to become effective

and efficient employees in the business operation


8. To know the duties and responsibilities of each employee
9. To describe the policies strictly implemented within the business
10. To enumerate the salary benefits of the employees
11. To find out the amount of compensation given to each employees
12. To know the legal aspects that should be secured by the business
TECHNICAL ASPECT
1.
2.
3.
4.
5.

To determine the location and size of the business


To exhibit the lay-out of the proposed design for the _ lounge
To explicate the proper flow of procedures for the operations of the proposed business
To determine the necessary and complementary equipment needed by the business
To determine the safety and utility requirements of the business

FINANCIAL ASPECT
1. To identify the initial capital requirement of the business

2. To determine the sources of capital needed in the operation of the business


3. To enumerate the things to be considered to come up with proper costing for the business
4. To know how much is the expected return on investment and how long it will take to
recover the initial investment
5. To forecast the financial condition of the business after five years of operation
SOCIO-ECONOMIC ASPECT
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2.
3.
4.

To develop and maintain a good customer standing as well as good human relationship
To determine the contribution of the business to the local community
To identify the effect of the business in the economic situation of the Philippines
To ensure the active participation in the maintenance of cleanliness in the environment