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Course Code: BM-602

Course Name: Creativity and Innovation

Course Credit: 4.0
Total no. of Lectures allocated :
Time: 5 lecture hrs per week

To define creativity and delineate between its truths and myths.


To outline and implement a step-by-step plan when faced with a

problem requiring innovation.

To learn the best practices of some of todays most visionary

business thinkers and firms.





To understand the interrelationship between innovation and


Introduction to Creativity and Innovation

Theories on Creativity & Innovation Introduction to several seminal theories;
Discussions on innovation in the organization; Framework for Innovation and
Creativity in the organization personal thinking preferences, everyday
creativity and eliminating mental blocks, creative thinking techniques, idea
selection approaches, teaming techniques for creativity, conditions that
promote creativity, design for interaction, disruptive technologies, and
intellectual property
Creativity in Management
Defining Creativity, Managing Creativity, creativity as competitive resource,
Cultivating creativity, Generating Creativity Ideas in Groups: Brain Storming,
Nominal Group Techniques, developing Creativity, fostering creativity and
innovation in organizations.




Understand building blocks of innovation, processes and methods of creative

problem solving: observation, definition, representation, ideation, evaluation
and decision making, creative and innovative thinking styles, Practice and
value teaming, communication, and diversity, Understand risk taking,
paradigm shift.
Creativity in problem solving
Problem Definition, Understanding, Representing, Pattern Breaking, Thinking
differently, Changing your point of view, Watching for paradigm shift,
Challenging conventional wisdom, Lateral thinking, provocation (escape,
random word), Mind stimulation: games, brain-twisters and puzzles.
Functional Creativity: Design and Product Managing & Developing the
Creative Organization Functional Creativity: Human Resources, Company
Culture & Unusual Workspaces.
Managing & Developing the Creative Organization
Creating creative organization, Focus on creativity & innovation in the larger company
environment, Creativity and leadership; creativity tips and practices of the masters;
leadership style in innovation, innovative leadership styles for the in the
entrepreneurial organization, Key principles of leadership for unlocking creativity.

* A minimum of one case study will be discussed per unit of the syllabi.
References: Text Books:

Drucker, P.F.. Innovation and Entrepreneurship. New York:

Kanter, R.M. (Editor, 1997). Innovation: Breakthrough Thinking at 3M,
DuPont, GE, Pfizer, and Rubbermaid. New York: Harper Business.

Suggested Readings:

Brown, J.S. (Editor, 1997). Seeing Differently: Insights on Innovation.

Boston, Massachutes: Harvard Business School Press.
Ray, M., & Myers, R. (1986). Creativity in Business. New York:

Tushman, M.L., & OReilly, C.A. (1997). Winning Through Innovation: A

Practical Guide to Leading Organizational Change and Renewal. Boston,
Massachutes: Harvard Business School Press.

Vance, M., & Deacon, D. (1995). Think Out of the Box. Franklin Lakes,
New Jersey:

40 Principles, Keys to Technical Innovation, Technical

Innovation Center, 1997.
E. de Bono, The Use of Lateral Thinking, Penguin Books,
D. Pressman, Patent It Yourself, NOLO Press, 2006.
T. Kelley. The Art of Innovation. Doubleday, 2001.
T. Kelley. The Ten Faces of Innovation. Doubleday, 2005.