You are on page 1of 15

Title: Project Report on Factor Analysis using SPSS

Abstract

This project report is about a survey that was conducted among 100 people that
own a B-segment cars in India. The B-segment cars are the hatchbacks like Suzuki
Swift, Volkswagen Polo, Hyundai Santro , etc We conducted this survey by asking
people to fill an 18 questions survey online. The motive of the research was to come
up with the factors that determine the factors that affect the decision of person to
buy a particular B-Segment car in India.

Acknowledgements

I have taken efforts in this project. However, it would not


have been possible without the kind support and help of many
individuals and organizations. I would like to extend my sincere
thanks to all of them.

I am highly indebted to (Prof. Alok Kumar) for his guidance


and constant supervision as well as for providing necessary
information regarding the project & also for their support in
completing the project.
I would like to express my gratitude towards my
classmates & members of (FORE School of management) for
their kind co-operation and encouragement which help me in
completion of this project.

My thanks and appreciations also go to my colleagues in


developing the project and people who have willingly helped me
out with their abilities.

Contents page

Introduction

Sampling unit: People driving B-segment cars in Delhi


Sampling frame: People who know driving and own a car.
Sampling size: We have collected data from 100 people
Sampling technique: Convenience sampling
This project report is about a survey that was conducted among 100 people that
own a B-segment cars in India. The B-segment cars are the hatchbacks like Suzuki
Swift, Volkswagen Polo, Hyundai Santro , etc We conducted this survey by asking
people to fill an 18 questions survey online. The motive of the research was to come
up with the factors that determine the factors that affect the decision of person to
buy a particular B-Segment car in India. We have collected the data from our friends
and colleagues as per our convenience.

Body of report

------------------------ FACTOR ANALYSIS ------------------------

KMO and Bartlett's Test


Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of Sphericity

Approx. Chi-Square

.750
629.769

df

153

Sig.

.000

Communalities
Initial
How important is the on-road
price of a car to you?

Extraction

1.000

.603

1.000

.839

1.000

.539

1.000

.613

1.000

.788

1.000

.798

1.000

.688

1.000

.472

1.000

.647

1.000

.614

1.000

.586

1.000

.639

How important is the brand


name to you while making a
purchase decision?
What is your view about the
engine capacity of car?
Do the looks and design (interior
and exterior) matter to you?
How important is fuel efficiency
of a car ?
How important are the discount
schemes at the time of car
purchase?
What is the significance of a
car's resale value?
What is your view about the
after-sales services of your car?
What is your view about the
running and maintenance cost
of your car?
How about convenience
features(power steering, power
windows, etc) of your car?
How relevant is the purpose of
purchase while buying a car?
How important is the
performance information

Factor Analysis

Total Variance Explained


Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation

Compon
ent

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

Total

5.402

30.014

30.014

5.402

30.014

30.014

2.603

1.748

9.710

39.724

1.748

9.710

39.724

2.580

1.551

8.619

48.343

1.551

8.619

48.343

2.547

1.377

7.648

55.991

1.377

7.648

55.991

1.575

1.120

6.223

62.214

1.120

6.223

62.214

1.543

1.003

5.570

67.784

1.003

5.570

67.784

1.354

.910

5.053

72.837

.806

4.478

77.315

.685

3.807

81.122

10

.595

3.307

84.430

11

.568

3.158

87.587

12

.477

2.651

90.239

13

.408

2.265

92.504

14

.362

2.011

94.514

15

.347

1.930

96.444

16

.246

1.367

97.812

17

.240

1.333

99.145

18

.154

.855

100.000

Extraction Method: Principal Component Analysis.

Component Matrixa
Component
1
How important is the on-road
price of a car to you?

.545

-.118

-.131

.325

.261

-.317

.276

-.384

-.033

.059

.758

.193

.451

-.220

.246

.079

-.156

.443

.048

-.051

.617

.453

-.137

.048

.298

.240

-.396

-.275

.034

.638

.191

.491

.542

-.348

.315

.074

.356

.707

.194

.104

.104

.042

.430

.441

-.198

.185

-.003

-.141

.520

.444

-.398

.143

-.022

.007

.690

-.194

.033

.195

-.212

.125

.553

.266

.176

.386

.131

-.112

How important is the brand


name to you while making a
purchase decision?
What is your view about the
engine capacity of car?
Do the looks and design (interior
and exterior) matter to you?
How important is fuel efficiency
of a car ?
How important are the discount
schemes at the time of car
purchase?
What is the significance of a
car's resale value?
What is your view about the
after-sales services of your car?
What is your view about the
running and maintenance cost
of your car?
How about convenience
features(power steering, power
windows, etc) of your car?
How relevant is the purpose of
purchase while buying a car?

Component Matrixa
Component
1
How important is the on-road
price of a car to you?

.545

-.118

-.131

.325

.261

-.317

.276

-.384

-.033

.059

.758

.193

.451

-.220

.246

.079

-.156

.443

.048

-.051

.617

.453

-.137

.048

.298

.240

-.396

-.275

.034

.638

.191

.491

.542

-.348

.315

.074

.356

.707

.194

.104

.104

.042

.430

.441

-.198

.185

-.003

-.141

.520

.444

-.398

.143

-.022

.007

.690

-.194

.033

.195

-.212

.125

.553

.266

.176

.386

.131

-.112

How important is the brand


name to you while making a
purchase decision?
What is your view about the
engine capacity of car?
Do the looks and design (interior
and exterior) matter to you?
How important is fuel efficiency
of a car ?
How important are the discount
schemes at the time of car
purchase?
What is the significance of a
car's resale value?
What is your view about the
after-sales services of your car?
What is your view about the
running and maintenance cost
of your car?
How about convenience
features(power steering, power
windows, etc) of your car?
How relevant is the purpose of
purchase while buying a car?

Rotated Component Matrixa


Component
1
How important is the on-road
price of a car to you?

.499

.197

.132

.462

-.188

-.220

-.062

-.037

.112

.898

.058

.111

-.076

.096

.710

.088

.090

.067

-.047

-.195

.426

-.069

.223

-.580

.143

-.021

.259

.018

.136

.825

.049

.218

-.046

.049

.862

.005

.574

-.004

.088

-.108

.582

.022

.671

.090

.049

-.039

.077

.066

.730

.085

.122

-.020

-.005

.303

.273

.278

.654

.116

-.140

-.026

.586

.060

.300

.184

.225

-.253

How important is the brand


name to you while making a
purchase decision?
What is your view about the
engine capacity of car?
Do the looks and design (interior
and exterior) matter to you?
How important is fuel efficiency
of a car ?
How important are the discount
schemes at the time of car
purchase?
What is the significance of a
car's resale value?
What is your view about the
after-sales services of your car?
What is your view about the
running and maintenance cost
of your car?
How about convenience
features(power steering, power
windows, etc) of your car?
How relevant is the purpose of
purchase while buying a car?

Rotated Component Matrixa


Component
1
How important is the on-road
price of a car to you?

.499

.197

.132

.462

-.188

-.220

-.062

-.037

.112

.898

.058

.111

-.076

.096

.710

.088

.090

.067

-.047

-.195

.426

-.069

.223

-.580

.143

-.021

.259

.018

.136

.825

.049

.218

-.046

.049

.862

.005

.574

-.004

.088

-.108

.582

.022

.671

.090

.049

-.039

.077

.066

.730

.085

.122

-.020

-.005

.303

.273

.278

.654

.116

-.140

-.026

.586

.060

.300

.184

.225

-.253

How important is the brand


name to you while making a
purchase decision?
What is your view about the
engine capacity of car?
Do the looks and design (interior
and exterior) matter to you?
How important is fuel efficiency
of a car ?
How important are the discount
schemes at the time of car
purchase?
What is the significance of a
car's resale value?
What is your view about the
after-sales services of your car?
What is your view about the
running and maintenance cost
of your car?
How about convenience
features(power steering, power
windows, etc) of your car?
How relevant is the purpose of
purchase while buying a car?

Component Transformation Matrix


Compon
ent

.524

.562

.564

.281

.063

.091

.589

-.169

-.263

-.421

.588

.179

-.347

.100

.278

-.058

.645

-.610

.422

-.650

.307

.106

-.250

-.481

.048

-.172

-.347

.854

.339

.063

-.278

-.441

.566

.018

.238

.593

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

Component Score Coefficient Matrix


Component
1
How important is the on-road
price of a car to you?

.241

.006

-.136

.280

-.143

-.238

-.098

-.165

-.032

.693

.125

.115

-.191

-.124

.440

-.038

.077

.114

-.031

-.164

.294

-.077

.128

-.385

-.061

-.174

.212

-.011

.131

.661

-.051

.091

-.091

.086

.569

.023

.255

-.102

-.020

-.071

.345

-.004

.330

-.035

-.094

-.067

.003

-.018

.330

-.082

-.041

-.070

-.041

.164

.010

-.022

.287

-.063

-.114

-.028

.259

-.109

.031

.085

.112

-.227

How important is the brand


name to you while making a
purchase decision?
What is your view about the
engine capacity of car?
Do the looks and design (interior
and exterior) matter to you?
How important is fuel efficiency
of a car ?
How important are the discount
schemes at the time of car
purchase?
What is the significance of a
car's resale value?
What is your view about the
after-sales services of your car?
What is your view about the
running and maintenance cost
of your car?
How about convenience
features(power steering, power
windows, etc) of your car?
How relevant is the purpose of
purchase while buying a car?

Component Score Covariance Matrix


Compon
ent

1.000

.000

.000

.000

.000

.000

.000

1.000

.000

.000

.000

.000

.000

.000

1.000

.000

.000

.000

.000

.000

.000

1.000

.000

.000

.000

.000

.000

.000

1.000

.000

.000

.000

.000

.000

.000

1.000

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.
Component Scores.