visual

identity
guidelines

Prepared by the College Relations Department

Revised 2015

TA B L E O F
CO N T E N T S
INTRODUCTION
OFFICIAL COLORS
LOGO
SECONDARY LOGOS
SIZE MINIMUMS
INCORRECT USAGE
TYPOGRAPHY
SEAL
BUSINESS ITEMS
RETIRED LOGOS AND
MARKETING THEMES

2
3
4
5
6
7
8
8
9
10

COLLEGE RELATIONS DEPARTMENT

Susanne Reynolds
Media Coordinator
Bainbridge State College
2500 East Shotwell Street
Bainbridge, GA 39818
229-243-6078 office
229-248-2547 fax
susanne.reynolds@bainbridge.edu

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

INTRODUCTION
Graphic identity is an external expression of the vision,
core values, personality, and goals of an institution.
The need to establish standards is vital in making
the Bainbridge State College brand represent the
institutions unique characteristics. The process of
branding builds strength through consistency both
in message and performance. Consistency is needed
to ensure that public perception of Bainbridge
State College reflects the personality, mission, and
educational offerings of the college.
Bainbridge State Colleges Visual Identity Guidelines
were developed to provide direction in the use of BSC
colors and symbols in:
All printed and electronic materials, such as
brochures, fliers, presentations, and Web pages
All types and styles of signage
All business items including letterhead, envelopes,
and business cards
These guidelines serve as the foundation for the BSC
brand so that our image and identity are projected
clearly and consistently in the mediums through which
we communicate.
To keep the BSC logo and brand prevalent, no
division, department or other BSC entity may create
its own logo. Exceptions may be allowed for externally
focused units.

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

The College Relations Department is

in charge of monitoring visual
identity issues (including logo usage)
and guiding all campus departments
in proper implementation.
Any questions of usage or style
unaddressed by the Visual Identity
Guidelines are subject to review
and approval by the
College Relations Department.
2

OFFICIAL COLORS
Whenever possible, use the logo, printed in its specified
Pantone color(s), or black or reversed. It is acceptable
to use a process color conversion of either Pantone
color. The representation of color throughout this
guide is not an exact match due to the limitations of
the digital reproduction process. For this reason, please
refer to a Pantone swatch book for color matching.

PRIMARY COLOR
GREEN
Pantone 350 C
C = 83
R = 56
M = 43
G = 79
Y = 84
B = 59
K = 47

SECONDARY COLORS
BRONZE
Pantone 7503 C
C = 40
R = 165
M = 38
G = 156
Y = 69
B = 115
K =3
Pantone 873 M (Metallic) is also acceptable.

GREY
Pantone Cool Grey 1 C
C = 15
R = 225
M = 10
G = 224
Y = 13
B = 220
K =0

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

LO G O
REGULATION AUTHORITY
All Bainbridge State College identity marks are the
property of the University System of Georgia. Federal
trademark law requires that the use of any trademark
be monitored in order to maintain legal claim to that
mark. Board of Regents policy requires that individual
institutions assume oversight of their own marks. The
rules outlined in this publication are necessary to
protect and oversee those identity marks.
These visual identity rules apply to anyone who might
use a Bainbridge State College identity mark: all
schools, departments, divisions, offices, faculty, staff,
students, alumni groups, local businesses, nonprofit
organizations, printers, and all other outside vendors.
For questions regarding logo usage, contact the College
Relations Department at 229-243-6079.

Basics of Name Use

Consistency is critical to proper identity promotion.
The College should always be known by its proper
name, Bainbridge State College. The full name
Bainbridge State College should appear the first time it
is mentioned in all documents, on the front cover of all
publications, in the opening credits of all videos/films,
and on all official Bainbridge State College websites.
Bainbridge State and BSC are acceptable in second and
subsequent references.

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

SECONDARY LOGOS
A standard text treatment is allowed in the horizontal
version of the Bainbridge State College logo. Only
schools, departments, divisions or programs may use a
secondary logo.
The secondary logo must be 2.5 inches wide with a one
(1) point line separating the logo with the name of the
division/department. All division/department names
must be scaled to fit in one line within the dimensions
of the logo. The division/department name must be
centered, in all caps, and in the La Gioconda font in
BSC green.
All secondary logos must be approved by the College
Relations Department before being used.

OFFICE OF ADMISSIONS

INSTITUTIONAL ADVANCEMENT

SCHOOL OF ARTS AND SCIENCES

COLLEGE RELATIONS DEPARTMENT

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

SIZE MINIMUMS
.41

REQUIREMENTS
For maximum impact and readability, and to ensure
clear reproduction, a minimum logo size has been
established. The Bainbridge State College logo should
not be less than one (1) inch wide, as shown.

2.5

Please use discretion so that the signature is legible in

all contexts, yet does not overwhelm the main content
of the piece.

1.27

PLACEMENT
To ensure the best possible visibility and impact,
the logo must always be surrounded by a minimum
clearance zone of .1875 inches. No graphic elements or
text should invade this zone.

.1875
.1875

When placing the logo on various background colors,

determine which color is best for contrast and visual
reproduction. If the logo is placed over a photograph,
position it in an uncluttered area to maximize visibility
and impact.

.1875

.1875

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

I N CO R R E C T
U S AG E
The Bainbridge State College logo should originate
from one of the approved graphics available in various
formats for Macintosh, PC, and the Web from the
College Relations Department.
Do not try to re-create any of these graphics.
Common mistakes may occur if they are re-created,
such as changing the signatures proportions, stretching
the type, changing the font, and using incorrect
colors or type sizes. These and other alterations are
specifically prohibited.
Although only a few common incorrect usage examples
are shown here, there are other unacceptable formats
which apply to the BSC logo. Please contact the
College Relations Department with questions.

Do NOT change the colors of the graphics

from the approved ones listed in this manual.

Do NOT show the logo in an

unapproved color combination.

Do NOT place other graphics

on or close to these graphics.

AINBRIDGE
STATE COLLEGE
Do NOT recreate the graphicsdigital files
are available from the College Relations
Department (showing a changed typeface).

Do NOT print the graphics over a pattern.

Do NOT fill with patterns.

Do NOT distort the proportion

of the graphics.

Do NOT apply special eff

effects
ects or
fill patterns to the graphics.

Do NOT alter the composition

of the graphics.

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

SEAL
The Bainbridge State College seal is the most dignified
and restricted symbol of the College. It is meant
to function as a stamp of validation and is used to
recognize achievement and honors bestowed by BSC at
formal or academic functions and in legal applications.
Use of the BSC seal is limited to the following:
Special commendations and events from the
University System of Georgia and the BSC
Office of the President
Official College documents
Formal and presidential documents such as
diplomas, certificates, legal documents and
contracts

TYPOGRAPHY
FONT
The La Gioconda OS TT font is the official Bainbridge
State College font. Departments and divisions without
access to La Gioconda can alternately use Trajan Pro
as a complimentary font to give their print and screen
materials an official look. Please contact the College
Relations Department if you plan to use this alternate
font, particularly on materials that will be distributed
externally.

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

ABCDEFGHIJK LM
NOPQRSTUV W X Y Z
ab cdefghij k l m
nopqrstuvwxyz
01 234 5678 9
8

P U B L I C AT I O N S
Departments and divisions must maintain the use of
standard business items and correspondence. All official
letterhead, envelopes and business cards should be
ordered through the College Purchasing Department at
229-243-6996.

COLLEGE BUSINESS CARDS

DAVID POLLOCK

Director of Online Learning and

the Center for Teaching Excellence
OFFICE OF ADMISSIONS

2500 East Shotwell Street

P. O. Box 990
Bainbridge, GA 39818-0990

david.pollock@bainbridge.edu
P: (229) 248-2500
F: (229) 248-2500
WWW.BAINBRIDGE.EDU

A UNIT

OF THE

UNIVERSITY SYSTEM

OF

GEORGIA

COLLEGE STANDARD LETTERHEAD

OFFICE OF ADMISSIONS

No college letterhead may contain the name of

individuals. Stationery is to be used for official business.
Other logos are not permitted on College stationery.
The Office of the President is the only office exempt.
The use of tinted paper other than standard white is not
authorized.

2500 East Shotwell Street P. O. Box 990

Bainbridge, GA 39818-0990
P: (229) 248-2504 F: (229) 248-2623
BAINBRIDGE.EDU

OFFICE OF ADMISSIONS
2500 East Shotwell Street P. O. Box 990
Bainbridge, GA 39818-0990
P: (229) 248-2504 F: (229) 248-2623
BAINBRIDGE.EDU

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

RETIRED LOGOS AND

SEALS
In 2013, the Board of Regents changed the institutions
name from Bainbridge College to Bainbridge State
College. As such, all logos, seals and graphics
reflecting Bainbridge College are considered retired
and any materials bearing these marks must be
recycled or replaced with the appropriate mark.

BAINBRIDGE COLLEGE LOGO

BAINBRIDGE COLLEGE TREE

BAINBRIDGE COLLEGE SEAL

40TH ANNIVERSARY LOGO

During fiscal 2013-2014, Bainbridge State College
celebrated its 40th year since opening for students in
1973. BSC designated a special 40th anniversary logo
for usage during that time period. As of January 1,
2015, the 40th anniversary logo is considered retired
and should no longer be used.

V I S UA L I D E N T I T Y G U I D E L I N E S | Bainbridge State College

10