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COM 295 Final Exam

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COM 295 Final Exam (Latest)

1. Your coworker LaRita has asked you to review her slide presentation.
You notice that it is difficult to recognize and process the most
important ideas and information. To help her fix this, what will you
recommend that she change?
She should include a compelling image every few slides.
She should choose dark backgrounds and text colors.
She should use bold or italics to highlight key ideas.
She should limit her text to five words per line and three to four
lines per slide.
1 A colleague asks you for advice on how to understand the audience of
his persuasive message. Which of the following pieces of advice will
you offer?
Ask as few questions as possible to avoid annoying them.
Focus on their values and not their needs.
Wait until the message is perfected before choosing the right
Consider the psychological principles that impact people's
1 Which of the following is true of competence?
It is often evaluated by one's track record of achievements.
It has grown less important in the post-trust era.
It is innate and cannot be gained through experience.
It increases when individuals focus on connecting with others.
1 In order to focus your presentation on people, you should:

use a lot of "I" statements

include as many photographs as possible in your slides
make individuals and groups the subject of your sentences
avoid using presentation software or other technology

1 _____ is the process of converting meaning into messages composed of

words and nonverbal signals.
1 Which of the following is a trait of individualists?
They communicate directly to efficiently deal with work tasks and
They stay in relationships even when they are no longer mutually
They tend to follow the perceived dreams and goals of the group as
a matter of duty.
They tend to stay in contact with and work through extended
1 Performing at the highest standards, not just for oneself, but for the
team, for the supervisor, for the consumer, and for the company's
shareholders, indicates a sense of _________.
1 The career summary section of a rsum should provide the
candidate's ________.
major accomplishments, abilities, and attributes
memberships, awards, certifications and licensure, and activities
objective for the job search
list of personal references

1 Which of the following is typically included in the reviewing stage of

writing an effective business message?
ensuring the communication is fair
identifying the primary message and key points
finding the needs of the audience
setting a positive and other-oriented tone
1 Gregor, who works at a textbook company, has put together a
presentation proposing that the company save money by getting its
images from less expensive stock photo sites. Gregor needs to present
his idea to the executive committee. Considering the content of his
presentation, which of the following people on the committee should
he most try to influence?
The design director
The editorial director
The marketing director
The production editor
1 Which of the following should contain all your research sources and
should be provided at the end of your report?
the reference list
table of contents
the executive summary
1 Javier is an editorial manager at a publishing company. He wants to
give one of his supervisors an "Employee of the Year" award. Which of
the following supervisors should he choose if he is looking for an
employee with a strong sense of caring?
Ayesha, who always takes on extra work to help the department
meet its deadlines
Jenny, who helps her employees develop the skills that will allow
them to advance
Paul, who is the best copy editor and proofreader in the department
Jon, who sets short- and long-term deadlines for every project and
meets them promptly

1 Bao is conducting a study that compares the cost of keeping print

messages on file versus storing digital messages in the cloud. What
aspect of communications relates to the storage of messages?
1 Which of the following facilitates a one-stop work space containing
project and meeting information, shared files, and communication
social networking
written messages
1 In the context of developing persuasive messages, which of the
following is most likely to help you demonstrate a voice of
focusing only on logical appeals
developing strong ideas in the interest of your audience
adopting the tone of mass advertising such as over-the-top appeals
using only emotional appeals in your persuasive messages
1 By doing audience analysis, Radika discovers that the people she will
be giving her sales presentation to know very little about her product.
Because of this, she is likely to decide to:
use only emotional appeals in her presentation
eliminate bulleted and numbered lists from her slides
involve them in her presentation
spend more presentation time informing the audience
1 Which of the following is true of documenting secondary research
The only thing that has to be documented is a direct quotation.
Statements that are paraphrased do not require documentation.
Writers can use a variety of documentation systems, including MLA
and APA styles.

Ideas that are summarized do not require documentation.

1 Your rsum should tell a story of:

how you plan to improve your areas of weakness
your educational accomplishments
the value can provide to a company
everything you have learned and done in your previous job
1 A

mistake that many job applicants make while creating rsums is:
trying to display everything they do well
highlighting only a few of their abilities and attributes
forgetting to include their hobbies and other interests
neglecting to include areas they need to improve on

1 Vanessa has been assigned the task of creating an effective business

message aimed at improving the productivity of the employees in her
company. In the process of creating the business message, she studies
the background of the employees, their needs, and priorities. To which
step of the planning process for developing influential messages does
Vanessa's action typically belong?
Message review
Message structuring
Audience analysis
Idea development
1 In the context of persuasive messages, validating your readers means
that you are:
overcoming objections by providing counterpoints
recognizing and appreciating others' needs and preferences as
demonstrating a business needa gap between what is and what
could be
providing solid reasons why your product, service, or idea benefits
1 Lori is using secondary research to develop a business report. How can
she write her report in a way that demonstrates originality in thought?
Adopt a methodical approach to decision making

Generate her own conclusions and recommendations

Cite all her research sources
Use the most current documentation guidelines

1 Rick is trying to schedule a video teleconference with colleagues at

several locations. To do so, he needs to coordinate their schedules and
also check to see if the company needs to invest in any additional
resources to make it happen. By addressing coordination and resource
issues, he is dealing with:
1 One of the first tasks to accomplish when developing a presentation is
use headings to create a storyboard
understand the needs of your audience
develop effective slides
gather content for an effective review
1 Which of the following is an example of psychological noise?
Jenna's boss does not take her complaint seriously because he
thinks teenagers always exaggerate.
Jenna's boss does not understand that when she says a product is
"bad," she means she likes it.
Jenna's boss does not understand what she tells him because his
hearing aid battery dies.
Jenna's boss does not take her complaint seriously because
construction noise prevented him from hearing it.
1 Which of the following is typically included in the drafting stage of
writing an effective business message?
identifying the primary message and key points
ensuring that the communication is fair
finding the needs of the audience
setting a positive and other-oriented tone

1 Which of the following is useful advice on conducting business across

cultures with those who have limited English ability?
Speak at your normal, regular pace instead of speaking slowly as
this may be viewed as disrespectful.
Use slang and jargon instead of literal language as much as
Allow those with limited English ability enough time to process their
thoughts into English.
Determine a person's level of communication proficiency within the
first few moments of your interactions with them.
1 _____ noise occurs when communicators apply different meanings to
the same words or phrases.
1 Which of the following is an example of projected cognitive similarity?
Bill assumes that the cultural stereotypes shown in the popular
media are true.
Deirdre assumes that other cultural groups have the same values as
Rico assumes that all cultures are inferior to his culture.
Elana assumes that no two cultures are alike in terms of values and
1 In order to design` your slides to facilitate ease of processing, you
use complex charts for complex information
provide as much information as possible on every slide
use at least one compelling image on every slide
limit your text to ten words per line

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