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GENERAL FILM POSTERS

:
DALLAS BUYERS CLUB

GENRE:
INDIE DRAMA

RELEASE DATE:
2013

This movie poster contains elements of subtlety, especially in the
colour range. By using a soft pastel pallet, the colours easily morph
into each other, not too bold for a viewer’s eyes. A more calm, realist
pallet. This may symbolise the genre, an indie drama, based on real
events it cannot wipe over the reality. The colours easily link into
each other, with the masthead and sub title having similar tones of
blue with a slight transparently to the sub. Allowing the opposing
thirds of the poster to have white (names and credits), this links into
the central white clouds of the main image.
The masthead is composed of a bold, underlined blue font, creating a
visible layer above the main image. The third line of the masthead is
slightly bigger, this is probably due to aligning and making the
structure the same width. Overlooking the whole poster, many of the
texts have different sizes, sliding into their allocated areas and suiting
the background. The middle column is used to anchor the poster,
with the masthead, sub-title and main actor positioned here. The
structure poses both aesthetic appeal and a public-eye’s way of
moving swiftly from area to area
This poster also has connotations of the past, maybe 1970s/80s, due
to the car dating, building designs in the background, and the
outfit/style of the main character. The idea that the main character has
his arms stretched open across the background city may signify he has
the upper hand in the rural environment. However the movie has a
darker meaning including the brutality of being who you are in these
times, showing how ironic this poster is. Although he may look like a
powerful figure, does he have the upper hand? All of these questions
are left for the viewer to contemplate, making this a simplistic puzzle of
a poster.

GENERAL FILM POSTERS:
THE MARTIAN

GENRE:
SCI-FI/FANTASY

RELEASE DATE:
2015

The design of this poster not only portrays the genre – sci-fi/fantasy but also the creativity of the film. The digital artwork helps illustrate
the main image and highlight’s the spacesuit/helmet. This illustration
around the helmet presenting a crimson orange, symbolising Mars –
the location of most of the movie. This already presents who the
main actor is, the location of the movie, and the genre! The poster
sticks to particular house colours of orange, brown and white
(including the black of the texts).
The masthead is positioned in the bottom third and uses different
font to the rest of the poster. This allows it to become distinct and
singular, along with the spaces between each character maybe
symbolising the vast loneliness of Mars (storyline). Having the title of
the movie at the bottom of the poster is quite obscure but it is
however seen in a variety of others, giving stage to the main image
instead. In this case it would make sense because the main image
contains not only photography but also artwork.
This poster may have been either concept art or a draft for the final
design due to it not being published on the large distribution scale
as another. This poster includes the name of the main actor and the
release date of the movie, both key parts in advertising the movie.
For example, Matt Damon is a very popular actor in Hollywood at
this period of time, showing his name and face across this poster
prepares his fans for a film that comes out in October.

GENERAL FILM POSTERS:
CASABLANCA

GENRE:
ROMANCE/DRAMA

RELEASE DATE:
1942

To expand my research, I have decided to analyse a poster
designed in the 1940s, this allows me to be diverse. The fact
That Warner Bros have been placed to the right of the
image shows the importance of conglomerates at the time.
These companies were the only ones making successful
movies for the public in the 1940s/50s.
By observing the structure of the poster, it is one that might
not be seen in modern times. With a landscape canvas and
the main image only present in a left hand column of the
poster. The title of the movie is spread across the poster,
labelling and naming it with a distinctive red outline. This red
aura may symbolise the romantic genre the movie contains.
The poster uses crayon/pencil media to create and establish
colour. This is due to the lack of digital software in the 1940s.
The font size is quite random around the page, with the
actor names almost the same width as the movie name.
However the main image contains both genders and a
dramatic pose, portraying the main genre and giving a look
into the cinematic experience.

I quite like the typography of the handwritten movie title, it gives an alternative aesthetic approach to the formal
black/blue letters seen elsewhere. The way both of the actors in the main image are looking forward gives a questional
aspect to viewing the poster, where are they looking?, why are they holding each other? . Connotations which may
contribute to sales of the movie.

Further research:

A website I have found during my research
which gives more insight into poster analysis:
http://www.webdesignerdepot.com/2011/02/7-elements-of-a-greatmovie-poster-design/