20th CENTURY FOX FILM

COMPANY
"THE WORLD IS READY TO RECEIVE
MASTERPIECES OF CINEMA... JUST AS IT IS
READY TO RECEIVE MASTERPIECES OF ART, OR
LITERATURE, OR SCULPTURE.” -WILLIAM FOX

History
20th Century Fox began in a tiny theater on New York’s Lower
East Side. In 1904, 25-year-old Hungarian immigrant William Fox
amazed audiences with his magical hand-cranked films. By 1915 Fox’s
five-cent movie shows were wildly popular and his single screen grew
first into a chain of 25 theaters around New York City and then into a
movie making business. Having only started with painted walls for
movie screens and folding chairs for viewers, Fox transformed the future
of 20th Century Fox film company.

“The desire to entertain and move people has been at the core of
what 20th Century Fox has been doing ever since.”
By 1915, Fox’s five-cent movie shows were wildly popular and his
single screen grew first into a chain of 25 theaters around New York City
and then into a movie making business.
Fox left New York in 1915 for the city of Los Angeles; where he
merged his film company with the rising movie powerhouse Twentieth
Century Pictures, founded in 1935. The renamed 20th Century Fox
began an unprecedented run of unforgettable movies that continue to this
day.

Productions
The Sound of Music
Released in March 1965

“When the world wanted to bury the
movie musical, Fox gave them the
Academy Award winning Sound of
Music, considered by many to be the
best musical of all time.”
“When the Sound of Music was released in 1965 it took the world
by storm, earning five Oscars.”

-20th Century Fox
 Director: Robert Wise
 Based on a true story regarding the Trapp Family
Singers
 This musical tells the story of a woman named Maria,
who takes a job as a governess to a large family



while contemplating on whether she should become
a nun. She ends of up falling in love with the children
and their widowed father (who is a Captain in the
German Navy, yet opposes the Nazis).
Location scouting in the city of Salzburg, Austria
began in 1963, and filming began in early spring of
1964.
Nominated for 10 Oscars and won 5: best film, best
director, best sound recording, best script and best
musical adaption.
“The Sound of Music” ultimately put 20th Century Fox
back “on-top” - After the financial failure of
Cleopatra, 20th Century Fox was close to bankruptcy;
Fox was forced to sell off 300 acres of its Los Angeles
back lot.
Recorded as the third highest grossing film of all
time

Top 20 Moneymaking Movies by 20th Century
Fox
Analysis:
 Avatar generated the most amount of money
overtime while in theaters – it first opened on

December 18, 2009.
 Although Deadpool is ranked #4, it made the most
amount of money during its opening in theaters.
 20th Century Fox’s “Top 20 films” range from movies
produced in 1980 to as early as 2016.

Diversification and Convergence
 Fox Film Corporation merged with Twentieth Century
Pictures, founded in 1935 by Darryl F. Zanuck and
Joseph M. Schenck, to form the “20th Century Fox Film
Corporation”

Branches & Sister Companies of 20th
Century Fox:
20th Century Fox
Home
Entertainment

Fox
Searchlight
Pictures

20th
Century Fox
Español

Fox
Studios
Australia

Fox 2000 Pictures

20th Century
Fox Animation

20th
Century Fox
Internationa
l

Fox
Studios
LA

Fox International
Productions

Blue Sky
Studios

20th Century Fox Film Company often collaborates
with its various branches to produce outstanding
movies that play in theaters around the globe:
 In 2006, the film company partnered with Blue
Sky Studios and 20th Century Fox Animation to
create Ice Age: The Meltdown.

Convergence with Marvel Entertainment
In 2015, 20th Century Fox and Marvel Entertainment
(along with other film companies) teamed up to bring
Fantastic Four to the big screens.

Marketing Strategies
Various Social Platforms

1.Facebook: overview pages for films &
content
Pages serve as introductory overview hubs to
get people familiar with the content it puts out
into the market.
2.YouTube: teasing the audience & eliciting
excitement
Posts trailers, teasers, clips, and behind-thescenes content.
3.Twitter: creating a personality for content
& characters
For example, creating the character “Deadpool”
and tweeting out to followers to promote his
personality and the movie.
4.Pinterest: useful, depending on the
demographic
For example, a compelling Pinterest campaign
was created to promote The Longest Ride (to
reach out to females, or lovers of romantic
films).

YouTube Videos

Twitter Account

Pinterest Account for The Longest
Ride

Marketing with Manchester United F.C.
20th Century Fox has teamed up with Manchester
United (European football club) to promote its latest
blockbuster movies during the club’s home games.
 Digital perimeter boards and post-match
interview backdrops at Old Trafford are used to
promote films, such as Deadpool.
 Team members participated in a short film where
they encountered Deadpool in a penalty
shootout. (Clips from the films are pictured
below)
In the mini film, United
Players Ander Herrera,
Juan Mata, Chris Smalling,
David De Gea, Bastian
Schweinsteiger and Wayne
Rooney are pictured with
Deadpool. (Soccer player
Wayne Rooney is shown in

Distribution Practices
The distribution companies determine how many copies
of a film will be made and where and when they will be
distributed.
“The six major film distributors—Warner Bros.,
Paramount, Disney/Buena Vista, Columbia, 20th Century
Fox, and Universal—and their subsidiaries account for 95
percent of ticket sales in the U.S. and Canada!” –
University of Missouri (“Film Studies 1800: Introduction to
Film Studies”)
20th Century Fox distributes its own movies to theaters
and home television.

Technology Evolution and Impacts
“As the digital revolution reshapes all aspects of the
entertainment industry, 20th Century Fox remains
embracing new technologies that take audiences deeper
into their films.” -20th Century Fox
20th Century Fox uses thrilling animated features and
special effects that make super heroes leap and fly off the
screen.