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CHAPTER 1-INTRODUCTION

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We live in a world increasingly driven by digitization and hence data. In layman terms,
anything that you are required to store on your devices in terms of regulatory obligations,
personal choice or financial concerns would be termed as recoverable data. The same
applies to corporates, which of-course are required to ensure maintenance of documents
in electronic formats for their decision making as well as statutory purposes. With the
technology becoming more affordable, a standard smartphone also comes with 16GB
memory storage. At the same time, the standard configuration of a laptop or desktop
includes 500GB of hard disk space. As per IDC, the worldwide storage industry market
comprise of two most prominent sectorsdisk subsystems and hard disk drives, each of
them representing more than ~$30 billion per year. More than 500 million units of hard
disk drives get shipped globally. India, as per IDCs estimates, stood for $60 million (Rs.
382 crore per quarter) in terms of quarterly revenues (Q4 2014)delivering double-digit
growth, owing to ever increasing demand and falling per gigabyte cost. Incorporating the
ballpark calculations, we believe it would be safe to assume 40% of the HDD sales as the
potential market for data recovery, which accounts for Rs. 600 crore or $1 billion
annually from India alone. Once the market for USB flash drives and handset memory is
also added to the same, the market becomes too attractive to ignore for any data recovery
player in the world.
However, we believe that the story is yet to fructify. The organized data recovery market
in the country, it still is at a nascent stage. Much of the dominance of unorganized sector
players stem from lack of awareness, low data privacy concerns and most of alllower
cost.
Data has always been one of the most essential requisites for the smooth functioning of
any organization. Information is never wasted. As such in the modern world it has
become very important to store data. To overcome this challenge many companies all
around the world have worked and created storage devices with capacities beyond
imagination a few years ago. However, as all other things, these storage devices also have
life. Thus came the requirement to backup data in case the storage device could not live
up to the expectations. However, creating another copy of these high amounts of

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frequently updated data is a huge problem. Safe storage of this duplicate copy is also
another problem. Thus comes the part of recovering lost data.
Data recovery can play a vital role in every industry that frets a data loss. The traditional
businesses have been digitized in the past decade. All the functions and departments are
connected through the digital realm, which not only uses data for decision-making across
functions but also offers trends and perspectives to aid operational efficiencies. For the
industries, which are regulated by institutions and legislations, the need to maintain and
protect data is paramount. Most of the industries including large and small have started to
invest and scale up their disaster recovery processes and infrastructure in wake of
growing threats like hacking, data theft, etc. Ensuring seamless data recovery processes
in terms of external partner or developing internal practices have become extremely
critical for survival as well as a key competitive advantage.
The new age businesses are the businesses of data. These typically get valued on the basis
of quantified users as well as the meta data that are captured through user interfaces. The
data is utilized by these ecommerce and new age start-ups to not only push new products
or extend new services to existing customers but also ascertain newer market segments
and geographies by analyzing ever-growing data.
As far as the competition for recovering data is concerned, there has not been much
development. There are challenges relating to business environment, behavioral as well
as technological. The challenges relating to business environment are fueled by
innovation, which often leads to technological obsolescence. The hard disk drives have
shrunk in terms of their physical size yet grown rapidly in terms of the storage space. Add
to this, the evolution of SSDs (solid state drives) and flash drives have presented
challenges of their own in terms of recovery.
Behavioral challenges are usually faced while dealing with first time consumers
basically justifying the rationale for relying on a specialist, cost-privacy perspective and
also instilling data hygiene narrative among the late adapters. While the corporates are
more clued in to the concept of specialist-led data recovery, behavioral challenges are
more evident while dealing with B2C segment.
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The most vital of all is the technological challenges. In the past decade and a half, more
than 10,000 varieties of external hard disk drives have been shipped. Add to that, there
are various kinds of damages that warrant either the software-led recovery process or
physical recovery aided by a complex and specialized surgery process. Add to that the
challenges of navigating system complexities emanating from various makes, various
operating systems and various platform integrations. Many times, data can be recovered
using software-led approach, which also doesnt impair the reusability of the disk drive.
In most cases, data can be recovered even after exhaustive physical damage borne by the
drive.

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CHAPTER2-INTRODUCTION TO THE SUBJECT AND


JUSTIFICATION OF THE TOPIC

OBJECTIVES:
The objective to Study Market potential of data recovery services is to:

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1. Reach out local Corporates, Government and other SME sectors to understand what
they do in data loss situation and then spread awareness about data recovery and how
Stellar can help them to recover their lost data.
2. Exploring partnership opportunities for local representation of Stellar.
SCOPE:

The extent of geographical area has been limited to Faridabad area. The primary reason
being that this region has the largest number of Corporates compared to rest of areas in
Delhi. As far as type of organization is concerned, this study covers all type of
organization which is computerized to any extend.
LIMITATIONS:

1. Organizations using number of computers vary as per the nature of the organization in
Industrial regions like Faridabad.
2. Meeting the person related to IT was very difficult as many organizations
have outsourced their IT division.
3. Many organizations have a centralized IT division located in their head office or
regional office.

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CHAPTER 3-ANALYSIS OF THE ORGANIZATION UNDER STUDY

Stellar Information Technology Private Ltd was incorporated in 1993 by a group of


Technocrat Professionals. They are the pioneers and market leaders in Data Safety &
Recovery software and services Stellar provides accurate, confidential & cost effective
data safety & integrity solutions to its customers. They are equipped with necessary
infrastructure and trained manpower. Stellar is the number one company in data recovery
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service industry as well as in development of data recovery and data loss prevention
software in the whole of South Asian region where it commands a majority of market
share.
Stellar Information Technology Private Limited is an ISO 9001-2000 certified company
specializing in data recovery and services and solutions. The company was established in
1993 by a group of technocrats. Stellar is headquartered in Gurgaon. The company today
has 14 branch offices across the country. Stellar is the only data recovery company that
has a Class-100 Clean Room facility to ensure effective recovery even in cases of media
that is severely damaged. Stellar has established itself as a market leader with an
experience of over a decade.
Stellar has 1,00,000 satisfied customers across 150+ countries including USA, UK,
Germany, Spain, Italy, France, Australia, U.A.E, Japan. They have reinforced their faith
in stellar offerings. Stellar has a widespread partner network around the globe, which
ensures comprehensive pre-sales and post-sales support to its customers. Stellar Data
Recovery Solutions consists of a wide range of software for almost any data loss
situation ranging from accidental formats to virus attacks to software malfunctions. Its
products support most major operating systems like Windows, Macintosh, UNIX, and
Novell. Digital Media Recovery, and E-mail recovery are additional data recovery
software that they provide. Apart from this the company also provides data protection,
data backup, and data eraser software.

The brand Stellar denotes Success, Perfection and Trust. It transcends


international borders.

ONLY Company in Indian Sub-continent having CLASS-100 Clean Room.

Extensive Research & Development, Use of Proprietary Tools

Presence In Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi,

Gurgaon, Hyderabad, Kolkata, Mumbai, Noida, Pune, Vashi, Kochi.

ORGANISATIONAL STRUCTURE OF STELLAR

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Stellar Information Technology Private Limited is helmed by the three founders of the
company. Mr Sunil Chandana , the Director (International Business) looks after the
International and Overseas business of Stellar Information Technology Private Limited.
Mr Manoj Dhingra, Cofounder is the director who looks after the Domestic Business of
Stellar . Kochi Office of Stellar Data Recovery comes under supervision of Mr Manoj
Dhingra. Mr Kuljith Singh the third founder of the company is the Director in charge of
Research and Development and looks after the Software section of Stellar.

Director
International
Business
(CEO)

Director R&D
+ Software

Software
Projects Head

Software
Development
Team

Software
Support Team

Research And
Development

Research
Engineers

class 100
clean Room
Lab
Assisitants

Director
Domestic
Business

Finance
Department

HR Manager

National
Manager

Accounts
Department

HR
executives

Zonal
Manager

Branch
Manager

Management
Trainee

Branch
coordinator

Front Desk

Business
Development
Executives

Sr Business
Development
Executives

Technical
/Lab in
charge

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FIGURE 1

ORGANISATIONAL HIERARCHY UNDER DIRECTOR SOFTWARE AND R&D

Director (R&D)
+ Software
Software
Projects Head
Software
Developme
nt Team

Softwar
e
Support
Team

Research and
Devlopment
Reserach
Engineers

Lab
Assistant
s

Finance
Department
Accounts
Department

FIGURE 2

Mr Kuljeet Singh is the director of research and development. He also looks additional
departments like Software development and Finance Department. The Research and
Development department comprises of Research Engineers and Class 100 clean room lab
assistants. The accounts department comes under Finance Department. Finance
Department directly reports to Mr Kuljeet Singh.

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ORGANISATIONAL HIERARCHY UNDER DIRECTOR DOMESTIC BUSINESS


Director
Director
Domestic
Domestic
Business

HR
HR
manager

National
National
manager

HR
HR
Executives

Zonal
Zonal
Manager

Branch
Manager

Manageme
Manageme
nt Trainee

Branch CoCoBranch
ordinator

Front
Front Desk
Desk

Business
Business
Developme
Developme
nt
executives
executives

Sr
Sr
Business
Business
Developme
Developme
nt
executives

Technical
Technical //
Lab
in
Lab in
charge

FIGURE 3

Mr Manoj Dhingra manages the domestic Business of Stellar Information Technology


Private limited. The two main verticals that Mr Manoj Dhingra handles are Human
Resources and Administration. HR department looks after the welfare of employees of all
the branches of stellar in India. HR department functions from corporate office in
Gurgaon. The HR department comprises of HR manager and HR executives who take
responsibility for each zonal branch.
DIRECTOR INTERNATIONAL BUSINESS
Mr Sunil Chandna manages the international business of Stellar Data recovery. He looks
after the offshore office at New Jersey, USA .After acquiring RSE Data recovery B V the

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international business of stellar increased exponentially this had been carefully looked
after under the leadership of Mr Sunil Chandna.
PRODUCT LINES OF STELLAR
(a)Data Recovery:
Windows data Recovery
Novell
Linux
CD-ROM
Macintosh(HFS &HFS+)
Photo
Unix
(b)File Recovery:
Windows file recovery
Deleted file recovery
Word recovery
Excel recovery
Access recovery
Zip
(c) Email recovery:
Mailbox Standard
Outlook PST repair
Exchange Desktop
(d)Prevent Data loss:
Stellar Data Care Suite
Stellar Shield
Stellar InstaBackup
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Stellar SMART
(e) Safe Data Eraser

Stellar Smart:Stellar Smart is a utility that acts as an "early warning system" for pending hard disk
problems. The system is based on Self-Monitoring Analysis and Reporting Technology
(S.M.A.R.T). The hard disk's integrated controller works with various sensors to monitor
various aspects of the drive's / disk's performance and determines from this information if
the disk is behaving normally or not. File system data structures of a drive have suffered
serious corruption or overwriting and data recovery software cannot scan such drives.
This drive monitoring software gives the current values of various hard disk parameters
such as Temperature, Head Flying Height, Spin-Up Time etc and compares these values
to a Threshold value below / above which the hard disk is likely to fail. The moment any
one of the current values equals or exceeds the threshold value, the utility displays a
warning of impending problems.
The fundamental principle behind S.M.A.R.T is that many problems with hard disks don't
occur suddenly. They result from a slow degradation of various mechanical or electronic
components. The hard disks parameters usually exhibit a gradual, detectable decline in
performance and it is when a parameter value approaches its safety limit that the Stellar
Smart issues a warning.
KEY FEATURES:

Runs constantly in the background, thereby providing real-time information about


the condition of the hard drive / disk(s).

Provides standard hard disk information such as Serial/Model Number, Number


of cylinders, and so on.

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Provides information on various hard disks attributes and also displays their
fitness level.

Able to scan and display bad sectors on hard disk(s).

Scheduler to configure software parameters such as Temperature Warning,


Temperature Update, and Log Scheduling.

Maintains log reports of disk scans, disk status and so on.

Can clone hard disks (that is, it can paste the contents of a potentially fatal disk
onto a healthy disk).

Provides graphical comparison of temperature fluctuations in relation to warning /


shutdown levels.

Displays real time 'Benchmark' graph showing the Hard Disk data transfer rate
and CPU usage.

Can test any IDE/SATA disk.

Simple and easy to use, with no loss in system performance.

Stellar Phoenix CD Rom - Data Recovery Software


Stellar Phoenix - CD Data Recovery Software is a powerful, easy to use cd file recovery
tool which provides data recovery from damaged or defective CDROM, CD-R, and CDRW. Provides recovery of data and file, lost due to unreadable, scratched, corrupt or
defective CD media. Phoenix CD Data Recovery Software supports ISO9660 and Joliet
file system. Phoenix CD file Recovery software, having an easy and intuitive GUI
interfaces rescues your data and writes it to a different location
KEY FEATURES:

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File recovery from damaged CDROM, CD-R and CD-RW.

Data recovery when TOC (Table of Contents) is bad or damaged.

Fully automatic CD Data Recovery software provides data recovery even after
primary volume descriptor and secondary volume descriptor are corrupt or
physically damaged.

Data recovery when data cannot be accessed and disk indicates that it is full.

Provides file recovery when disk has physical damages: scratch, bubbles, cracks
and warping.

Provides CD data recovery when computer freezes when trying to read the disk

Provides CD file recovery when disk has data but appears blank or displays as
audio disk.

FILE SYSTEMS SUPPORTED:


Provides Data recovery from CD with ISO9660 and Joliet file system created on all
major operating systems including Windows, Linux, Unix distributions.
SYSTEMS REQUIREMENT:

OS: Windows NT/2000/XP.

64MB RAM (Recommended 128 MB)

5MB Free Hard Disk Space

SOFTWARE LICENSE OPTIONS:


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Single User License

Administrator License

Technician License

SOFTWARE INTERFACE LANGUAGES:

English, French, Italian, German, Spanish

Stellar InstaBack:
InstaBackup is very useful software for backing up and protecting valuable data. This
software simplifies the process of data backup and is a powerful solution for both
business and personal needs. It can also be used both in a networking environment and on
a single machine. Although the software is easy to use, a number of advanced options
such as Full / Incremental backups, strong File Encryption, and Zip Compression are also
available.
The software has a simple graphical user interface, requires no prior knowledge of data
backup, and is a comprehensive data protection solution for all Windows File Systems.
KEY FEATURES:

Built in Scheduler to automate the data backup process (It is possible for a user to
schedule the frequency of automatically creating backups daily, weekly,
monthly, and so on)

Various storage media for backups such as Hard Drive's / Disks, LANs, Remote
FTP Servers (remote / online backup), DVD / CD-RW devices and Pen Drives.

Two different modes of backing up Full (in which all data / files are backed up
afresh during the rerun of a particular Backup Task) and Incremental (in which
only modified files are backed up during the rerun of a particular Backup Task).
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Strong File Encryption (to make backups secure) and Zip Compression (to make
backups compact and less space-consuming).

Facility to create and save unique Backup Tasks in which specific sets of files
can be grouped together and get backed up periodically,

Backup Utilities such as File Filter (to include/exclude specific files in a data
backup process), Confirmation e-mails after backup jobs, Pre/Post Backup Task
Programs (to automatically run any program before and/or after a backup
process), and so on.

Stellar Data Care Suite - A Complete Data Safety Pack


Stellar Data Care Suite is a comprehensive data protection software suite designed to
safeguard your data from almost any form of data loss. The suite consists of three
applications which together take care of all your data safety & protection needs.

STELLAR INSTABACKUP : InstaBackup is software for backing up and


protecting your most valuable data. It is a simple yet powerful backup solution for
business / personal needs in a networking environment or on a single machine.
Using this software, it is possible for a user to select anything from one file to an
entire

drive.

STELLAR SMART : Even if data is backed up, it is possible that the safety of the
backup itself is compromised if the hard disk suffers a mechanical and/or
electrical fault. Stellar Smart is software that provides advance warnings of
impending hard disk problems. It does this by continuously monitoring various
hard disk parameters (such as Temperature, Spin Up Time, Raw Read Error Rate,
and so on), and then comparing these values to a threshold value above/below
which the hard disk is likely to fail.

STELLAR SHIELD : This is pre-crash data protection software that provides data
restoration after any form of logical data loss. Once installed, Shield takes a
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snapshot of critical system attributes and information and stores it in your hard
disk. In the event of any data loss, Shield searches the backup Image and helps
recover/restore all the data immediately.
KEY FEATURES:

Pre-crash data protection.

Covers maximum risk of data loss.

Automated regular data backup.

Restores data after any form of logical data loss.

Constantly monitors the health of hard disk.

SYSTEMS REQUIREMENT:

Operating System: Win 95/98/ME/NT/2000/XP

Minimum32Mb RAM (recommended 64Mb)

Hard Drive: IDE/EIDE/ATA/SATA Type

Stellar InstaBackup 2Mb Free space (minimum)

Stellar Smart 5Mb Free space (minimum), Requires Administrative


rights

Stellar Shield 150Mb Free space (minimum), Requires Administrative


rights

All Products 200Mb of Free Space

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SOFTWARE LICENSE OPTIONS:

Single User License

SOFTWARE INTERFACE LANGUAGES

English

Stellar Wipe - Safe file Eraser


Stellar Wipe is an extremely powerful and effective data cleansing software. Stellar Wipe
erases selected files and folders, wipes entire drive, cleans unused space on your hard
disk and also removes Internet activities (History, Cookies, Favourites, Temporary
Internet Files etc), System traces and Application traces (MS applications, Email &
News, Chat messengers, NetMeeting etc) from your computer.
Software ensures complete data destruction by removing previously deleted files /
folders. The file eraser utility also wipes free space (unused space) on the hard drive
ensuring complete Data Destruction. Any wipe task can be done manually or according to
the schedule set in the Wipe Scheduler. Wipe list option maintains the list of files and
folders to be wiped in one go.
Extremely secure algorithms which conform to the various standards are used to ensure
permanent data deletion. It is thus a complete solution for computer privacy. The Data
once erased using Stellar Wipe is beyond the recovery limit of any Data Recovery
Software.
SERVICE MODEL:
Stellar believes that data crash causes are different hence the service plans are also
needed to be different. Stellar has devised various service plans so that it suits the need of
the customers as per the crash scenario. Keeping up the tradition of achieving total
customer satisfaction, Stellar has indigenously developed tools & Processes which are
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Read-Only and does not harm the data status on the crashed media irrespective of the
outcome of the recovery process.
DATA RECOVERY PROCESS:

Stellar respects customers valuable time and has evolved a strict documented process as
per ISO 9001:2000 norms to ensure confidentiality, consistency & transparency each and
every time. Stellar uses Read-Only processes on your crashed media so that your media
status is not changed irrespective of the recovery process outcome. Customers are
required to fill - in a media assessment form and provide it along with the media at Stellar
Data Recovery labs.

Outstation customers need to follow the instructions on how to pack their media &send it
to nearest Stellar Data Recovery Lab: Once the media is received, the crashed media is
assigned a unique job reference id, which would be helpful for the customer in future
correspondence.

Evaluation of the Media at Stellar Data Recovery Labs: Once media for data recovery
along with necessary details reach lab, specialists will analyze the nature and amount of
corruption/damage, its probable cause, assessing and working out the fastest data
recovery process.

The Evaluation of media will be done free of cost by data recovery specialists: In Post
Evaluation stellar submits the following details:
1

An estimate of the percentage of data recovery possible.

The time involved in the data recovery process.

The Cost estimate for data recovery job.


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The Evaluation report along with the quotation is sent across to the customer throughemail/telephone/fax
Recovery of data from the media : Based on the Evaluation report provided by the
Data Recovery specialists, customer can give his consent whether stellar should proceed
with the Data Recovery job or not. Once the customer agrees to the above, he/she needs
to send across a work order. Data Recovery specialists would start the recovery process
and ensure that the recovery of data is done as per customer satisfaction.
Handing over the data to the customer: Once the Data recovery process is complete,
the customer care executive/coordinator sends the Directory Listing in a text file on Email. Alternatively he/she may also verify their Data at the Stellar Lab and register
written acceptance by E-mail/Fax. The Data is delivered on a Free DVD or on hard disk
supplied by customer.
Service Options: Stellar understand that circumstances and need for a recovery is
different each time. To suit customer needs Stellar has introduced a number of service
options. The service plans are categorized into Off-site (In-Lab) and On-site (Customers
Premises) and offer a wide range of service deliverables
Stellar offers Standard & Priority Service plans for both Off-site (In Lab) and On-site
(Customer premises) data Recovery Services.
Standard Plan

Evaluation

Recovery Process

Logical Crashes

4 Business Hours

3-4 Business Days *

Physical Crashes

4 Business Hours

5-6 Business Days*

Priority Plan

Evaluation

Recovery Process

Logical Crashes

With-in 4 Hours

With in 48 Hours

Physical Crashes

With-in 4 Hours

With in 48 Hours

Stellar provides both On-Site &Off-Site data recovery solution

CAPABILITIES:
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Stellar Information Technology Private Limited is the first company in India to introduce
professional Data Recovery Services in the year 1993. Since then there is no looking
back. They have equipped themselves with the best in-class capabilities and practices.
Today Stellar is capable of recovering data from virtually any kind of data loss situation,
from logical media crashes that are caused primarily due to accidental formatting of hard
disk, Invalid drive &disk specification, Accidental deletion of data even from Recycle bin
/ Sabotage, Data lost due to a virus attack, Missing File/Directory Or Accidental repartitioning to physical media crashes caused due to mal-function of Read/Write Head
assemblies and PCB/Logic Board failures. Stellar is equipped with country's only state of
the art CLASS 100 CLEAN ROOM, Stellar has indigenously developed technology of
head transplant that ensures maximum recovery success rate irrespective of the cause of
failure. Today Stellar is confident of giving its customers up-to 100% Recovery success
rate. R&D wing of Stellar has been working towards innovation in recovery technologies
has been successful in devising tools capable of recovering data from most of the
reported service area / Firmware problems. Stellar, today is country's first data recovery
company to have indigenously designed tools for Single/Multiple Platter transplantation
required in case of spindle motor problems. Stellar has inherent capabilities on Logic
board repairs of hard disks of different makes, models and sizes.
Head Transplant & Repair
PCB / Logic Board Repair
Platter Transplant
SWOT ANALYSIS:
STRENGTHS:
Stellar Information Technology Private Limited has a worldwide presence. And has more
than 1 million satisfied clients. It is the only private company that has class 100 clean
room in India. The other class 100 clean room available is in IIT Bombay, Powai which is
specifically used for research purpose that too only under strict norms and regulations.
The company guarantees100% result in data recovery as per the assessment report which
is generated within 24 hours of submission of faulty media.
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The company has its own proprietary tools and techniques for data recovery unlike others
who use 3rd party Softwares for data recovery. The company provides employment for
over 150 engineers, who are specialized in data recovery. Stellar data recovery has a
spare hard disk inventory with more than 12,000 hard disk of almost all known
specification and configuration available in the country. Stellar ensures that every hard
disk being available in the market are being stocked into its hard disk inventory so that in
specific cases of damages, the spare device of exact same configuration is available in its
inventory.
More than 100 R&D specialists are being employed by Stellar Data Recovery. The
software development and support team of stellar are known for the efficient Softwares
they have made. Stellar has a dedicated technical support team and 24*5 helpdesk. Stellar
Information Technology Private limited has more than 30 Indigenous data recovery
softwares under its name. Hence the brand name of Stellar can be considered to be strong
when compared to its competitors.
Stellar Data recovery is the only Data recovery company that has a pan-India presence
which includes all 4 metropolitan cities and most of other major cities in India. The pan
India presence helps in speedy recovery of data and improves collection and delivery
timing of media devices.
WEAKNESS:
The major weakness of the company is its pricing policy which is 2-3 times higher than
the market rates at which 3rd party vendor does recovery services. Stellar has a priority
service plan which enables users to have their devices to have a higher priority. In cases
of mass damage of data storage devices as in cases of a natural calamity or a virus attack,
strict adherence to priority service could backfire as customers may go for other service
providers who may offer flexible priority plans.
Local data recovery service providers and 3rd party data recovery service providers have
shown little interest in consulting stellar even in cases of severely damaged devices. The
brand perception that stellar has created is that Stellar is an international brand that caters
to high end corporates and multi- national companies.
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Stellar Data recovery is yet to start an aggressive marketing campaign, which could
increase the brand awareness about stellar among the potential customers. Lack of man
power in the sales force could also be considered to be a weakness of the company.
OPPORTUNITIES:
The potential of the company to grow is huge. There is a large untapped market in the
data recovery segment which is still being occupied by 3rd party vendors and local data
recovery vendors. These local data recovery vendors include freelancers as well as small
shops that solely uses the software solutions provided by Stellar Data Recovery. Signing
up or entering into a tie up with these 3 rd party vendors could greatly boost the sales
figures of the company. These vendors could be carefully moulded into partners rather
than categorizing them as competitors by means of contracts or commission for sending
clients etc.
The digitalization of governance and administration has improved the number of digital
data storage devices. Large number of schools and colleges has moved into digital
platform for keeping records. The Big Data or large chunks of data are being generated
by automated systems they need to be stored for later use. As the number of digital data
storage devices increases, chances of encountering faulty data storage device also
increased.
THREATS:
Easy availability of open source softwares like recuva, advancement of open source
operating systems like Linux provides options for easy recovery of data from logical
crashes is a threat to Stellar Data Recovery. Online piracy and easy availability of
cracked versions of Software solutions offered by Stellar does possess an instant threat to
the company.
The entry barrier to get into data recovery industry is low. With the help of desired
toolkits and instruments any player can get into this nascent industry. This could easily
intensify the competition and thus hamper the profit margins of the company
Customers are often inclined towards low priced products instead of quality. Often
customers trade off confidentiality and quality of service to lower service charges.
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COMPETITORS ANALYSIS:
UNISTAL SYSTEMS PRIVATE LIMITED

FIGURE 4

Unistal Systems Pvt. Ltd. New Delhi, India is the data recovery industrys largest, most
experienced and technologically advanced provider of data recovery products and
services. In case of any kind of data loss on any type of computer storage media, Unistal
has a solution with fast, advanced and cost-effective products and services ranging from
do-it-yourself software products, data loss prevention solutions to 24/7/365 services
network. . In case of any kind of data loss on any type of computer storage media, Unistal
has a solution with fast, advanced and cost-effective products and services ranging from
do-it-yourself software products, data loss prevention solutions to 24/7/365 services
network. With nearly 10 years experience performing successful data recoveries, Unistal
has served customers across the globe including Secret services, government agencies,
corporate houses, and numerous computer users. Unistal has developed the industry's
widest range of data recovery products and services, providing desktop, laptop, server,
email, database and tape recoveries for all media types and operating systems
anywhere, anytime. Unistal India is headquartered in New Delhi. With regional offices at
Mumbai, Bengluru, Kolkata.

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DISK DOCTORS LAB INCORPORATED

FIGURE 5

Disk Doctor Labs Inc. has been serving the US and worldwide since 1991 and speedily
becoming the leader in data recovery from storage devices. Disk Doctors operates
worldwide from labs in United States, UK, Australia & India. Today Disk Doctors offers
the most comprehensive services available in this specialized field. Disk Doctor Labs Inc.
invests huge chunk of their profits toward research and development of data recovery
techniques for ever-changing challenges and cost effective solutions for our customers.
Disk Doctor Labs Inc. has been performing data recovery for individuals, multinational
corporations, educational institutions and government agencies since 1991. Disk Doctor
Labs Inc. is one of the most trusted and respected data recovery company in United States
and around the world. Goal of Disk Doctors is to bring our clients halted operations back
into working conditions with quickest, cost effective and quality data recovery. Disk
Doctors India is specialists in data recovery and recovers all or most of the data that can
possibly be salvaged from the situation at hand. Data recovery- specialists work
diligently with our software department to come up with proprietary methods and
software utilities, to keep up with the ever changing hardware and software solutions for
different kind of storage devices. Disk Doctor India Operates from Bengaluru.

Page | 26

CBL DATA RECOVERY TECHNOLOGIES

FIGURE 6

CBL Data Recovery Technologies is a leading provider of expert data recovery services
throughout Australia and Internationally. CBL's only business is to recover data - quickly
and cost effectively. Whether the data loss is the result of mechanical or electrical failure,
virus activity, system malfunctions, human error, water, fire or smoke damage, or file
corruption, CBL has the uniquely talented people and the resources in-house to solve the
problem. Through innovation and creativity, values that all CBL staff share, they strive to
offer comprehensive and efficient data recovery services to all of the clientele.CBL Data
Recovery Technologies operates from Mumbai.
Significant growth in data recovery industries has caught the eyes of many. Now there is
so many companies into Data Recovery .They recover data through software if there is
logical crash and if there is physical crash or physical cum logical crash then media is
being brought into lab, where data recovery process is being done. Now many companies
use their proprietary software to recover data. In case of physical crash, they recover data
by opening media in their lab. Important point to be noted is that Stellar is the only
company, which has class 100 clean room.
Class 100 clean room is manufacturer referred standard environment, where in a media
should be opened. In Class 100 clean room size of dust particle is less than 100 micron.
Considering rarest of rare cases wherein dust particle would settle on the platter then also
it would not create any crash on platter. So data is not loss.
Page | 27

Talking of Data Recovery Services in India, Stellar does not as such have any
competitors, because Stellar Information Technology is the only company in India, which
has class 100 clean rooms, R&D and the required infrastructure, So Stellar can be
considered as the best capable data recovery company in India.
Many other companies also say, they have clean room lab, where they recover data from
crashed media in case of physical crash and logical cum physical crash. But their clean
room lab is not meeting the condition of manufacturer referred environment for opening
of media. Hence, they are not as capable as stellar in recovering data from crashed media.
PROSPECTS OF DATA RECOVERY SERVICES IN INDIA:
In the present scenario, computers run our lives, our homes and our businesses. Most of
us use computers every single day. So data recovery becomes even more important in
cases of computer crashes and valuable data becoming inaccessible. Data recovery
means retrieving data from damaged, failed, corrupted or inaccessible primary storage
media when it cannot be accessed normally.
TECHNOLOGICAL ADVANCEMENT:
The growth of technology has sparked off the increase in number of commercial
organizations across the economy. Big corporations, partnerships, sole proprietorships,
multinationals and small manufacturing enterprises have been flooding the market. This
vertical and horizontal rise of technology can be attributed to growing consumer demand.
Consumers want more today. Hence this has led to inter- and intra-dependency of firms
and industries in the economy. No firm can exist without the presence of the other.
Everything has shrunk and contributed to the growth and importance of data. Data has
grown over the years by leaps and bounds. Everybody, right from commercial ventures,
government enterprises to personal users saves data. The importance of data has
increased greatly. The loss of this data can paralyze economic functions and signal a
downward economy spiral. Organizations and users need data for healthy economic
operation. Data such as financial records, employee information and patient details in
Page | 28

hospitals are stored on data storage devices. These machines are not perfect and are liable
to corruption.

When this happens data is lost. All work, growth and progress come to a grinding halt.
This is where data recovery comes in. The data recovery industry functions on the fear
that precious data can be lost any time.

GLOBALISATION:
The world today has shrunk figuratively. Outsourcing employment has become the new
age mantra. Globalization has taken over. A direct consequence of this has been the everincreasing importance of data. Today, businesses all over the world need data to survive
in the global market. Reliance and dependency on data has risen sharply since 1990s.

Different commercial enterprises trading and dealing in different economic sectors need
and want common data. Interdependence has increased. This has directly impacted the
data recovery industry in a positive way. Data recovery business has grown and is still
growing.
OUTLOOK:
Storage has definitely become a major component of IT infrastructure. Our economy is
improving and hence we can expect Storage to become a key area of the IT budget. The
implementation of data-intensive applications like CRM, and business expansion are
driving growth in storage requirement. Data security and data recovery are now the most
significant focus areas within the storage space. Although a majority of storage
investments will come from the SME segment, one should also keep an eye on the large
enterprises.

Page | 29

POTENTIAL SEGMENTS:
Indian businesses have come to realize the seriousness of this issue and, hence, banking
and financial sector, the software and ITES companies and lately manufacturing and
retail segments are driving the growth of the Data Recovery market in the country.
Significantly, companies have realized that disaster management and recovery are more
than incidental IT expenses. Large enterprises have started building the data loss
prevention factor as an integral element in their annual maintenance contracts or service
level agreements with IT service providers and local channel partners.
CONCLUSION:
Lately, in India, an increase in the level of competition and market demands, together
with increased dependence on technology for core business processes has necessitated the
need for data recovery by companies. Another sector which has grown tremendously is
the software and ITES sector. The latter particularly depends on the volume of calls and
the access to records on a 24X7 basis. Any downtime could be detrimental to their
business.
As corporate networks get complex and data capture and storage becomes challenging,
the industry is bound to see a shift towards replication of critical resources, business
applications and processes. Data recovery as a networking solution, although new at this
point of time, will become routine for Corporates in near future.

Page | 30

CHAPTER 4-LITERATURE REVIEW

Mr. Tarun Tyagi in his book, Data recovery with and without programming, BPB
Publications, New Delhi, has cited on the vital role that data recovery can play in industry
that frets a data loss. The traditional businesses have been digitized in the past decade. All
the functions and departments are connected through the digital realm, which not only
uses data for decision-making across functions but also offers trends and perspectives to
aid operational efficiencies. For the industries, which are regulated by institutions and
legislations, the need to maintain and protect data is paramount. Most of the industries
including large and small have started to invest and scale up their disaster recovery
processes and infrastructure in wake of growing threats like hacking, data theft, etc. Mr.
Sunil Chandna in his article, published in Dataquest, May 27 th 2015, has laid out stress
on ensuring seamless data recovery processes in terms of external partner or developing
Page | 31

internal practices have become extremely critical for survival as well as a key
competitive advantage.
As far as the competition for recovering data is concerned, there has not been much
development. Boris Mirkin in his book, Clustering: A data recovery approach, has
highlighted the various challenges relating to business environment, behavioral as well as
technological. The challenges relating to business environment are fueled by innovation,
which often leads to technological obsolescence. The hard disk drives have shrunk in
terms of their physical size yet grown rapidly in terms of the storage space. Add to this,
the evolution of SSDs (solid state drives) and flash drives have presented challenges of
their own in terms of recovery. Thus has emerged the concept of data recovery and
eventually a potential market place, which needs to be tapped.
The short comings of existing literature are quite evident where information, although
being available in abundance at the superficial level fail to reflect the true essence of the
project work which encapsulates minute study on market potential that has been
incorporated into this study through careful analysis of the primary and secondary data.

Page | 32

CHAPTER 5 - OBJECTIVES AND HYPOTHESIS

OBJECTIVE 1
The purpose of this study is to figure out opportunities and future threats lying in the
market for Stellar Information Technology Private Limited and to determine the market
potential so as to enhance its awareness in the market. The field work in this study
includes:
Page | 33

1.IDENTIFYING POTENTIAL CLIENTS:


Potential clients were first identified by various sources including Personal contact,
Google Maps and by having a close look at the existing database.
The organizations were divided into Government organizations, Private/Public Limited
and Proprietorship business. They were further sub-divided into their line of business
such as Construction, Finance, Services etc.
2.FIXING APPOINTMENT AND MEETING PERSON RESPONSIBLE FOR IT:
Contact was made to understand the availability of any IT related
person. Then an appointment was fixed with them. The main problem faced was the
unavailability of IT person in many organizations. Also many have a centralized IT
department in their head or regional office.
3.LEARN ABOUT THEIR EXPERIENCE IN DATA LOSS SITUATION:
The primary questions were whether they have faced a data loss situation. If Yes, how
do they handle the situation. The number of computers used in the organization was also
noted. Whether they have a provision for backing up their data was also asked. Finally
their suggestions and queries were answered. The following questions were asked:
A) The number of computers present in the organization were noted. More the
number of computers, greater is the probability that hard disk will crash. The
respondents were classified into the following categories:

Less than 10 computers


10-20 computers
20-50 computers
More than 50 computers

Page | 34

B) There can be organizations which have already faced data loss situations in the past.
Effort was made to find out the frequency of data loss situation faced by these
organizations. Response was grouped in the following manner:

Not yet faced a situation of data loss.


Rarely has faced once or twice in their existence
Frequently has faced situation of data loss a number of times
Very frequently faces situation of data loss quite frequently

C) If the respondents said that they have faced a situation where they lost data, effort was
made to understand their action in this regard. The observations made were as follows:

Local service centre or a technician is approached


Organizations which approach a local service centre or technician to either
recover or entirely change the storage device.
They have in house facility
They have an IT team in their organization who does the work of data
recovery
Use software
Either free or paid to recover data
Do not try to recover
A few organizations do not try to recover because they already have a
backed up copy of the data or do not know of the facility that data could
be recovered.
Approach Stellar

D) Organizations may have a provision for data backup. Whether they perform regular
back up was asked. No other information on back up was asked as it is out of the scope of
the study.
The responses were objective and could be classified as:
Yes
No

Page | 35

4. AWARENESS OF STELLAR DATA RECOVERY


The services offered by Stellar and clients advantage over other already existing
facilities like local technicians and software were ascertained. Finally how Stellar can be
contacted and how the process of data recovery works were explained. An effort was
made to understand if the respondent already knew about Stellar. It was grouped as:
Yes
No
OBJECTIVE 2
Another objective was to facilitate in the digital enquiries concerning this region. I
studied to process of collecting hard drives and how further processing was made. I
studied the frequently asked questions about Stellar. However in the period of my study
no such enquiry was made.
HYPOTHESIS
The hypothesis of this study is based on the application of simple statistical tools like use
of bar charts, pie charts, tables and other tools like use of average rating method in order
to assess the market potential of data recovery services. Comments have been made on
the findings and inferences therein by evaluating the different parameters. This type of
study is qualitative in nature and does not require use of complex tools to find out
relations between variables.

Page | 36

CHAPTER 6 RESEARCH METHODOLOGY

INTRODUCTION:
Research is an organized inquiry carried out to provide information for solving problems.
Management in any organization need information about the potential market and to
design plans as per the changing Market scenario. Marketing research includes all the
activities that enable an organization to obtain the vital information. This research is very
important in strategy formation and Promotion of the company.
Page | 37

There are many type of research these can be categorized as reporting, descriptive,
explanatory or predictive. Each research type is being used for various purposes. In this
research I have used explorative research methodology; I tried to figure out opportunities
and future threats lying in the market for Stellar Information Technology Private Limited.
and tried to promote the company and enhance its awareness in the market.
Research design is the plan, structure and strategy of investigation conceived so as to
obtain to research problem. It is the specification of methods and procedures for
acquiring the required information.
RESEARCH AND IMPORTANCE OF MY WORK: In this project, I used exploratory research. The basic aim of my project was to find the
problems faced by stellar information technology private limited with regards to the sale,
brand awareness, service quality. The competition provided by the local vendors is stiff
and serious. Brand value of stellar wasnt fully transforming into sales. The 3 rd party
dealers and AMC providers, who is generally the first point of contact with the
customers, play a vital role in positioning the brand name of stellar in the minds of
customers. They are the basic marketers of stellar. They help in creating a brand image in
the costumers mind about the products and services offered by Stellar Data Recovery.
Through this research I tried to figure out the factors they take into account while a data
recovery solution provides is required, How a data recovery solution provider is assessed
by customers, The satisfaction level of customers with respect to the current service
provider, The importance of Advertisements, customer reviews etc. I also tried to figure
out the awareness level of customers about Stellar Data Recovery.
MY FIELD WORK:

To meet with clients (3rd parties as well as Corporate)

Identifying Potential clients.

Not a sales job with targets but with an objective to promote the company
services.

The main products of the company are related to data recovery services.
Page | 38

DATA COLLECTION & SAMPLING:


To achieve the objectives, the primary as well as secondary sources of data are used.

PRIMARY DATA

SECONDARY DATA

PRIMARY DATA:
Primary data is that kind of data which was collected by me for the purpose of my
specific study. I interviewed with a structured set of questions just to know the brand
awareness of the company. The valuable feedbacks, knowledge about company,
perception towards its products are some primary data for my research work.

SECONDARY DATA:
The data that has been already collected by others but which in turn became useful for my
report can be categorized as secondary data. The secondary data was collected from
various digital sources including websites and blogs of companies and individuals who
works in areas related to hardware industry. The company past reports, various websites,
books, and assistance from company employees are my secondary data used in this
research.
INTERVIEW METHOD:
Interview method helps in getting an insight into the prospective clients mind. I adopted
this method as I needed to promote my company in the market as well as try building an
image among them. This helped me in gathering personal and professional information
regarding data recovery as well the image of stellar in the market. For this purpose,
various questions were asked randomly to the customers and their vital feedbacks were
collected. With this method I was also able to clear the doubts of the customers regarding
data recovery issues such as data leakage and data revival possibility in case of physical
data damage.
Page | 39

OBSERVATION METHOD:
During the project work, I contacted the 3rd parties and Corporate to find their opinion
about the Stellar Information Technology Private Limited. In the observation method the
researcher himself collects the necessary information by observing the response of the
customers. Observation may be conducted on in the natural field or in the form of
experiment. I used uncontrolled observation that takes place in the natural setting. Agents
and customer are free to express their felling about the product and services offered by
the company. The observation method gave me an idea about the satisfaction level of
customer and agents and gained the precious knowledge about the market situation which
made me understand the need of data recovery in different form of business
(manufacturing companies, service companies, 3rd parties etc.)

Page | 40

CHAPTER 7 DATA ANALYSIS

SAMPLE SIZE 30 ORGANIZATIONS


Page | 41

DISTRIBUTION OF SAMPLE POPULATION


CHART 1

33%

Software development
industry

37%

Hardware Sales and


Service Stations

30%

Manufacturing and
other Industries

TABLE 1
Software

development Hardware

Industry
11

Sales

Service stations
9

& Manufacturing

and

other Industries
10

EXPLANATION:
30% of the companies were from Hardware sales and Service Centers. 37% of the
companies were from Software development Industry. And rest 33% of the companies
belonged to manufacturing and other industries.
I made it a point to visit those companies who have higher chances of requiring services
offered by stellar data recovery.
1) IMPORTANCE OF DATA
Do you consider data essential for day to day working of your company?
Page | 42

TABLE 2
Not a priority

Low Priority

Medium Priority

High Priority

Essential

13

CHART 2

30%

3% 7%
17%

Not a priority
Low priority
Medium priority

43%

High priority
Essential

EXPLANATION:
30% of the companies said that data is essential for the day to day working of the
company to add to this 43% the companies said data is of high priority for them. Hence it
can be easily said that 73% of the companies consider data of great importance. And only
3% of the companies said data is of least priority.
INFERENCE:
Data is of great importance for a company. Its importance is only getting increased year
after year. The improved operational systems have been ensuring that importance of data
will only increase in spite of automated reports being generated by various ERPs and
other softwares. The numbers obtained here will give a short glimpse of how important
data is for a company. More than 3/4th of the correspondent companies acknowledged that
fact that data is of at most importance. And only 3% regarded data as a non-essential part
of a business.
Page | 43

FINDINGS

Data is important. Loss of data disrupts the functioning of the company.

INDUSTRY WISE ANALYSIS OF IMPORTANCE OF DATA


CHART 3
6
5
4

Software development
industry

Hardware sales and


service industry

Manufacturing and other


industries

1
0
1

TABLE 3
Not
Software

development

industry
Hardware sales and service
industry
Manufacturing and other
industries

a Low

Medium

High

Essential

Priority

Priority

Priority

Priority

EXPLANATION
Data is considered to be essential or of high priority by almost all of the companies
belonging to software development industry. When it comes to hardware sector the
importance of data is not that much as there are 2 companies that said data is of low and
Page | 44

medium priority respectively. When we consider the manufacturing and other industries,
importance of data is fairly the same as that of software industry.
INFERENCE
Importance of data is an unquestionable factor almost 95% of the companies agreed to
the factor that data is of some kind of importance to them, either of high priority or
essential to the day to day working of the company.
FINDINGS

Data is unarguably an important factor across all the three sectors that I
have taken into consideration which are Software Development Industry,
Hardware Sales and service industry, manufacturing and other industries

2) PREFERRED DATA STORAGE DEVICES


Where do you store data of your company?
CHART 4
18
16
14
12
10
8
6
4
2
0

Never
Rarely
Sometimes
Often
Always

TABLE 4
Laptop hard disk

Never
0

Rarely
4

Sometimes
5

Often
7

Always
14
Page | 45

PC hard disk
Pen Drives
Server Hard disk
CD DVD Roms
Memory Cards

0
0
0
0
0

3
2
1
1
3

3
6
8
9
10

7
12
8
6
7

17
10
13
14
10

EXPLANATION:
Most preferred data storage device continues to be the Hard disk of Personal Computer
with 17 correspondents stating that they always store data in the Company Desktop and
another 7 correspondents claiming that they often store data in the company desktop. The
second most preferred data storage device is the laptop hard disk. 14 correspondents said
they use laptop hard disk to store data of the company. The third most preferred choice of
data storage device is Server hard disk with 13 correspondents proclaiming that they store
data in server hard disk. CD DVD ROMS and Memory cards are used very rarely to store
data. While pen drives are being used by 12 correspondents often to store important data.
INFERENCE:
It can be easily inferred from the graph that Hard disk is the main data storage device
used by various companies to store data. Desktop or PC hard disk still continues to be the
data storage device being used by companies. Laptop hard disk is getting more and more
prominence as the secondary data storage device. Server hard disks are seemingly useful
as the desirable data storage device especially in the IT companies and more advanced
companies with efficient systems in place. Pen drives though they enjoy popularity are
never considered a reliable data storage device. It may be due to the frequent misplacing
of pen drives or may be because of the lower capacity. The same problem can be
applicable to Memory cards. Memory cards are not being used as a reliable data storage
device apart from photographers or digital studios. CD DVD ROMs have become
obsolete as number of companies that use CD DVD ROMs are very rare.
FINDINGS

Page | 46

Laptop hard disk and PC hard disk are the most reliable and frequently

used source of Data Storage.


Server hard disk is getting to be a popular source of data storage especially

across IT Sector.
Memory cards, CD/DVD ROMS are not gaining much popularity as a
source of data storage device.

3) CONSULTANT IN CASES OF DATA LOSS


Whom did you consult when data storage device gets damaged?
TABLE 5
Stellar Data
Recovery

AMC provider
12

3rd Party Vendors

10

Others
5

CHART 5

Consultant in cases of data loss


AMC Provider

17%
40%
33%
10%

Stellar Data Recovery


3rd Party Vendors
Others

EXPLANTION:
40% of companies consult their AMC provider when they come across damage to data
storage devices. 33% of companies consult 3 rd party vendors to recover data from
Page | 47

damaged data storage device. 10% of the companies said they would consult Stellar Data
Recovery when they get into data loss problem.
INFERENCE:
Only 10% of the companies consult Stellar Data Recovery while 33% of the companies
consult 3rd party vendors to recover data from damaged data storage devices. This is an
opportunity for the company to explore. A tie up with the AMC Provider or the 3 rd party
vendors in cases of Physical crashes can be of great advantage to the company.
FINDINGS:

AMC providers are the first point of contact for most of the companies in cases of

data recovery.
3rd party vendors enjoy a sizeable market share which is 2- 3 times greater than
the market share of Stellar in Delhi area.

4) AWARENESS ABOUT STELLAR DATA RECOVERY


How aware are you about Stellar Data Recovery Solutions?
TABLE 6
Not
aware
3

at

all Slightly
Aware
5

Moderately

Very

Extremely

Aware
9

Aware
6

Aware
7

Page | 48

CHART 6

Awareness about Stellar Data Recovery


23%

Not at all aware

10%
17%

Sightly aware
Moderately aware
Very aware

20%
30%

Extremely aware

EXPLANATION
23% of the responders said they were not at all aware of Stellar Data Recovery. 17% said
they were slightly aware of Stellar Data Recovery. 30% said they were moderately aware
about the company while only 20% were very aware about the company. Only just 10%
were extremely aware of Stellar Data Recovery.
INFERENCE
Only 30% of the population are aware of Stellar data Recovery. Rest 70% are largely
unaware about the company Stellar Data Recovery. This provides further scope for
marketing of brand Stellar. The potential for brand Stellar to grow is huge. Effective
marketing techniques could be utilized to improve the brand awareness of Stellar Data
Recovery.
FINDINGS

Awareness about Stellar Data recovery is low.

Page | 49

5) FACTORS CONSIDERED IN CASES OF CHOOSING DATA RECOVERY


VENDOR
On a scale of 1-10 with 10 being the strongest influence please rate the following
factors that you take into consideration while you consult a data Recovery vendor.
CHART 7

Average factor ratings


8.4
8.3
8.2
8.1
8
7.9
7.8
7.7
7.6

8.33

8.26
8.16
8.06

8.06
7.93

7.86

Factors / Points
Expertise
Confidentiality
Service Rates
Location
Experience
Customer

1
0
1
0
0
1

2
0
0
1
1
0

3
0
0
0
0
0

4
1
1
1
1
1

5
1
1
1
1
1

6
1
1
1
1
1

7
5
4
3
3
3

8
7
5
8
9
9

9
6
6
7
8
7

10
9
11
8
6
7

Reviews
Advertisements

0
0

1
1

1
1

1
1

1
1

1
1

3
2

8
8

9
10

5
5

Page | 50

TABLE 7
EXPLANATION:
Factors taken into account while consulting a data recovery vendor were classified into
expertise, confidentiality, service rates, location, experience, customer reviews and
advertisements. Among them the most important factor taken into consideration by most
was expertise with an average rating of 8.33 out of 10, second came confidentiality of
data with an average rating of 8.26 out of 10 which was followed by service rates with
8.16 out of 10, followed by the experience and location which was given an average
rating of 8.06, while advertisements obtained an average rating of 7.93 and customer
ratings an average of 7.86 which was the least important factor.
INFERENCE:
The 4 important factors that were considered by companies while consulting a data
recovery vendor are Expertise, Confidentiality, Service Rates and Experience. Stellar
Data recovery has been known for the expertise they have acquired with the class 100
clean room and wide set of software as well as hardware tools that they have. Stellar data
recovery does maintain confidentiality of data by means of contract of obligation. Stellar
data recovery has an experience close to 18 years in data recovery field which makes it
one of the earliest players in the field. The Service rates of stellar data recovery are also
to be given same importance as that of other 3 factors. Stellar gives equal importance to
Location factor and because of this they have opened branches in almost all of the major
cities in India
FINDINGS

Most important factors taken into consideration by the customers are


o Confidentiality
o Expertise
o Experience
o Service Rates
Lesser important factors are Customer Reviews and Advertisements.
Page | 51

6) DATA RECOVERY SERVICE PROVIDER CURRENT RATINGS


How would you rate the performance of your current data recovery service
provider?
CHART 8
14
12
10

Time for Servicing


Cost of Servicing

Reusability of Data
6

Confidentiality of Data
Overall Service

4
2
0
1

TABLE 8

Factors

Very Poor Poor

Time for Servicing


1
Cost of Servicing
1
Reusability of Data
0
Confidentiality
of
0
Data
Overall Service
1

Excellen

Fair

Good

5
6
7

11
12
10

9
6
8

t
4
5
5

13

10

EXPLANATION
The companies are generally neither satisfied nor dissatisfied with the current service
data recovery service providers. The number of responders who choose fair as the option
is around 11+ among the sample size of 30 across all the major factors of consideration.

Page | 52

Around 6+ responders said they are being offered good services by the service providers.
While only 4+ responded that the service they get is of excellent quality.
INFERENCE
There is a great bit of competition when it comes to Delhi area. The customers in Delhi
are not generally dissatisfied with their existing service providers. But still they are
expecting more from the service provider in terms of time for servicing, Cost of
servicing, confidentiality of data and Service rates. This can be considered as an
opportunity for Stellar. If Stellar data recovery could utilize their expertise in data
recovery field and provide excellent service to the customers they could easily gain a lot
of customers who are just being provided satisfactory services by the 3rdpaty vendors.
FINDINGS

The customers are not dissatisfied with their current service provider.
The customer does expect more from the service provider in terms of
quality of service being offered.

7) WILLINGNESS TO SWITCH TO NEW DATA RECOVERY PROVIDER


Are you willing to switch to a new data recovery solution provider?
TABLE 9
Not
likely
1

at

all Slightly
likely
2

Moderately

Very

Extremely

Likely
9

Likely
14

likely
4

CHART 9

Page | 53

13%

3% 7%
30%

47%

Not at all likely


Slightly likely
Moderately Likely
Very Likely
Extremely likely

EXPLANATION
47% of the responders were very likely to switch to a new data recovery vendor.30% of
the responders said they were moderately likely to switch to a new data recovery vendor.
And 13% of the data recovery vendor said they are extremely likely to switch to a new
data recovery vendor. Only 3% said they are not at all likely to switch to a new data
recovery vendor. And 7% said they are just slightly likely to switch to a new data
recovery vendor.
INFERENCE
This provides an opportunity for new players in data recovery industry. About 77% of the
population are willing to switch to a new data recovery vendor. With effective marketing
techniques this could be converted to effective customers of data recovery services. Only
25% of the customers are fully satisfied with the current data recovery solution provider.
FINDINGS

Customers are willing to switch to a new data recovery vendor

Page | 54

8) FACILITIES PROVIDED TO CUSTOMERS


Mark the facilities provided by your data recovery vendor.
CHART 10

12
10
8
6
4
2
0

TABLE 10

Confidentiality

Free Consultation

11

Free Pick Up And


Drop
4

Media Analysis
7

EXPLANATION
Free consultation remains the most important additional facility offered by data recovery
service providers. Over 80% of responders said they receive free consultations from their
service providers. Confidentiality of data is guaranteed to less than 60% of the customers.
While free pick up and drop services are offered to less than 20% of the customers.
INFERENCE

Page | 55

Stellar might be the only company to provide all four of these additional facilities to the
customer. Hence if stellar could reach to the customers highlighting these additional
services which are being offered, they could easily gain popularity among the target
audience.
FINDINGS

Wide range of add-on services are being provided by stellar.


There arent many data recovery vendors that provide such

wide range of

additional services.
9) DISK SANITIZATION SERVICE
Have you availed any professional service to destroy confidential data? (Disk
Sanitization Service)
TABLE 11
Yes
7

No
23
CHART 11

23%

Yes
77%

No

EXPLANATION
Page | 56

77% of the responders said they werent aware of disk sanitization services. While only
23% of the responders were aware of the disk sanitization services.
INFERENCE:
This is relatively an untapped market. Responders dont know the importance of
permanently deleting data from data storage devices. They usually format the device to
erase data from devices. Only 23% of the people knew that data still exist in the device
even after the device is formatted and could easily be recovered from them. Proper
awareness about this factor to the general population could be an easy way to market the
brand Stellar.
FINDINGS

Awareness about disk sanitization is very low.

Page | 57

CHAPTER 8-CONCLUSIONS

Based on the data acquired from the one to one interaction with people at 3 rd parties
agency and corporate, the following are the findings of my research
Pricing of the services and softwares provided by Stellar is much more than the
local vendors.
Corporates are satisfied by the high quality performance delivered by Stellar.
Marketing techniques applied by Stellar Data Recovery are not adequate.
Laptop and PC hard disk are the most trusted sources of data Storage.
Server hard disks are gaining popularity in IT industry as reliable source of data
storage. While CD-DVD ROMs are no longer desired data storage device.
3rd Parties are skeptical about sending the hard disk to stellar as they find their
customers unwilling to pay high price.
Consumers are willing to switch to a new data recovery vendor.
Wide range of add-on services are being provided by stellar.
Page | 58

General level of awareness about data recovery and other allied services like disk
sanitization are poor among the customers
Brand awareness about stellar is low
The important factors considered by a customer are confidentiality of data,
expertise in data recovery, Experience in industry and service rates.

Page | 59

CHAPTER 9-SUGGESTIONS AND RECOMMENDATIONS

SUGGESTIONS

Improving the efficiency of marketing department could easily transform into


sales

Competitive pricing with respect to local vendors could easily gain a lot of
customers.

Priority plans could be made flexible so that existing satisfied clients of stellar are
tempted to get into priority plan.

3rd party data recovery providers could be made potential clients. Most of them
dont have a decent lab wherein data recovery can be done.

Attractive incentives and rewards could be given to 3 rd parties to attract them to


divert their customers to stellar data recovery.

Major business for WIPE software lies with the CAs and law firms and hence
special attractive packages could be designed.

Aggressive marketing could be done for disk sanitization and disk degaussing
services which could help Stellar to improve its brand image.
Page | 60

RECOMMENDATIONS
Based on the findings of the research, following recommendations are made:-

Stellar needs to focus on promotional tools so that the customers in the


untapped market know about Stellar and use their service in case of an
emergency.

In order to make sure that SMEs use the company products and services,
Stellar should consider customizing their product and services, making
them less expensive and easily available to SMEs.

Stellar may consider opening their branches in all major cities of India to
increase revenues and this could also benefit businesses operating in
those cities.

Page | 61

BIBLIOGRAPHY
TEXT BOOKS

Kotler Philip, Keller Lane Kevin, Koshy Abraham, Jha Mithileshwar (2014),
Marketing Management, 14th edition, Pearson Publication.

(Belch E George, Belch A Michael, 2013), Advertising and Promotion, 9th


edition, McGraw Hill Education.

Mallik Kumar Pradeep (2013), Sales Management, Oxford Higher Education.

Mr. Tarun Tyagi, Data recovery with and without programming, BPB
Publications, New Delhi

Boris Mirkin , Clustering: A data recovery approach, Vol II

WEBSITES
Page | 62

http://www.stellarinfo.com/company/about/stellar-overview.htm

http://www.linkedin.com/company/stellar-information-systems-ltd

http://www.crunchbase.com/organization/stellar-information-system-ltd

http://www.dqindia.com/the-organized-data-recovery-market-is-still-at-a-nascentstage-in-india-sunil-chandna-founder-and-ceo-stellar-data-recovery/

OTHER SOURCES

Company Brochure - Stellar Data Recovery

Software catalogues - Stellar Data recovery

Knowledge shared by Mentor

Page | 63

APPENDICES

ANNEXURE-1
Q.1 Have you ever experienced data loss? YES ( ) NO ( )
Q.2 If yes, what as the crash type?
LOGICAL ( )

PHYSICAL ( )

Q.3 If experienced data loss, to whom did you enquire first for
Data Recovery?
AMC Provider ( )

Data Recovery Vendor ( )

Name of the data recovery vender _________________


Q.4 Did you get the data that you looking for?
All Data ( )

Partial Data ( )

No Relevant Data ( )
Page | 64

Q.5 Were you forced to pay for media Diagnosis or irrelevant data That you were not
looking for ?
YES ( )

NO ( )

Q.6 How did you make sure that your data was not leaked /compromised and was kept
confidential at every stage?
NDA ( Non-disclosure agreement ) ( )
Not acted upon it ( )
Q.7 Are you aware of the fact that controlled environment plays Pivotal role in data
recovery success rate in case of physical crashes?
YES ( )

NO ( )

Q.8 Have you ever used S/W for data recovery?


YES ( )

NO ( )

Please name of the software used __________________


Q.9 Were you able to get round the clock support?
YES ( )

NO ( )

Q.10 What process would you carry out in case of HDD being allotted to some other
employee within the organization or during shifting of the premises as a part of hardware
up-gradation or CSR ?
A) Formatting ( )
B) Certified disk sanitization service ( )
Q.11 Have you ever availed certified disk sanitization / Disk diagnosis service, which
safeguards you against data compromise?
YES ( )

NO ( )

Page | 65

ANNEXURE-2
LIST OF COMPANIES VISITED
S.N
o
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Company Name
Lobster Overseas
Parekh Group
RPS Infrastructure Limited
Value Inns & Hotels Worldwide
Arshiya Limited
Square Root Hospitalities Pvt Limited
SourceHOV India Pvt Ltd
Seaborne Commodities International Private ltd
Refarmed India
Biotronik
SKINEER
Purelife India Limited
Asys Group
Chint India
ECO Polyfibers Pvt Ltd
Page | 66

16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
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38
39
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41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58

NIPMAN
NILEDutch
Indialinx
Acryil india Limited
ACC India Private Ltd
Education Promotion Society for India
Seahorse Ship Agencies Pvt. Ltd.
Sunsure
ITZ Cash
PCL Oiln& Solvents LTD.
Axstores Far East LTD.
Enquest
Wacom
R.N.Gupta & Company Limited
ISCITS
Red Bull India Private Limited
Century Pulp and Paper
Talisma
Hager
WW Defsys Pvt. Ltd.
ASQ South Asia
DP World Intermodal
Loanwalle
Safesea Steamship Pvt Ltd
ARB Travel & Tours
Superwell
Electrosteel Steels Ltd
Audatex
Parshad Exporters
Atlas Jewellery India Ltd
TOA Engineering Operations
Conmed Corporation
Raj Group
Indo Asian
Weiss Rohlig India Pvt Ltd
MG Housing Pvt Ltd
Car Trade.com
Balaji group
Ramkishore Chemical Company
Mxc Solutions
DHFL
Agrax
India Infrastructure and Logistics Pvt Ltd.
Page | 67

59
60
61
62
63
64
65
66
67
68
69
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86
87
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89
90
91
92
93
94
95
96
97
98
99
100

IRCTC (Corporate Office)


Today Homes and Infrastructure Pvt Ltd
E-Bay.in
Singtel
Kapish Jain & Associates
Travel Pals (India) Pvt. Ltd.
Starts India Pvt. Ltd
KPL International Limited
Today Hotels
Finolex Pipes
MS Cipla Limited
Wenkateshwara Hatcheries Pvt. Ltd
M/S Elantas Beck India Limited
M/S Superseal India Limited
Srilankan Airlines
DSK International Campus
Trivitron Health Care
Surpluss.in
Aksh Optifibre Limited
ANS Constructions
United Biotech
RBS Energy Limited
Gionee
Tranistics
Netweb Technologies
Involute Power gear Pvt Ltd
Deutsche Motoren Pvt LTd (BMW)
Usha fabcast
Alpine Creations
Securico Electronics India limited
Akriti Info Media
Third Wave Exim
JSRM
Buzytech IT Solutions Pvt Ltd
Servosys
Magic Agro Machines Pvt limited
Ichinen
KEVA INDUSTRIES
KeraKoll
Solzo
Bhoomi
Fincart
Credit Works
Page | 68

101
102
103
104
105
106
107
108
109
110
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133
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135
136
137
138
139
140
141
142
143

Skylabs Solution India Private Limited


ANA Design
Design Accord
Sudan Kapoor & Associates
Goojar Mal Ganpat Rai Private Limited
Capri Global Capital Limited
Vodafone
Frontier Polymers Pvt Ltd
E-Com Express Pvt Ltd
BMA Prints Pvt Ltd
Haldirams Marketing Pvt Ltd
Truine Energy
Inside Customer Call Solution Limited
SSIPL Retail Limited
Fancy Fashion
MBA Consulting India Pvt Ltd
Drive India Enterprise Solutions Limited
Matrimony.com
Zamil Air Conditioners
Nava Bharat Media Solutions
JS WAD &Co
Vikram Al Bajaj & Associates
Mukul & Ganesh CA
Metro Exporters
Clariant
Multitex Filtration Engineers ltd
United India Periodicals Pvt Ltd
V Prompt E- Services
Bosch
JHS Svendgaard Laboratories Limited
APCER Life Sciences
Gionee
Infres Methodex Pvt Ltd
Intertek
Magus (Customer Dialog)
ATS Services Pvt Ltd
Dr Fresh Assets Limited
Ratan Industries Pvt Ltd
Tech Vidya
Technix Group
Bharat Gas
Mystique
Coats India
Page | 69

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145
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152
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171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186

Toshiba E Waste collection Center


Excel Motors car Pvt Ltd (Mitsubishi)
Ajay Pipes
Taj Computers Solutions Pvt Ltd
Pashupati Limited
Kanford India
Honda
IIHM
Shiney Exports
Kingsmen
Shilpi Cable Technologies Limited
Apollo Pharmacy
Nuvia
Hi-tech Rubber Moulds (Pvt). Ltd.
Nirvana Being
Woodson Impex Pvt. Ltd.
Kajaria
Reinforced Earth India Pvt Ltd
Nowfloats
Hi-tech Products (Pvt). Ltd.
Tyrolit
Celite Tyre Pvt Ltd
Puratos
Perfect Vision
S & P Threads Pvt Ltd
Ravi Tech Global
Scorpio Apparels Pvt Ltd
Melco India Pvt Ltd
Elymer International Pvt Ltd
Mahindra Stiller Autotrucks Ltd
Ambiance
Eli india Research Pvt Ltd.
Global Motion
Imperial Auto Industries Limited
Nippon Paint (India) Pvt Ltd
Dioptres Unlimited
Ecocat India
Crystic Resins India Pvt Ltd
Vipul Motors (Maruti Suzuki)
Yamaha Motors india Pvt Ltd
Mahindra Sterling Motor. Co.
Honda
Super Parts PvtLtd (Hyundai)
Page | 70

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211
212
213
214
215
216
217
218
219
220
221
222
223
234
235
235
236
237
238

Gemco Controls Ltd


Batra Auto Company(Maruti Suzuki)
Regent Automobiles Pvt. Ltd.(Chevrolet)
Jiva Ayurveda
Globe Hifabs LLP
Jiva Ayurveda
Volkswagen Faridabad Broadway Autoworld Pvt. Ltd.
Thirty Six Automobiles Pvt Ltd (Toyota)
D.P. Woodtech Pvt. Ltd.
Madhyam Technologies
K.G Embroidery Mills Limited
HSSIDC
Advent Enterprises
Indus Valley
Airtech
Bohra Cars Pvt Ltd (Nissan)
Harness India Pvt Ltd
Paras Lamipacks Pvt. Ltd.
Shivani Locks
Encon Furnaces Pvt. Ltd.
Hemla Embroidery Mills
Medsource Ozone
Damco Solutions
Synmedic
Imperial Electric Company
Saffron Kiran Hotel
Super Fashion
Fly By Night
Hotel Sewa Grand
Jagsons
V Go Ford
Rachitech
Victoria Auto Pvt Ltd
BMR(HVAC Limited plant)
R.B. Industries
Bonanza
Selina Publishers
SMC
Khanna Book Publishing Co.
Anmol Publications
Jaypee
Manas Publications
Technics Infosolutions Pvt Ltd
Page | 71

239
240
241
242
243
244
245
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248
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265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281

Advocates International
Computer Ware (India) Pvt. Ltd.
Build Source.in
Just Jobs
Koncept Hyundai
Tamura
Capricot
HMP associates
URC Pvt Ltd
Micro Save
IK International Publishing Pvt Ltd
ICT Pvt Ltd
United Biscuits Pvt Ltd
Petroleum Sports Promotion Brand
Sportz Consult
Accurex
Xalta
TIMKEN
State Express
Sandeep Geeta & Associates P.Ltd
Dwarikesh Sugar Industries limited
Le Dieu Insurance Brokers Pvt Ltd
CSC (E- Governence Services India Limited)
Landesa (Rural Development Institute)
Essel Infra And Utilities
Advantage India
Vesna
Coreel Technologies
Perform Projects Management Pvt Ltd
Vandana Air Travels Pvt. Ltd.
AK Interiors
Sree Rathnam
Intercon Systems Pvt Ltd
Akal Information Systema Limited
Kayesha lifestyle
Mind Map Consulting
James Blake Business Solutions
Kobelco Cranes
Megawatt Solutions Pvt. Ltd.
HKB Group
Hospimax
Association for Democratic Reforms
Enchanting Travels
Page | 72

282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
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300
301
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303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324

Apple
Loudcell Technologies Pvt. Ltd.
Starclinch
Action Aid
Wings Brand Activation
Eternal Ganges
Axis living Pvt Ltd
LKS
Jain Estates
Positive Future Learning Pvt Ltd
Kusuma foundation
Chemtrol Industries
ABT Associates
Premiertech
Greenlam Industries Limited
Y Axis
Tradenext Securities Ltd
Nimbus Projects Ltd
Kenya Airways
Sanctum Wealth Management Pvt Ltd
Axis Bank Mutual Funds
Shipra Infratech
Indus Clean Energy
Dalmia Group
Pe Consultant
Analyticjena
United Surgical Industries
Agarwal Garments
TR Sawhney Motors Pvt. Ltd.(Maruti Suzuki)
Vyome Biosciences Pvt Ltd
Brooklyn Insurance Brokers Pvt. Ltd.
Weeprint
Invogue
Optimum Viking Satcom
ATOZ Logistics
Invictus
Kiran Enterprise
Yug Pharmaceuticals
Neelam Thread Pvt. Ltd.
LG Service Center
Tata Service Center
Gopal Group
Chemco Chemicals Pvt Ltd
Page | 73

325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
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347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367

Sparsh
CSC
Sunrise Autoworld Pvt. Ltd. (Hyundai)
Mirca
Bodycare International Limited
Sage Metals Limited
National Color Chem Corp.
Weavetex Overseas
Zedex Nissan
Advance Steel Tubes Limited
Atrica Automobiles Pvt Ltd.(Volkswagen)
Sharad Advertising Pvt. Ltd.
Sanjay Printers & Publishers Pvt Ltd
Samara Hyundai
Honda Service
Advance Biotronics
Toyo Ink India Pvt Ltd
Shiva Mahindra
Jalex Automotive Pvt Ltd
Indopol
Prasha Technology Limited
ASA Retail Solutions Pvt. Ltd,
Supreme Impex
Layaphgnis Apparels Pvt. Ltd.
Rewa Transmission Industries
R.S. Enterprises
Sahyog Industries
Lemount Garments Pvt Ltd
Reliable Diesel Engineers Pvt Ltd
Arkin Creations Pvt Ltd
Rebbon Isosystems Pvt Ltd
Krishna Fab
Presto Stantest Pvt Ltd
Adhya Design Pvt Ltd
Cyankart.com
Jindal Polytubes Pvt Ltd
Surya Internationals
Print O Pack
Richa Processing Mill Pvt Ltd
Bhartiya Valves Pvt ltd
Pharmacos India
Castmaster Mobitec
Swatantra Auto Industries Pvt Ltd
Page | 74

368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402

CI Car International
Sark Export
Anay Clothing
Ameetoff Technical
Advance Forgings Pvt Ltd
White Threads
Besoto Starting Systems Pvt Ltd
Biomed Healthcare Pvt Ltd
Sukara Pvt Ltd
Autostart India Pvt Ltd
Prime Automobiles Pvt Ltd (Mahindra)
Johan Automobiles
BCH Electric Limited
Triumph Hyundai
Rohit Force (Force Motors)
Bachmann
Indo Alusys Industries Limited
Petrotech
Franklin Templetion Asset Management (India)
Mysore Petrochemicals Limited
Cosmos Developers Pvt Ltd
Skyworth
Marya Frozen Agro Foods Pvt. Ltd.
Pasco Automobiles (Tata Motors)
SRS Pvt Ltd
Horizon Global Limited
Steel Forge
Shivalik Prints Pvt Ltd
Super Auto Electricals Pvt Ltd
BHAI
Asian Paints
Chetak Motors Pvt Ltd
VOITH
Sunflag Iron and Steel Co. Ltd.
Bhatia Cranes Pvt Ltd

Page | 75