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20160919

2016 09 19

App 2016 8 19
21 1,813 comScore
PC

2016 09 19

Key Findings

2016 7

2016 7

2016 7

App

2016 09 19

15-24

(Smart TV)
4.7

(Smart TV)
100

Key Findings

MV

2016 7 PC

YouTube

(U) Yahoo TV

2016 7 UV Top6

YouTube (u)
123KUBO (u)
PPS(U) Dailymotion
15-24 25-34
(U) Yahoo TV

comScore
Media Metrix Multi-Platform
PC

Yahoo TV 38.5%
20%

2016 09 19

Key Findings


7.98 9.5


(19.9%)31.04

(51%)
62.65

2016 09 19

comScore MMX 2016 7 PC (Entertainment - Multimedia)


82.5% 7

()

* 15
*

7.9

108.6

13.1

8.4

58.3

13.4

9.7

253.0

20.2

4.8

135.4

7.1

5.6

281.8

9.2

8.9 (No.2)

291.3 (No.3)

5.1

132.8

8.1

Asia Pacific

709,933

China

489,535

Japan

45,214

India

42,949

Indonesia

13,813

Taiwan

11,252

Vietnam

10,410

Thailand

8,639

79.1%

8.7

415.9

16.7

Philippines

8,263

76.5%

7.5

307.5

13.7

Malaysia

7,916

6.9

260.7

12.2

Hong Kong

3,558

79.0%

8.2

258.6

15.3

Singapore

2,646

82.1%

7.4

264.9

14.0

2016 09 19

82.5%
93.8%
76.3%
52.5%
61.5%
95.6%
56.2%

67.8%

(No.1)

17.9 (No.2)

DesktopcomScore MMXARO2016 07

2016 7 PC

UV Top10

()

12,788

100.0%

111.7

0.8

32.2

18.5

64.3

12,724

99.5%

16.7

0.7

7.3

15.2

34.8

12,532

98.0%

30.5

1.0

10.3

18.5

55.0

(u)

12,532

98.0%

20.7

1.1

8.4

15.7

38.6

(u)

12,251

95.8%

30.7

1.3

14.2

11.1

24.1

12,022

94.0%

32.9 (No.1)

1.6 (No.1)

16.3 (No.1)

8.9 (No.10) 17.9 (No.10)

11,653

91.1%

32.4

0.8

12.4

11.1

29.0

11,576

90.5%

5.8

0.6

2.5

11.2

26.0

(U)

11,569

90.5%

16.7

1.2

8.2

11.1

22.7

(U)

10,829

84.7%

15.9

1.3

8.0

10.7

21.3

10

10,783

84.3%

35.2

0.8

13.2

9.7

25.8

2016 09 19

DesktopcomScore MMXARO2016 07

47.8%

52.3%

9.9%

39.3%

39.3%
60.7%

60.7%

6.2%

6.1%

13.8%

14.0%

16.3%

16.6%

25.2%

24.4%

32.1%

32.4%

6.5%

6.5%

16.6%
55
45-54

22.6%

35-44
25-34

23.4%

15-24
6-14

2016 7 PC

25-34
23.4%

15-24

25-34

21.1%
6.4%
2016 09 19

DesktopcomScore MMXARO2016 07

App
App
76.2%
82.3%
83.7%

65.3%
57.5%
59.2%

0%

30%

34.1%
24.3%
21.9%
8.2%
9.0%
9.6%

2016

16.0%
13.3%
8.2%

(Smart TV)

54.1%
62.6%
66.3%

27.1%
26.5%
26.3%

App

2015
2014
60%

90%

Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016

2016

3.5%
4.1%
2.2%

(Smart TV)
0%

20%

2015
2014
40%

60%

80%

Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016

/ App

2016 09 19

(/)
(Smart TV)

()

105.09

124.54

125.31

18.3% 22.6% 22.9%


9.3%
25.1%

21.7% 19.2%

80.74

106.55

9.2% 11.8% 14.5%


12.1%
18.0% 14.7%
21.8%

79.15

84.73

99.77

9.5% 8.9% 15.2%


9.6% 13.0%
11.5%
23.1% 22.1%
20.2%

50.84

23.2%

26.9%

25.6%

31.7% 24.8%

22.2%
15.1% 17.3%
5.7% 6.8%
2015

2016

22.5%

22.4%

15.2%15.4%
2014

2015

2016

2014

2015

2016

26.5%

33.6%

90
45

26.3%

20.1%
2014

210
150

25.3%
16.8% 22.0%

85.56

19.3% 17.7%
22.9%

23.2% 23.8%
24.2%

75.16

5.3% 8.4% 10.7%


14.7% 10.4% 11.3%

28.8% 28.6%
28.8% 27.6%

2014

100.39

20
5

2015

2016

Aug. 2016

34.72 20
(Smart TV) 125.31 (150
) (
20 )
2016 09 19

40.8%
41.1%

32.5%
37.6%
38.6%
42.5%
37.2%
34.9%
28.5%
32.0%
29.9%
24.7%
27.8%
32.7%

MV

8.2%

20.1%

27.7%
29.4%
32.9%
27.6%
25.9%

2016
2015

25.6%
24.9%
21.4%

0%

10%

20%

30%

2014
40%

50%

Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016

MV

(-4.9%)
2016 09 19

2016 7 PC
YouTube(U) Yahoo TV*
(U) Dailymotion

UV Top6

()

()

12,022

94.0

35.2

3,507

1.6

291.7

16.3

YouTube

7,870

61.5

34.2

3,120

1.9

396.4

23.8

(U) Yahoo TV

5,781

45.2

37.5

84

1.6

14.6

2.0

(u)

1,712

13.4

34.2

22

1.0

12.8

2.8

(u) PPS

1,561

12.2

32.3

0.5

3.6

1.8

123KUBO

1,190

9.3

30.7

44

0.5

37.1

3.9

(U) Dailymotion

817

6.4

31.9

15

2.0

18.4

5.1

* (U) Yahoo TV (U) LITV.TV


* comScore PPS

2016 09 19

DesktopcomScore MMXARO2016 07

2016 7 PC (Composition Index


UV) 100 100
YouTube (u) 123KUBO (u) PPS(U)
Dailymotion 15-24 25-34
(U) Yahoo TV 45 - 54
UV Top 6

123KUBO

113

(U) Dailymotion
127

103

100

105

107

113
111

119

45-54

113

35-44

15-24

(u) PPS

100

55

25-34

(u)

(U) Yahoo TV

YouTube

114

103

104
121

104

133

136

131

137

174

154

119

6-14
100
2016 09 19

100

100

100

100

DesktopcomScore MMXARO2016 07

Media Metrix Multi-Platform* comScore *


Yahoo TV PC
719 Yahoo TV 38.5%
(20% + 18.5%) 20 % PC
Dailymotion 68.7%
2016 7
Yahoo TV

144
(20%)

443
(61.5%)

( PC-Only)
( Mobile-Only )

133
(18.5%)

37
(11.1%)

223
(66.5%)

75
(22.4%)

Dailymotion
27
(9.7%)

193
(68.7%)

60
(21.6%)

( PCMobile Overlapped )

: 719

334

280

* Multi-Platform Media Metrix (PC6)Video Metrix (PC6) Mobile Metrix (Mobile Web + Mobile App18) Mobile Video
* Mobile Metrix App App

2016 09 19

DesktopcomScore Media Metrix Multi-PlatformARO 2016 07

2016 09 19

18.9%

7.16

8.8

9.5

3.2%
6.8%
9.0%

7.9%
4.7%
8.0%

8.9%
6.7%

33.1%

28.3%

12.7%

30.1%
29.7%
21

48.0%

49.2%

16~20
42.0%

11~15
6~10
5

2014

2015

2016

Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016

7.16 9.5 11
10 (18.9%28.3%) 10
5
2016 09 19

/
19.1%

27.0%

53.9%

18.8%
25.1%

56.1%

17.2%
27.9%

54.9%

2014

2015

2016

Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016

54.7%
49.9%
53.7%
39.9%
48.5%
48.3%
32.3%
40.7%
32.0%
30.9%
30.7%
39.4%
24.7%
2016
37.3%
27.2%
2015
24.4%
16.4%
2014
23.0%

0%
20%
40%
60%
Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016

17.2% /

2016 09 19

18.5%
15.5%
18.3%

7.6%
6.2%
7.4%

7.4%
7.9%
5.8%
7.2%
8.4%
6.8%

63.1%
65.7%
64.1%

0%

2016
2015
2014

10% 20% 30% 40% 50% 60% 70%

Base:2016App N=1,709
2015App N=1,996
2014App N=2,658
Aug. 2016

2016 09 19

App

App
7.7%

99

200~299

400

25.3%

6.6%
17.0%
3.1%
6.3%

100~199

300~399

1.3%
1.8%
1.1%
0.6%

31.04/

62.65/

20.6%

20.0%

18.2%

12.7%

49.0%
0%

23.9%

45%

80.1%
90%

Base:2016App N=1,709
Aug. 2016

11.4%

0%

49.0%
10%

20%

30%

40%

50%

Base:2016App N=1,709
Aug. 2016

(80.1%)
31.04 49%
62.65
(23.9%) / (20.6%)
(20%)
2016 09 19


/
10%

2015

()

(105.09)
/ (80.74)
(79.15)
(50.84)

(124.54)
/ (100.39)
(84.73)
(75.16)

7.16

8.8

9.5

19.1%

18.8%

17.2%

2016 09 19

2016

2014

(125.31)
/ (106.55) *
*
(99.77)
(85.56)

15-24
2016 7 YouTube

15-24 25-34 (U) Yahoo TV


45-54
(U) Yahoo TV

2016 09 19

906

50.0%

907

50.0%

19

255

14.0%

20-24

166

9.1%

25-29

161

8.9%

30-34

190

10.5%

2016/08/192016/08/21

35-39

207

11.4%

N=1,813
95%,2.23%
201607

40

855

46.1%

854

47.1%

467

25.7%

492

27.2%

(IX Survey)

CyberPanel

2016 09 19

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Media Metrix Multi-Platform

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

Media Metrix Multi-Platform Media Metrix


(PC6 )Video Metrix (PC6 )
Mobile Metrix (Mobile Web + Mobile App18 )

Unified Digital MeasurementTM (UDM)


comScore App comScore SDK

* comScore(UDM)
unified(U)(u)

2016 09 19

marcom@insightxplorer.com