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SWOT ANALYSIS

Favourable

Unfavourable

STRENGTHS

WEAKNESSES

Internal

What are our strengths?

What are our weaknesses?

What do we do better than others?

What do we do worse than others?

What unique capabilities and


resources do we have?

What do we see that we need to


improve on?

What do others perceive as our


strengths?

What do others perceive as our


weaknesses?

OPPORTUNITIES
What opportunities do we have?

THREATS
What threats do we perceive?

External

What positive trends / considerations What negative trends /


do we need to be aware of?
considerations do we need to be
aware of?

Key strengths:

Key weaknesses:

Where our strengths may help overcome threats

Where opportunities may help overcome our weaknesses: