You are on page 1of 24

INTRODUCTION TO BUSINESS BUSINESS IDEAS

TABLE OF CONTENTS

Seria

Contents

Page

Assignment Brief

Table of Content

Introduction

Idea / sector name

Company name

Company slogan and logo

Business description

Target market

Competitor analysis

10

Different of us

13

11

Financial plan

14

12

Marketing plan

15

13

SWOT analysis

18

14

Recommendation

19

15

Conclusion

20

16

Appendices

21

17

References

23

Page 1

INTRODUCTION TO BUSINESS BUSINESS IDEAS


INTRODUCTION

Today, everyone is using technologies such as smartphone and


laptop to make life easier. They are using technologies to make the world
better. The usage of laptop now is higher than before. The computer not so
important and just a desire before but now it is not just important and it is
become a requirement to people. So, we got an idea to help people
become modern-like and updated by open up new computer Manufacturer
Company just like Dell, Acer, Asus, Toshiba, Lenovo and more. Vital
Computer will be our company name. Our mission is to develop people
lifestyle by providing them a new different laptop.

Page 2

INTRODUCTION TO BUSINESS BUSINESS IDEAS

THE NAME OF IDEA / SECTOR

In this modern world, laptop is becomes necessary for students in all


university. Students in university use laptop for doing their works such as
assignment, presentation, and for communication device. Especially for
the design and mass communication student. They have to use a powerful
laptop for easy their life in working. In this case, we want to help this
students to have a superb laptop that affordable for them.
Moreover, we also provide laptop for entertainment. For examples
for people that who wants to communicate with each other in Facebook,
Skype, watching movie, listening to songs and many more. People who is
socialist, they may prefer with our laptop specially designed for
entertainment user.
Furthermore, our laptop also give an advance experience for who are
gamers addicted. Especially for who are playing the online games such as
Dota 2, Fifa Online, Blackshot and etc. We have designed a laptop that
afforable for gaming experiences and keep gaming on.
For being laptop seller, we have see there are many types of
hardware in the computer device. For example of hardware is screen,
keyboard, computer data storage, graphic card and processor and many
more. So, in our business are to serve types of hardware up to customers.
We are not going to sell the hardware but we will make a laptop that have
the best hardware features.

Page 3

INTRODUCTION TO BUSINESS BUSINESS IDEAS

THE NAME OF THE COMPANY

VITAL COMPUTER will be our company name. Why Vital? Actually, our
group leader remembered a computer component brand which is Asia Vital
Component. This company produces computer component such as
computer fan, cooler, and other computer hardware and peripherals. Then,
the meaning of Vital in dictionary is something essential, required and
important. So, we choose Vital word as our company name because we
think our company become important in the future. Vital Computer aims to
offer its customers the best and user friendly design. Unlike other
competitors, which uses non user friendly design to its customer.

Page 4

INTRODUCTION TO BUSINESS BUSINESS IDEAS

COMPANY SLOGAN AND LOGO

Every company has its own slogan to reflect and show their actual
business properties. So our logo and slogan as follows:

LOGO

The reason why we pick this logo is because V represent vital. We pick the
color black because black is a sophisticated color and we want people to
think of our product as sophisticated and awesome.

SLOGAN
Vital, Satisfies the need

Page 5

INTRODUCTION TO BUSINESS BUSINESS IDEAS


The reason why we pick this slogan is because our company main goal is
to make our customer satisfied with our product and their needs. We also
want our customer to feel comfortable while using our product therefore
this is why we pick this slogan.

BUSINESS DESCRIPTION

Nowadays people use laptop regularly some use it for work some use it for
entertainment and many more. But theres not a lot of laptop out there that use User
Friendly design. Our company laptop came in 4 categories. One is for entertainment,
Gaming, Work and all in one. The reason why our laptop came in 4 categories is
because a lot of people use laptop for different purpose for example some just use
for gaming and some use it for work. Thats why we are here to make your life easier.

For the gamers we make our laptop bigger so that the gamers out there can
have more fun while playing. We also give high speed processor, graphic card, and a
vivid display. It also have a great cooling solution it is to let the laptop cool so theres
no lagging while you playing games. For people that want to use it for entertainment
we also give a vivid display colour and a great sound. We add something for
entertainment use which is a long life battery that can last 9 hours we also give extra
battery pack so if you guys want to watch your movies or anything outdoor you dont
have to care about your battery life. Thirdly for work use we pre install with our own
software that maintain the operational of the computer. We also shipped the laptop
with pre install office program for example Microsoft office and many more.

Page 6

INTRODUCTION TO BUSINESS BUSINESS IDEAS

TARGET MARKET

Target Marketing
Based on the bar chart, we are target that our business are more suitable
for male than female. This is because, many gamers are from man. For
woman, there are more like the media social network.

VITAL User (Gender)


100
90
80
70
60
50
40
30
20
10
0
Male

Female

Bar Chart 1

Page 7

INTRODUCTION TO BUSINESS BUSINESS IDEAS


Based on the pie chart, we are target that adults are more like our Vital
laptop than children. This is because, adult have using laptop for working,
and presentation. The children are more to play video games.

Laptop User (Maturity)


Adult

28%

Children
72%

Pie Chart 1

Based on the pie chart below, we expect that gamers and worker use our
laptop the most.

User

10%

Gamer
Work

20%

40%

Entertainment
All In One

30%

Pie Chart 2
Page 8

INTRODUCTION TO BUSINESS BUSINESS IDEAS

COMPETITOR ANALYSIS

Starting a new business in a sector that exists, of course we have a


competitor but we need to compete with them to continue our business. It
is not easy but we need to show to our customers that we can do better
than

our

competitor.

Our

main

competitor

is

branded

computer

manufacturer such as Acer, HP, Asus and Dell. They are so popular
because they have started their business earlier. We have collected some
information and analysis of our competitor before we start our business.
Acer

Dell

Lenovo

What are your


competitors

$10.371 Billion

$14.3 Billion

$46.296 Billion

annual sales?
Laptop, Desktop,
What are your Monitor,

Server, Laptop, Desktop,

competitors

Tablet,

Tablet,

Server,

product lines?

Smartphone,

Monitor, Projector

Projector
What

are

the

competitors
strengths?

Suitable for office


Unique, cool and use products and
updated design
Removed

great

cover
some Expensive

What are their important feature design


weaknesses?

from
product

warranty

Laptop, Desktop,
Monitor,

Smartphone,
Server
Cheaper

Page 9

and

acceptable
product quality

and Removed

some

is important feature

previous inconvenient with from


the price

Tablet,

product

previous

INTRODUCTION TO BUSINESS BUSINESS IDEAS


Is the company
expanding

or Expanding

Expanding

Expanding

cutting back?

COMPETITOR SWOT ANALYSIS

Strength
Cheap

Weakness

Opportunities

Threats

Design not

Able to make

Too many

interesting

new technology

competitors.
Increased
competition due to

Have a lot of
user

Low battery life

Growth into the


Chinese market

the movement
toward
disintegrated
computer
components
Continued Price

Market share

Decline in Mobile

growth is slow due


Heavy duty

to competition;
Fake products/
imitations affects
sales

The brand is
already well
known.

PCs, due in part to


mini-notebooks,
tablets,
smartphones which
erodes margins
and profitability

Acer

Page 10

INTRODUCTION TO BUSINESS BUSINESS IDEAS

Dell
Strength

Weakness

Opportunities

Threats

The
internet also
provides Dell
with greater

Worlds largest PC
maker.

opportunities
since all they

Dell lacked solid


dealer

Competitive rivalry

have to do now

that exists in the

is to visit Dells

PC market globally.

website to place
their order or to
get information.

One of the

Custom
builds products

best known brands

make customers

in the world.

hard to make
choice

Uses latest
technology.

Dell does
not have retail

New

store, so their

entrants to the

website will be the

market pose

backbone to their

potential threats.

business

Diversificatio

Dells focus

Price

on the corporate

n strategy by

difference among

and government

introducing many

brands is getting

institutional

new products to its

smaller.

Page 11

INTRODUCTION TO BUSINESS BUSINESS IDEAS


customers
somehow affected
its ability to form
relationships with

range.

educational
institutions.

Lenovo
Strength

Weakness

Opportunities

Unable to
Strategic alliance
with suppliers

Competition

maintain
sustained growth
rate in all market

Increasing global
demand for PC

segment,
They have strong
R&D, which they
have taken over
from IBM
Lenovo is very

they have 24/7

threat from both


local
and international
markets

Market share

Increasing product

growth is slow due

portfolios/ product

to competition

lines

Takeover Lenovo

quick at
responsiveness,

Threats

Low Quality

to become the
largest computer
seller.

technical support
centres

Page 12

Software piracy
and clone market

International
competitors
forming alliances
with local
competitors

INTRODUCTION TO BUSINESS BUSINESS IDEAS

OUR DIFFERENCES

Our product is bit different than others. Our product will keep our customer
satisfied by making a customer survey program every month. The purpose
is to keep we alert with customer needs and improve our product quality
and design. We only focus on one product only for the business startup.
Although we only focused on one product but we produce the product with
high quality and unique design. It also can save up the startup cost for the
business.
We also have our way to lead the business. We get the feedback
from our customer to improve our product. Customers are freely to
comments our product because comment from our customer can motivate
us to help improve our product. Some computer manufacturers just ignore
their customer comments and feedback that makes them loses their
customer and reputation.
Then, we will add extra features for our product that does not have
on any other product. By adding these extra features, it will make our
product perfect. We also will take an action for customer feedback
because not all customers like the extra features. Based on our research,
some laptop manufacturer announced that software preinstalled along
with their laptop makes the laptop vulnerable of virus attack and users
Page 13

INTRODUCTION TO BUSINESS BUSINESS IDEAS


need to remove them immediately. We will prevent that from happens to
our product.

FINANCIAL PLAN

For our VITAL laptop the start-up expenses would be around 5 10 billion. The
reason why we pick this amount is that because we want to make our laptop in
different types some of the thing we need to make our laptop is processor, graphic
card, ram, keyboard, touch pad, laptop body, microphone, webcam, hard disk and
many more.

START UP ITEM
LAPTOP TYPE 1 (200)
LAPTOP TYPE 2 (170)
LAPTOP TYPE 3 (110)
LAPTOP TYPE 4 (85)
RENT
FACILITIES DECORATION
INSURANCE
UTILITIES

START UP PRICE
RM 500,000
RM 550,000
RM 600,000
RM 550,000
RM 80,000
RM 50,000
RM 45,000
RM 300,000

Page 14

INTRODUCTION TO BUSINESS BUSINESS IDEAS

MARKETING PLAN

Place
We are focused to do our business in a town and city. We choose that kind of place
because we know that people who use laptop the most is living in the town. We also
have our own retail shop to sell our product. People can buy our product easily at the
retail shop. Our business and retail shop is in Malaysia only. We will make some
improvement by expanding our business to the other countries.
Price
The price of our product that we offer to our customer is affordable price.
We also want to make sure that people can buy with the best price. Our
product price range is from RM 1000 to RM 6000. But we cannot promise if
the price is over than mentioned because we also need to follow the
currency and currency in this country is not constant and keep changing.
The price for a laptop that used for work is from RM 1000 to RM 3000.
Then, the price for laptop that used for entertainment is from RM 2000 to
Page 15

INTRODUCTION TO BUSINESS BUSINESS IDEAS


RM 4000 and the price for laptop that used for gaming is from RM 3000 to
RM 6000. And the last price for laptop that used all in one function is from
RM 5000 to RM 7000. We think the price is acceptable and affordable for
people.
Promotion
Making a promotion in starting a new business is the usual way to attract
people to buy the products. We also use the way to attract people to buy
our product. By doing so, people not only buy our product but they also
will know the new brand of laptop that has an affordable price. We also sell
laptop that shipped with preinstalled of our software that usable and keep
the laptop working and operating normally. The software is free from us.
The laptop for work also preinstalled with full feature office program

Product
Our company is producing laptops that have 4 categories of use. First we
produce a laptop that specially designed worker. The laptop is suitable for
worker because it have the properties of office use laptop. Then, a laptop
designed for entertainer. The laptop has a vivid display view and great
sound system. After that, we also produce a laptop that suitable for
gamers to play their games smoothly. The laptop has a high speed
processor and graphics card that can make the game keep running without
any doubt. We know there is user need all of the categories, so we have
designed a laptop that can be used for all kind to use such as work,
entertainment, and gaming. We also produce a computer program but it is
specially for our laptop and cannot be downloaded from any other website.
Process

Page 16

INTRODUCTION TO BUSINESS BUSINESS IDEAS


We make the laptop better than other brands by get feedback from our
customer after the buy and use our laptop. By the feedback, we can
improve the laptop and other features for the needs. We also have
research and development section that help improve and makes different
for the upcoming products

People

Page 17

INTRODUCTION TO BUSINESS BUSINESS IDEAS

MUHAMMAD AMIRUL
(CEO)

AMMAR HAZIM
(General Manager)

GAN BENG TECK


(Opraration
Manager)

ISA RAMLI
(Financial
Manager)

SWOT ANALYSIS
Page 18

ALIFF HAFIZI
(Marketing
Manager)

INTRODUCTION TO BUSINESS BUSINESS IDEAS

SWOT analysis is the important part when doing a business. SWOT


refers to Strength, Weakness, Opportunities and Threats. SWOT analysis
helps improve our business and make us know our strength, weakness,
opportunities and threats. By doing SWOT analysis, it is easier to know the
status of our business and make improvement of our weakness. This is our
business SWOT analysis.
Strength

Weakness

Opportunities

Commodity

Expand services

Product

(computer

and enterprise

customization

hardware

solutions

products)

businesses

Environmental

New products

record

brand

Direct selling

Too few retail

business model

location

Threats
Competitor is
popular and
bigger
Rapid

Market growth

Obtain more
patents through
acquisitions

Page 19

technological
change
Not trusted yet
by customer
because we are
new in business

INTRODUCTION TO BUSINESS BUSINESS IDEAS


RECOMMENDATION

Based on our experiences doing this business, we may need to produce


more product such as desktop, monitor, projector and printers. We need to
make our customer satisfied with our company. The main problem in our
business is we produce too little product which is only laptop. We need to
produce more products and by doing so, our brand reputation may expand
and makes our brand well-known as other laptop brand. Our business also
has many competitors, so we need to do better and more improvement to
our company by customer feedback. Customer feedback is actually really
helpful and important to improve a company and business because
customers know more what the best more than us.
However, to improve a company and business is not easy and may take
more than three years to improve just like other competitors. They have
been in this business sector more than 20 years. So, we also need to be
like them and we must keep our business operates.

Page 20

INTRODUCTION TO BUSINESS BUSINESS IDEAS

CONCLUSION

VITAL Computer is the new brand of laptop computer. We just make laptop
better and affordable for people. We want to see people life in modern life
by having a laptop for any kind of function. We also be the new competitor
to the other exist laptop brand. We also want to help easy people life and
work. The reason we doing this business and company because we see
people are not satisfied with what they have. Some laptop brand just
removed some important feature of laptop that makes people harder to
use and to diagnostic the laptop if problem occur. Some of the important
things are toughness, activity indicator, and much more.

Page 21

INTRODUCTION TO BUSINESS BUSINESS IDEAS

APPENDICES

Our first company logo

Second logo

Page 22

INTRODUCTION TO BUSINESS BUSINESS IDEAS

MUHAMMAD AMIRUL
(CEO)

AMMAR HAZIM
(General Manager)

GAN BENG TECK


(Opraration
Manager)

ISA RAMLI
(Financial
Manager)

Our organization chart

Page 23

ALIFF HAFIZI
(Marketing
Manager)

INTRODUCTION TO BUSINESS BUSINESS IDEAS


REFERENCES

World Wide Web


Jim Makos, 2014. SWOT Analysis Examples for Every Business Situation,
[Online] Available at: <http://pestleanalysis.com/swot-analysis-examples/>
[Accessed : 9 June 2016]

Page 24