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This is the

correct logo

CITY OF BOULDER
PARKS & RECREATION

Brand Style Guide


DRAFT - v4 Sept 21, 2015

INTRO

Intro text from Paul or others about the purpose of the brand
guidelines for the Parks Dept. Dolor sit amet, consectetuer adipiscing elit. Nam nibh. Nunc varius facilisis eros. Sed erat. In in
velit quis arcu ornare laoreet. Curabitur adipiscing luctus massa.
Int eger ut purus ac augue commodo com-modo. Nunc nec mi eu
justo tempor consectetuer. Etiam vitae nisl. In dignissim lacus ut
ante. Cras elit lectus, bibendum a, adipiscing vitae, comm odo et,
dui. Ut tincidunt tortor.

Boulder Parks
& Recreation

Correct Logo

Logo Specs

Donts

Colors

Fonts

Lockups

8-9

Background

10

USEAGE EXAMPLES

12-32

Brand Guidelines

DRAFT - v4_Sept 21, 2015

LOGO

This is the correct logo


as of Sept 2015

Old logo not to be used

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

Logo on Colored Background


(note outline around the logo)

Logo on White
*This is the default logo

Clear Space

Logo on Image

2x
x

Minimum Size
.5

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

DONTS
DONT Reverse the logo
EXCEPTIONS: Use permitted upon approval
from Marketing/Communications team

DONT Change fonts

DONT Squish or stretch the logo

Boulder Parks
& Recreation

Brand Guidelines

DONT Add drop shadows to the logo

DONT Use the logo without a white outline


EXCEPTIONS: Parks signage

DONT Reverse the color of the logo

DRAFT - v4_Sept 21, 2015

COLOR
DEFAULT LOGO COLOR
The Black logo is the default to be used in all official applications:
- Business Cards, Letterhead, Forms
- Signage
- Presentation Boards
WHY BLACK?
Black is an extremely durable and versatile color. Boulder has used Black as its
main color for decades. As a paint color, Black can be touched up or repainted
easily without any kind of custom ordering. For print ordering, black and white is
the easiest and least costly.

It is acceptable for the marketing and communications team to use the gray version of the logo as needed for marketing and events.

Logo Colors:

Pantone: Black
CMYK: 0, 0, 0, 100
RGB: 35, 31, 32

Pantone: 425c
CMYK: 65, 56, 53, 29
RGB: 86, 87, 90

Additional Colors:

Pantone
376c

Boulder Parks
& Recreation

Brand Guidelines

Pantone
5815c

Pantone
385c

DRAFT - v4_Sept 21, 2015

FONTS
PRIMARY HEADER FONTS:

BACKUP FONTS:

These are the primary fonts to be used for


all header & title text:

In case the Primary fonts are not available,


use these standard system fonts:

Whitney Bold

Helvetica

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz

Whitney Semi-Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz

Whitney Condensed Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz

Whitney Condensed Semi-Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
*All Whitney fonts available for free download at www.fontsov.com

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
abcdefghijklmnopqrstuvwxyz

*Standard system fonts

SPECIAL USE FONTS:


Fonts used for specific applications or facilities:
At Valmont Bike Park:

Vitesse Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
*Available for purchase at www.typography.com
On Park Signage:

PRIMARY BODY FONTS:


These are the primary fonts to be used for
all body text:

Whitney Book Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz

Whitney Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
*All Whitney fonts available for free download at www.fontsov.com

Boulder Parks
& Recreation

Brand Guidelines

Gotham Bold Condensed


ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
*Available for free download at www.fontsgeek.com

Univers 67 Bold Cond

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
*Available for purchase at www.fonts.com
For Specific Documents:

Georgia Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
*Available for free download at www.fontpalace.com

DRAFT - v4_Sept 21, 2015

LOCKUPS
LONG HORIZONTAL LOCKUPS:

Lockups pair the logo with a


type arrangement.

Boulder Parks & Recreation


Full Name: Whitney Bold

Logo

Boulder Parks & Recreation


2015 Master Plan
Sub Item: Whitney Book

SHORT HORIZONTAL LOCKUPS:

Boulder Parks
& Recreation

Boulder Parks
& Recreation
2015 Master Plan

Boulder Parks 2015


& Recreation Master Plan

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

LOCKUPS ON COLORED BACKGROUND


Its common for the logo
lockups to be placed on a
colored background. Here are a
few examples:

NOTE: All official lockups


should use the black logo.

Boulder Parks & Recreation


2015 Master Plan

Boulder Parks & Recreation


2015 Master Plan

NOTE: On light colored backgrounds, use Black text for ample contrast & legibility

Boulder Parks & Recreation


2015 Master Plan

Boulder Parks & Recreation


2015 Master Plan

DOG
DAYS
at Scott Carpenter Park
Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

MOUNTAIN BACKGROUND
Its acceptable to use the
mountains as a background
element to add texture to digital
presentations and marketing
collateral.

10% Black

20% Color

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

10

Usage Examples

USEAGE EXAMPLES:

BUSINESS SUITE

LETTERHEAD

Page 2

Boulder Parks
& Recreation

BACK

3198 Broadway, Boulder CO 80304

www.boulderparks-rec.org

O: 303-413-7200

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

12

USEAGE EXAMPLES:

POWERPOINT COVER SLIDE

TITLE OF DOCUMENT
Subtitle Here

Boulder Parks
& Recreation

Boulder Parks
& Recreation

Brand Guidelines

Day / Month / Year

DRAFT - v4_Sept 21, 2015

13

USEAGE EXAMPLES:

BUSINESS SUITE

BUSINESS CARDS

Paul Bousquet
Marketing Manager
O: 303-413-7200
D: 303-413-7239
E: bousquetp@bouldercolorado.gov
3198 Broadway | Boulder, CO 80304
www.boulderparks-rec.org

FRONT

www.boulderparks-rec.org

BACK (OPTIONAL)

Always use the main office


phone number.
A direct office line or cell phone
number is optional.

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

14

USEAGE EXAMPLES:

POSTERBOARDS

CRESTVIEW PARK
RE-OPENING CELEBRATION
CRESTVIEW
PARK
Re-Opening Celebration

1897 Sumac Ave


Boulder, CO 80304

Previous Design
CRESTVIEW PARK RE-OPENING CELEBRATION

August 28, 2015 at 3:00pm


www.boulderparks-rec.org

BEFORE

UNDER CONSTRUCTION

This project was made possible by the Capital Improvement Bond


In 2011, voters approved bond funding that allowed the city to
address the backlog of critical infrastructure deficiencies that
existed throughout the community. Through this funding
opportunity, the Parks and Recreation Department was able to
improve Crestview Park by replacing aging infrastructure and
improving the park based on priorities identified by staff and
community member feedback from several public meetings.

Project Manager - Doug Godfrey


GofreyD@BoulderColorado.gov

Everywhere in the city,

something wonderful is happening!

INVESTING IN OUR COMMUNITY

www.boulderparks-rec.org

Parks Planning
August 2015

BBEFORE
EFORE

DURING
CONSTRUCTION
UNDER
CONSTRUCTION

This
Thisproject
projectwas
wasmade
madepossible
possiblebybythe
theCapital
CapitalImprovement
ImprovementBond
Bond
In 2011, voters approved bond funding that allowed the city to
address the backlog of critical infrastructure deficiencies that
existed throughout the community. Through this funding
opportunity, the Parks and Recreation Department was able to
improve Crestview Park by replacing aging infrastructure and
improving the park based on priorities identified by staff and
community member feedback from several public meetings.

Everywhere in the city,

something wonderful is happening!

INVESTING IN OUR COMMUNITY

PROJECT MANAGER

Boulder Parks & Recreation

Doug Godfrey
GgofreyD@bouldercolorado.gov

Parks Planning | Aug 2015


Project Manager - Doug Godfrey
GofreyD@BoulderColorado.gov

www.boulderparks-rec.org

Parks Planning
August 2015

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

15

USEAGE EXAMPLES:

VALMONT CITY PARK


2015 FINAL
CONCEPT PLAN
Concept
Plan

POSTERBOARDS

VALMONT CITY PARK CONCEPT PLAN


The Final Concept Plan for Valmont City Park:
Incorporates extensive feedback received from
discussions with the public, surrounding
neighborhoods, stakeholders, sports user groups, the
Parks and Recreation Advisory Board (PRAB),
and others;
Focuses on the needs of the Boulder community while
still providing opportunities and venues for local,
regional, and possibly state events;
Balances the need for many different types of active
recreation opportunities with an understanding that
some needs must be filled in other areas of the Parks
and Recreation Sytem of facilities;
Focuses on youth opportunities and activities, but
remains a multi-generational facility;
Emphasizes the development of facilities that will
support a wide range of activities and uses;
Provides opportunities for more traditional park
amenities such as walking paths, open turf spaces,
areas for picnicking, etc.;
Secures funding and public/private partnerships
Allows for flexibility of future uses/changing community
desires
Provides a logical circulation system through the park,
as well as meaningful connections to surrounding
neighborhoods, existing multi-use paths, and public
transportation nodes;
Addresses environmental issues (prairie dogs, wildlife,
floodplain, etc.)

NOTES
Although the final plan depicts several community facilities,
specific uses for these buildings have not been identified at this
time. Development of these facilities will be contingent on future
funding opportunities and public / private partnerships.
Building footprints will contain a square footage allocation
reserved for covered bicycle parking as well as employee bicycle
storage. The final form and location will be developed prior to
final acceptance of the concept plan.

PROJECT MANAGER

Doug Godfrey
GofreyD@bouldercolorado.gov

Boulder Parks & Recreation

Valmont City Park Planning | Aug 2015

PLANNING CONSULTANT

MIG

Project Manager - Doug Godfrey


Godfreyd@BoulderColorado.gov

www.boulderparks-rec.org

Parks Planning
February 23, 2015

Previous Design
2015 FINAL CONCEPT PLAN
VALMONT CITY PARK CONCEPT PLAN
The Final Concept Plan for Valmont City Park:
Incorporates extensive feedback received from
discussions with the public, surrounding
neighborhoods, stakeholders, sports user groups, the
Parks and Recreation Advisory Board (PRAB),
and others;
Focuses on the needs of the Boulder community while
still providing opportunities and venues for local,
regional, and possibly state events;
Balances the need for many different types of active
recreation opportunities with an understanding that
some needs must be filled in other areas of the Parks
and Recreation Sytem of facilities;
Focuses on youth opportunities and activities, but
remains a multi-generational facility;
Emphasizes the development of facilities that will
support a wide range of activities and uses;
Provides opportunities for more traditional park
amenities such as walking paths, open turf spaces,
areas for picnicking, etc.;
Secures funding and public/private partnerships
Allows for flexibility of future uses/changing community
desires
Provides a logical circulation system through the park,
as well as meaningful connections to surrounding
neighborhoods, existing multi-use paths, and public
transportation nodes;
Addresses environmental issues (prairie dogs, wildlife,
floodplain, etc.)

NOTES
Although the final plan depicts several community facilities,
specific uses for these buildings have not been identified at this
time. Development of these facilities will be contingent on future
funding opportunities and public / private partnerships.
Building footprints will contain a square footage allocation
reserved for covered bicycle parking as well as employee bicycle
storage. The final form and location will be developed prior to
final acceptance of the concept plan.

Project Manager - Doug Godfrey


Godfreyd@BoulderColorado.gov

www.boulderparks-rec.org

Boulder Parks
& Recreation

Brand Guidelines

Parks Planning
February 23, 2015

DRAFT - v4_Sept 21, 2015

16

USEAGE EXAMPLES:

COVERS

Previous Design

Boulder
Parks & Parks
Recreation
Boulder
& Recreation

Boulder Parks & Recreation


2013 Annual Report

2015 Annual Report

2013 Annual Report


www.BoulderParks-Rec.org

Service excellence for a healthy community!

Service
foraahealthy
Healthycommunity!
Community
Service Excellence
excellence for
CRESTVIEW
PARK
Re-Opening Celebration
August 28, 2015 at 3:00pm

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

17

USEAGE EXAMPLES:

COVERS

Previous Design

S UMMER CAMPS

Boulder Parks & Recreation

Boulder Parks & RecreationBoulder Parks & Recreation

S UMMERCAMPS
CAMPS
SUMMER

www.BoulderParks-Rec.org 2015

www.BoulderParks-Rec.org 2015
www.BoulderParks-Rec.org 2015

RegisteR
today!
Choose from 125+ camp sessions for youth ages 4-18!

- Camps fill
quiCkly!

art dance drama gymnastics sports sailing tennis


science basketball adventure biking water sports & more!

REGISTER
RegisteR
TODAY!

Choose
fromfrom
125+
Camp
Sessions
forfor
Youth
Ages
Choose
125+
camp
sessions
youth
ages4-18
4-18!

Campsoday
fill up fast
- Camps fill
quiCkly!

ART DANCE DRAMA GYMNASTICS SPORTS SAILING TENNIS BIKING

art dance drama gymnastics sports sailing tennis


science basketball adventure biking water sports & more!

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

18

USEAGE EXAMPLES:

FORMS

City of Boulder Parks & Recreation Group Volunteer


Acknowledgment of Risk and Release

Boulder Parks & Recreation | Group Volunteer

Acknowledgment
of Risk & Release
3198 Broadway, Boulder, CO 80304 303-413-7245
Project/Park/Group:

Date:

Main Contact:
E-mail:
Mailing address:

City:

Primary Phone:

mobile:

State:

Zip:

This form is an acknowledgment of risk and release for a group volunteer project for the City of Boulder Parks and
Recreation. All of the undersigned agree and understand the following:
1. I will follow instructions according to my placement and perform my service to the best of my ability.
2. I acknowledge that there are dangers and risks incurred as a result of participating in activities connected or associated with
volunteering; and I knowingly assume all risk for any injuries, death, damage or loss to my person, including but not limited
to: falling down, tripping, bumping; back, bone, joint, head, neck, muscle or spinal injuries or strains; cuts, scrapes; choking;
allergies; heat stroke, heat exhaustion, sunburn or other injuries; and/or any damage or loss sustained to my property.
3. In the event of any emergency, I authorize City of Boulder officials to secure from any licensed hospital, physician and/or
medical personnel any treatment deemed necessary for my immediate care, including ambulance transport. Further, I agree
that I will be responsible for payment of any and all medical services rendered.
4. I waive and relinquish all claims I may have as a result of my participation as a volunteer against the City of Boulder and its
officers, agents, servants and employees.
5. I act only as a civilian volunteer and do not function as an employee, agent or representative of Parks & Recreation and/or
the City of Boulder.
6. I give permission for media coverage of myself and/or my minor child/ward to be disseminated for public relations purposes.
7. This Acknowledgement of Risk and Release is valid for a period of 5 years from the date executed below.

VOLUNTEER RIGHTS
While serving as an Authorized Volunteer for the benefit of, and involved in the activities at the request of, the City of Boulder,
Department of Parks & Recreation, volunteers are provided the protection of the Colorado Governmental Immunity Act Section
24-10-101 (et. seq.) and are subject to the applicable provisions of the Act. The Act does not cover any willful and/or wanton
behavior including, but not limited to, sexual harassment, racial or gender discrimination, drug and/or alcohol use.
I acknowledge and understand the City of Boulder Parks & Recreation risk and release. This acknowledgment of risk and release
shall not be modified orally. All minors signature must be accompanied by the signature of the parent or guardian.

Group Contact Name (printed)

Signature

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

19

USEAGE EXAMPLES:

EMAIL SIGNATURE

First Lastname
Title Here
Professional Degree/Certification (opt.)

Boulder Parks
& Recreation

NAME & TITLE: Arial Bold

LOGO: Link to
www.bouldercolorado.gov/parks-rec

O: 303-413-7200
lastnamef@bouldercolorado.gov
Boulder Parks & Recreation
3198 Broadway | Boulder, CO 80304
www.boulderparks-rec.org

CONTACT INFO: Arial Regular

Additional information is NOT permitted.


Including but not limited to:







- Divisions
- Units
- Mission Statements
- Quotes
- Photos
- Icons
- Emoticons
- Additional Logos

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

20

USEAGE EXAMPLES:

SOCIAL MEDIA

One Large Awesome Image: Change Frequently

City of Boulder Parks


& Recreation
Government Organization

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

21

USEAGE EXAMPLES:

WEB HEADER

New Header

Boulder Parks
& Recreation

Boulder Parks
& Recreation

Brand Guidelines

POSSIBILITY

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22

USEAGE EXAMPLES:

SOFT GOODS
NOTE: Minimum size of
logo for embroidery will be
determined by the clothing
vendor of your choice

HI-VIS SHIRTS

POLOS

HATS

JACKETS

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

23

USEAGE EXAMPLES:

REC PASS

OPTION A: Photo background

Boulder Parks & Recreation

REC PASS
Taten Lee

2015

OPTION B: Color background

Boulder Parks & Recreation

REC PASS

2015

Taten Lee

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

24

USEAGE EXAMPLES:

ACCEPTABLE LOGOS:

Reverse of the logo approved for usage on festive


elements.

FESTIVE ELEMENTS
Who doesnt love a
celebration? For special
events, balloons, cups,
frizbees and other pieces
may be printed with the
parks logo.

White

Black

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

25

USEAGE EXAMPLES:

ACCEPTABLE LOGOS:

Reverse the logo OK to use on festive elements.

FESTIVE ELEMENTS: Alt


Who doesnt love a
celebration? For special
events, balloons, cups,
frizbees and other pieces
may be printed with the
parks logo.

White

Black

*NOTE: These are examples only, not final art.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

26

USEAGE EXAMPLES:

ADS/PROMOTIONS

Logo in upper left, floating on colored background

a
Sp

n gl e d S

sh
la

Sta
r

Boulder Parks
& Recreation

4th of July Concert & Fun


Boulder Reservoir - 8 a.m. to 6 p.m.

Live Music Beer Garden Food 5K - 1 Mile Run/Walk


Volleyball Fun Family Games Boat Rentals & More!
www.BoulderRez.org

Boulder Parks
Boulder
& Recreation

Community Day | Kids to Parks Day

Move, Dance
& Hula Hoop
www.BoulderCommunityDay.org

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

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USEAGE EXAMPLES:

Boulder Parks & Recreation


www.BoulderParks-Rec.org

Option 1

eation

EVENT TENTS

Boulder Parks
& Recreation

Option 2

Boulder Parks
& Recreation

www.BoulderParks-Rec.org

Option 2

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

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USEAGE EXAMPLES:

INFORMATION SIGN

Small Dogs
Only
Boulder Parks
& Recreation

www.BoulderParks-Rec.org

Trash
Boulder Parks
& Recreation

Boulder Parks
& Recreation

Brand Guidelines

www.BoulderParks-Rec.org

DRAFT - v4_Sept 21, 2015

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USEAGE EXAMPLES:

INFORMATION SIGN

Pool Closed
Boulder Parks
& Recreation

www.BoulderParks-Rec.org

Creek Fest
Boulder Parks
& Recreation

Boulder Parks
& Recreation

Brand Guidelines

www.BoulderParks-Rec.org

DRAFT - v4_Sept 21, 2015

30

PARK SIGNAGE

Logo without outline


applied to park signage.

Boulder Parks
& Recreation

Brand Guidelines

DRAFT - v4_Sept 21, 2015

31

PARK SIGNAGE
NOTE: Parks signage has a
separate guideline document.
Please refer to this file for
signage specifics

CITY OF BOULDER PARKS & RECREATION SIGNAGE

Graphic Standards Guide

Graphic Standards Guide

MONUMENT ENTRANCE SIGNS FOR URBAN PARKS

1.

Size:

Overall dimensions - 77 inches wide x 23.5 inches tall

Color:

Background green - Pantone 5815C


Background mountain graphic - Pantone 385C (93%)
All text - White

Fonts:

1. PARK TITLE ONLY SIGNS


Main title - 558.26 pt. Gotham Cond. Bold
Web site address - 180.63 pt. Univers 67 Bold Cond.
2. PARK/CENTER TITLE with ADDRESS SIGNS
Main title - 558.26 pt. Gotham Cond. Bold
Secondary street address - 193.5 pt. Univers 75 Black
Web site address - 180.63 pt. Univers 67 Bold Cond.

2.

3. PARK TITLE with SUB-TEXT SIGNS


Main title - 558.26 pt. Gotham Cond. Bold
Secondary descriptive text - 432 pt. Gotham Cond. Bold
Web site address - 180.63 pt. Univers 67 Bold Cond.

Material:
iZone

3.

Sign & Graphic


Current Updates:
January 20111

CITY OF BOULDER PARKS & RECREATION SIGNAGE

Graphic Standards Guide

Graphic Standards Guide

Color Palette

REGULATORY SIGNS FOR TENNIS COURT LIGHTING


Size:

Overall dimensions - 18 inches wide x 24 inches tall

Colors used on all City of Boulder Parks & Recreation Signs

Colors:

Background - Pantone 5815C


Background mountain graphic - Pantone 385C (80%)
COB roundel emblem - Pantone 385C (100%)
All text - White
Pantone 385C
Bkgd. Color

Pantone 5815C
Bkgd. Graphics
and Logos

Black
Text & Logos

White
Text & Graphics

Fonts:

Main title - 147.55 pt. Gotham Cond. Bold


Body text - 38 pt. Univers 67 Bold Cond.
Web site address - 30 pt. Univers 67 Bold Cond.
Contact Information - 24 pt. Univers 67 Bold Cond. Oblique

AaBbCcDdEe 1234

Gotham Condensed Bold

AaBbCcDdEeFfGg 12345

Univers 75 Black

Material:
iZone

Fonts
PRIMARY MONUMENT TITLES or PRIMARY REGULATION TEXT
Gotham Condensed Bold
WAYFINDING INFORMATION
Univers 75 Black
SECONDARY REGULATION INFORMATION
Univers 67 Bold Condensed
TERTIARY CONTACT INFORMATION
Univers 67 Bold Condensed Oblique

AaBbCcDdEeFfGg 12345

Univers 67 Bold Condensed

AaBbCcDdEeFfGe 12345

Univers 67 Bold Condensed Oblique

APPLICATIONS FOR CITY OF BOULDER ROUNDEL EMBLEM

Graphic Standards Guide

REGULATORY SIGNS FOR TURF FIELDS

Graphic Standards Guide


Size:

Overall dimensions - 18 inches wide x 12 inches tall

Color:

Background green - Pantone 5815C


Background mountain graphic - Pantone 385C (93%)
Border rule - Pantone 385C (100%)
All text - White

Fonts:

Main title - 116 -164 pt. Gotham Cond. Bold


Web site address - 36 pt. Univers 67 Bold Cond.
Border stroke - .025 pt.

Material:

UV printed Aluminum

Various COB Park Sign Applications


Size:

Overall dimensions - Varies per sign*

Colors:

Background green color - Pantone 5815C


Mountain graphic color - White
All text color - White

Font:

Univers 75 Black

Urban Park Monument Entrance Sign Application

*Green COB emblem to be used on signs that


incorporate the roundel in body of the text or
graphics. Size of logo should not distract but
support easy readability of primary information.

Size:

Overall dimensions - 11 inches wide x 11 inches tall

Colors:

Background - Black
Mountain graphic - White
All text - White

Boulder Parks
& Recreation

Material:
iZone

Font:

30 pt. Univers 75 Black

Brand Guidelines

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32