TRAINING REPORT

ON
MARKETING PROMOTION STRATEGIES OF UAS
INTERNATIONAL
Submitted to
AMITY UNIVERSITY NOIDA, UTTAR PRADESH
In partial fulfillment of the requirements
For the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
(IV SEMESTER)

Submitted By:
Name:Manas Jhawar
Roll No: A3906412209

CERTIFICATE
This is to certify that Manas Jhawar a student of the Amity University, Noida has
prepared

her

training

report

entitled

“MARKETING

PROMOTION

STRATEGIES OF UAS INTERNATIONAL” at UAS International. Under my
guidance. He has fulfilled all requirements leading to award of the degree of BBA
(Industry Integrated). This report is the record of bonafide training undertaken by her
and no part of it has been submitted to any other University or Educational Institution
for award of any other degree/diploma/ fellowship or similar tilts or prizes.
I wish him all success in life.

Name of Faculty Guide: DR, DEEPA KAPOOR
Designation:
Qualifications:

STUDENTS DECLARATION

I hereby declare that the Training Report conducted at
UAS INTERNATIONAL
Under the guidance of

Mr,Sdr, Deepa Kapoor
Submitted in partial fulfillment of the requirements for the degree of
BACHELOR OF BUSINESS ADMINISTRATION
(Industry Integrated)
To
AMITY UNIVERSITY, NOIDA
Is my original work and the same has not been submitted for the award of any other
Degree/diploma/fellowship or other similar titles or prizes.

Students Signature
Place:

Student’s Name: Manas
Jhawar

Date:

Roll No.: A3906412209

We wish him success for his future endeavor. Noida. 2014. Manas Jhawar who is pursuing BBA course of Amity University. His performance during the training period was found to be good. has undergone management training at our organization from 15th May 2014 to 30th June.COMPANY CERTIFICATE This is certify that Mr. Authorized Signatory Name : .

I also want to thank Mr Ishan Taneja under whom I was able to learn professional ethics and despite her preoccupations and heavy engagements. she always shared time for my work and constantly stimulated my will power. In fact. for patiently answering the questionnaire. I take this opportunity to thank all the persons. MANAS JHAWAR . sympathy and meticulous and talented guidance have been much greater than what I deserve.ACKNOWLEDGEMENT I really feel great pleasure to express my deep sense of gratitude to my esteemed training supervisor Mr IshanTaneja for their learned gracious and scholarly guidance coupled with genuine and constructive criticisms during the course of research proved instrumental and enabled me to complete the reposts. their interest untiring and ever-willing help.

a.2 Growth and development of the Organization. 2. c.1 Statement of research problem.TABLE OF CONTENTS CHAPTER 1:INTRODUCTION 1-7 1.4 Functional Departments of the Organization. 2. CHAPTER 3:DISCUSSIONS ON TRAINING 24-25 3.1 Origin of the Organization. b. 3.1 Student's work profile (Role and responsibilities).2 Industry Profile.2 Statement of research objectives. Origin and development of the industry. 2. CHAPTER 5:ANALYSIS 5.1 General Introduction about the sector. Future of the industry.7 Market profile of the Organization. 2. 2.3 Present status of the Organization. Growth and present status of the industry.2 Summary of Findings. 5. 2. 1.5 Organization structure-and Organization chart.6 Product and Service profile of the Organization Competitors.3 Research design and methodology.1 Analysis of data. 30-40 . CHAPTER 2:PROFILE OF THE ORGANIZATION 8-23 2. 4. 4. tools and techniques used.2 Key learning CHAPTER 4:STUDY OF SELECTED RESEARCH PROBLEM 26-29 4.

2 Conclusions and Recommendations.CHAPTER 6:FINDINGS AND CONCLUSIONS 6.1 Summary of Learning Experience. 6. BIBLIOGRAPHY ANNEXURES Questionnaire 41-43 .

CHAPTER 1 INTRODUCTION .

Relationship building. human resource is now a source of competitive advantage for all organizations. the IT corporate training market is expected to reach Rs 600 crore in 2010 from Rs 210 Crore in 2006. Therefore. It is now a business effective tool and is linked with the business outcome. Training is required in every field be it Sales. With the world-wide expansion of companies and changing technologies. With increase in awareness of corporate training in Indian Industry. According to NASSCOM (National Association of Software and Services Companies).INTRODUCTION 1. . etc. a gradual shift from general to specific approach has been realized. Today. every company wants to optimize the utilization of its resources to yield the maximum possible results. Training is considered as more of retention tool than a cost. Logistics. Marketing. With increase in competition. Human Resource. the training system in Indian Industry has been changed to create a smarter workforce and yield the best results.1 General Introduction about the sector. Indian Organizations have realized the importance of corporate training. Engineering. Production.

The software and BPO segment. In fact. . Some organizations start a training department in order to look modern. 1.In Indian market. Bureau of Economic Analysis along with data collected from annual Top Training Company studies. While some organizations do not have a separate budget to hire highly qualified trainers for training and development. The role of Corporate Training in companies today is integral in ensuring that your workforce is tuned into your organization's goals. Indian companies spend anywhere between 0.S. The other sectors that are keen on spending for training programs for their employees are retail.com uses data from the U.2 Industry Profile. has now become a powerful tool to improve business performance. automobile. spend about 3-5 per cent of their revenues on upgrading employee skills. telecom and manufacturing. which are essentially people-oriented businesses. including in sourced and outsourced spend. On the other hand. Corporate training. Several organizations within the training industry estimate the size of the market by comparing internal research to economic data. is booming training budgets are estimated to be low and restricted to certain ‘learning’ companies. service. the market with an increase in recruitment makes a big base of the training companies to offer their services for shaping these new recruits into business individuals. some organizations are headed by unwanted employees rather than employees of outstanding merit. The training industry is still in its nascent stage with immense business and recruitment possibilities for the market to tap. Traditionally.5 and 2 per cent of their turnover on training their employees. financial services and banking. TrainingIndustry. sales.com's estimates of the global spend compared to North American spend is below. On one hand the knowledge economy. 50% of the training company’s revenue comes from the retail training and rest from other segments. which had always been a constant focus area for all insightful companies. Training Industry. Note that data related to spend includes all dollars spent by companies for training activities. In today’s India. in many organizations training is regarded as non-essential or a need based activity.

and people. Investments intraining and development of employees can make them more productive or more effective in their jobs. and more than $148. in their evaluation of 83 studiesfrom 1982 to 2001.600 in the first year. the cost can be depreciated over multiple years.000 by the fifth year (Mathieu &Leonard. seven training methods.prices. Collins and Holton (2004).When an organization invests in new computers. government. and customers are essential to every business. including education. and fourtypes of training outcomes) showed that managerial training is moderately effective. but the utilityto the organization was over $34. 1987). it is better to invest in the equipment that employees use than it is to invest in the employees using that equipment.The purpose of training and management development programsis to improve employee capabilities and organizational capabilities. dollar fordollar. Information is power.information.Burke and Day’s (1986) meta-analysis of managerial training effects(across six training content areas.A Origin and development of the industry. equipment. All organizations must manage four resources: money.for example. came to a similar conclusion. it is a cost for that yearand cannot be depreciated.When the organization invests in improving the knowledge and skillsof its employees. Training and developmentprogramsmay be focused on individual performance or teamperformance. Investments in better equipment may speed upproduction or reduce waste. A trainingprogram for 65 bank supervisors was found to cost $50. data about products. medical. but when anorganization invests in management development. Investing in human resources through training and managementdevelopment improves individual employee capabilities and organizationalcapabilities. So froman accounting point of view.600 bythe third year. the investment is returned in the form of moreproductive and effective employees. .500. $108. andmilitary organizations. Even a moderatelyeffective training program can have a substantial effect. directly contributing to the bottom line. But investing in people is not the same as investing inequipment or machinery.The creation and implementation of training and management.

based on an online survey of more than 330 corporations in the United States with more than 100 employees. training budgets increased an average of 7%. The training budgets of health care companies have shown the greatest increase. . Pharmaceutical companies also show a mixed story. up 20% over last year.” commented Josh Bersin. use of self-study e-learning continues to rise. More than 40% of health care companies also reported training staff increases this year. 2006 – Bersin & Associates. Instructor-led classroom training continues to be the delivery method of choice. “Over the past few years. “Economic growth. president and founder of Bersin & Associates. the learning and development function in organizations of all sizes has grown in stature. and are increasing budgets to invest in the future.” Bersin added. CA – November 28. The results will appear in the December issue of Training magazine. Technology and financial services companies also reported large budget increases of 10% or more. Overall. now accounting for 15% of all training delivered.B. Growth and present status of the industry. and the challenges of an aging workforce have made learning and development a strategic business function. More organizations are viewing training as a key component to their long-term success. the only research and advisory firm solely focused on enterprise learning and talent management. Oakland. in its 25th annual report on the corporate training market and trends. with 40% reporting staff increases and 30% reporting staff decreases. The technology sector has the highest proportion of companies reporting training staff increases (69%). The Bersin & Associates study was conducted in August 2006. today announced the availability of new research on the state of the corporate training industry. used for 62% of all formal training. new governmental regulations. but this group also had a fair number reporting staff decreases (23%). Findings from the report include: Organizations of all sizes and across nearly all industries reported higher budgets this year. However.

The report also covers how companies are spending their training dollars. which skills are in most demand. Readers will find information and statistics on the use of new approaches to learning. and the rise in outsourcing. . and how delivery varies depending on company size. industry and type of training. how programs are being delivered.

C. points to a similar need for hybrid creative. the growth in the use of technology in the workplace will continue to pervade all sectors and most occupations. Skill set. giving rise to the need to deliver technology skills as part of the training offer. points to the need for IT professionals with business skills. e-skills UK. the SSC for the audiovisual industries. the SSC for the IT and telecoms industries. with fewer larger training providers dominating the market. including training. Future of the industry: As the economy continues to slow and training budgets come under increasing pressure. the market consolidation is likely to continue. Training will increasingly need to be integrated into the business strategy as all businesses come under greater competitive pressure. technologically skilled. • That are driven by technology. who are able to deliver business solutions through the expert application and exploitation of technology. IT and the audiovisual industries. Large companies seeking to cut costs will drive the growth in demand for outsourced HR functions. for example financial services. Training providers that are likely to be under the least pressure will be organizations operating in sectors: • That is driven by regulation. At the same time. However. business-aware individuals. and knowledge of how to apply it. For example. there will always be a place for smaller niche operators who can undercut the larger corporate operators. for example energy and manufacturing. for example those serving global IT companies. • That are least affected by the economic downturn. favoring larger training providers and those that can operate globally to match their clients’ business models. The use of technology in learning will continue to grow as part of the solution to deliver key benefits such as cost reduction and standardized modular learning. • With environmental obligations. This will provide an advantage to those training providers seen to be offering business solutions instead of just ad hoc training services. not a stand-alone subject. for example financial services and hospitality. This will favor training providers with up-to-date technology. for example the public sector .

CHAPTER 2 COMPANY PROFILE .

customer needs assessment. Keen ability to inspire and motivate employees via fruitful relationship building skills. For the purpose. We can meet the needs from a single source. This is not all. Keeping in mind the most critical needs in today context. Deft in coordinating sales territories. Adept in analyzing sales statistics gathered by staff for determining sales potential and inventory requirement and monitoring the preference of the customers. UAS International has come up with a unique International Internship Program. Thus. . presentations.Training &development. International & National Internship. staff management & training.2. High energy.1 Origin of the Organization. our mission is to establish high standards of professional etiquette and to effectively facilitate a comprehensive and accomplished system of continuing professional development for every possible profession through our exceptional training solutions. International & National Placement & Student exchange program abroad. Experience in all aspects of sales cycle and management: lead generation. Various Training Programs on Personality Development/Career Management/How to get a desirable Job etc & 3 days Workshops on how to choose career options to train and develop the knowledge and resource based skills in the candidates to fill the void of the business environment. quotas and goals and establishing training programs. International & National Internship. with the facilities. negotiations. results-oriented leader recognized for proactive initiative and enthusiastically meeting deadlines. we also look forward to the successful placements of our Interns with the top companies of national and international repute. More over we are India's 1st Organization to launch a customer care for the students for the mentioned services Training &development. Diligent and fair leadership that secures profitability. develop and nurture brands and enable them to achieve leadership position in the key markets. International Live Projects. We understand the multiple needs of business world and recognize that there is a gap in what enterprises expect and what people perform. we have emerged as a service partner providing our clients a one stop solution offering a gamut of services . resources and learning expertise to fully achieve the desired goals. International & National Placement & Student exchange program abroad. An ability to build.

2.2

Growth and development of the Organization.

UAS International (A Unit of United Accrual Services Pvt. Ltd.) is a people training and
development company. Established in 2013, on the principles of developing and delivering high
quality training, the company is able to facilitate various training and development
programs/internships in India and abroad with top B-schools and has trained almost 40000 and
above interns till date. The Services of the company are spread beyond the national boundaries of
India (UK,USA,Dubai,Singapore, Malaysia) etc. Keeping in mind the most critical needs in
today's context, we have emerged as a service partner providing our clients a one stop solution
offering a gamut of services we have emerged as a service partner providing our clients a one
stop solution offering a gamut of services.
UAS International (A Unit of United Accrual Services Pvt. Ltd.) is a people training and
development company. Established in 2013, on the principles of developing and delivering high
quality training, the company is able to facilitate various training and development programs/
internships in India and abroad with top B-schools and has trained almost 40000 and above
interns till date. Liaison with 26 universities in India with the base size of 900 & above campus.
International Liaison with 80 universities in abroad with the base size of 500 & above. Having a
Team of 42 exclusive corporate trainers. The operations of the company are spread beyond the
national boundaries of India.
Keeping in mind the most critical needs in today context, we have emerged as a service partner
providing our clients a one stop solution offering a gamut of services – Training
&development, International & National Internship, International & National Placement &
Student exchange program abroad. More over we are India's 1st Organization to launch a
customer care for the students for the mentioned services Training &development, International
& National Internship, International & National Placement & Student exchange program abroad.
Thus, our mission is to establish high standards of professional etiquette and to effectively
facilitate a comprehensive and accomplished system of continuing professional development for
every possible profession through our exceptional training solutions.

We understand the multiple needs of business world and recognize that there is a gap in what
enterprises expect and what people perform. We can meet the needs from a single source, with
the facilities, resources and learning expertise to fully achieve the desired goals. For the purpose,
UAS International has come up with a unique International Internship Program, International
Live Projects, Various Training Programs on Personality Development/Career Management/How
to get a desirable Job etc & 3 days Workshops on how to choose career options to train and
develop the knowledge and resource based skills in the candidates to fill the void of the business
environment. This is not all, we also look forward to the successful placements of our Interns
with the top companies of national and international repute.

2.3

Present status of the Organization.

UAS International (A Unit of United Accrual Services Pvt. Ltd.) is a people training and
development company. Established in 2013, on the principles of developing and delivering high
quality training, the company is able to facilitate various training and development programs/
internships in India and abroad with top B-schools and has trained almost 40000 and above
interns till date. Liaison with 26 universities in India with the base size of 900 & above campus.
International Liaison with 80 universities in abroad with the base size of 500 & above. Having a
Team of 42 exclusive corporate trainers. The operations of the company are spread beyond the
national boundaries of India.
Their Associates

TV. sell the product or improve the image of the company? Target Who is the target? From which sector of the public are you tryng to achive a response? Media Bearing the aim and target in mind. MARKETING 1.Functional Departments of the Organization. which of the media available you is the most suitable – ie. press or internet? Competitors What are the competitors doing? Which media channel are they using? Are they successful? Can you improve on their approach and beat them? . radio. ADVERTISING Advertising deals with the following Aim What is the primary purpose of the advertisement? Is it to inform about the product/company.

Action: it should spur an action which leads to achievement of the ad’s original objective – ie: potential customers to purchase or use your product or services.Developing effective advertising Good advertisement generally elicits the following four responses: Attention: it should catch your eye or ear and stand out of aimed the clutter of competing advertisement. Interest: it should arouse interest and deliver sufficient impact in the message or offering. . Desire: it creates a desire to learn more or crave ownership.

a sales transaction can include one. .2. some or all of the following stages. by phone or in writing. Pre-approach: undertaking research about prospects to assist in the actual selling process.making actual contact with the prospect in person.Presenting and demonstrating features and the benefits of your product or services in order to convince the prospect that their want or need can be satisfied. Prospecting and qualifying – identifying qualified prospects ie: those that are likely to want or need your product or services and can afford to pay for it. Approach. SELLING Selling id basically exchange of goods and services for an agreed sum of money. Depending on the circumstances. Presenting and demonstrating.

coupons. Here are some typical sales-promotion activities. Sales promotion initiatives are often referred to as “below the lines” activities.SALES PROMTION What is sales promotion? It relates to short term incentives or activities that encourage the purchase or sale of a product or service. What are the major promotion activities? Sales promotion activities can be targeted towards the final buyer. sweepstakes and games Loyalty rewards programs Business promotions  Seminars and workshops  Conference presentation  Trade show display  Telemarketing and direct mail campaigns  Newsletters . sampling and celebrity appearances Competitions. Consumer promotion Point of purchase display material In-store demonstrations.

 Event sponsorships \ Trade promotions  Competitions  Corporate entertainment  Bonus stock Sales force promotions  Commissions  Sales competitions with prizes or rewards .

Experience in all aspects of sales cycle and management. customer needs assessment. Keen . Expertise in setting up international and national level marketing networks and driving them to attain key objectives.2. negotiations. An ability to build. staff management ad training. results-oriented leader recognized for proactive initiative and enthusiastically meeting deadlines. High energy. Adept in analyzing sales statistics gathered by staff for determining sales potential and inventory requirements and monitoring the preferences of customers. Exposure in handling client queries. lead generation.5 Organization structure-and Organization chart. develop and nurture brands and enable them to achieve leadership positions in key markets. providing them feasible solutions & building healthy relationships. presentations. quotas and goals and establishing training programs. Ishan Taneja (Managing Director) A dynamic oriented professional with more than 5 years of experience with the ability to engage with clients keenly gauge and targeting their needs. thereby achieving high customer satisfaction. Deft in coordinating sales distribution by establishing sales territories.

and MBA of different universities. International Live Projects & for Various Training Program on career management. In her academic experience she has taught the Management and Marketing related papers to the students of BBA programme of IP University. To excel in her field she attained her PhD in Business Management from Guru Jambheshwar University of Science & Technology (Hisar). A management graduate. M. Anamica Chopra Dr. Trainings & Workshops Trained near by 11800 Management Interns from various Top B schools. She has guided research projects of many management students.ability to inspire and motivate employees via fruitful relationship building skills. Anamica Chopra. she obtained her MBA degree from IP University (Delhi). Conducted 100 & Above workshops on career management in top b schools in India & Abroad. Diligent and fair leadership that secures profitability. Conducted 200 & Above Workshops on Placement talks in top b schools in India & Abroad.Phil and Graduate Diploma in International Business adds up to her qualification. is an Academician & Researcher catering her services to the education world. PGDBM (AICTE). Dr. Being a prolific writer. she has authored a book titled “Marketing Management” published with Galgotia . Covering near by 350 above B Schools in India & Abroad for International Internships.

. She has to her credit a number of research papers in reputed and refereed National and International journals. She has also attended and presented research papers in National and International Seminars/Conferences. she plans to devote full time to her passion for research and consultancy. Having good academic achievements to her credit.Publishers and two more are in pipeline.

Arpandeep Narula President High Court Chandigarh Central Govt. Chandigarh.R. Practicing as Advocate at Punjab & Haryana High Court. Revenue. Standing Counsel Executive Member. Distt. Courts. appeals and revisions of all sorts and also in Banking Sector and Public Sector Undertakings. Chandigarh.T.. company matters. working as arbitrator with various firms and also specially empanelled on the professional firms of Chartered Accountants for dealing and drafting of notices. dealing in all types of cases relating to Civil. Consumer Courts at Panchkula & Chandigarh and D. agreements.High Court Bar Assn. cases. . Panchkula.

 GAIL :. New Delh National business head – Centre for Mentoring and Training. Trainings & Workshops  Bayer :. developed a three day module on team building and effective communication which was imparted to about 120 of their middle level managers for improving team synergy and bringing in effective communication. The exercise was an in-house programme where two days on class room sessions were taken to impart basics of communications for these managers.Conducted outbound training program with over 150 participants from the organisation at Jaipur for two days. developed an experiential learning module which was conducted at an outdoor location for bringing about greater synergy between various departments within the organisation.Anirudh Sharma SENIOR MANAGEMENT PROFESSIONAL (Business Development / Marketing / Strategic Marketing & Brand management) May 2007 to oct 2013 Planman Consulting (IIPM). .The assignment with this public sector enterprise was for developing the communication skills of fifty of its middle level managers. All India..  GODREJ :. one of India’s largest business houses with interests in FMCG and other consumer products. For the organisation.As part of the assignment.Conducted various Training modules for Godrej Industries Ltd.  Electrolux Team Challenge :.

CRM and basic modules of complaints handling.  Conducted a workshop with Prof. This assignment included conducting sessions on communications. Hyderabad) where Chief executives and directors of various leading organizations were trained on new branding and communications strategies.The workshop spreaded over two days on effective communications and team building for middle and junior management. Hyderabad and Pune.Conducted training programmes on sales and soft skills for Hindustan Lever Networks across five cities in India. Here the programme was repeated over four cities (Delhi.This was an extensive programme carried out by a team of five consultants for educating about two thousand dealers of the organization over a period of three months. Each programme was a three day unit which was repeated for the employees across five cities of India.  Conducted two other such workshop series with international faculties across major cities in India. In addition for giving product training the dealers were also imparted training on customer handling. There were over eighty participants who were taken through the whole module.  Hindustan Lever Networks :. Chennai.Conducted two workshops on communication and team building for over 100 doctors who are working on a WHO funded projects for eliminating AIDS from India.  British Gas :. Micheal Goodman of the New York University on “ Trade Marketing ” across cities such as Delhi. Bangalore. leadership and motivation. Chennai.  INGAF (Government of India) :.  Airtel :. Deputy Dean Stern School of Business at the New York University.  Conducted a workshop on “New Branding Strategies ” with Professor Russel S Wiener. Reliance Infocomm :.Conducted a training session spreading over two days for their senior and middle management in India on communication and team building. Bangalore. .

Effective in Campus – Industry interaction and building and nurturing relationship with the Corporates. Experience of placing students in top Indian and Multinational companies. induction. orientation and development of new employees in the organization through career and succession planning. . Experienced in overseeing smooth implementation of HR policies for manpower planning.Neeti Saxena (NET-JRF. Proficient in taking lectures for the Undergraduate and Postgraduate Management students on General management and HR subjects. MBA – HR with over 7 years of experience) Currently persuing PhD in HR from Gautam Buddha University. performance management system. recruitment & selection. Exposure of conducting various training sessions of subordinates for enhancing the performance and quality of service. An effective communicator with exceptional interpersonal skills.

Gain awareness and better knowledge of the business and management 3. Gain insight about business world 2. Build their self-esteem 5.2. to meet up the cooperate demands 4. Exanimating Programs Their Training Programs 1. Total personality development 7. Develop team building and group cohesiveness Helps to vigor their strengths and principles overcome their weakness 8. Attain leadership qualities 6. Acquire new managerial skills. Updates about the latest market trends . Up skilled to do new and different tasks (multi-task/ multi-talent) and keeps them motivated and fresh 9.6 Product and Service profile of the Organization.

The operations of the company are spread beyond the national boundaries of India.7 Market profile of the Organization. International Liaion with 80universities in abroad with the base size of 500& above. Company is having assest under management of 50cr. UAS International (A Unit of United Accrual Services Pvt. the company is able to facilitate various training and development programs? Internship in India ans abroad with top B-schools and has trained almost 40000 and above interns till date.) is a people training and development company. Established in 2013. . Having a Team of 42 exclusive corporate trainers. Liaison with 26 universities in India with the base size of 900 & above campus.Modules Include: Importance and Implications of Career Management Discover Yourself Aptitude Test Impact of First Impression Promote Yourself.Importance of Professional Presence Resume Writing Fundamentals & Applications of Group Discussions (GDs) How to effectively fill Interview Forms How to Market Yourself in an Interview Fundamentals & Applications of Personal Interviews (PIs) Evaluation Parameters of GDs & PIs Winning Mantras of GDs & PIs Sure Success Tips for GDs & PIs 2. Ltd. on the principles of developing and delivering high quality training.

process and performance” MISSION "To establish facilitate a development solutions" high standards comprehensive for every & of professional accomplished possible profession etiquette system through of our and to continuing effectively professional exceptional training .VISIONS AND MISSIONS OF THE COMPANY VISION "To be progressive leader and first choice for dynamic solution integrating people.

CHAPTER 3 DISCUSSIONS ON TRAINING .

Normally the students are not aware of actual requirement Working as a trainee at UAS International was a wonderful experience.1 Student's Work Profile In UAS International.2 Key Learning Classroom teaching helps the student by making conceptual base clear. It is my pleasant duty to express my special thanks to Mr. it gave me immense understanding about how companies are making business through various ways. which helps the students to get practical knowledge of the concept. but on the job training is the practical way.3. my role was trainee in the organization working on the Marketing strategies Survey done by UAS International. Ishan Taneja for his encouragement throughout my project and their guidance during the compilation of work. My responsibility is to know the Marketing Strategies of UAS International for this I made a questionnaire for survey and made a report on that survey. . 3.

CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM .

 To understand the marketing strategies of UAS International.  Finding area for development through study.3 RESEARCH DESIGN Data Collections Methods: Primary Data: Primary data is the raw data that is collected by the researcher as first-hand information from the sample taken into observation for specific purpose.2 OBJECTIVES OF THE STUDY  To study the factors affecting the market conditions. observation.4.  To find the reasons for failure. The primary data is collected through surveys. . like scale method is been used to design the questionnaire. personal interviews with the help of designed questionnaire. 4.  Studying the market condition for the successions of the organization.1 STATEMENT OF RESEARCH PROBLEM Analysis of Marketing Strategies for the various levels of market situation and finding the various factors responsible for success and failure of company which need to be worked on. Questionnaires are closed end. Collection of data is done with help of designed questionnaires and personal interviews. 4.

of the company.Employee from each department and each level in the department Sample size : 100 Employees for questionnaire 3. The employees of UAS International have been randomly given the questionnaires to fill. Secondary Data: The secondary data refers those. For my study purpose I have also used various sources of secondary data. . I have used sources such as Internet. broachers etc. books. internet etc. which are already stored somewhere for someone’s requirement or reference. etc.4 SAMPLING TECHNIQUE Random sampling refers to the sampling technique in which each and every sample item has an equal chance of being included in the sample. Secondary data is collected through company periodical. The selection is free from personal bias and the sample depends entirely on chance.Primary data is collected through questionnaire and personal interviews of management level and worker level employees. It can be collected from sources like books. Sample frame: . discussing with friends.

I have also faced some constraints and limitations. as well as what benefits will it bring to an individual or group of people and in turn the organization. So could not fill the questionnaire appropriately . They have been listed as follows:  Some employees who were interviewed didn’t share their personal observation or problems they were facing because they didn’t find it important to share because of their personal opinions and views.  Some respondents were not aware of the information asked in the questionnaire.5 LIMITATIONS Every study has got some limitation.3. during the project “analysis of marketing strategies” in UAS International.  Many employees and organization have low awareness about the marketing strategies and why it is needed in the organization.

CHAPTER 5 DATA ANALYSIS .

DATA ANALYSIS 1. Do UAS International has enough resources to provide their services? S. NO. 1 2 TYPE OF CHOICE YES NO PERCENTAGE 75 25 Percentage 80 60 40 20 0 Interpretations YES NO .

it is clear that 75% of the employees said their are enough resources to provide services as compared to 25% of the employees which do not know think it. NO. 2. . it is clear that about 60% employees know the targeted audience for UAS International as compared to 40 % of the employees does not know about it. Do you know the target audience for UAS International is? S. 1 2 TYPE OF CHOICE YES NO PERCENTAGE 60 40 Percentage 60 50 40 30 20 10 0 Series 1 YES NO Interpretations From the above pie chart.From the above pie chart.

1 2 3 4 TYPE OF CHOICE Hoardings Internet Local newspaper Others PERCENTAGE 20 45 20 15 Percentage 50 40 30 20 10 0 Interpretations From the above pie chart. . local newspaper etc. it is clear that about 45% of the employees think internet is the best advertisement as compared to other advertisements like hoardings. NO..3. What is the best medium for the advertisement according to your point of view? S.

24% like Brand Marketing.4. it is clear that 55% of the employees like Social Medial Marketing. What according to you can be other modes of marketing strategies that can be used by UAS International? S. 20% like Direct Mail and only 18% like Mobile Web Marketing. . NO. 1 2 3 4 TYPES OF CHOICE Social Media Marketing Brand Marketing Direct Mail Mobile Web Marketing PERCENTAGE 38 24 20 18 Percentage 40 30 20 10 0 Interpretations From the above pie chart.

1 2 TYPES OF CHOICE YES NO PERCENTAGE 58 15 Percentage 100 80 60 40 20 0 YES NO Interpretation From the above pie chart.5. Do you feel there is a need of any celebrity endorsement in the company? S. it is clear that about 85% of the employees feel that there is a need of celebrity endorsement in the company as company to 15% of the employees which feel there is no celebrity endorsement. NO. .

6. NO. How much according to you UAS International are willing and realistically able to spend on advertisement? S. it is clear that about 40% of the employees feel to spend on advertisement is 0 to 10% of the revenue. 1 2 3 4 TYPES OF CHOICE 0 to 10% Revenue 10 to 20% Revenue 20 to 30% Revenue 30 to 40% Revenue PERCENTAGE 40 15 25 20 Percentage 40 30 20 10 0 Interpretations From the above pie chart. .

1 2 TYPE OF CHOICE YES NO PERCENTAGE 65 35 Percentage 80 60 40 20 0 YES NO Interpretation From the above pie chart. . NO. it is clear that about 65% of the employees say that the company has proper marketing strategies for its services as compared to the 35% ratio of the employees which think that the company does not has proper market strategies. Do you think company has proper marketing strategies for its services? S.7.

Do you think that company has positioned in the market in a better way? S. NO. 9. it is clear that about 61% of the employees feel that the company has positioned in the market in a better way as compared to 39% ratio of the employees.8. Do you think that company is targeting its customer in the market in a proper way? . 1 2 TYPES OF CHOICE YES NO PERCENTAGE 39 61 Percentage 80 60 40 20 0 YES NO Interpretation From the above pie chart.

NO. 10. TYPE OF CHOICE PERCENTAGE . it is clear that 68% of the employees think that the company is targeting its customer in the market in a proper way as compared to the 32% ratio of the employees which think that the company is not targeting its customer in the market in a proper way.NO. 1 2 TYPES OF CHOICE YES NO PERCENTAGE 68 32 Percentage 80 60 40 20 0 YES NO Interpretation From the above pie chart. Do you think that company has better channels of distribution for its services? S.S.

it is clear that 35% of the employees think that the company do not have channel of distribution for its services. . FINDINGS: The finding is concluded after the analysis of the responses shown and received in the questionnaire and through interview of employees.1 2 YES NO 35 65 Percentage 80 60 40 20 0 YES NO Interpretation From the above pie chart.

supervisor and from different organization. 12 Marketing strategies should be clear to all the employees to achieve their targets. 11 Marketing Strategies should be mold in a way that’s suits the market situations. 14 In the company 60% employees know the targeted audience for UAS International as compared to 40 % of the employees does not know about it. 15 In the company 65% of the employees say that the company has proper marketing strategies for its services as compared to the 35% ratio of the employees which think that the company does not has proper market strategies. 3 Marketing and proper advertisement will also make the customers aware of the upcoming projects and will provide them with the knowledge. Sometimes there is a bad communication between different departments. financial terms. Very interesting 7 8 9 and knowledgeable process. They apply their own knowledge and skill and also develop new things from the process. 10 Technology should be updated time to time according to the marketing conditions. Growth slow is in terms of promotion.1 Both workers and management employees are happy with their work. 5 6 Relatively new company in the market and having high competition Employees learn so many different things from the process & projects. This delays the supply of the material and fails to fulfill the commitment. . 2 Employees are satisfied with management’s Marketing Strategies. subordinates. 13 In the company 75% of the employees said their are enough resources to provide services as compared to 25% of the employees which do not know think it. 4 Being a training and development company it is very important for the company to set their preferences in regard to target audience. which keeps their interest. Good support from peers.

RECOMMENDATION:  In order to attract more and more customers company should provide more services. They should be given some better lucrative offer.  UAS International is providing a premium quality of training and development programs with the latest information. But the irony is that people are not aware of it and its .

60% of customers are dissatisfied with the company facilities. The HR department should take care of employees’ suggestion or complains properly. Company should keep encouraging new training programs for the customers and employees.advantages so they must be made aware of it by showing its advantages and what it actually does by the hoardings and internet.  Some more R & D should be carried out so it should be made to give make more services than what it actually does. As 80% of customers are interested in new marketing strategy of the company. And also appreciate employees for their valuable suggestion. Whatever may be the decision from the higher management either positive or negative. feedback should be given to the employees.  Company should continuously keep on providing new versions to enable people to have a choice and variety of products in these way customers will be attracted and motivated. Company need to take care a bit more for the interest of the customer of the company.  Company should also arrange as many extra marketing strategies for the customers and employees to keep them fresh and motivated. This makes them realize that they are recognized by the company and their suggestions are important for the company growth. CONCLUSION: .

This is a reason that clients of UAS International stay with their organization for a very longer period. Employees feel satisfied working with this organization as this company is giving them a good marketing strategies and an open culture. 75% of employees are satisfied with the company “UAS International”. Many employees over here want to working with this organization for long time. this is the destination for those talented people. UAS International is always on the lookout for talented people to join its team. Like all other companies UAS International is also facing some challenges in the market environment. as an employee’s basic need. The present study has been conducted to analysis the marketing strategies in the company. And with time there are many changes been done and this changes and development are still continuing. There are some demands by the employees for their welfare and company is also taking care of it. Company offers an informal work atmosphere.Research shows that satisfied employees will create higher marketing strategy and in turn positively influence organizational performance. The research is carried out in “UAS International” situated in Delhi. BIBLIOGRAPHY: . Maximum number of employee’s response show that they found the project and process to be very knowledgeable and interesting. Employees personally feel that it’s a very strong organization and with time it has proved its excellence. freedom of decisions and a multi-disciplinary experience opportunity. If people have the desire to work and learn new things.

com 3 www. Vikas Publishing House Pvt.hrvillage. . 2003.net 5 www. Ltd.citehr.hrguru.R.shrm.in 2 www.hrmguide. marketing management 1998.1 www.com 6 www.uasinternational. 2 nd Edition.. 8 Kothari C. Prentice Hall of India Ltd. “Research Methodology”. New Delhi.com 4 www.org 7 Kotler Philips.

ANNEXURE .

QUESTIONNAIRE Q1) Do UAS International has enough resources to provide their services? YES NO Q2) Do you know the target audience for UAS International is? YES NO Q3) What is the best medium for the advertisement according to your point of view? Local Newspaper Hoardings Radio Internet Q4) What according to you can be other modes of marketing strategies that can be used by UAS International? Direct Mail Social Media Marketing Brand Marketing Mobile Web Marketing Q5) Do you feel there is a need of any celebrity endorsement in the company? YES NO .

Q6) How much according to you UAS International are willing and realistically able to spend on advertisement? 0 to 10% of Revenue 20% to 30% of Revenue 10% to 20% of Revenue 30% to 40% of Revenue Q7) Do you think company has proper marketing strategies for its services? YES NO Q8) Do you think that company has positioned in the market in a better way? YES NO Q9) Do you think that company is targeting its customer in the market in a proper way? YES NO Q10) Do you think that company has better channels of distribution for its services? YES NO .