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MARKET STUDY

NACE CODES:

7911, 7912, 7990, 5510, 5520, 5530,

5390

Romania 2008-2015

TRAVEL AND TOURISM


MARKET - 2016

www.manageranticriza.ro

Disclaimer
The market study was conducted by SC Business Management Technologies SRL and is the exclusive property of the company. The company has made every
effort to ensure optimal data collection and processing but assumes no responsibility for any negative consequence or loss caused by certain decisions of the
beneficiaries, taken on the basis of the results of this study. The content may not be copied, disseminated, altered or published without the written consent of
the company.
Methodology: desk research (national and international databases, media, national statistics bodies, EUROSTAT etc.)

GENERAL DATA
THE REPORT IN NUMBERS

TABLE OF CONTENTS
EXECUTIVE SUMMARY

I. WORLD TRAVEL AND TOURISM INDUSTRY


1.1. World travel and tourism market 2008-2015
1.2. European travel and tourism market 2010-2015
1.3. EU-28 travel and tourism market 2009-2015
1.4. CEE travel and tourism market 2010-2015
II. ROMANIAN TRAVEL AND TOURISM INDUSTRY
2.1. Domestic macroeconomic context 2008-2015
2.2 Romanian travel and tourism market 2008-2015
2.3. Romanian accommodation market 2008-2015
2.4. Travel agencies 2008-2015
2.5. Travel and tourism industry forecasts 2012-2018
III. MARKET ANALYSIS ON NACE CODES
IV. ROMANIAN COMPETITIVE ENVIRONMENT ANALYSIS
4.1. Competitive environment of travel agencies Top 10 companies
4.2. Competitive environment of travel agencies Main competitors'
presentation
4.3. Competitive environment of hotel industry Top 10 companies
4.4. Competitive environment of hotel industry Main competitors'
presentation
V. MANAGEMENT CONSULTING ANALYSIS
5.1. Value chain analysis
5.2. PORTER Analysis
5.3. PEST Analysis
5.4. Factors of influence
5.5. Managerial recommendations

CONTACT: vanzari@manageranticriza.ro; Phone no: 0723 627 200

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Format: PDF
No. of pages: 61
No. of charts: 28
No. of tables: 33
Period in scope: 2008-2018
No. of companies analyzed: 20
No. of company profiles: 8

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Methodology:
desk research (national and
international databases,
companies operating in the
sector, national statistics
bodies)

REPORT STRUCTURE
A

MARKET DYNAMIC
Presentation of the previous development and the change rate of the analyzed market
(worldwide and by geographic region)
Forecasts of the globalct market
Presentation of the European maket development and the drivers that influenced its
dynamic during 2007-2015
Comparison of the local market with similar markets in SE Europe
Domestic macroeconomic factors that influence the target market
Presentation of the main market segments

COMPETITIVE LANDSCAPE
Top 10 market players presentation (2014 turnover criterion)
Turnover/employee & Net profit/employee dynamic for each of the Top 10 companies
analyzed (2008-2015)
Company profile for the Top 10 market players (company background, non-financial
data presentation, key financial ratios dynamic)
Financial indicators calculated and interpreted for 2008-2015 for each of the Top 10
companies (turnover, net profit, total debt/total assets, total number of companies,
number of employees, net profit margin )

CHARTS (selection)
CHARTS
Global market value
Market development on geographical regions
Macroeconomic indicators
Market volume in Romania
Market value in Romania
Romanian market structure
Market segments dynamic

CHARTS & TABLES (selection)


CHARTS
The weight of each company in the cumulated
turnover of the Top 10 players
Net profit margin of the Top 10 players
Turnover & Net profit / employee change
TABLES
Turnover dynamic (2008-2014)
Turnover / employee change
Net profit / employee cahnge
Key financial data 2008-2014

MARKET ATTRACTIVENESS ON NACE CODES


For a deeper market research, an analysis on NACE codes was made, based on the total values at national level (total companies that have
registered the activity as core business). It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets,
total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted
for 2008-2014.The companies were structured in 13 groups by turnover criterion.

GENERAL MARKET ASSESMENT


These sections includes management consulting analyzes useful in determining the attractiveness of the studied market
In the Value Chain Analysis each segment of the value chain is presented, with players name and segment average profitability,
providing the overall image of the entire economic flow

In the PORTER Analysis are presented the most important factors that influence the market along with an assesment of their strength
PEST Analysis presents the main factors that influence the decisions, strategies and objectives of companies operating in this sector

CONTACT: vanzari@manageranticriza.ro; Phone no: 0723 627 200

MANAGERANTICRIZA GENERAL OVERVIEW


ManagerAnticriza services

ManagerAnticriza in numbers
40 national market studies, 10 regional
market studies, 50 sectorial researches,
1 detailed for 182 economic subsectors
(grouped by turnover criterion)

Development
of
business
reorganization
strategy/
repositioning, with prioritization of stategic initiatives

2 PMS implementation (performance management system for


employees) - to align employees behavior to target strategy
Profit and cost centers analysis; grouping expenses on

Informational reference for over 100


published articles; 30 market analyses
and 15 national economy rankings
published
by
Ziarul
Financiar
(Corporate)

Sistem of over 500 KPIs, grouped on 10


functional areas and 35 industries
3 Set of ~60 managerial reports to
monitor activity in all the functional
areas of a company

3 cost/profit centers and drawing up systems and procedures for


an ongoing profitability analysis

4 Business plans draw up, adapted to old/new business model,


current industry situation and companys strategy

PMO set up and implementation (tools and procedures for


5 managing internal projects), for a more efficient resource
allocation

6 Interim management services for up to 1 year - for key


managerial roles; co-management; board member position

7 KPI system definition and implementation, for performance


monitoring of all functional areas, departments and employees

Benchmarking ratios for the most


important
160.000
Romanian
4 companies, for 2008 2014, grouped on
industries/subindustries and turnover
size.

Business

risks

and

competitive

position

8 contingency planning and strategic recalibration


Management

reports

and

Dashboards

assessments;
at

business

9 unit/functional area level, including reporting procedures

CONTACT: vanzari@manageranticriza.ro; Phone no: 0723 627 200

AVAILABLE REPORTS
NO.

ROMANIA

NO.

ROMANIA

NO.

ROMANIA

NO.

REGIONAL STUDIES

Real estate

14

IT

27

Luxury

Grain

Beverages industry

15

Building materials

28

Legal services

Electrical energy

16

Insurance

29

Telecommunications

Tourism and
hospitality
Passenger & Cargo
transportation

Pharma distribution

17

Construction

30

Tobacco

Dairy

Pharma production

18

Gambling

31

Meat production and


processing

Meat production and


processing

Food & Beverage

19

Grain

32

Publishing

Textiles

Media

20

Furniture

33

Recruitment and
executive search

IT

Advertising

21

Automotive

34

Retail

Telecommunications

Textile industry

22

Fuel distribution

35

Private healthcare

Construction

10

Cargo transportation

23

Food imports

36

Training

10

Private healthcare

11

Passenger
transportation

24

Dairy

37

Audit and accounting


services

11

Pharma distribution

12

Travel and Tourism

25

Leasing

38

Mgmt. consulting

12

Retail

13

Infrastructure

26

Fruits & Vegetables

39

E-commerce

13

Furniture

CONTACT: vanzari@manageranticriza.ro; Phone no: 0723 627 200


24.08.2016