Professional Documents
Culture Documents
CONTENTS
PAGE NO.
SECTION
PRODUCT CHARACTERISTICS
SECTION
II
PRODUCT APPLICATIONS
SECTION
III
INDIAN MANUFACTURERS
SECTION
IV
IMPORT/EXPORT LEVEL
SECTION
PRICE
10
SECTION
VI
INDIAN DEMAND
11
SECTION
VII
14
SECTION
VIII
16
SECTION
IX
SECTION
SWOT ANALYSIS
23
SECTION
XI
24
SECTION I
PRODUCT CHARACTERISTICS
Hair oils are combination of oils and suitable perfumes.
Coconut oil is the most commonly used base for hair oil manufacture, to which
manufacturers add other herbal or non-herbal ingredients in order to add value to the
product.
The base oils like Castor oil, Coconut oil and Seasamum oil are mostly used vegetable
based oils. Besides vegetable based oils, another class of base oils which are used in Hair
Oils are floral oils such as Bela Oil, Chameli oil, Henna oil etc., which poses most
delicate fragrances.
Vegetable oils are refined before using it in the Hair Oil formulations.
The natural scents added to hair oil such as Balsom peru, Cantharidin and Fly
Cantharides help to invigorate the growth of hairs and prevent baldness.
SECTION II
PRODUCT APPLICATIONS
In the earlier days, many Indians have been using coconut oil as hair oil because of its
inherent properties.
However, in recent times, this trend has been changing and people now buy attractive and
expensive packs of hair oil, which have several other constituents such as perfumes.
Perfumed liquid paraffin hair oils called as non-sticky hair oils are available and
purchased as the users need not wash their hands after application.
Such developments have given scope for introduction and development of market for
Herbal Hair oil in a big way.
Herbal hair oil are particularly preferred in view of the medicinal and eco friendly
properties that it possesses.
SECTION III
INDIAN MANUFACTURERS
Both herbal oils and non-sticky hair oils have been quite successful as product concepts.
Dabur Indias Vatika hair oil is one of the first herbal hair oils to be introduced in the
sector.
Hindustal Lever Ltds (HLLs) Clinic Plus non-sticky hair oil(which combines coconut
oil and mineral oil) has also been an unqualified success.
There are number of producers of Herbal hair oil in India, both in the organised and
unorganised sector..
The Indian producers include the following:
*
A.G.I.Restorative Foundation
Anil House D - 136,
Shankar Road,
New Rajinder Nagar,
New Delhi - 110060
Aditi Herbochem
5, Jairam Niwas,
1st Floor, Swastik Park,
Sion Trombay Road,
Chembur, Mumbai - 400 071
Ajantha Chemicals
P.O. Poonithura,
Thripunithura, Kochi - 682 317
Ajay Pharmacy
36/201,
Race Course Park,
Airport Road, Rajkot - 360 001
Aravindh Herbals
75/11, North Vadambokki Street
(Near Zam Zam Sweets)
Madurai-625 001
Shanmuga, Kallekulengara
Palakkad-678 009
Auriga International
13, Subhlaxmi Society,
Opp Police Staion,
Sabarm, Ahmedabad - 380 005
Bio - Remedies
969, Sector-4,
Gurgaon - 122001
The company launched a new range of Ayurveda products called Ayush, backed
by an Ayush Therapy centre as well.
The Lever Ayush range at present includes five products : Cough Naashak syurp,
Headache Naashak Roll on, Hair poshak oil, Dandruff naashak shampoo and Body
rakshak shampoo. These over-the counter products will be sold through chemists and
retail outlets.
*
J.D. Corporation
203 Yogeshwar, 135/139 Kazi Sayed Street,
Masjid Bunder, Mumbai - 400 003
Madhu Exports
95/1 CPWD Quarters, K.K Nagar,
Chennai - 600 078
Prima Exports
1106, Pragati Tower, Rajendra Place,
New Delhi - 110 008
Radhika Herbal
B-159, Faridabad - 121 001
Phone: +(91)-(129)-5424870
Regal Enterprises
7-D, Nedungadan Residency, Chittoor Road,
Ernakulam - 682 018, Kerala
Product range
Vaipani Keshwardhini Oil: Keshawardhini hair oil is made from Brahmi, Amal
Jabakusum and other vital herbs. This oil prevents hair fall, greying and strengthens hair
root. It helps in sound sleep and release tension.
*
Wonder Herbs
604-L, Model Town,
Panipat - 132103
The Corporation commenced its commercial activities in August 1985 with one
product namely Herbal Hair Tonic (a siddha medicine) by producing and marketing in a
small scale. In the subsequent years, the production and sale of Herbal Hair tonic has
reached to the level of 1,00,000 litres per annum.
Tampcol Hair tonic, at one point of time, commanded about 36% of the market
share in Tamil Nadu. It is the first product of Tampcol. It had gained wider acceptance in
the hair oil market.
At present, the Herbal hair oils and other thailams (oils) are manufactured in
the pharmacy complex of Anna Hospital at Chennai..
Now Corporation is planning to increase the production of herbal hair oils by expanding
the production facilities. Tampcol has proposed to market the herbal hair oils in the
neighbouring states such as Andhra Pradesh, karnataka and Kerala and to expand the
marketing activities to all Metro towns like Calcutta, Bombay and other States in India.
Range of herbal hair oils produced
a)
b)
c)
SECTION IV
IMPORT/EXPORT LEVEL
4.1.
Imports
4.2.
Exports
Negligible quantity
Brand name
Quantity
Value in Rs
Country
Date
Port
Castroline
100 ml
378
Castroline
400 ml
260
San Exports
V.V.D.
420 Pcs
19635
San Exports
V.V.D.
40 Pcs
3133.58
Singapore
San Exports
Brami Amla
60 Pcs
2880.92
Singapore
60 Pac
4656.09
Le Havre
120 Pac
3724.89
Le Havre
and Dabur
Vatika
and Dabur
Vatika
and Dabur
Vatika
and Dabur
Vatika
Hair Oil
45 Pac
2667.96
Le Havre
35 Pac
2075.08
Le Havre
4 Pac
430.82
Le Havre
56 Pac
6031.79
Le Havre
600 doz
81838.11
Foor Exports
Hair Oil
450 doz
11048.48
Hair Oil
67 Doz
8556.60
Port
Kelang
Port
Kelang
Colombo
Yusuff Exports
Hair Oil
5 Box
4342.50
Singapore
Cocount
Hair Oil
Cocount
Hair Oil
48 doz
4271.51
90 doz
16861.31
Port
Kelang
Port
Kelang
January
2002
January
2002
January
2002
January
2002
January
2002
January
2002
January
2002
January
2002
January
2002
January
2002
January
2002
February
2002
February
2002
February
2002
February
2002
March
2002
March
2002
Chennai
Port
Kelang
Port
Kelang
Singapore
Medimix
20 Box
20088.49
Singapore
April
India Exports
Imports
India Exports
Imports
India Exports
Imports
India Exports
Imports
India Exports
Imports
India Exports
Imports
Foor Exports
Remy Impex
Kamar exports
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
Hair Oil
Durga Exports
Almond
Hair Oil
Sambavi Enterprices
Navratan
Hair Oil
Delux Export and Herbal Hair
Import Co.,
Oil
KR & CO.
Aswini Hair
Oil
KR & CO.
Kesavarthini
Hair Oil
Gaffor Exports
Amla hair
Oil
Kumar
Traders Amla hair
Pvt.Ltd.
oil
125 Pcs
2121.89
80 Nos
3220.40
Port
Kelang
Mombasa
200 Ltrs
38359.96
Singapore
5 CTN
64464.71
Singapore
4 CTN
9710.24
Singapore
800 Doz
190758.05
5 CTN
7503.27
Port
Kelang
Melbourne
10
2002
April
2002
April
2002
April
2002
May
2002
May
2002
June
2002
June
2002
Chenai
Chennai
Chennai
Chennai
Chennai
Chennai
Chennai
SECTION V
PRICE
Price of 144 packs and each pack of size Rs.3083
100 ml
Price of 72 packs and each pack of size Rs.3547
250 ml
Taxes and duties extra as applicable
11
SECTION VI
INDIAN DEMAND
6.1.
Rs.2000 crores
12
6.2.
Hair tonics
2% (Brylcream, Cinic
Active, Vaseline Hair
tonic)
6.3.
13
14
SECTION VII
BROAD OUTLINE OF MANUFACTURING PROCESS
7.1.
Coconut oil is the base for most of the herbal hair oils.
Herbal well known for use in Hair oils are processed into thick pulp which is soluble in
both vegetable and mineral oils. These include the following:
Common name
Amla
Brahmi
Bhiringraj
Kaddu seeds
7.2.
Sanskrit name
Botanical name
Part used
Amarphalam
Amalakam
Mandukaparni
Bringraja
Alabu
Emblica Offcienalis
Phyllanthus emblica
Centella asiatica
Ecliptica alba/eracta
Legenarie sinceraria
Dried fruit
Herb
Herb
Seeds
Hair oil containing any one or combination of herbs mentioned above have been used in
India since time immemorial and are highly spoken of in folklore and books on
indigenous drugs.
Amla
Brahmi
Bhringraj
Bhangra
Kaddu seeds
Henna leaves
15
7.3.
The herbs are cleaned thoroughly, dried and ground in a pulveriser to a fine powder.
A known weight of the herb is taken and boiled in 10 times its volume of water to extract
all its nutrients.
The solution is filtered and the resulting solution is concentrated on a simmering flame
till a dark fluid mass results, after almost complete evaporation of water.
40% of the mixture is mixed with 60% of pure coconut oil and the mixture is heated to
remove completely any traces of water.
The oil is cooled and packed in suitable container.
7.4.3. Source of technology
National Research Development Corporation,
(A Government of India Enterprise),
Anusandhan Vikas, 20-22, Zamroodpur Community Centre,
Zamrudpur, Kailash Colony Extn., New Delhi- 110 048.
7.4.4. Plant and machinery equipment and suppliers
SECTION VIII
16
Formulation Details
Formulation-I
Ingredients
Refined Coconut or Sesamum oil
Balsam peru
Fly Cantharides
Sanda Oil
Alkanet root
Otto of Henna
Oil Rosemary
Quantity
5 seers
2.50 oz
5 drop.
15 drop.
15 drop.
5 drop.
10 drop.
Process outline:
First of all the oil is treated with alkanet root and allowed to remain undisturbed for 2
days for colouring. Then strain the oil through cloth.
The fly canthanrides are nex fried in fresh coconut or seasamum oil and when these are
well fried and discoloured, these are allowed to cool.
Afterwards, add the previously coloured oil, and the Balsam Peru (after melting it over a
slow fire). Finally add the other ingredients one by one with constant shaking.
Formulation-II
Ingredients
Refined Seasamum Oil
Alkanet root
Oil Bergamot
Oil Lemon
Oil Rosemary
Oil Neroli
Oil Lavender(English)
Oil Orange
Oil Rose Geranium
Canthridin
Balsam Peru
Quantity
24 oz
2 drop.
6 drop.
3 drop.
2 drop.
1 drop.
2 drop.
1 drop.
2 drop.
3 grains
2 drop.
Process outline
17
The best quality of refined seasamum oil is taken and into it is added alkanet root
previously cut into small pieces.
The whole is then allowed to stand undisturbed for 2 days and then filtered through a
piece of fine cloth.
Next add the other ingredients one after another in the order they appear in the recipe and
shake the whole for 15 minutes after each such addition.
Balsam Peru, the last ingredient, is to be melted over a slow fire before incorporation.
When the ingredients are all incorporated, the whole is kept aside air-tight in a vessel for
a fortnight and then packed.
Formulation-III
Ingredients
Chameli Oil
Almond oil
Alkanet root
Cantharidin
Balsam Peru
Sandal oil
Flora Jasmine
English lavender
Quantity
2 litre
1 litre
1 oz.
12 grains
5 oz.
3 oz.
12 drop.
2 oz.
Process outline
Mix the Chameli and almond oil together and drop into this the alkanet root in small
pieces and let the oil remain undisturbed for 2 days.
Then strain through a piece of cloth and add the ingredients one after another with
constant shaking. While adding the balsam peru, take care that it is melted over a slow
fire before addition.
When all the ingredients are well incorporated, pack in a vessel with the mouth
well-covered and put in strong sunlight for 20 days together. Finally strain and pack into
container.
18
Formulation-IV
Ingredients
Sesamum oil
Alkanet root
Otto Keora
Oil Lavender
Oil Rosemary
Quantity
6 litre
2 oz
1 oz
2 oz.
1 oz.
Process outline
The seasamum oil is first of all treated with animal charcoal and put in Sun for a
fortnight. This is then filtered through a filter paper or through flannel.
To the oil thus refined, add the alkanet root in small bits and strain after two days. Then
incorporate the other ingredients one after another with constant stirring and let the whole
stand for 7 days in a vessel tightly closed.
Finally strain again and pack into containers.
This oil keeps the brain cool and stimulates the growth of hair.
Formulation-V
Ingredients
Coconut oil
White oil
Oil Lavender
Oil Sandal
Oil Bergamot
Alkanet root
Quantity
12 ch
4 ch
3 drop.
3 drop.
3 drop.
1.5 drop.
Process outline
First refine the coconut oil and add the alkanet roots.
The whole is left for colouring for 2 days. Now filter and add the essential oils one by
one and shake well before the addition of the next one.
The whole is left well closed for 7 days for ripening.
19
Formulation-VI
Ingredients
Quantity
500 parts
15 parts
60 parts
30 parts
30 parts
60 parts
30 parts
30 parts
Process outline
The balsam peru is first of all digested for 14 days in the oil, shaking the vessel
frequently.
When the mixture is clear, add the essential oils one by one.
The oil keeps for a long time and resembles very much the heliotrope oil in odour.
Formulation-VII
Ingredients
Quantity
Benzoated Oil
Otto of Rose
Heliotropin
20 oz
25 minims
20 dr.
Process outline:
The benzoated oil is made by digesting an ounce of benzoin, in a pint of almond or olive
oil for three hours and filtering through filter paper. Finally add the scent, shake. The oil
does not become rancid.
In the preparation of these scented hair oils, precautions are to be taken that procedures
are to be followed strictly so that desired quality is achieved. The addition of scents and
colouring of hair oils are two important steps.
8.2.
Availability
The above raw materials are available from the various trading houses who are located in
leading cities all over the country.
20
SECTION IX
DISCUSSIONS ON ECONOMIC CAPACITY,
PROJECT COST AND PROFITABILITY PROJECTIONS
Economic capacity
Project cost
Rs.26 lakhs
Description
Cost
Rs.in lakhs
1.1
1.2
2.
1.82
Building
S.No.
Description
2.1
2.2
3.
Cost
Rs.in lakhs
3.20
2.25
5.45
S.No.
Description
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
1.65
0.17
Cost
Rs.in lakhs
21
7.00
0.53
0.70
0.35
8.58
1.03
0.17
0.17
0.17
0.17
0.17
10.46
4.
5.
S.No.
Description
5.1.
5.2.
5.3.
5.4.
5.5.
Electrification
Water storage tank, borewell etc.
Laboratory equipment
Office machinery & equipment
Material handling equipment, packaging machinery,
weigh balance, etc.
Total
6.
Cost
Rs.in lakhs
1.2
0.3
0.3
0.3
0.3
2.4
S.No.
Description
Cost
Rs.in lakhs
6.1.
6.2.
6.2.1
6.2.2
6.2.3
6.2.4
6.2.5
Preliminary expenses
Pre-operative expenses:Establishment
Rent rates and taxes
Travelling expenses
Interest and commitment charges on borrowings
Insurance during construction period
Total
0.20
0.20
0.30
0.20
0.40
0.20
1.50
7.
Rs.1.17
8.
Rs. 2.25
9.
Rs. 26
10.
Means of finance
Promoter's contribution
Term loan from financing institutions
Total project cost
Rs 10 lakhs
Rs 16 lakhs
Rs 26 lakhs
22
11.16
0.63
1.61
13.40
Fixed cost
D.
E.
F.
G.
Breakeven point in %
6.00
4.05
1.42
0.97
12.5
25.69
215
32.25
6.35
66
23
SECTION X
SWOT ANALYSIS
Strength
Weakness
Opportuntiy
Threat
24
SECTION XI
FACTORS INFLUENCING THE POSITION FOR A NEW INDUSTRY
AND RECOMMENDATIONS
Entry into the value-added hair oils segment is an attractive investment opportunity.
Major players in the branded hair oils market have been training their sights on value
added hair oils. This has spawned a range of product innovations such as hair oils with
herbal ingredients, non-sticky oils, light hair oils and lately dandruff solution hair oil.
There is no particular entry barrier to set up the project from the point of technology or
raw material availability.
The challenging task would be the market penetration ,since the market is bound to
remain competitive.
The project promoter should carefully evaluate his strength to operate in a highly
competitive consumer market, before venturing into the project.
25
PAGE NO.
SECTION
PRODUCT CHARACTERISTICS
SECTION
II
PRODUCT APPLICATIONS
SECTION
III
INDIAN MANUFACTURERS
SECTION
IV
IMPORT/EXPORT LEVEL
SECTION
PRICE
10
SECTION
VI
INDIAN DEMAND
11
SECTION
VII
14
SECTION
VIII
16
SECTION
IX
SECTION
SWOT ANALYSIS
23
SECTION
XI
24
26