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CHAPTER 2

PROFILE OF THE COMPANY

2.1 INTRODUCTION

Bank of India (BOI) was founded on 7th September, 1906 by a group of eminent
businessmen from Mumbai. The Bank was under private ownership and control till July 1969
when it was nationalised along with 13 other banks.
Beginning with one office in Mumbai, with a paid-up capital of Rs.50 lakh and 50
employees, the Bank has made a rapid growth over the years and blossomed into a mighty
institution with a strong national presence and sizable international operations. In business
volume, the Bank occupies a premier position among the nationalised banks.
The Bank has 4963 branches in India spread over all states/ union territories including
specialized branches. These branches are controlled through 54 Zonal Offices. There are 60
branches/ offices and 5 Subsidiaries and 1 joint venture abroad.
The Bank came out with its maiden public issue in 1997 and follow on Qualified Institutions
Placement in February 2008. The Bank has been the first among the nationalised banks to
establish a fully computerized branch and ATM facility at the Mahalaxmi Branch at Mumbai
way back in 1989. The Bank is also a Founder Member of SWIFT in India. It pioneered the
introduction of the Health Code System in 1982, for evaluating/ rating its credit portfolio.

2.2 VISION AND MISSION


Vision- To Become the Bank of Choice for Corporates, Medium Business and Upmarket
Retail Customers and Developmental Banking for Small Business, Mass Market and Rural
Markets.
Mission- To provide superior, proactive banking service to niche markets globally, while
providing cost effective, responsive service to others in our role as a development bank, and
in doing so, meet the requirements of our stakeholders.
Quality Policy- We, at Bank of India, are committed to become the bank of choice by
providing Superior, Pro-active, Innovative, State-of-the-Art Banking services with an attitude
of care and concern for the customers and patrons.

2.3 MARKET DISTRIBUTION


Domestic presence:The Bank has 4963 branches in India spread over all states/ union territories including
specialized branches. These branches are controlled through 54 Zonal Offices. In the
financial year 2015-16, its revenue was INR 243,935.0 million, Net Income was INR 24887.1
million and total assets were $ 96.8 billion.
International presence:Presently Bank has overseas presence in 22 foreign countries spread over 5 continents with
60 offices including 5 Subsidiaries, 5 Representative Offices and 1 Joint Venture, at key
banking and financial centres viz., Tokyo, Singapore, Hong Kong, London, Jersey, Paris and
New York.
Contribution of foreign branches in the global business of the Bank as at 30.06.2015 is
as under:
Deposits
25.95%
Advances

28.97%

Business Mix

27.27%

TABLE 2.2

Logo and slogan


Logo- Symbol is Goddess Lakshmi, inside the star. It means your money will increase by the
blessing of Maa(mother) Lakshmi and safe inside the star. Stars represent branches spread all
over the world, like stars everywhere in the sky and that all customers are like family
members.
Slogan- Relationship beyond banking.

2.4 PRODUCT & SERVICES DETAILS


In spite of being a public sector bank, this bank has got all kinds of products and services,
which one can get in a modern bank. With their firm adherence to the policy of caution and
prudence, they have been one of the leaders in introducing different kinds of innovative
banking services and solutions. Following are the different services offered by B. O. I. in
India:

Ancillary Services:

Depository Services
Gold Coin (New)
Insurance (Domestic travel, health, education etc.)
Mutual Fund
Remittance
Safe Custody
Safe Deposit Locker
Star Cash Management Service

Cards:
Apart from the normal credit or debit cards, this bank even offers valued visa or master cards
to its worldwide customers. The names of some of the cards offered by this Indian bank are
given below:

Bank of India Master Card


Bank of India VISA Card
Gift Card
Platinum Debit Card
RuPay Card

Deposit Scheme:
This bank offers varied types of deposit schemes like savings accounts, current accounts,
salary accounts, fixed deposits, term deposits, recurring deposits, double benefit deposits,
income certificates (Both quarterly and monthly) and many more.
Saving BOI Star Yuva Account
BOI Star Mahila SB Account
BOI Star Senior Citizen SB Account
SB Account for Pensioners

Star Diamond Saving Scheme


BOI Saving Plus Scheme
BOI Super Saving Scheme
Star Suraksha SB Plus Account

Salary Defense Salary Package


Salary Plus Account Scheme
BOI Gurukul SB Account
BOI Saral Salary Account Scheme
Term

Fixed Deposit
Short Deposit
Quaterly Deposit
Monthy Deposit
Recurring Deposit
Double Benefit Deposit

Tax Saving Star Sunidhi Tax Saving Deposit Scheme


Capital Gain Tax Saving Scheme
Loans BOI Star Home Loan
BOI Star Personal Loan
BOI Star Education Loan
BOI Star Vehicle Loan

2.5 COMPETITORS
Top Performing Public Sector Banks
Bank of Maharashtra
Bank of Baroda
Central Bank of India
State Bank Of India (SBI)
Top Performing Private Sector Banks
HDFC Bank
ICICI Bank
AXIS Bank
Kotak Mahindra Bank

Top Performing Foreign Banks


Citibank
Standard Chartered
HSBC Bank

2.6 ORGANIZAIONAL HIERARCHY

Junior Management
Clerks
The clerical positions are the front office positions. The clerks are appointed in different
sections of the bank, depending upon the requirements such as current deposit, term deposits,
saving account, retail loans, agricultural and cash credit sections etc.
Officer
The bank officers conduct seminars and business planning sessions, in order to discuss the
matters concerning the operations of the bank. They analyze the monthly reports and prepare
finalized financial reports, to be submitted to higher management.
Middle Management
Manager
He oversees the daily operations of the bank and guides the junior staffs in their individual
departments. The bank managers work closely with the marketing team, in order to develop
flexible programs for the customers.
Senior Manager

The senior managers are associated with the different sections, based on the educational
qualifications. They may engage in the loan section, investment or account service perations.
Senior Management
Chief Manager
The chief manager manages the list of implementations of accounts and also the whole
accounting processes. The other job roles of the chief manager are; reporting to shareholders,
cost control, budgeting and reporting to local authorities.
Assistant general Manager
An assistant general manager solves the different queries of customers regarding the savings
and current accounts. They describe the value of the different banking products and services
to the customers.
Top Management
Deputy General Manager
A deputy general manager works under a general manager. The main role is to monitor
various banking policies and procedures and to assist the general manager and the chief
financial officer in their duties.
General Manager
A general manager directs and coordinates the different simple and complex operations of the
bank. They analyze the different processes running within the bank and deliver the final
reports to the chief financial officer.
Chief Financial Officer
The chief financial officer is an important constituent of the bank career hierarchy, who
supervises the financial unit of the bank and reports directly to the chief executive officer.
The CFOs conduct various operations such as cost benefit analysis, budget analysis and
forecasting.
Chief Executive Officer
A CEO should be well knowledgeable in various aspects such as capital management,
business communication, portfolio management, security analysis and finance laws etc.
President
The president oversees the operations of all the top management professionals. In addition,
the president is responsible for the planning and implementation of various banking policies.

2.7 FUNCTIONS OF BANK

2.8 SWOT ANALYSIS


Strengths:
A public sector undertaking. Thus, has government backing
Increasing profits over the years
Pan India presence with over 3400 branches
Founder of SWIFT (Society for Worldwide Inter Bank Financial
Telecommunications)
Large employee base

Weakness:
Brand valued not as big as State Bank of India or Bank of Baroda
The branches are not modernized in many cities as compared to leading banks

Opportunities:
Venturing into rural areas
Installation of more ATMs
Use of mobile banking, internet banking on a large scale

Threats:
New Banking licenses
Foreign players
Disinvestments