388 19th Street  Oakland, California 94612
DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org

Total DISI

Total Special Events

Arts & Culture
CBD
Sponsored
Events

5,226.49

4,041.67

416.67

416.67

0.00
0.00

0.00

3,625.00

83.33

3,541.67

Budget

4,041.67

416.67

0.00

5,226.49

Special Events

Total DISI Projects

5,226.49
0.00

Marketing

August 16

DISTRICT IDENTITY (DISI)

2,676.01

0.00

416.67

0.00

Misc

DISI Projects

DOA

Total DISI

Total Special Events

0.00

3,625.00

83.33

3,541.67

Budget

0.00

2,676.01

Arts & Culture
CBD
Sponsored
Events

Total DISI Projects

2,676.01
0.00

Marketing

August 16

DISTRICT IDENTITY (DISI)

Misc

DISI Projects

LMUDA

1,184.82

-416.67

-416.67

0.00

1,601.49

-83.33

1,684.82

$ Over
Budget

-1,365.66

-416.67

-416.67

0.00

-948.99

-83.33

-865.66

$ Over
Budget

129.32%

0.0%

0.0%

0.0%

144.18%

0.0%

147.57%

% of
Budget

66.21%

0.0%

0.0%

0.0%

73.82%

0.0%

75.56%

% of
Budget

YTD
Budget

666.68

8,333.32

3,333.32

5,000.00

YTD
Budget

666.68

8,333.32

3,333.32

5,000.00

39,568.78 37,333.36

7,500.00

2,500.00

5,000.00

32,068.78 29,000.04

0.00

32,068.78 28,333.36

Jan - Aug 16

39,684.04 37,333.32

7,500.00

2,500.00

5,000.00

32,184.04 29,000.00

60.68

32,123.36 28,333.32

Jan - Aug 16

2016 YTD DISI Budget
August 2016

2,235.42

-833.32

-833.32

0.00

3,068.74

-666.68

3,735.42

$ Over
Budget

2,350.72

-833.32

-833.32

0.00

3,184.04

-606.00

3,790.04

$ Over
Budget

105.99%

90.0%

75.0%

100.0%

110.58%

0.0%

113.18%

% of
Budget

106.3%

90.0%

75.0%

100.0%

110.98%

9.1%

113.38%

% of
Budget
Notes

Notes

53,500.00

10,000.00

5,000.00 Event held on Aug. 20th and 21st.
Remaining funds in this category have
been allocated to Central Saturdays
5,000.00 events at "The Lot".

43,500.00

1,000.00

Includes payments for banner and
Facebook ad design, Pro Arts Gallery
Guide ad and design of B Shuttle ad
42,500.00 panels. Within annual budget.

Annual
Budget

53,500.00

10,000.00

5,000.00

5,000.00 Event held on Aug. 20th and 21st.

43,500.00

1,000.00

Includes payments for banner and
Facebook ad design, Pro Arts Gallery
Guide ad and design of B Shuttle ad
42,500.00 panels. Within annual budget.

Annual
Budget

Circlepoint Budget
Total
Dollars

Tasks

Estimated
remaining

Task 1 Increase awareness beyond Oakland
Social media support

$

7,150.00

Facebook advertising (3 campaigns)

$

8,480.00

Create go-to protocol for events

$

1,380.00

In-app advertising and Google Ad words

$
$

8,760.00
25,770.00

$
$

4,220.00
4,220.00

Refresh messaging framework

$

880.00

Coordinate 1 photoshoot

$

280.00

Concierge web feature

$
$

4,400.00
5,560.00

Subtotal Task 4 Evaluate and refine strategy
Labor Subtotal
Labor Contingency
Total Labor

$
$
$
$
$

4,560.00
4,560.00
40,110.00
5,000.00
45,110.00

ODCs
Facebook ad buy
In app ad buy
Google ad words
Photographer (1 shoot)
Web and Domain Hosting
Subtotal ODCs
Total ODCs

$
$
$
$
$
$
$

1,500.00
2,000.00
2,000.00
1,700.00
300.00
7,500.00
7,500.00

TOTAL

$

52,610.00

Subtotal Task 1 Increase awareness beyond Oakland
Task 2 Deepen engagement with new arrivals
Create welcome package for business/property owners

Subtotal Task 2 Deepen engagement with new arrivals
Task 3 Evolve Oakland Central brand and website

Subtotal Task 3 Evolve Oakland Central brand and website
Task 4 Evaluate and refine strategy
End of year summary report and recommendations

8/22/16 1:09 PM

22,000
-$6,000
16,000

$500
$2,000
$2,000
0
0
$4,500

Page 1 of 1

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.