INSTITUTE OF MARKETING & MANAGEMENT

Marketing Tower, B-11, Qutab Institutional Area, New Delhi-110 016
Phones : 26520892-96, 26962226, 26967541, 26967596
Fax : 26520897, 26520903
Website : www.immindia.com E-mail : info@immindia.com ; immnd@nda.vsnl.net.in

IMM-221(III): A- MANAGING INTERNATIONAL OPERATIONS
1. Introduction to the Module and Module Objectives
The aim of this course is to encourage students to think about some of the issues
surrounding globalization. In many respects, it is an extension of the micro issues
surrounding the operation of markets and the capitalist system. Instead of the problems of
monopoly power, pollution, exploitation and the like being a focus of one country in which
the business is operating, the global nature of business these days means that the impact of
business's activities are felt by increasing numbers across the planet. It is difficult to find a
clear definition of the term 'globalization' but it is clear that it is associated with particular
characteristics that include growth in technology, capitalist or market economic systems,
corporate expansion, trade issues, poverty and inequality, impact on the environment,
communication, FDI etc. Each of these is important in its own right, but in their wake they
bring other problems. There are many in the world that believes that the benefits of
increasing global economic growth are being outweighed by the costs. The gap between the
'haves' and 'have-nots', for example, is an important source of frustration and
disenchantment. The gap is made all the more obvious because of the spread of global mass
communication. Such a situation invariably results in some form of violent response. By
discussion and interaction, students will be encouraged to see both sides of globalization.
And the various input that goes into making international operations a success.

2. Introduction to the Tutor
3. Module Overview

Module Readings 4.Session Topics Session 1 Introduction to the Course Session 2 From GATT to WTO Session 3 Global Economic Integration Session 4 Framework for International Operations –I Session 5 Framework for International Operations –II Session 6 Evaluation . Prentice Hall Inc. New Jersey. Himalyan Publishing House  International Business by Justin Paul.  International Marketing by Shaw and Onkvisit. New York. Prentice Hall of India. New Delhi  Global Marketing Management. Willey. by Warren Keegan. Walter.1 Text Book  International Business by Rakesh Mohan Joshi. New Delhi 4.2 Reference Books  Handbook of International Business by I.  International Business Text and Cases by Francis Cherunilam. Oxford University Press. USA. Selection & Strategy of International Market Session 7 Methods of Entry in International Market Session 8 MNE & FDI Session 9 International Marketing : Product Strategy Session 10 International Marketing : Promotion Strategy Session 11 International Marketing : Pricing Strategy Session 12 International Trade Operations and Supply Chain Management Session 13 Sourcing Decisions ( focus on Outsourcing) Session 14 International Human Resource Management Session 15 Presentations Session 16 Revision of the Syllabus 4. Oxford University Press .

the procedures and the financial institutions from which they can borrow loans.V Kalra. financial risks and their management in the stock market.net.in IMM–221(III): B. while dealing in international transactions. International Business Competing in the Global Marketplace by Charles W.immindia. Irwin  Supply Chain Management by Sunil Peter Meindl D. 2. Qutab Institutional Area. students will learn about various mechanisms of international transactions. Pearson  Newspapers and Journals INSTITUTE OF MARKETING & MANAGEMENT Marketing Tower. It provides practical understanding and awareness of the activities. Module Overview . Introduction to the Tutor 3. the kind of loans they can take. It is ideal for students interested in learning the basic of International Trade. 26967596 Fax : 26520897. 26967541. Hill University of Washington. McGrawHill. B-11. immnd@nda.INTERNATIONAL FINANCE & FOREIGN EXCHANGE MARKET 1.com E-mail : info@immindia. knowledge requirements and processes involved in international trade as also the steps involved in the exporting and importing process.com .vsnl. New Delhi – 110 016 Phones : 26520892-96. 26520903 Website : www. 26962226. Introduction to the Module and Module Objectives In International Finance.L. Also it will help them to know various derivatives.

Joshua D. by Charles W. New Delhi  International Financial Management.L . Tata McGrawHill 4. B Janakira( Biztantra )  International Business Competing in the Global Marketplace . Prentice Hall India  International Financial Management by SP Srinivasan & Dr. McGrawHill. Tata McGrawHill  The Theory and Practice of International Financial Management. Click . Future Contract ) Session 11 Foreign Exchange Market (Currency Options ) Session 12 Financing of Foreign Exchange Session 13 Foreign Exchange A/C and Transactions Session 14 Theories & Forecasting of Exchange Rate Session 15 Presentations Session 16 Revision of the syllabus Readings 4.2 Reference Books  International Business by Rakesh Mohan Joshi. Oxford University Press.Hill University of Washington. Session 1 Topics Management of International Finance Mo Session 2 International Monetary and Financial System dul Session 3 Balance of Payment e Session 4 Foreign Exchange and Exchange Rate Session 5 Exchange Rate Quotes and Exchange Arithmetic Session 6 Foreign Exchange Exposure Session 7 Foreign Exchange Risk Session 8 The Centralized and Decentralized System for Managing Risk Session 9 Foreign Exchange Market Session 10 Foreign Exchange Market (Arbitrage. Reid W. Eun/Resnick .Session 4. Coval.1 Text Book  International Financial Management by PG Apte. Irwin .

.

With the help of case study analysis and project work the students will be able to visualize the learning through real business explanation. immnd@nda. Module Overview Session Topics . 26967541. increased market share & shareholder value for most organizations. insurance. B-11. 26967596 26520897. Due to rapid stride in global economy the concept of Logistics has grown at a rapid pace not only domestically but also internationally. concept of cost.INSTITUTE OF MARKETING & MANAGEMENT Marketing Tower.com . The main objective of this course is to impart knowledge to the students about International Logistics Management giving special attention to the terminology. Qutab Institutional Area. 26962226. 26520903 Fax : Website : www. New Delhi – 110 016 Phones : 26520892-96. sea. Introduction to the Module and Module Objectives Logistics and other closely related concepts of SCM are necessary cornerstones of competitive strategy.in IMM-221(III): C-INTERNATIONAL LOGISTICS MANAGEMENT 1.com E-mail : info@immindia.immindia.vsnl. Introduction to the Tutor 3. 2.net. air and multi-modal transportation system.

New Delhi.Session 1 Introduction to the Course Session 2 Introduction to International Logistics& Supply Chain Management. Module Readings 4. Rail & Multi –Modal Transportation Session 11 Containerization: Role in International Logistics Session 12 Custom Clearance Session 13 Terms of Trade: INCOTERMS Session 14 Terms of Payment with Overview of Documents Session 15 Presentations Session 16 Revision of the Complete Syllabus 4. Biztantra. 4. Session 9 International Air Transportation Session 10 International Land. Session 3 Logistics Management External & Internal Environment Session 4 Methods of Entry in Foreign Markets Session 5 Approaches & Techniques in Analyzing Logistics Systems & Types of Cargos Session 6 Logistics Relationship: 3Pl and 4PL Session 7 Concept of Insurance in International Logistics Management Session 8 International Ocean Transportation.2 Reference Books .1 Text Book  International Logistics by Pierre David.

 The management of Business Logistics 7e by Coyle. Thomson South Western. TMH .  Marketing Logistics –A Supply Chain Approach by Satish K Kapoor and Purva Kansal. Pearson education. Closs. Bowersox and David J.  Logistics Strategy from Logistical Management by Donald J. Bardi and Langley.

26967596 26520897. to become familiar with analytic tools necessary to develop solutions for a variety of supply chain management problems.INSTITUTE OF MARKETING & MANAGEMENT Marketing Tower.vsnl. Introduction to the Tutor 3.net. Module Overview Session Topics . which leads to inefficiency and customer service level failures. immnd@nda.in IMM 221(III): D-INTERNATIONAL SUPPLY CHAIN MANAGEMENT 1.immindia.com Fax : E-mail : info@immindia. Introduction to the Module and Module Objectives Supply Chain Management concepts are being increasingly used in business practice for initiating and sustaining organizational redesign. B-11. 26967541. Qutab Institutional Area. 2. environmental and other issues.com . New Delhi – 110 016 Phones : 26520892-96. which controls and provides uncertainty. 26962226. 26520903 Website : www. and also to develop a knowledge base on how to plan and manage both the material flow and information flow and also the people. The basic aim of this course is to develop an understanding of the supply chain basic practices and their interrelationships with other function of a company such as marketing and manufacturing. within and across industrial sectors and thus can serve as platform for discussions regarding the future direction of a firm’s development.

and Operation.Session 1 Introduction to the Course Session 2 SCM : Meaning. and D. Pearson Education New Delhi 4e 4.2 Reference Books . Kalra. Session 6 Presentations Session 7 Planning and Managing Inventories in SCM Session 8 Managing Uncertainties in Supply Chain Management and Optimal Level of Product Availability Session 9 Information Technology in a Supply Chain Session 10 Designing and Planning Transportation Networks Session 11 Price and Revenue Management in Supply Chain Session 12 Sales and Operations Planning Session 13 Coordination in a Supply Chain Session 14 Managing Cross Functional drivers in a Supply Chain Session 15 Recent Developments & Supply Chain Performance Measurement Session 16 Revision of the Syllabus 4.V. Planning. Supply Chain Management: Strategy.1 Text Book  Sunil Chopra and Peter Meindl. Module Readings 4. Concept & Definition Session 3 SCM & Demand Forecasting Session 4 Aggregate Planning in SCM Session 5 Network Design in a Supply Chain.

Thomson .V. Pearson 2e  Business Logistics A Supply Chain Perspective by Coyle. Bizztantra . Supply Chain Management: Theories and Practices. Bardi and Langley. 2005. Mohanty R P and Deshmukh S G. New Delhi  Logistics Management by V. Sople .

It surveys the steps involved in the exporting and importing process. 26967596 26520897. customs broker. Introduction to the Module and Module Objectives The Study of Export Procedure and Documentation is ideal for students interested in learning the basics of International Trade. Module Overview . 26962226.EXPORT PROCEDURE & DOCUMENTATION 1. Students will be able to identify export trends and understand international market research and entry. B-11. It provides practical understanding and awareness of the activities.com Fax : E-mail : info@immindia.net.INSTITUTE OF MARKETING & MANAGEMENT Marketing Tower. New Delhi – 110 016 Phones : 26520892-96. and foreign customers. They will be in a position to implement the vast terminology of international trade and understand the importance and requirement of proper documentation. Introduction to the Tutor 3. freight forwarders.vsnl. knowledge requirements and processes involved in international trade.immindia. immnd@nda. They will learn the important documents to obtain the greatest cost benefit for their company and timely execution of their orders. 26967541. Qutab Institutional Area. 26520903 Website : www. They will understand the fundamental level of logistics and distribution when moving goods in foreign market. 2.com . Using these import/export procedures students will be equipped to deal successfully with banks.in IMM-221(III): E.

Oxford Publication  Export Import Management by Justin Paul and Rajiv Aserkar.STP & EOU’s.4. ITPO. Session 15 Presentations Session 16 Revision of the Syllabus Reading 4. Packaging . Session Topics Session 1 Getting Started into Export Business – A Step by Step Approach Session 2 Organizing an Export Firm Session 3 Processing of an Export Order Session 4 Arranging Finance for Exports Session 5 Labeling. EHTP. Commodity Boards. IIFT etc. Marking & Inspection Session 6 Inspection and Quality Management Systems of Export Order Session 7 Logistics for Export Session 8 Understanding the Framework of Export Documents Session 9 Export Documentation: INCOTERMS-2010 Session 10 Methods of Payments Session 11 SEZ.1 Text Book  Export Management by Prof P K Khurana .2 Reference Books  Export Import Management by Justin Paul. Types of Export Houses Session 12 Export Promotion Schemes Session 13 Custom Formalities in India & Framework of Foreign Trade Policy M o d u l e of India Session 14 Institutional Infrastructure for Exports – EPCs. Oxford Higher Education . EXIM Bank. Galgotia Publication 4.

 International Marketing Management by RL Varshney & B Bhattacharya. by Warren Keegan. USA. New Jersey. Himalaya Publishing House  Import Strategies & Practices of Export Import Management by Justin Paul  Global Marketing Management. Prentice Hall Inc.  International Business text and cases by Francis Cherunilam. Himalaya Publishing House . Sultan Chand & Sons  Export Marketing by TAS Balagopal.