Table of Contents

Program Description

Agency Mission

Goals and Objectives

Need for the Program

Benefits of the Program

Management Plan

Animation Plan

Promotions

Sponsorships

Budget

11

Equipment and Supply List

15

Operation Details

16

Program Evaluation

20

Overall Event Summary

23

Thank You Letters

24

Debrief

27

Program in Action

28

Decision Statement

29

Program Title
Bring It, Break It, Work It

Program Description
This event aims to raise awareness for hunger and poverty in the Central Illinois area through
donation of canned goods by participants, break the unofficial world record for largest group
fitness class in Champaign County, as well as help to build a sense of community among the
university student as well as surrounding community members.

Agency Mission
Eastern Illinois Foodbank Mission: Together our community will provide for those who are
food insecure, give children an opportunity to have each day be hunger free and to allow senior
and others to face daily life food secure.
Division of Intercollegiate Athletics Mission: The mission of the University of Illinois
(University) Division of Intercollegiate Athletics (DIA) is to provide a superior experience
for all of our student athletes and create the highest quality athletic program that will support
and enhance their ability to compete for championships in the Big Ten Conference (the Big
Ten) and the National Collegiate Athletic Association (the NCAA).

Program Goals & Objectives

Goal 1: Break the unofficial record for largest group fitness class in Champaign County by
having more than 623 participants
Objective 1: Put up 1500 flyers in 5 local supermarkets, the ARC and CRCE, and 20 other
University buildings by March 28, 2016
Objective 2: Contact local news by March 18, 2016
Objective 3: Make Facebook page and event by March 28, 2016
Goal 2: Raise at least $600 or the equivalent of cans for Eastern Illinois Food Bank
Objective 1: Contact 20 sponsors about donation of money or raffle items prior to March
17, 2016
Objective 2: Have raffle prizes available for donations of $2 or more during the event,
with all proceeds going to benefit Eastern Illinois Food Bank

Need for the Program

One out of six individuals in the Eastern Illinois area struggles with hunger and may not know
where their next meal is coming from; one in three of those individuals are children. This event
will raise money and collect cans in order to provide meals for impoverished members of the
community. In addition, this event aims to promote a healthy and active lifestyle through fitness
and group exercise.

Benefits of the Program

This program will not only benefit the lives of impoverished individuals around the Eastern
Illinois area, but also contribute to the healthy lifestyles of the participants. All of the proceeds
(money and canned food) will be going to the Eastern Illinois Foodbank in order to help the fight
against hunger. This is a great way to contribute to help individuals, especially the children get
the right kind of nourishment they need to live a happy, healthy, life. The circuit workout on the
other hand, is a great way to get moving and promote fitness. This tabata circuit workout is a fun,
interactive, upbeat way to break a sweat and get heart rates up. Fitness is an important part of a
healthy lifestyle, so by getting people to come out and participate in the event will benefit them
as well as the impoverished individuals.

Planning Timeline
Management Plan:
Day/Date

Task to be Completed

Who

Thurs., Feb. 4

First Group 4 Meeting

All team members

Tues., Feb. 9

Group meeting

All team members

Mon., Feb. 15

Meet with DIA and LK

All team members

Thurs., Feb. 18

Meet and create program proposal

All team members

Tues., March 1

Create Flyer

Marketing Coordinator

Wed., March 2

Group Meeting

All team members

Wed., March 2

Create Facebook Page

Logistics/Volunteer Coord.

Thurs., March 3

Establish a list of sponsors and draft a letter

All team members

Thurs., March
10

Draft a program budget

All team members

Thurs., March
10

Contact EIF about fundraising

Team Manager

Tues., March 15

Meet with LK

All team members

Wed., March 16

Write sponsorship letters

All team members

Thurs., March
17

Deliver and send all sponsorship letters

All team members

Mon., March 28

Call all sponsors

All team members

Tues. March 29

Meet with LK

Team Manager

Wed., March 30

Group meeting (create evaluation sheets)

All team members

Wed., March 30

Create event Facebook page and share

All team members

Sun., April 3

Create animation/management plan

All team members

Mon., April 4

Start contacting potential volunteers

All team members

Thurs., April 7

Group meeting

All team members

Thurs., April 7

Follow up with sponsors/collect items

All team members

Mon., April 11

Finalize signage

Marketing Coordinator

Tues., April 12

Meet with LK

All team members

Tues., April 12

Print Flyers

All team members

Wed., April 13

Hang up flyers

All team members

Thurs., April 14

Program promotional pitch

All team members

Thurs., April 14

Survey Memorial Stadium

All team members

Fri., April 15

Collect final donations

All team members

Sun., April 17

Shop for remaining items

All team members

Sun., April 17

Draft thank you letters

All team members

Mon., April 18

Group Meeting

All team members

Mon., April 18

WCIA CI Living TV Spot

Team Manager & Marketing

4

Coordinator
Mon., April 18

Verify all materials and venue with DIA

All team members

Mon., April 18

Call all sponsors about upcoming event

All team members

Tues., April 19

Meet with DIA and LK

All team members

Tues., April 19

Contact all volunteers as reminder

Logistics/Volunteer Coord.

Thurs., April 21

Preparing program materials

All team members

Thurs., April 28

Pitch Day

All team members

Mon., May 2

Contact volunteers about duties

Logistics/Volunteer Coord.

Wed., May 4

TV spot at WCIA

All team members

Wed., May 4

Event Day!

All team members

Thurs., May 5

Write thank you letters

All team members

Fri., May 6

Send out thank you letters

All team members

Wed., May 11

Debrief with group

All team members

Animation Plan:
3:30 pm: Arrive at Memorial Stadium to begin setting up
3:40 pm: Make sure there is a table and chairs for registration
Set up the registration table at the main entrance
Make sure there are enough boxes set up to place the cans of food in
4:00 pm: Make sure the stage is up and ready to go
Check to make sure it is safely and properly set up
Make sure the sound system is there and working properly
Check to see if there is enough water for the participants
4:30 pm: Put up all signage necessary for people to know where to go
Signs with directional signals placed from parking lot to main entrance
Post our flyers around the building and on the doors
Make sure there is a Registration sign at the registration table
Volunteers arrive, orientation (what do we need volunteers to do?)
5:00 pm: Registration opens
5

 2 Group Members
o Signing in participants
o Taking money/cans of food
o Handing out wristbands
1 Group Member
o Directing people to the field
o Welcoming participants
5:15 pm: Check in with LK to see if she is ready to go
Double check the sound system
Announce that we will be starting in 15 minutes
5:20 pm: 5 Group Members on stage for opening announcements
Welcome and thank all participants for coming out
Thank and acknowledge sponsors
Explain our event and introduce LK
Have LK talk about the tabata style workout
5:30 pm: LK will cue the music and begin workout
6:00 pm: Prepare food tables and bagels
Set up the table and area for the bagels to be served
Locate and place the evaluation surveys at registration tables
6:15 pm: LK will end the workout and thank everyone
5 Group members
o Back on stage to give some closing words with LK
o Point everyone in the direction of bagels and the surveys
o Announce that participants will be entered in a raffle for prizes if they complete and
submit an evaluation
6:20 pm: Group Members back on stage
Thank everyone again and tell participants to go as they please
Announce how much food and money was raised from this event
6:30 pm: Clean up and debrief

Promotions
Flyer:

Social Media:

Schedule of Marketing & Distribution:

Day/Date

Marketing Task

Mon., March 1

Create flyers targeting donations and sellers

Wed., March 30

Create and share Facebook page/event

Tues., April 12

Print flyers

Wed., April 13

Hang up flyers and pass them out on the quad

Mon., April 18

WCIA CI Living TV Spot

Tues., April 26

Pass out flyers on the quad

Wed., April 27

Share on Facebook again with a one week reminder

8

Sponsorships
Sponsorships Sought:

Champaign Park District: Show-mobile (portable stage)

Walmart: $25 gift card
Meijer: Napkins + cups (1000 cups, 750 napkins)
TCBY: 200 frozen yogurts and spoons
Buffalo Wild Wings (2 locations): gift cards (2 at $25 each)
Campus Rec: Marketing and free passes
Jamba Juice: gift cards (3 at $10 each)
Game Day: Staff shirts
Einstein Brothers Bagels: 500 bagels
Carle: $1000 and promotion of event
Pro Ambulance: ambulance on site
Appearances by Josh Whitman & Lovie Smith
WCIA: TV coverage
Dicks: Protein powder and a yoga mat
MC Sports: Illinois Jersey
Target: fitness gear, such as a medicine ball, a yoga mat, or free weights
Best Buy: Fitbit
Brownfield Sports: Illini gear
Body N Sole Sports: 4 water bottles
Finish Line: $25 gift card

Sponsorships Received:
WCIA: TV Spot and demonstration (CI Living, April 18)
Buffalo Wild Wings: 2 gift cards
Campus Recreation: 10 passes and use of event flyers
Walmart: 1 $25 gift card
STAR: Shirts for the team and volunteers
DIA: Venue, Tables, Chairs, waivers
Einstein Brothers Bagels: Bagels
Meijer: 1,000 Cups and 500 napkins
Vitamin Shoppe: samples and marketing

Sample Sponsorship Letter

Joe DeLuce
Champaign Park District
706 Kenwood Road
Champaign, IL 61821
March 17th, 2016
Dear Mr. DeLuce,
In 2015, over 542,280 lives were touched by food and other items distributed by the Eastern
Illinois Foodbank. The Eastern Illinois Foodbank is part of a nationwide network of food
banks dedicated to ending hunger as we know it across our country.
We are joining this fight against hunger by hosting a record breaking, tabata-style circuit
workout whose proceeds will benefit the Eastern Illinois Foodbank. Bring it, Break it, Work it
will take place on Tuesday, April 26 from 5:30 PM 6:30 PM at Memorial Stadium on the
University of Illinois campus. This event aims to raise awareness for hunger and poverty in
the Central Illinois area through donation of canned goods by participants, break the
unofficial world record for largest group fitness class in Champaign County, as well as help
to build a sense of community among the university student body as well as surrounding
community members.
Today, we are asking you to become a sponsor for Bring it, Break it, Work it. By partnering
with us as a sponsor, the Champaign Park District will have their name and logo printed on
1,500 flyers that will be distributed and displayed around the community in locations like
local supermarkets and University buildings. Champaign Park District will be also recognized
on the local news as a sponsor as well as at the event. In addition, Champaign Park Districts
name and logo will appear on our Facebook page where you will also be named as a sponsor.
In return, we are asking for the donation of a stage that will be used by the instructor during
this event. We are also asking for a $100 cash donation that will be used to make immediate
change at the event during registration.
We look forward to partnering with Champaign Park District and joining the fight to end
hunger as we know it. I will be following up via phone on March 28th, 2016. If you have any
questions or concerns before this date, please contact me at (630) 485-8772.
Thank you in advance for your generosity.
Sincerely,
Brittany Kemp

10

Budget
A. Direct
Costs:
1.
Staff/Instructors
/Leaders/Official
s:
# of Inst.

weeks

#class/
wk

Hr.
#hrs/class Rate

Cost

1.5

$0.00

$0

20

2.5

$0.00

$0
$0
$0

$0.00

$0

Total
Leadership
Cost:

$0

2. Supply Costs:
Item Name
Cash box
Signage/Mark
eting
Pens (10
pens)

Cost

$15.00

$15

$20

$100.00

$100

$100

$1.00

$2

$10

Flyers

1500

$0.10

$150

$150

Water

100

$0.00

$0

$0

$10.00

$20

$20

$2.50

$8

$10

$1.00

$1

$10

$0

$0

$0

$0

Coolers
Napkins (250
each)
Wristbands
(700)

Total Supply
Cost:

Est.
Unit Cost Cost

QTY.

$330

3.
Miscellaneous
Costs
(contractual,

11

rent, transfer,
etc.):
Est.
Cost

Item Name
Tables (8x
$8.25)
Chairs (16 x
$2)
Microphone/
Speakers
Facility rental
(stadium)

Cost

$66

$70

$32

$40

$50

$50

$0

$0
$0
$0

Total
Miscellaneous
Cost:

$160

TOTAL
DIRECT
COSTS:

$490

B. Indirect
Costs:
1. Contribution
Rate/
Profitablity:
Profit Margin
or Agency
Guidelines
Rate
100.00%

Direct
Cost
$490

Contribution
$490

{In real situation - need to

account for other indirect
costs - registration, mailings,
electricity, equipment use,
etc..}

Total Indirect
Costs:

$490

12

Grand Total
All Costs:

$980

C. Revenues:
1. Fees and
Charges:

Minimum Enrollment
Months

Min. Per
Session

Total Sessions

Sub-Total

620

620

Total Minimum
Enrollment:
Grand Total
All Costs

Min.
Enrollment

$980

620

Grand Total
All Costs

Min.
Enrollment

$980

620

620
Suggested
Member Fee
$2
ACTUAL
FEE
CHARGING
$2

Total Fees
Revenue:

$1,240

2. Other
Sources (shirt
sales, food
sales, etc.):
Revenue
Source

Qty.

Unit Price

Total

Signage

RST

100

$100

Cash box

LK

15

$15

Flyers

LK

1500

0.1

$150

Mic/Speaker

DIA

50

$50

13

Tables

DIA

8.25

$66

Chairs

DIA

16

$32

Gift card

Walmart

25

$25

Coolers

DIA

10

$20

Bagels (200)

Einstein's

250

$250

Gift cards
Group
passes

BWW
Campus
Rec

25

$50

10

$0

T-Shirts

STAR

$0
$0

Total Other
Sources:

$758

Total
Revenues:

$1,998

Profit/
Loss

$1,018

Budget Explanation:
Staff and Instructors
We will need about 20 volunteers to help organize and set up the event. We have
volunteers from class and some athletes who want to help out.
We need one workout instructor, LK, to lead the circuit workout. Along with some
football players to help her (included in volunteers).
We have all 5 group members to help run the whole even smoothly.
Supply Costs
There will need to be a cash box to put the entrance fee money into.
Signage and marketing is necessary to promote our event to get participants to come
Pens are needed for the participants to fill out the waivers at the beginning of the event
and the evaluation forms at the end.
Flyers are going to need to be printed so we can pass them out to promote the event
Water and Water coolers are necessary to keep our participants hydrated during the
workout
Cups and napkins are for the bagels and drinks at the end of the event
Wristband are provided for the participants so we know who has registered.
14

Other Sources
Signage will be provided by the RST department
LK will be providing the cash box and the flyers we want printed
The Department of Intercollegiate Athletics (DIA) is providing us with tables, chairs,
coolers, and a microphone/speaker
Walmart donated a $25 gift card to our event
Einstein's donated bagels to the event for after our participants finish the workout
Buffalo Wild Wings donated two $25 gift cards for us to give away
Campus Recreation donated group passes for us to hand out
T-shirts for our staff and volunteers have been donated by STAR

Equipment & Supply List

Equipment

Acquired

8 tables

DIA

16 chairs

DIA

700 wristbands

LK

2 packs of 250 napkins

Meijer

1000 cups

Meijer

200 bagels

Einstein Brothers Bagels

1 pack of pens

LK

1 roll of tape

Katie

1 pair of scissors

Katie

1 cashbox

LK

1 sound system/microphone

DIA

18 signs

LK/Penny

1 roll of raffle tickets

LK

2 folders

Katie
15

1 small bucket for donations

LK

2 water coolers

DIA

3 EIF boxes for food donations

Eastern Illinois Foodbank

Operation Details
Venue Arrangements:
Memorial Stadium (1402 S 1st St, Champaign, Illinois 61820)
Space was acquired through partnership with the DIA, in accordance with their practice
schedules.
See appendix for venue contract.
Special Arrangements:
Bring It, Break It, Work It will have no contractual elements or special arrangements besides the
venue contract for Memorial Stadium with the Division of Intercollegiate Athletics (DIA). The
DIA will provide all equipment that we will need (i.e. tables, chairs, etc.)
Set-up & Flow of Space:
Signs and volunteers will be located outside of all main field entrances (locations 6, 4, 2, 14, &
12 on the Memorial Stadium Map) to help direct traffic. There will be volunteers at the entrance
of the garage (the * location on the Stadium Map) directing participants to the three registration
tables located at the entrance of the field; these table will act as the registration and waiver
signing, welcome tables. Part of the BBW team as well as some volunteers will be welcoming
everyone at this welcome station. After the welcome table, the participants are directed to the
outer field and east sideline bleachers, where they can safely place their belongings. After the
participants designate a place for their things, they are encouraged to move towards the middle of
the field where they will be located until the event begins. To help with the circulation of the
field, volunteers will be walking the field to help and talk to the participants. Once the workout
has begun, the attention of the participants will be brought to the workout instructors at the west
side of the field. During the event, participants are able to move around, wherever they feel most
comfortable. Tables will be located at the back of the field, the east sideline, so participants have
an easy access to the water station. Once the workout comes to an end, the participants are
encouraged to grab their belongings and head to the north end of the field, where there will be
tables for food and more water. In order to exit the stadium, the participants will need to go back
to the entrance, where there is an evaluation and raffle table. All circulation throughout the event
will be directed by volunteers and signage throughout the field. Below are maps of the Memorial
Stadium and the general layout how Zuppke Field will be organized during the event.
16

Memorial Stadium Map:

Zuppke Field Map:

17

Inclusion Plan:
Since Memorial Stadium is a public facility, it is already ADA compliant and caters to those with
disabilities (i.e. handicap accessible ramps, automatic doors, handicap accessible bathrooms,
etc.) No additional ADA accommodations are necessary. Signage will be visible to all (around
waist level). Majority of materials are agreeable with wheelchairs or walkers and elevators are in
already in place.
Registration Plan:
Registration will begin promptly at 5pm on the day of the event. As seen in the Zuppke field
map above, registration will take place at two tables immediately inside the entrance. First,
participants will give admission price of either $2 or 2 cans of food to a team member.
Money will be kept in the cash box and canned food will be deposited in marked boxes. A
donation jar for additional support to EIF will be available as well.
Immediately following paying, participants will receive a wristband to confirm that they have
paid, so we keep track of who is participating. Attendees will then fill out the registration
form, available via computer on a Google Form for ease of data analysis later.
Finally, participants will be asked to sign a waiver acknowledging that they accept the risks
of participating in Bring It, Break It, Work It, and these forms will be collected and held
secure in a folder.
Once each of these steps is completed, participants are allowed to set their belongings down,
wait, and/or prepare in the area behind the end zone, where the map shows food and water
tables set up. At 5:20 registration will officially close, but late walk-ins may be accepted until
the workout starts. At 5:30 registration materials will be removed and the tables transitioned
into evaluation and raffle tables for the end of the event.
https://docs.google.com/forms/d/1oYx9jIYFTItgYnmA7ftUo6kUFNpfHp_CWs9Exnmh4cg/vie
wform

18

Staffing and Staff Orientation:

25 volunteers
o 5 volunteers to participate in leading workout
o 15 volunteers outside to help direct traffic flow
5 staff
4 workout instructors
Cancellation Plan:
In case of inclement weather or other unforeseen events, the event will be moved to the Irwin
Indoor Football Facility. We will notify participants through our Facebook page and provide new
information regarding areas of entry, registration, etc.
Risk Management Plan:
There will be waivers for all participants to sign in order to participate in the tabata circuit
workout. There will also be an ambulance on site waiting for an emergency if there is one that
arises. They will be stationed at the north entrance of the stadium if we need them. First-aid kits
and an AED will be available for use if needed during the event as well. Illini EMS will have a
medical team on standby in case of participant injury. We will also have an evacuation plan if
weather does not permit.

19

Program Evaluation
Evaluation Form:
Please rate:

Excellent

Good

Neutral

Poor

Unacceptable

1. Staff helpfulness & friendliness

2. Venue
3. Instructors
4. Workout
5. Overall experience
7. Would you attend this event again?
Yes

No

Not Sure

8. How did you hear about this event?

Online

Flyers

Word of Mouth

Other ____________

9. Comments & Suggestions

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Process, Issues, & Data Gathering:

Process Once the event was completed, we announced that the participants could evaluate the event on
the way out for a chance to win prizes. The registration table was converted into an evaluation
table. The table was covered in pens and evaluations so that the participants could evaluate the
event on the way out of the stadium. At the evaluation table, there were volunteers to help the
evaluation process. The volunteers explained to the participants about their chances to win and
asked them to include their email so we could contact them if they win.
20

Issues There were not too many issues with the evaluation process. The only issue we had was the
evaluations kept flying away. Also if we could remake the evaluation forms, we would include a
spot for the participants email so that they would have known to put it down.
Data Compilation of Results:
Please rate:

Excellent

1. Staff helpfulness & friendliness

41

2. Venue

42

3. Instructors

42

4. Workout

41

5. Overall experience

42

Good

Neutral

Poor

Unacceptable

Would you attend this event again?

Yes

42

No

Not Sure

How did you hear about this event?

Online

12

Flyers

Word of Mouth

23

Other: Class

21

Comments & Suggestions Love you LK and I will miss you!

LK is the best!
Great venue. Great cause. We need to make this larger!
Bring back LK! (x 2)
Great event! (x 3)
Awesome! Thank you! (x 3)
Great workout! (x 2)
Great job! (x 2)
Had a lot of fun! (x 2)
Please schedule monthly!
Do it more often!! Loved it!
Lets use the big screen next time!

Summary & Recommendations:

The evaluation form aimed to gain insight about the overall experience of the event, including
interactions with staff and the workout itself, among other aspects. The evaluations also sought
information about which marketing strategies worked. Finally, comments and suggestions about
how to improve the event were welcomed.
Of the 42 participants that filled out an evaluation, all said the venue, instructors, and overall
experience was excellent. Only two evaluations rated the staff and the workout as good. No
answers were rated as less than good. Every participant that submitted an evaluation said they
would participate again.
In terms of how people heard about the event, half reported word of mouth and about a fourth
through social media. The other 7 participants heard either via flyers or in workout classes.
22

Comments by participants were all positive and recommendations included increased frequency
of the event and use of the stadiums video board.

Overall Event Summary (Reflection)

Initial Event Planning:
Following the assignment of the agency and event, the team scheduled a meeting with LK and
DIA employees Karl Feak and Kassidy Brown of the marketing department. This meeting took
place on Monday, February 15 and details of the event were discussed such as date and time, as
well as materials needed. These contacts were obtained through LK.
For developing the plan, the team utilized the previous years plan to help guide planning efforts.
The goal was to improve upon last years event and produce something bigger and better.

Implementation:
The team arrived at 3:30 to set up tables, chairs, and water coolers as well as a station for food,
registration, and the Vitamin Shoppe. Directional signs were taped up to guide participants. Once
participants began arriving, registration got underway. The event began promptly at 5:30 PM as
planned. The MC greeted and thanked participants for attending, thanked sponsors and explained
the mission of Eastern Illinois Foodbank. The workout then got underway.
During the workout, volunteers assisted the team in setting up table with bagels and filling water
cups for participants. Following the workout, the MC made final remarks and everyone was
directed to receive their bagels and fill out evaluations.
After participants began to leave and the event quieted down, the team performed a debrief with
the evaluator and then started clean-up and break down of venue.
Wrap Up:
The event concluded with the MC once again thanking sponsors, participants, and instructors.
Participants were then encouraged to grab some Einsteins bagels, check out the promotional
table for the Vitamin Shoppe, and to complete evaluations for a chance to win raffle prizes
before they left.

23

Demographics:
The ages of the participants ranged from 7-79, and there were a mix of ethnicities as well. The
majority of the crowd was Caucasian, but there were still African American, Asian, and Hispanic
participants that came. This was a good activity for people of all ages, races, and skill levels.
There were enough moderations to the workout to ensure full participation of the oldest
individuals and the youngest.

Thank You Letters

DIA:
Dear Mr. Feak,
Thank you so much for your support in sponsoring this years 2nd annual Bring It, Break It,
Work It event! The Division of Intercollegiate Athletics donation of Memorial Stadium, the
tables, the chairs, the coolers, and the sound system assisted us in providing participants with an
unforgettable and high quality fitness experience. With the your help, we raised $135 and 78
cans to get one step closer to wiping out hunger in the Central Illinois area for good. Again, we,
the Bring it, Break it, Work it Team, would like to thank you for your sponsorship and support.
Sincerely,
Kiley Johnson

24

Campus Recreation:
Dear Ms. Deterding,
Thank you so much for your support in sponsoring this years 2nd annual Bring It, Break It,
Work It event! The Campus Recreations donation of 10 workout passes and its willingness to
distribute our program flyers assisted us in providing participants with an unforgettable and high
quality fitness experience. With the your help, we raised $135 and 78 cans to get one step closer
to wiping out hunger in the Central Illinois area for good. Again, we, the Bring it, Break it, Work
it Team, would like to thank you for your sponsorship and support.
Sincerely,
Kiley Johnson
AHS:
Dear Ms. Nigh,
Thank you so much for your support in sponsoring this years 2nd annual Bring It, Break It,
Work It event! The Applied Health Science departments donation of signage and volunteer
shirts assisted us in providing participants with an unforgettable and high quality fitness
experience. With the your help, we raised $135 and 78 cans to get one step closer to wiping out
hunger in the Central Illinois area for good. Again, we, the Bring it, Break it, Work it Team,
would like to thank you for your sponsorship and support.
Sincerely,
Kiley Johnson

Meijer:
Dear April Grant,
Thank you so much for your support in sponsoring this years 2nd annual Bring It, Break It,
Work It event! Your donation of 1,000 cups and 500 napkins assisted us in providing participants
with an unforgettable and high quality fitness experience. With Meijers help, we raised $135
and 71 cans of food and are one step closer to wiping out hunger in the Central Illinois area for
good.
Sincerely,
Stephanie Miller

25

Einsteins Bagels:
Dear Kendra,
Thank you so much for your support in sponsoring this years 2nd annual Bring It, Break It,
Work It event! Your donation of bagels and cream cheese assisted us in providing participants
with an unforgettable and high quality fitness experience. With Einsteins help, we raised $135
and 71 cans of food and are one step closer to wiping out hunger in the Central Illinois area for
good.
Sincerely,
Stephanie Miller
Vitamin Shoppe:
Dear Brandon Armstrong,
Thank you so much for your support in sponsoring this years 2nd annual Bring It, Break It,
Work It event! Your support, samples, and information assisted us in providing participants with
an unforgettable and high quality fitness experience. With Vitamin Shoppes help, we raised
$135 and 71 cans of food and are one step closer to wiping out hunger in the Central Illinois area
for good.
Sincerely,
Stephanie Miller
WCIA:
Dear Abby and Heather,
Thank you both so much for your support in partnering with the 2nd annual Bring It, Break It,
Work It event! WCIAs enthusiastic support and promotion of our event helped generate
awareness and provide participants with an unforgettable and high quality fitness experience. We
had a blast on your shows! With the your help, we raised $135 and 78 cans to get one step closer
to wiping out hunger in the Central Illinois area for good. Again, we, the Bring it, Break it, Work
it Team, would like to thank you for your sponsorship and support.
Sincerely,
Katie Trchka

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WalMart:
Dear WalMart of Champaign,
Thank you so much for your support in sponsoring this years 2nd annual Bring It, Break It,
Work It event! Your donation of one $25 giftcard assisted us in providing participants with an
unforgettable and high quality fitness experience! With WalMarts help, we raised $135 dollars
and 78 cans of food and are one step closer to wiping out hunger in the Central Illinois area for
good.
Sincerely,
Brittany Kemp

Debrief
Things That Went Well:
The workout
Flow of the event
Free bagels
Helpful volunteers
Registration process
Signage
Overall energy of the participating group and instructors
Sponsorships
Design of visuals
Group dynamic
Evaluation process
Water table/providing water during workout
Extra donations from participants
TV spots (3)
Things That Could be Improved:
Cut the bagels
Extra laptops for registration
Checklist for supplies and equipment
Arrived to venue sooner
Durable signage
Gathering people and getting them on the field at beginning of event
Getting volunteers more involved
Adding warm-up to workout
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Having guest speakers

Designated parking plan relaid to participants
Checklist for participants of what to bring/what not to bring/etc.
Host event on alternate day (Not Reading Day Eve)
Have DIA promote us more
Meet with agency (DIA) more frequently
Utilize different social media platforms
Market event earlier
Played music the entire event
Have activity to keep participants engaged while registration is still going on
Attendance of event (getting people there)
Staying on sponsors
Check sound system and PA equipment

Program in Action (Photos)

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Decision Statement
The team has decided that this event should be implemented again with changes.
Regarding physical setting, the team agrees that Memorial Stadium is the optimal venue for this
event, especially if a there is a large turnout. The experience of being on the field is a unique one
for participants and is a huge attractor to the event. With changes, the team recommends getting
to the venue much earlier and setting up well in advance. The sound system and all equipment
should be tested prior to participants showing up.
For interacting people, the team suggests several things. Promotion needs to be a larger focus to
generate awareness and recruit participants. Organizers of the event should anticipate
participants arriving early as well as how to engage them before, during, and after the event.
Something to be considered is focusing instead on a specific age demographic since the ability
level of this event varied so widely. For volunteers, the time in which they were required was
limited to before the workout, and the team ended up sending them home early. Thus, it is
recommended that a large number come the hour before the workout and only a few remain to
help with evaluations, food, and clean up.
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