Op  Ed  in  San  Francisco  Business  Times   Friday,  December  18,  2009   Business  leaders  can  save  the

 Niners   San  Francisco  Business  Times  -­‐  by  Michael  J.  Antonini     The  49ers  are  deeply  and  historically  identified  with  San  Francisco.  San  Franciscans  Vic  and  Tony   Morabito  founded  the  team  in  1946,  many  years  before  the  Giants  moved  from  New  York  and  the   Warriors  from  Philadelphia.     Hence  business,  civic,  labor  and  government  leaders  are  joining  forces  to  assist  in  needed  repairs  and   improvements  to  Candlestick  Park  and  to  expedite  development  of  the  Candlestick  Point  Hunters  Point   Shipyard,  a  project  that  features  a  “state-­‐of-­‐the  art,”  69,000-­‐seat  football  stadium.  Leaders  from  the   Committee  on  Jobs,  the  San  Francisco  Chamber  of  Commerce,  Recreation  and  Park  and  others  are   asking  businesses  and  individuals  to  help  with  funding  of  improvements  at  Candlestick  in  return  for   advertising.  These  improvements  could  translate  into  increased  revenue  for  the  contributor,  the  city  and   the  team.  Replacement  of  aging  seats  and  a  highly  visible  new  luxury  section  are  two  concepts  being   studied.     Naming  rights  to  Candlestick  Park  is  an  attractive  opportunity  for  a  company  or  an  entity  to  gain   nationwide  exposure  and  local  acclaim  —  and,  perhaps,  position  itself  to  be  a  key  contributor  when  a   new  stadium  is  built  at  Hunters  Point.  No  new  stadium  can  be  built  anywhere  without  significant  private   investment,  in  addition  to  $100  million  assured  from  Lennar  Corp.  as  a  precondition  of  development   rights  and  the  amount  which  the  49ers  ownership  would  invest.     On  Thursday,  Dec.  17,  the  San  Francisco  Planning  Commission  was  to  hear  comment  on  the  Draft   Environmental  Impact  Report  for  the  Candlestick  Point  Hunters  Point  Shipyard  Plan.  Because  this  plan   features  many  diverse  uses,  particularly  huge  amounts  of  housing,  funding  is  being  rapidly  obtained  for   greatly  improved  transit  and  traffic  access.     San  Francisco  must  avoid  the  errors  of  the  past,  when  we  failed  to  build  an  arena  for  indoor  sporting,   major  conventions  and  entertainment  events.  Such  a  facility  could  have  brought  huge  amounts  of   revenue  to  San  Francisco  businesses.     Leaders  have  twice  stepped  up  to  save  the  San  Francisco  Giants.  One  would  expect  no  less  from  our   leaders  when  dealing  with  our  home  grown,  five-­‐  time  Super  Bowl  champion  San  Francisco  49ers!     Michael  J.  Antonini  is  a  planning  commissioner  for  the  City  and  County  of  San  Francisco     All  contents  of  this  site  ©  American  City  Business  Journals  Inc.  All  rights  reserved.                         EXHIBIT  A  

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