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Preserving the Art & Culture

Of the American West

Discovering A New Horizon
When you enter the Briscoe Western Art Museum you encounter a dynamic blend of art and
artifacts that explore what it took for pioneers to settle the West: Movement, Opportunity, Conflict,
and Work. The artwork depicts life in the American West, highlighting the Native American,
Spanish, Mexican and Cowboy cultures that created new possibilities for their shared endeavors.
The paintings, sculpture, and artifacts convey the magnificent story that has captivated people for
decadesthe triumph over struggle, majestic landscapes, and the promise of opportunity to be
discovered beyond the horizon.

You Can Help Preserve this Heritage

In recent decades, cities in the American West have concentrated new development in selfcontained commercial suburbs. In San Antonio, the development beyond Loop 1604 has given
rise to new neighborhoods with ample stores, schools, entertainment, and jobs that are
disconnected from the center of the city and its history and culture.
The authentic sights and sounds of the women and men who shaped the American West, Texas
and the Alamo City are at risk of being forgotten. Your support can help preserve their stories.
Why is it important to preserve the history and heritage of the West? In addition to the obvious
benefits to supporting local tourism, communities like San Antonio thrive when its citizens feel a
sense of history and cultural identitya sense of belonging to a place. Pride in belonging to a
special place leads to high levels of personal satisfaction, productivity, and civic engagement.
Future generations are at risk of losing touch with the diverse stories of how the American West
came to be. Not only will the complex formation of the West and Texas be forgotten, but the
multi-faceted history of the Alamo City will be reduced down to a simplistic narrative.
Your participation in our campaign to preserve the art, history, and culture of the American West
is essential. Your support is needed to preserve the stories of our shared heritage.

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The Art of History

The Briscoe Western Art Museum houses a dynamic collection of art and artifacts in the heart of
San Antonios original settlementon the banks of the River less than a thousand feet from the
Alamo, across from La Villita, and a short walk to San Fernando Cathedral. Local residents and
those experiencing the City for the first time can discover the regions history and heritage within
the Briscoes collection of paintings, sculpture, and artifacts.
With the City of San Antonios Tri-Centennial celebration coming in 2018, the Briscoe will be in
the spotlight, showcasing its collection spanning over 500 years. The galleries reflect important
milestones through religions paintings of New Spain, a diorama of The Alamo, works inspired by
the Mexican Revolution, Santa Annas sword, and more contemporary works.
With your support, future generations will have the opportunity to explore the diverse narratives
of the people who came West to create a new life. With a setting on the famed River Walk, near
attractions like the Alamo and Main Plaza, the Briscoe is both art museum and visitor attraction
uniquely suited to preserve the inspiring story of San Antonio, Texas, and the West.

Inspired by Governor Dolph Briscoe

Your support of the Briscoe Museum puts you in the company of the South Texas business leaders
who shared a passion for the history, art, and culture of the West. Named in honor of the late
Governor Dolph Briscoe, Jr. and his wife Janey, who helped form the mission and made major
contributions to create the Museum, the Briscoe Western Art Museum tells the stories of struggle
and triumph of those who settled a vast region, the American West.
Love of the land and an appreciation of the history of the people who came West were life-long
inspirations for Governor Briscoe. In his memoires he wrote about the pioneers who came West
looking for an opportunity to create a better, more rewarding life for their family and themselves.
Despite extreme hardship, deprivations, and dangers, they preserved. The result has been that their
children, grandchildren and descendants have had the privileges and opportunities that those original
settlers dreamed of and wanted for them I firmly believe that we cannot really understand the
present without knowledge of the past.
The Mission of the Briscoe Museum
Through the preservation of the art, history, and culture of the American West, the Briscoe
Western Art Museum inspires and educates the public with engaging exhibitions, educational
programs, and public events reflective of the region's rich traditions and shared heritage.
You can secure the future of a cultural jewel through your support. The Briscoe opened in the fall
of 2013. It was created through a bold public-private redevelopment project, San Antonios
beloved historic library building was restored and now houses the Museums collection. The Jack
Guenther Pavilion, designed by Lake|Flato, was constructed as an event center and exhibition
space. The 1.25 acre downtown campus includes the McNutt Courtyard & Sculpture Garden,
with an impressive selection of sculpture and native Texas landscape.
With your investment the Briscoe will continue to tell the story of the West in all of its drama.
The art and artifacts on display convey the important story of the formation of the American West.

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Safekeeping the American West:

Preserving the Heritage of Diverse Cultures
Your involvement in the Briscoe Museum will ensure the preservation of its art, history, and
culture. When visitors enter the lobby, they find themselves standing before a monumental bronze
that conveys the transformation of the WestVisions of Change by John Coleman. A herd of bison
under the watchful eye of an Indian sweep down toward the viewer. Mirrored on the opposite side
of the sculpture, a cattledrive cascades down while the Cowboy gazes out over the herd.
Art created by Native American artists include works by Doug Hyde, Allan Houser, a
contemporary teepee made in 2013 by Comanche artists, a leather Blackfoot war shirt, and many
contemporary works by leading Native American artists. Images depicting Native American culture
are found throughout the Museum including photographs by Edward Curtis and othersas well as
in numerous sculptures and paintings. The striking Eagle Dancer Potawatomi by Bronzes found
outside include Goodacres The Basket Dance and Colemans The Rainmaker.
The Spanish and Mexican influence on the development of the West is richly represented through
rare pieces from the Guerra family collection: pieces from the 1600s, religious paintings from the
1700s, a silk embroidered Spanish Viceroy saddle from the 1700s, and many more rare pieces.
Active on the Briscoe Board, Che Guerras ancestors migrated to Nueva Espaa from Spain by
1603, making the pieces all the more meaningful. Additional pieces include a sword presented to
Santa Anna, an ornate Mexican guitar, and traditional Vaquero saddles and clothing.
Without your support, it will be difficult to sustain the mission to preserve and present American
Cowboy culture. Ranch life is depicted in works created as early as1700, and as recently as a 2015.
Highlights include Charles M. Russells bronze, Where the Best Riders Quit and Billy Schencks
Throwin A Loop. A favorite with visitors, The Museums Alamo Diorama made by King and Country,
places visitors in the famous battle scenea turning point in the early days of the West.
In all, nearly 800 carefully-selected pieces are on display. With your contribution the size, scope,
and importance of the Briscoe Museums Collection can expand to tell the complete story.

Your Community Gathering Place

You have the opportunity to support a unique downtown institution. The Briscoe Museum seeks
to inspire and educate the public through exhibitions, programs, and public events. Since the
Briscoe Museum opened in October, 2013, individuals from around the world have visited the
only San Antonio museum dedicated solely to the art, history, and heritage of the American West.
The mystique of the West, and the popularity of the themes surrounding its history, attracts
individuals and families who may be having one of their first museum experiences. With your
investment, and the support of others like you, the public will continue to have open access to a
number of ongoing programs, offered as a community service free-of-charge.
Brief descriptions of community programs follow below:

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Free Tuesday Evenings 4 until 9 pm, with thoughtfully-planned activities, including:

210|West Gallery Talks: a first-Tuesday exploration of a work or regional issue
Native Film Series: free film screenings in series curated by Michael Horse
Distinguished Lecture Series: leaders in their field discuss the American West
Briscoe Film Series: free summertime screenings of popular Western movies
Live Music and Dance: occasional free concerts by collaborating arts agencies
Military Salute Active Military and their families receive free admission to the
Museum, to honor their service and encourage exploration of the Museum. Friday is a
popular day for newly-graduated cadets to visit the River Walk, and free, interactive dropin tours are provided to enhance enjoyment of the paintings, artifacts and sculpture.
Yanaguana Indian Arts Market This weekend showcases Native American arts and is
free to the public. Presented in October, the exhibition introduces visitors to the highest
quality work by the countrys leading Native American artists. A schedule of music, dance,
and storytelling performances is presented by Native American performing arts groups.
Collaboration with other organizations adds depth to many of the Briscoe Museums programs.
The San Antonio Public Library oversees the Museums Digital Library Portal, including the
current exhibition highlighting the contributions of Buffalo Soldiers, the African American cavalry
regimens formed in the mid 1800s. UTSA and Trinity University faculty members as well as
Museum colleagues from Artpace, McNay, and the San Antonio Museum of Art participate in
lectures, film screenings, and talks. Performances by the Guadalupe Dance Company, Youth
Orchestra of San Antonio, the UTSA Choral Program and others have brought music and dance
to the Briscoe Museum.

Economic Activity
The Briscoe Museums economic influence on San Antonios economy began with the investments
in the renovation of a sorely neglected, downtown historic building, and the new development of
the Jack Guenther Pavilion and courtyard. In the early stages, between 2000 and 2011, $40 million
was raised and invested in design and infrastructure. The chart shows annual impact up to 2020.

$96,000,000 direct impact by 2020

The Museums impact on employment is $1.6 million through staff salaries. Additionally, the

March 1, 2016 FINAL ... 2016-2018 Briscoe Museum Fundraising Plan

Briscoe helps draw out-of-town tourism dollars, and generates an estimated $1,000,000 a year for
catering companies who produce events in the Jack Guenther Pavilion.
The City recently completed redevelopment of the Henry B. Gonzalez Convention Center. The
San Antonio Business Journal references the role of cultural attractions such as the Briscoe Museum:
that massive, $325 million brick-and-mortar investment alone will not reap the full rewards the
city is chasing without other complementary commitments that could also help reshape downtown.
San Antonio Convention & Visitors Bureau Executive Director Casandra Matej has stated that
San Antonio will have to make other investments if it hopes to compete. Conventioneers want to be
able to walk, she said. Continuing to grow the vibrancy of downtown is going to be key for us. The
Briscoe Museum provides convention visitors easy access to a quintessential experience of the West.
The Texas Cultural Trust recently released its 2015 report, 2015 State of the Arts Report, which
looks at the arts impact on the Texas economy. Overall, the arts and culture industry generates
$5.1 billion across the state. In San Antonio, the creative industry generates over $314,000,000 a
year in economic activity adding $3.1 million to the local tax revenue which, in turn, funds everwidening waves of cross-sector economic activity.

Visitor Snapshot: October 2015

The Museum opened its doors in October, 2013 and has welcomed nearly 150,000 visitors in just
over two years. Military personnel, students, seniors, tourists, families, downtown residents, locals
and convention visitors are making the Briscoe one of San Antonios top attractions. The month of
October, 2015 was a model month during which the Museum had a robust mix of programs and events. To
illustrate the various impacts of the Briscoe, data from that month is presented below.
October, 2015 Visitors

Local Residents 15%
Texas 12%
USA 62%
International .. 12%


Education Tours


Organizational Capacity
The Museums founding Board of Directors led a hugely successful capital campaign to renovate
the historic library and outdoor courtyard, construct a new event pavilion, and install the exhibits
that grace the galleries. The Board is
comprised of an exemplary group of
men and women who have invested
years of determined work, a depth of
professional expertise, and personal
resources to ensure the success of the
Museum. Many founding Board
Members continue to serve the
organization, including two leaders
who initiated the project, Mark E.

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Watson, Jr. and Jack Guenther.


Under the leadership of Executive

Director Tom Livesay, who was recently
awarded the highest honor in the
museum field (Alliance of American
Museums Distinguished Service Award) the
Briscoe is on track for full museum
accreditation. This will be a significant
accomplishment for a young museum.
Livesays 40 years of experience
in museum leadership has earned him a
reputation for increasing the quality and
professionalism of museums.

Your Trust is Everything

Your trust in the institution is vital if we are to succeed. The Museums core values assure the
community that the organization not only complies with all relevant regulations, but that at every
level the organization is guided by its commitment to be a steward of the public trustyour trust.
INTEGRITY We value honesty, fairness, and transparency with our stakeholders, colleagues and

members of the community, and strive for the highest level of excellence.
RESPECT We value mutual respect in our relationships with stakeholders, staff, and
the community at large as well as with the art and artifacts under our stewardship.
CREATIVITY We value creativity in the art and culture of the American West
as demonstrated in our collections, programs, and exhibitions.
LEADERSHIP We value leadership and will demonstrate the highest standards and best practices
with all professional endeavors -- both internally as an institutions and in our personal relationships
with the community.

Your investment will preserve the

history and heritage of the American West.
I believe in the great value of historical knowledge. Learning about the
history of our state and nation has enriched my life in so many ways. And I
want others to have their lives enriched as well. Governor Dolph Briscoe
We need your support. The Briscoes ability to preserve The West depends on financial
sustainability and the gifts of generous individuals like you. The Museum is fortunate to have a
strong foundation. To thrive for generations to come, those who cherish the story of the West
must join forces to ensure the future of the Briscoe Museum. You can strengthen this cause.
With your help, the art, history and culture of Texas and The West will grow and flourish the
stories of the West will inspire generations to come. Without you, it may all be forgotten.

March 1, 2016 FINAL ... 2016-2018 Briscoe Museum Fundraising Plan