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Developing a Creative

Entrepreneurship Ecosystem
Prof. Javier J. Hernández Acosta, PhD
Entrepreneurship Coordinator
Universidad del Sagrado Corazón
jjhernandez@sagrado.edu

Production factors

Capital
Land

Labor

Creativity

Profile of Crea+ve Entrepreneurs
•  98% has college educa>on (37% graduate)
•  60% income lower than $24,000
•  Non-pecuniary mo>va>ons (social and personal)
•  Sales volume of less that $25,000 in 1ST year.
•  73% think their product could be exported

Crea+ve Industries Value Chain

Cadena de valor

Cultural Consump+on

Art Factories

The Value of Culture

Design

Innovation

High Impact
Technology

Financial Needs
Seed Capital
Venture Capital
Angel Investors

Loans
Grants

Subsidies
Grants

Main Challenges
Interna>onaliza>on
Management Support
Growth Strategies
Differencia>on
Coopera>on
Strategic Planning
Impact Assessment
Income Streams
Organiza>onal Design

Support
Private Sector -
Investment
Academia -
Management Support
Government -
Cultural Policy

Sustainable Crea+ve Economy Index

Founded in 2008 to support Cultural and
creative industries
www.inversioncultural.com

Crea+ve
Entrepreneurship
Model

The Process
Market
Analysis

Idea>on

Opportunity

Business
Model

Strategy

Ac>on

The ventures

#emprendimientocrea+vo

www.emprendimientocrea+vo.com

Next steps
• Diversified financing
• Coopera>ve structures (commercializa>on)
• Interna>onal coopera>on
• Sustainable public policies

“Mucha gente pequeña en
lugares pequeños, haciendo
cosas pequeñas pueden
cambiar el mundo.”
- Eduardo Galeano