Red Bull

Red Bull is the most popular energy drink in the world, according to market share. Red Bull is an adaptation of the Thai energy drink Krating Daeng, which means 'Red Bull'. The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Together with his son, Chaleo owns a controlling 51 percent interest in the company; however, Mateschitz is responsible for the company's operations through the Austrian company Red Bull GmbH. Red Bull's slogan is "it gives you wings" and the product is aggressively marketed through advertising, tournament sponsorship (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Red Bull New York) and celebrity endorsements

Ingredients
Red Bull contains taurine, glucuronolactone, caffeine, B vitamins, sucrose, phenylalanine, and glucose. The beverage contains no high fructose corn syrup. Red Bull GmbH also manufactures Red Bull Cola, which shouldn't be confused with Red Bull as it has slightly different ingredients. Unlike Red Bull, the Cola contains the coca leaf, which has sparked a controversy in Germany regarding minute traces of cocaine.

Health effects
A review published in 2008 found no documented reports of negative health effects associated with the taurine used in the amounts found in most energy drinks, including Red Bull. Commonly reported adverse effects due to caffeine used in the quantities present in Red Bull are insomnia, nervousness, headache, and tachycardia (see Caffeine intoxication). A 2008 position statement issued by the National Federation of State High School Associations made the following recommendations about energy drink consumption, in general, by young athletes:

1.

Water and appropriate sports drinks should be used for rehydration as outlined in

the NFHS Document “Position Statement and Recommendations for Hydration to Minimize the Risk for Dehydration and Heat Illness.” 2. 3. Energy drinks should not be used for hydration. Information about the absence of benefit and the presence of potential risk

associated with energy drinks should be widely shared among all individuals who interact with young athletes.

4. 5.

Energy drinks should not be consumed by athletes who are dehydrated. Energy drinks should not be consumed without prior medical approval, by

athletes taking over the counter or prescription medications.

Red Bull's Claims
Red Bull claims to:      increase performance increase concentration and reaction speed improve vigilance improve emotional status stimulate metabolism

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