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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.


Banaybanay Concepcion, Lipa City, Batangas

ESTABLISHMENT OF DEBVY FOOD FIRM:


MANUFACTURER OF HEARTY SIOMAI
AT SABANG, LIPA CITY, BATANGAS

A Feasibility Study Presented To The


Faculty of the College Department
Major in Marketing Management
Batangas College of Arts and Sciences, Inc.
Banaybanay Concepcion, Lipa City

In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management

by:
Cloudine P. De Torres
Jello Mae I. Federico
Danica Jane R. Manalo
Jacqueline A. Metrillo
Sarah Mae Motol

March 2014

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

APPROVAL SHEET
This Feasibility Study entitled, ESTABLISHMENT OF DEBVY FOOD
FIRM: MANUFACTURER OF HEARTY SIOMAI AT SABANG, LIPA CITY,
BATANGAS, prepared and submitted by Cloudine P. De Torres, Jello Mae I.
Federico, Danica Jane R. Manalo, Jacqueline A. Metrillo and Sarah Mae
Motol, in partial fulfillment of the requirements for the degree Bachelor of
Science in Business Administration Major in Marketing Management,
has been examined and is recommended for acceptance and approval.
JEAN ROSE M. QUINIA
Adviser
Accepted and approved by the committee:
ROSARIE DE CASTRO-DE LA PAZ, CPA, PhD
Chairman
ROWENA P. SALAZAR, MAEd
Member
CHRISTIAN ALLAN G. CANTOS
Member

RENIE M. DE CASTRO, PhD


Dean
Date: March 2014

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

ACKNOWLEDGEMENT
First and foremost, we would like to thank God for his blessings.
Because of Him, we were able to finish this feasibility study without cheating,
or doing something against the moral laws. Also, our immeasurable
appreciation and deepest gratitude for to the help and support of the
following persons, who in one way or another, have contributed in making
this study possible.
Ms. Rowena P. Salazar.

She is the College Coordinator.

The

researchers would like to thank her for the support, pieces of advice,
guidance, valuable comments, suggestions and provisions that benefited us
much in the completion and success of this study.
Dr. Renie M. De Castro. She is the Dean of Batangas College of
Arts and Sciences, Inc. The researchers are grateful for the opportunity and
time to make this study.
Ms. Irma Robelia M. Icaro. She is the English instructor that
offered her untiring support and patience in reading this study to give
valuable suggestions for modification.
Ms. Lyn C. Lalamunan. This feasibility study would not have been
possible without the support of Ms. Lalamunan. She is the grammarian who

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

helped the researchers in proofreading and final editing before final printing.
Mrs. Gloria L. Ladon. She is the school librarian who generously lent
the

necessary

reading

materials

and

references

needed

in

the

accomplishment of this study.


Mr. Jerry P. Lumber. He is the BSU Librarian who provided us other
reading materials that were necessary to finish this study.
To the proponents, who exerted efforts and so much valuable time
from the start until the completion of this feasibility study, together, we
sincerely acknowledge and give our thanks to the persons mentioned above
who contributed to the success of this Feasibility Study.
We are very grateful for this wonderful accomplishment.

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

DEDICATION
This feasibility study is dedicated to our parents, who taught us that
the best kind of knowledge to have is those which are learned for its own
sake. It is also dedicated to the next generation of Business Administration
students who can use this as reference to make another successful study.

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

EXECUTIVE SUMMARY
Title:

ESTABLISHMENT OF DEBVY FOOD FIRM: MANUFACTURER OF


HEARTY SIOMAI AT SABANG, LIPA CITY, BATANGAS

Researchers:

Cloudine P. De Torres
Jello Mae I. Federico
Danica Jane R. Manalo
Jacqueline A. Metrillo
Sarah Mae Motol

Degree: Bachelor of Science in Business Administration


School Year: 2013-2014
Adviser: Jean Rose M. Quinia
Conducting feasibility study does not need to be difficult or expensive,
but the most important aspects should all be taken into account to ensure
that potential problems are addressed.
DEBVY Food Firm is a proposed business that will be located at
Sabang, Lipa City, Batangas. DEBVY Food Firm will produce the product
Hearty Siomai which is a combination of excellent dumplings at valuable
price. Hearty Siomai caters to an increasing demand for snack-type foods to
be consumed at the sidewalk.

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

Marketing Plan
The researchers see the highly competitive environment of the
proposed business because it is increasingly difficult to differentiate one
dumpling to another. The main priority is to establish the proposed business
which is the DEBVY Food Firm which will introduce a new variety of siomai
and then later on, strategies will be employed to further put up more retail
outlets in the area.
Technical Plan
The technical plan evaluates the materials and equipments that will be
used in the proposed business. It highlights the process of making Hearty
Soimai. It focuses on the product itself. The proponents should know how to
get competent workers associated with good attitude towards work. The firm
will ensure to treat the hired workers equally. The following are also
discussed: direct labor requirements, materials requirements and the
necessary tools and equipment have to be used in the operation.
Management Plan
The management plan objective is to set qualifications and
specifications and a harmonious relationship between the employees and the
management to establish good working relations for everyone. Since the

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

manpower is one of the most important resources of the business, proper


salaries and wages will be given to the employees. Organizational policies are
set so that employees can develop the professional attitude they need. On
the other hand, policies for the customers are created to maintain the proper
flow of the business. The firm will accomplish the necessary legal
requirements set by the government in order to attain legal identity for the
business.
Financial Plan
The financial plan expressed the balance sheet, income statement,
cash flow and statement of changes in equity which are basically related to
one another because they are founded on the same underlying financial
transactions. The proponents prepared notes and schedules to make the
financial plan. These evaluate the items used in the technical study and also
the capital in the management plan. It is primarily concerned with the
recording of business transactions.
Socio-economic Contribution
The socio-economic contribution focuses on the value of employment
generation and social desirability.
It is necessary to give importance to these aspects especially when it

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

comes to business operations.

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

TABLE OF CONTENTS
TITLE PAGE....

APPROVAL SHEET

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ACKNOWLEDGEMENT...

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DEDICATION.

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EXECUTIVE SUMMARY..

Chapter 1: BUSINESS CONCEPT

1.1 Introduction

1.2 Overview of Business Concept.

1.3 Business Name

1.4 Objective of the Study

1.5 Scope and Limitations.

1.6 Definition of Terms...

Chapter 2: MARKETING PLAN

2.1 Methodology

2.2 Research Design

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

2.3 Target Market

2.4 Data Gathering Instrument

2.5 Data gathering Procedure

2.6 Statistical Treatment of Data

2.7 Marketing Strategy

2.8 SWOT Analysis 10


2.9 Pricing Strategy

13

2.10 Marketing Budget Strategy

13

2.11 Generalization

13

Chapter 3: TECHNICAL STUDY

3.1 Description of the Product

15

3.2 Uses of the Product

15

3.3 Manufacturing Process

17

3.4 Description of the Process

18

3.5 Product Schedule

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3.6 Factory Equipment


3.7 Factory Furniture and Fixture

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3.8 Factory Tools and Supplies

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

3.9 Office Furniture and Fixture

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3.10 Office Supplies

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3.11 Maintenance Supplies

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3.12 Direct Materials

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3.13 Indirect Materials

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3.14 Utilities

24

3.15 Direct Labor

25

3.16 Waste Disposal

26

3.17 Generation

26

Chapter 4: MANAGEMENT PLAN

4.1 Organization Chart 28


4.2 Manpower Requirement

28

4.3 Job Description

29

4.4 Job Specification

30

4.5 Organizational Policies

30

4.6 Legal Requirement 31


4.7 Generalization

34

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

Chapter 5: FINANCIAL PLAN

5.1 Income Statement

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5.2 Cash Flow

37

5.3 Balance Sheet

38

Chapter 6: SOCIO-ECONOMIC CONTRIBUTION

6.1 Employment

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6.2 Social Desirable.

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BIBLIOGRAPHY
APPENDICES

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

LIST OF TABLES
Table No.

Title

Page

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

LIST OF FIGURES
Figure No.

Title

Page

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

LIST OF SCHEDULES
Schedule No.

Title

Page

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

LIST OF NOTES
Note No.

Title

Page

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BATANGAS COLLEGE OF ARTS AND SCIENCES, INC.
Banaybanay Concepcion, Lipa City, Batangas

LIST OF APPENDICES
Appendix

Title

Survey Questionnaire to Retailers

Survey Questionnaire to Consumers

Household Population

Survey Result (Retailer)

Survey Result (Consumer)

Price Quotation

Letters

Certificate of Grammarian

Supporting Documents

Legal Requirements

Schedules

Notes

Curriculum Vitae

Page