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BUILT BY AGENTS,

FOR AGENTS.

A REAL ESTATE
REVOLUTION

Keller Williams Realty is the largest real estate


franchise in the world home to more real estate

professionals than any other company. Thats not


just by chance.
Founded in 1983 by Gary Keller and Joe Williams,

Keller Williams was built on one premise:

How high we go
as a company will
be determined by
how high we lift
our people.

VALUES

GOD,
FAMILY,
then BUSINESS.

WI4C2TS

MISSION

VISION
A REAL ESTATE REVOLUTION

To be the real estate


COMPANY OF CHOICE.

Win-Win or no deal
Integrity do the right thing
Customers always come first

Commitment in all things


Communication seek first to understand
Creativity ideas before results
Teamwork together everyone achieves more

To build CAREERS worth having,


BUSINESSES worth owning,
and LIVES worth living.

Trust begins with honesty


Success results through people

NOT YOUR
ORDINARY COMPANY

Keller Williams is a company


BUILT BY AGENTS, FOR AGENTS.
As a result, we understand that you are the key to
our companys success, not the other way around.

We provide proven models and systems so you


can focus on building your business.

NOT YOUR ORDINARY COMPANY

THE MODEL:
REDEFINED

INTERDEPENDENT

DEPENDENT
TRADITIONAL COMPANIES

KELLER WILLIAMS

INDEPENDENT
100% COMPANIES

Associates are dependent


on the company;

Associates have an interdependent


relationship with the company and
a mutual interest in success;

Financial gain is directed


primarily to the brokers and
the company;

Associates and brokers work as


teams in achieving financial goals;

Associate-focused environment
with limited high-level support;

Associates have fewer


opportunities for
accumulating wealth

Associates do not assume


financial, legal or management
responsibilities

Associates assume all the


financial, legal and management
responsibilities

Associates are independent and


have a landlord/tenant
relationship with their company;

Because your clients choose YOU


not your company.

ONLY 3% of buyers
& 4% of sellers
cited an AGENTS AFFILIATION
with a particular FIRM as the MOST
IMPORTANT factor when
CHOOSING THEIR AGENT.

AGENT-CENTRIC
APPROACH

We stand behind our agents


not in front of them.

BRAND MATTERS.
AND YOURS IS #1.
Real estate is a local business,
driven by individual agents and
their presence within their
communities.

AGENT-CENTRIC APPROACH

WE BELIEVE:

One size does not fit all. With exclusive


training, marketing suites, productivity
tools and live events, Keller Williams
empowers a diverse network of
dedicated specialists in four very distinct
and lucrative markets.

AGENT-CENTRIC APPROACH

WE SPECIALIZE IN YOU

2014

6%
KW

INDUSTRY
- in 2015

AGENT GROWTH

133,000

#1 in the WORLD

2015

95,000

80,000

75,000

2013

2012

ASSOCIATE COUNT

FOR YOU

BIGGER IS BETTER

18%

SHARED DECISIONS
SHARED SUCCESS

Built on the philosophy that people


matter most, WE PUT OUR
ASSOCIATES AT THE CENTER
OF EVERY STRATEGIC
DECISION THE COMPANY
MAKES literally.

Keller Williams believes

SHARED DECISIONS SHARED SUCCESS

that AGENTS ARE


STAKEHOLDERS IN THE

SUCCESS OF THE
MARKET CENTER and
therefore should share in
decision making. Together,

they [top agents and office


leadership] jointly make
office decisions relating to

financial planning, recruiting


and retention, marketing
and advertising, training,
technology, social events,

and philanthropic giving.


-- Stanford University

A FOUNDATION IN
MODELS & SYSTEMS

Keller Williams is the ONLY COMPANY


in the real estate industry that is BUILT
ON PROVEN ORGANIZATIONAL
AND ECONOMIC MODELS.
They are the result of benchmarking
thousands of the industrys highest-

producing agents and developing a fail-safe


framework for profitability in any market.

A step-by-step,
HOW TO EARN
AND NET A
MILLION IN
ANNUAL INCOME
active and passive.
The MREA is a
nationally
bestselling
real estate
career guide
written by
Gary Keller.

AGENT-CENTRIC APPROACH

A FOUNDATION IN MODELS & SYSTEMS

THE
MILLIONAIRE
REAL ESTATE
AGENT

A FOUNDATION IN MODELS & SYSTEMS

THE ONE THING


Discover how to
get extraordinary
results in every
situation.

New York Times


bestselling authors
Gary Keller and Jay
Papasan have
identified that
behind every
successful person is
their ONE Thing.

A FOUNDATION IN MODELS & SYSTEMS

Its no coincidence
that more top agent
teams choose to
build their
businesses here
than any other
national brokerage.

WE WROTE
THE BOOK
when it
comes to
building and
expanding a
real estate
business.

FOR

THE HOME
TEAMS

LEARNING FOR
EARNINGS SAKE

Were often described as


a TRAINING AND
COACHING COMPANY
cleverly disguised as a
real estate company.

And, weve been


named the
#1 TRAINING
ORGANIZATION
in the world by
Training magazine.

LEARNING FOR EARNINGS SAKE

LAUNCH

Ignite

GROWTH

Lead Generation Series

Win with Buyers

Win with Sellers

ACHIEVEMENT
MREA Courses

Leverage Series

Keller Williams
University
provides an
industry-leading
curriculum
addressing every
aspect of
success in real
estate.

LEARNING FOR EARNINGS SAKE

LEARNING ON YOUR TERMS


Our social learning platform provides:
Access to thousands of courses, videos,
audio files, tools and more
The opportunity to learn from KW agents
across North America via user-generated,
user-rated content
A Q&A forum to get your biggest business
questions answered in real-time by your
peers
A live training calendar, connecting you to
events in your local office and across KW

And, weve been


named the
#1 TRAINING
ORGANIZATION
in the world by
Training magazine.

-- Dianna Kokoszka,
CEO of KW MAPS Coaching

Your business
grows to the
extent that
you do

AWARD-WINNING
COACHING

We absolutely hold the


KEY TO GREATNESS in
our hands. Its a
conscious choice. KW
MAPS Coaching is here to
hold you accountable to
making that happen.

Taking you
from where
you are to
where you
INTEND to be.

AWARD-WINNING COACHING

MASTERY COACHING
Provides personalized
ONE-ON-ONE coaching,
business planning and
high-level accountability for
agents pursuing personal
evolution and is committed
to growing their business
bottom line.

GROUP
COACHING
A breadth of topic-based
group coaching
programs provides you
the opportunity to
PRECISELY TARGET the
areas within your
business that could be
slowing your progress.

AWARD-WINNING COACHING

Put the most


powerful agents
in the industry to
work for YOU.

MOVEMENT

A WORLDWIDE

Choose
abundance for
your life.

AGENTS WHO HAVE


TAKEN BOLD ARE

176%
MORE PRODUCTIVE
THAN THOSE WHO HAVE NOT.

68,238 BOLD graduates


as of 2015.

BOLD:
Business Objective:
A Life by Design
BOLD conditions you
with powerful mindset
exercises, language
techniques and lead
generation activities.

Learn from the been-there-done-that wisdom of


industry power players and your peers.

FAMILY REUNION
Prepares you for
mastering the
current market with
more than 200
breakout sessions
taught by the best
in the business.

MEGA CAMP
This annual gathering of more than 7,000 real estate
professionals from across the globe is power-packed
with top-agent interviews, guest speakers, live role-plays
and powerful panels featuring the best in the business.

LARGER-THAN-LIFE LIVE EVENTS

MASTERMINDS

INNOVATION
WITH A PURPOSE

In the digital age, TECHNOLOGY and


MARKETING GO HAND-IN-HAND.
Every Keller Williams associate is
provided with an industry-leading suite of

tools that puts their business in front of


todays mobile client.

Puts your brand in


your clients
pocket by
providing you an
individually
branded, fully
integrated mobile
application to
share with your
sphere.

INNOVATION WITH A PURPOSE

KW MOBILE
SEARCH APP

LEADS
INNOVATION WITH A PURPOSE

The KW Lead
Generation Network
Gives you presence and
power in online searches.

There are well over


200,000 sites in
our lead
generation
network as a result
of our agent,
market center and
international
Websites.

The KWLS was designed


to protect you when you
choose to syndicate your
listings across the globe.
Maintain ownership and
control of your listing
data.

LISTINGS

INNOVATION WITH A PURPOSE

The Keller Williams


Listing System

My Listings,
My Leads
Whenever listings
are marketed on the
KW network and listing
syndicates, all of the
leads go directly to
the listing agent.

LEVERAGE

INNOVATION WITH A PURPOSE

eEdge
A revolutionary lead-toclose agent business
solution and robust
marketing tool.

KW Google Apps
for Business
Allows you to communicate,
collaborate and coordinate
your real estate business
anytime and anywhere.

LEVERAGE

INNOVATION WITH A PURPOSE

KW Video
A subscription service that allows
you to create professional quality
marketing videos on your mobile
device.

KW Team Leads
Improves a teams
accountability and
efficiency by
integrating actions,
such as tracking,
monitoring and
communicating with
leads.

WEALTH BUILDING
OPPORTUNITY

The Keller Williams


model is built
around the premise
that ASSOCIATES
SHOULD BE
TREATED LIKE
STAKEHOLDERS.

Through our profit share and growth


share programs, Keller Williams
recognizes and rewards associates
for helping to grow the company.

WERE

PROFIT DRIVEN
2012

KW FRANCHISEE
PROFITABILITY IN U.S.
AND CANADA

99%

IN 2015

BECAUSE WERE

FOCUSED

WEALTH BUILDING OPPORTUNITY

THE POWER OF PASSIVE INCOME


Keller Williams wealth building programs
are funding lives worth living.

Our associates drive our company forward.


WERE
Profit Share and Growth Share enables us to

TREAT OUR PEOPLE AS PARTNERS


IN A VERY TANGIBLE SENSE.

$703 MILLION
Keller Williams owners have shared more than

SINCE 1996

$129M =
2013

2012

IN 2015, WE SHARED

$353,424
PER DAY

A COMPANY BUILT
AROUND PEOPLE

Finding and SERVING THE HIGHER


PURPOSE OF BUSINESS is at the
heart of the Keller Williams culture.
We believe in supporting the
financial, physical and emotional

well-being of our associates.

Keller Williams
associates are
asked to GIVE
WHERE THEY
LIVE and dedicate
a day to renewing
and energizing the
communities they
serve.

A COMPANY BUILT AROUND PEOPLE

RED DAY

The belief that a life


worth living has to
be a healthy one led
to the creation of a
robust Wellness
Program.

A COMPANY BUILT AROUND PEOPLE

KW WELLNESS
PROGRAM

Celebrating
wellness together
demonstrates the
Keller Williams
commitment to
creating balanced
and healthy
lifestyles.

KW CARES

A COMPANY BUILT AROUND PEOPLE

Through the incredible generosity of our associates, the


company is able to support its own during national,
regional, local and personal crises.

Is committed to providing our


youth with powerful learning
experiences that inspire big
thinking, promote wealth
building and instill a passion
for generous giving.

A COMPANY BUILT AROUND PEOPLE

KW KIDS CAN

AWARDS & RECOGNITION

Training Magazine Named No. 1 training organization across all industries worldwide, 2015
Inc. 5000 Listed as one of the fastest-growing private companies for sixth consecutive year, 2015
REAL Trends/Wall Street Journal The Thousand Achieved more high-performing agents teams
ranked by transaction than any other real estate franchise listed, 2015
REAL Trends 500 Recognized with 143 Keller Williams offices ranked by transactions and 140
ranked by sales volume in the REAL Trends 500, 2015
Entrepreneur Magazine Listed on Franchise 500 list for sixth year in a row, 2015
REALTOR 30 Under 30 Seven Keller Williams named finalists and four officially recognized in
ranking, including a Web Choice winner, 2015
Swanepoel Power 200 Nine representatives listed as most powerful people in residential real estate,
2015
Principal 10 Best Companies for Employee Financial Security Keller Williams featured in Inc.
magazine for commitment to financial and physical wellness, 2014
Franchise Times #2 in sales growth percentage on Franchise Times 200, 2014
Inman News Innovator of the Year and six representatives on 100 Most Influential Leaders in Real
Estate, 2014
National Association of REALTORS Both distinguished service award winners are Keller Williams
agents, 2014
Workplace Dynamics One of Americas Top 10 Workplaces, 2012 and 2013
Inman News eEdge named the Most Innovative Web Service in the real estate industry, 2011